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Do you think you're above advertising?

  • 23-04-2023 10:10pm
    Registered Users Posts: 1,244 ✭✭✭

    Most of us probably like to think we don't fall victim to advertising. If most people think that, then they can't all be right. I don't think advertising hasn't affected the decisions behind any of the things I own, certainly not the phone I have, or the car I drive, as they're both second hand. If a supermarket I go to rearranges all their aisles, it never affects me what I buy. The offers I get from reward cards that force me to spend extra money to get the discount will just cause me to buy a whole load of non perishable products that I'd inevitably need anyway.

    When it comes to clothes I am to some extent influenced by my peers, but not by advertising. If I saw someone I think is cool wearing a reasonably nice jacket, then that image will stay in my head quite strongly the next time I'm clothing shopping, and I might have a slightly distorted view about how nice that jacket is because of the association.

    The only thing that I can think of is that I do find myself being influenced by scenes or characters from from old movies, which were perhaps geared to advertise to people of that time. If I were to see a watch for example in such a film; that watch would now be twice as appealing as otherwise would be because it's unique. I also find myself being influenced by characters of old... it could be David Bowie or Sean Connery. Perhaps some of this is the illusion that the older times were better, but you simply don't get ideas from modern public figures. I remember seeing Connery in one film say to a woman to "clean up your face". This it caused me to realise that even I am influenced by society, because I didn't realise until then that that's something I felt I wasn't allowed to say... even when something like that might actually be the best thing to say. Feel free to mock me about that one!

    I can't think of one think I buy that could possibly be affected by advertising. Things like food, petrol, electricity bills, haircuts, hobbies, the music I listen to, my bank, or whatever else there is. I don't buy anything that's unnecessary, whether it be coffee, alcohol, fast food, gambling, netflix and the like of it, or anything in a filling station that's not fuel! That last movie I watched in the cinema was 'The Delinquent Season', and you don't go to a movie like that due to advertising!

    Can you imagine what ads would be like in a society of a high IQ?



  • Registered Users Posts: 10,387 ✭✭✭✭Jim_Hodge

    So, your IQ is too high to be influenced by advertising?

  • Registered Users Posts: 9,489 ✭✭✭John_Rambo

    Everyone is influenced by advertising in some way shape or form even if they do not realise it. The trick is knowing what ads influence you & how they influence you. If you think you're not affected by advertising you should relook at things & become aware of how they do.

  • Registered Users Posts: 3,343 ✭✭✭StevenToast

    Clown college?.....that advertisement had no effect on me whatsoever.....

    "Don't piss down my back and tell me it's raining." - Fletcher

  • Registered Users Posts: 6,034 ✭✭✭Jequ0n

    I fail to see how and why you think that you are largely immune to advertising. Just clean up your face before going to sleep.

  • Registered Users Posts: 9,381 ✭✭✭Yurt2

    Coca-Cola still spends most of their advertising dollars on things like billboards, outdoor sinage, bus shelter advertisments, old fashioned TV spots etc. The reason?

    Busy people have limited cognative bandwith - and the calculation is that if enough people are bombarded with Coca-Cola is refreshing signals throughout the day - and when it comes time to make split second decision in the petrol station or convenience store to select a product, you're brain will shortwire and just say "f*ck it, I'll have a Coke" without thinking too much.

    It works. Same principle for political sloganeering. Most people don't think too deeply or spend too much time on complex political matters - so if they hear a "build the wall" or "take back control" signal enough, eventually it just becomes true for them even if it's bullsh*t. When it comes time to vote, they'll just vote with the signal they've soaked-in the most.

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  • Registered Users Posts: 9,489 ✭✭✭John_Rambo

    Do you drink Heineken OP?

  • Moderators, Business & Finance Moderators Posts: 9,976 Mod ✭✭✭✭Jim2007

    So how did you find out where the last film you went to watch was showing?

  • Registered Users Posts: 1,244 ✭✭✭Brid Hegarty

    Easy for you to make such a claim when you're not able to give an example of such a case.

  • Registered Users Posts: 1,244 ✭✭✭Brid Hegarty

  • Registered Users Posts: 1,244 ✭✭✭Brid Hegarty

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  • Registered Users Posts: 20,420 ✭✭✭✭dxhound2005

    It doesn't even have to be advertising. Delia Smith used to cause big increases in sales of different ingredients she used in her TV programmes. This has entered dictionaries as the "Delia Effect". Nigella Lawson can do the same with kitchen untensils, as can celebrities just by wearing certain clothes. (Kate Middleton Causes A 500% Surge In TopShop Dress Sales)

    This is what current day Influencers know. And product placement, although not direct advertising, is recognised as another way to promote extra sales. And then there is the subliminal stuff, that we don't even know we are seeing.

