Do you think you're above advertising?

Beta Ray Bill

https://www.boards.ie/discussion/comment/120538751#Comment_120538751

Not really, they slate ALOT of stuff... They tore NewEgg apart last year and identified a serious design flaw with NVidia Cards this year along with slating 8k gaming claims from AMD

Tony EH

https://www.boards.ie/discussion/comment/120541674#Comment_120541674

You, literally, have no way of quantifying or proving that.

BrianD3

As can be seen from some of the responses, boards posters love to drag others down - in this case the Tall Poppies are those who say they aren't influenced by advertising.

Advertising, whether it be overt or more subtle obviously works or it wouldn't be done but it just because it works on many doesn't mean it works (well) on everyone. Not all of us are normies in the middle of the IQ bell curve living normie lives based on getting laid (men), nest building (women), fear, greed and fitting in.

Examples of advertising that does not work on a person with sense:

-Charities advertising on national media using sob stories about everything from mistreated donkeys to blind children to try to manipulate people.

-Grange Builders' Providers, bizarre how such a business advertises so much on national media. Must be costing them a fortune which will be affecting prices yet it still works for them, must be plenty of DIYers out there with more money than sense.

-Ads for the Lotto, despicable stuff taking advantage of vulnerable people dreaming about a big win to escape their desperate lives.

-Sleazebags from the pensions industry brought in to public service workplaces (with the blessing of unions and management) to give "talks on pensions" when what they are actually doing is downplaying occupational pension benefits in order to sell AVCs.

-Ads for fancy toothpastes, moisturisers etc. that claim to do x and y backed up with some dubious "scientific research" based on no more than a grain of truth at best.

-Employees in golf shops whose sales pitch to a 20 handicapper consists of pointing out that Rory Mcilroy uses the particular club they're looking at. LOL.

Advertising, marketing and manipulation is everywhere though. Property porn on RTE with Dermot Bannon or Hugh Wallace Or in the "influencer" area, fake natural bodybuilders advertising supplements and implying that they will do x and y - when the only thing that will actually do that is ingesting large quantities of anabolic steroids.

Strumms

What’s the deal with all of the ’charity’ adds all over the media the last 4/5 years ? Almost every advertising break on every TV channel, or website there is some group looking to get you to part with your cash because of an unfortunate situation, mistreatment of animals, poverty, war, illness or weather event, natural disaster or something ….

I haven’t got a great issue aside from the ones that are deliberately emotive and manipulative in their pitch…. But that’s a lot of them, most even.

I’m reading that a rather clever media industry term was composed for it… ‘sadvertising’…. Deliberately emotionally manipulative. Nothing to do with educating people and letting them decide… ‘sadvertising’… we are all now being sadvertised to… can’t really argue, we are.

orourkeda1

https://www.boards.ie/discussion/comment/120522929#Comment_120522929

You don't have to watch advertising to be influenced by it. That's the whole point of clever advertising.

Think about it this way, why do advertisers put advertisement hoardings on motorways? Either you are driving past or are a passenger that probably only half looked. I can guarantee that something about adverts of this nature stuck in your mind without you even realising. That's just one simple example.

You are perpetually bombarded by advertising and you won't realise it in the majority of situations.

The advertisers of the world will tell you that advertising has a lot to do with influencing consumers subconsciously.

saabsaab

https://www.boards.ie/discussion/comment/120559447#Comment_120559447

On some people. For many it's just like water off the proverbial.

Tony EH

https://www.boards.ie/discussion/comment/120559447#Comment_120559447

There's no magic to advertising. Nor is it really that clever. I think some people assign some sort of higher power to it more than it actually deserves. But really, I think a lot of people's purchasing relies more on price and worth, rather than an advert's influence. But that's not to say that advertising and PR isn't useful to a company or that it has no place. In my job, I have to work with companies that go through rebranding. I'm involved with such a project right now. But the efficacies of such are far from conclusive. The rebranding effort I'm working on at the moment is for a company that wants to break into the EMEA market, so there's definitely a logical endgame there. But in other efforts I've been involved with, the results are certainly not that clear and I'm sure that in some cases it's made no difference whatsoever to their return.

But there isn't any kind of alchemy going on and there's no kind of 4D chess at play either. A lot of good advertising is just eye catching material and a certain repetitiveness. The thing is, once the consumer cottons on to that aspect, it can lose its power, as it were. But, also, there are simply no metrics available to confirm either way.

