Do you think you're above advertising?

Tony EH

https://www.boards.ie/discussion/comment/120523364#Comment_120523364

Perhaps. But I don't think anyone has said that it doesn't work on some people.

Brid Hegarty

@Fr Tod Umptious And what are you going to do with that money in your pocket? I'd wager that you'll spend it at some point on something that advertising has made you aware of, got you interested in, etc.

You seem like you're on the wind up! You can clearly tell from the user's first post that they're the sort who's thought about that too.

Brid Hegarty

https://www.boards.ie/discussion/comment/120523073#Comment_120523073

Not every ad is something you 'watch'. Do you read the paper/magazines? Do you wait at bus stops? Do you drive past bill boards? If you enter Dunnes / Tesco / SuperValu, then you hear their ads. Not saying you're influenced, but because you're not acknowledging that you're subjected to ads, it is causing the confusion to the other posters.

Tony EH

https://www.boards.ie/discussion/comment/120523698#Comment_120523698

Don't read papers/mags. What's in them is mostly online nowadays.

Don't use buses much. I cycle most places.

Haven't driven the car in ages and when I'm on the road my eyes are on the road. It's her car anyway and she hasn't driven it much either since Covid.

When I go shopping it's usually man shopping, in that I go get what I'm there for and leave as quickly as I can, cos I absolutely hate it. Anyway, do most of my food shopping in the local Spar, which just plays muzak of some sort.

Look, I remember some ads from the 80's/90's. Some of them were quite entertaining. But they would never have made me go and buy the product. These days, I actively nuke them because I find that they're an irritant. Frankly I don't know how the missus sits through her TV shows without going mental at an ad break every 15 minutes or so. That kind of thing would drive me insane.

Bobblehats

I see all Ikea ads as accurate depictions of Swedish society 😇

John_Rambo

https://www.boards.ie/discussion/comment/120522762#Comment_120522762

Well the RSA appointed In the Company of Huskies as their ad agency to put out their messages. They ran an ad campaign telling fatigued drivers to take a 15 minute break. You mentioned this campaign recently on boards.ie, in fact you were looking for more info. It was a good ad and you remembered it. It resonated with you.

I.R.Y.E.D

https://www.boards.ie/discussion/comment/120522574#Comment_120522574

Depends on what you call vintage.

In my case taking hand saws as an example, I can buy a old saw online, sharpen and resize it to task for less than the cost of a saw from a DIY store that has to be thrown away when blunt as they cannot be sharpened.

Now I could buy a brand new saw from one of the specialist makers but why bother when I can get the same for a couple of hundred cheaper in a vintage saw.

That is nothing to do with advertising, just common sense and needing my own until my dad passes and I get his tools.

Cars when needed my brother is a mechanic can advise/source a good second hand one based on what I want to pay and meets my requirements. They mean that certain manufacturers like BMW are ruled out because they don't have a model that meets them, and the jokes about them is fairly accurate.

As for when the sales are on who needs advertising to know that they are in January.

CopperFaceZachs

I think I only actually actively look at adverts when I actually need or want a certain thing, or if its something I use frequently anyway.

I know with pop up ads I just delete them straight away or take no notice lol, but then again, thats what I think, maybe it sticks and I dont realize at that particular moment.

John_Rambo

https://www.boards.ie/discussion/comment/120525031#Comment_120525031

The whole vintage tool thing is done to death on YouTube, insta and TikTok. Very very popular, advertisers making some people quiet wealthy, people sucking it up. Do you look up DoneDeal or Adverts.ie ads to buy your old tools?

Who told you that all sales are on in January?

I.R.Y.E.D

https://www.boards.ie/discussion/comment/120526486#Comment_120526486

I don't use any social media except YouTube so I can't speak to what adverts appear on them.

While it is true that hand tools woodworking channels are popular on YouTube, the makers I watch such as Paul Sellers don't accept sponsorship. I've never seen a advert for a tool manufacturer on YouTube, and any others are skipped ASAP. .

As for the bee in your bonnet regarding them influencing me to buy tools, you would be wrong. That would be my dad who has worked as a joiner for over 60 years and me doing it as a hobby for over 30 years.

As for there being other sales than the January sales, as I don't see any advertisements for them I couldn't tell you when they are. Still wouldn't make a difference if I did, I buy what I need in the January sales.