  • Registered Users Posts: 9,489 ✭✭✭John_Rambo

  • Registered Users Posts: 9,381 ✭✭✭Yurt2

    Anyone who thinks they aren't nudged towards certain decisions dozens of times a week by the advertising and PR industry is in lala land.

    The OP thinks that she's impervious because she listens to David Bowie and went to see an arthouse movie. Trust me, ad agencies and big-data companies have your sort psychologically profiled to an absolute tee and are likely more successful at pushing consumer items and much more to you than a bog-standard normie housewife with Daz washing powder in her trolley.

  • Registered Users Posts: 9,489 ✭✭✭John_Rambo

    Agreed. I've worked in advertising for three decades. Below the line adverting hits the people that think they're unaffected and it's incredibly effective. It works it's insidious & gets results from the dreamers.

  • Registered Users Posts: 24,750 ✭✭✭✭Strumms

    Received an email from my favourite fashion label. They have a shop in the city.

    15% off certain lines but when you go on their site, some of last years summer stock, 20% off.

    id checked my summer wardrobe 2 days ago, i need more both casual and dressy summer T-shirts, polo shirts, regular shirts and tops..

    now I’m prioritising on that information to go there, Thursday night… so I’m happy topping up my summer wardrobe as was needed and saving money, they’ll be happy acquiring my business…

    I haven’t been sold based on the advertising. I’ve been informed….I get not to miss the sale….

  • Registered Users Posts: 14,314 ✭✭✭✭M.T. Cranium

    I am certainly not above advertising, I am new and improved and have a fresh minty taste, and I come in a convenient jumbo size.

  • Registered Users Posts: 7,729 ✭✭✭saabsaab

    I'm the same, immune to it like yourself. At least I think I am. Don't drink Coke or Heineken too.

  • Registered Users Posts: 6,596 ✭✭✭Feisar

    Dunno. I try to see beyond the marketing and see if the product stands up by itself.

    First they came for the socialists...

  • Moderators, Business & Finance Moderators Posts: 9,976 Mod ✭✭✭✭Jim2007

    And found an advertisement for whatever, actually you actively searched it out. Everyone including you are influenced by advertising and you don’t even seem to recognize it! Everything from the ad that reminds you to pick up a loaf of bread on the way home, to feeling like a take away when you see the menu in the window… Enough said.

  • Registered Users Posts: 7,729 ✭✭✭saabsaab

    We probably are but some are much more susceptible than others. I would say I'm not much affected by it at all.

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  • Registered Users Posts: 28,753 ✭✭✭✭HeidiHeidi

    Oh, the innocence of some!!🤣

  • Registered Users Posts: 2,001 ✭✭✭JoChervil

    Everyone is influenced by advertising. Only some are aware of it and others not. You might buy only necessary things, yet you pick brands, which are familiar to you. And they are familiar because of advertising. Go to Aldi or Lidl, where they have not so much advertised brands and you will be lost and indecisive, what to choose. But those who shop in them regularly, they are familiar with these brands, who they see regularly on the shelves, so have no problems shopping there.

    Go to Chinese shop and see, if it will be easy for you to do your shoppings quickly....

  • Registered Users Posts: 7,729 ✭✭✭saabsaab

  • Registered Users Posts: 7,729 ✭✭✭saabsaab

    Love these cars must get another soon except their out of business.

  • Registered Users Posts: 6,430 ✭✭✭Badly Drunk Boy

    Do ya know any good book shops? I'm in the mood for reading something that features isolated protagonists facing bizarre or surrealistic predicaments and incomprehensible socio-bureaucratic powers. Or maybe some entomology...

  • Registered Users Posts: 2,001 ✭✭✭JoChervil

    There are many very effective selling strategies. Have you heard about a decoy effect?

    Company may introduce the third product and advertise it heavily only for you to buy their second one, which is the most profitable for them. You might think, you are not affected by this advertising because you are buying the one not advertised.

  • Registered Users Posts: 9,489 ✭✭✭John_Rambo

    Lol... "I'm not influenced by advertising" name on is a car brand! Twice!

  • Registered Users Posts: 15,697 ✭✭✭✭whisky_galore

    I don't really bother with things plugged by celebs, and especially not by influencers.

    Not really a car person, just a box with wheels. As long as it gets me where I want to go reliably at a small cost I couldn't care less what it looks like.

    I don't wear 'designer' things, and especially clothes with the brand name screaming in big letters.

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  • Registered Users Posts: 2,001 ✭✭✭JoChervil

    Which size of coffee do you buy in a coffee shop?