Also, and I'll repeat this once again, if you aren't buying the product the advertiser has failed. It doesn't matter a damn if a person remembers the ditty, remembers the brand, remembers the name of the company, or remembers the product. If they aren't putting their hand in their pocket and purchasing the item, it doesn't amount to shit. So, yes, everyone will remember something about an ad but, as I've already said, that's just memory in effect and a person will remember a whole host of things in their lifetime. But actually buying something as a an effect of advertising is another thing altogether. And that has always been and remains a completely unquantifiable area. Of course the advertisers of the world will tell you that their product influences consumers. It's their business to tell you such things and they're hardly going to suggest otherwise are they? But the simple fact is is that there's no data to corroborate such a declaration.

saabsaab

https://www.boards.ie/discussion/comment/120561517#Comment_120561517

So true. I've never bought tampax products or Coke a Cola either.

dxhound2005

https://www.boards.ie/discussion/comment/120561517#Comment_120561517

You are throwing out words there to argue against. Magic, clever, higher power, alchemy, 4D chess, cotton on, completely unquantifiable, no data. I think you just plucked that stuff out of your head with no proof.

If it has a place as you say, there must be people who approach it in a scientific way, and are able to measure the outcomes.

John_Rambo

https://www.boards.ie/discussion/comment/120562265#Comment_120562265

It's simple! Look at sales, run a campaign, look at sales!

I'm running an all organic run for a small family run restaurant. Latest offer is a dish with a complimentary glass of wine. There's a board outside the restaurant, there's nice photography, there's good graphics, there's social media and there's word of mouth. It's working, there's bums on seats, they sold out of the dish on Saturday.

I used to work for an agency that did Lidl and there's a poster on this thread that claims not to be affected by advertising. He shops in Lidl. He is exactly the client we targeted back in the early days of Lidl in Ireland. Warehouse shop, stuff on pallets, heavy, heavy on value, no big brands, a perception of no clever marketing.... and these people have stayed with Lild throughout the evolution of warehouse shop to proper supermarket with big brands and proper shelves.

Tony EH

https://www.boards.ie/discussion/comment/120567169#Comment_120567169

He probably shopped at Lidl because it was the cheaper option. Your ad, more than likely, made little or no difference at all.

John_Rambo

https://www.boards.ie/discussion/comment/120568356#Comment_120568356

Absolutely, that's the reason he shopped in Lidl, it was cheaper. That's exactly what the adverts tell you, from the newspaper ads, the online ones, the billboards, the brochures and the posters outside the shop (which are very effective).

Tony EH

https://www.boards.ie/discussion/comment/120569634#Comment_120569634

Nobody needs an ad to tell them that shopping in Aldi or Lidl is cheaper than elsewhere.

magicbastarder

https://www.boards.ie/discussion/comment/120538751#Comment_120538751

i was listening to a podcast recently where they were talking to an expert on search functions, and this expert mentioned the best place to go to get reviews is often reddit.

Strumms

Some people are more influenced by advertising.

Some people are more easily led or swayed by it...

Some of us it's just background noise and nothing more..

I might become more aware of certain products or businesses... but in terms of being influenced to buy... don't believe so... am I above advertising ? Who knows but I'm not genuinely influenced by it....

If I'm buying a new car tomorrow an advertising campaign does nothing more then alert my awareness to a particular car...

John_Rambo

https://www.boards.ie/discussion/comment/120569654#Comment_120569654

Yep, the advertising worked, the message got through and although the good value message is constantly put out there the advertising evolves with the shop, currently it's "Go Full Lidl" as you probably know.

Sleepy

https://www.boards.ie/discussion/comment/120567169#Comment_120567169

I presume you're talking about me here but I think you're conflating marketing strategy and advertising.

Lidl and Aldi are discount stores (it's literally right there in their name in the case of ALDI Albrecht Diskont). Their core marketing philosophy is to sell high volumes of stock at low margins whether that be some no-brand can of beans they can purchase cheaply (in large part because the manufacturer doesn't waste money on advertising and brand building) or container loads of over-stock purchased on the cheap.

That they manage to attract customers like myself is nothing to do with your advertising campaigns for them: the entire corporate structure is designed around being the cheapest grocery store, their target market is the price conscious consumer and because they're actually able to live up to that ambition, I and millions of others around Europe and the US shop in Lidl or Aldi.

If we chose where to shop based on advertising, we'd all be shopping in Tesco (since they're the biggest spender on advertising).

magicbastarder

https://www.boards.ie/discussion/comment/120569654#Comment_120569654

still though, aldi's latest campaign about why they're cheaper than dunnes mentions at the end that they don't include dunnes own brand items in the price comparison. which is rank cheating, given that AFAIK all the brands aldi include for themselves are in-house.

Tony EH

https://www.boards.ie/discussion/comment/120569798#Comment_120569798

I have absolutely no idea what Lidl's adverts are.

John_Rambo

https://www.boards.ie/discussion/comment/120569877#Comment_120569877

Fascinating, you know their marketing philosophy! However you're wrong about the advertising budget. Lidls is huge with monster sponsorship deals.

Mic 1972

Adverts definitely don't work on me, I religiously skip all ads after 5 secs, in most cases it's the same ad coming up over and over which only makes me less interested in buying the product.

I don't own branded products or items I dont need. Don't buy unhealthy food. Considering how the algorithms work, I'm surprised how after all these years I'm still not receiving ads that are useful for me

Mic 1972

https://www.boards.ie/discussion/comment/120569634#Comment_120569634

That's not the reason people shop in LIDL

People shop in LIDL because it's cheap, not because they saw a poster saying that LIDL is cheap, who needs a poster for that?

John_Rambo

https://www.boards.ie/discussion/comment/120570226#Comment_120570226

That information is disseminated through advertising. People know lidl is cheap because of clever advertising. That's why companies spend vast amounts of money on advertising! If it didn't work they wouldn't do it.

Tony EH

https://www.boards.ie/discussion/comment/120569892#Comment_120569892

But everyone knows they're cheaper. Unless they've been living under a rock for the last 10 or so years.

I doubt that there are many people who'd be completely unaware of that.

As mentioned up above both shops completely centre themselves on the fact that they will hock their wares for a discount. But I'd question the conclusion that it's ads that are driving most people into either Lidl or Aldi.

But all of this impossible prove either way.

A famous US industrialist once said "I know that half of my advertising money is wasted. The problem I dont which half."

Sleepy

https://www.boards.ie/discussion/comment/120570178#Comment_120570178

Have Lidl surpassed Tesco as the largest advertising buyer in the retail grocery sector? If so, why is anyone still shopping elsewhere if advertising is so powerful?

High Volume / Low Margin / Unbranded* Products isn't exactly a difficult marketing philosophy to get one's head around.

* Yes, I'm aware there are some brand name products on offer in the discounters but the majority of their stock is own-brand, unadvertised stuff that they're able to sell far cheaper than branded versions of the same thing precisely because they've not had to waste money promoting the brand via expensive advertising campaigns.

Victor

"I don't think advertising hasn't affected the decisions behind any of the things I own, certainly not the phone I have, or the car I drive, as they're both second hand." - so, you have a phone and car? They've won.

magicbastarder

https://www.boards.ie/discussion/comment/120570259#Comment_120570259

the funny thing is - now i'm not so sure they're cheaper. if they are genuinely cheaper, why not compare like with like? sticking a caveat in could make someone who spotted that suspicious that they wouldn't have been cheaper without the caveat.

i assume the gap between the two baskets wouldn't have been as marked if they'd compared like with like, and they assume that people will see that headline figure and not the caveat.

Tony EH

https://www.boards.ie/discussion/comment/120570316#Comment_120570316

Well 100 Euro certainly doesn't go as far, in either Aldi or Lidl, as it used to.

That's for sure. 😁

John_Rambo

https://www.boards.ie/discussion/comment/120570378#Comment_120570378

The advertising will have people convinced it will. "everyone knows it's cheaper" is the marketers dream. There are overpriced items in Lidl and Aldi.

The savvy shopper keeps an eye on adverts & prices, watches out for loss leaders, bogof deals, discounted goods and chooses what shop to shop for various items and doesn't get distracted & fire stuff in to the trolley that you didn't plan to buy.

Tony EH

https://www.boards.ie/discussion/comment/120570304#Comment_120570304

That doesn't mean they were bought because of an advert.