John_Rambo

https://www.boards.ie/discussion/comment/120528993#Comment_120528993

Not everything is for sale in January, that's what the advertisers tell you but it's not true, it's a con to get people in under the guise everything is on sale. Different products are on sale throughout the year.

I'm afraid Paul Sellers receives income from advertising on YouTube and is paid royalties on products that he has presented or written.

I don't have a bee in my bonnet, but I work in advertising and I worked in an agency targeting people just like you who are 100% convinced they are above advertising and we keep you thinking that!! We'd use earthy influencers like Paul Sellers amongst other means. If you think you are unaffected by advertising you're wrong I'm afraid, you probably use Donedeal and Adverts to, they're a primitive form of advertising.

I'm happily out of agency work and work form SME owners, helping them get their word out there in an honest fashion.

I.R.Y.E.D

https://www.boards.ie/discussion/comment/120529206#Comment_120529206

I never said everything is on sale in January, just everything that I need is and that is when I buy.

As for domedeal and adverts, no I've never used them.

Can you show where Paul Sellers has received royalties from any tool manufacturers through his blog ?

I never said that he doesn't receive money from YouTube, that's one of the reasons for having a channel. Just watched a video on his channel, the advert that played for a couple of seconds before I skipped them was for a laundry product that is of no interest to me and won't be bought by me.

Since I don't see any adverts outside of the some on YouTube that I skip ASAP, how am I being influenced? Answer is that I am not, sorry to burst your bubble.

John_Rambo

https://www.boards.ie/discussion/comment/120529502#Comment_120529502

https://paulsellers.com/paul-sellers-disclaimer/

Here you go. But don't stop believing.

I.R.Y.E.D

https://www.boards.ie/discussion/comment/120529554#Comment_120529554

Yeah says that and no problem, and as mentioned he doesn't accept sponsorship.

But it still doesn't support your point that I am being influenced. Especially if you actually read his blog, and it's content.

How about answering how am I being influenced by advertising when the only ones I see are three seconds before being skipping on YouTube?

John_Rambo

Paul is paid a "small" royalty on products that he has presented or written.

He has 587,000 subscribers. A small royalty could be half a million a year from just one manufacturer. His disclaimer is cleverly written but have no doubts, he's an influencer. But it's cool, if you're happy thinking you're not influenced that's ok. You're not swayed by advertising as much as others.

gormdubhgorm

I think when you reach a certain age, you are no longer affected by advertising.

The main markets for advertisers are the impressionable = teenagers

Or the other major market those who make the majority of materialistic decisions - ie women.

It is women predominately who control spending in a household - and it is women who are influenced by fashions. You only have to go into a tile store room see a woman with the man dragged along - while she makes the final decision.

--

Personally I am not a slave to fashion, I have no need for the latest gadgets, if something works/functions I keep it going for as long as i can.

It has been decades since I was influenced by peer pressure. So advertisers would really struggle with me.

When looking at advertisement' it is not the product I see - but how they are attempting to target consumers, and who they are targeting.

dxhound2005

That would be bad news for the advertisers on daytime TV. But they know their game, and they are not after teenagers.

Channel 4 bosses only expected Countdown to run for about three years, to help the new channel bed-in and find an audience (as daytime TV game shows were not commonplace at the time). 40 years later the show still has a loyal daytime audience of 1.25 million with 75% of the audience being over 55 years of age. This stability makes it very appealing for sponsors and advertisers who pitch their products at that age group hence why production has lasted so long.

On the subject of YouTube ads, I pay €11.99 a month for Premium, and for me it is well worth it. No ads, and various other benefits.

I.R.Y.E.D

https://www.boards.ie/discussion/comment/120529722#Comment_120529722

Have you actually watched any of his videos or read his blog?

The last one I read that mentioned a particular maker was for a French company that makes hand stitched rasps, in which he wrote that they are great and he has owned a few over a few years but the cost would be prohibitive for someone who wasn't a professional maker.

I was already aware of the company before reading his post as a friend who is a professional guitar maker has their rasps. I don't own or will ever need a rasp for the pieces I make so how has him having them or talking about them influenced me?

I watch his and other channels for entertainment, as I learned the majority of the techniques that they use in making their projects from my dad well before YouTube and the Internet existed.

I also watch Colin Furze, but haven't been influenced to build a bunker in the garden or anything that he has done on his channel.

You still haven't answered my question on your claim that I am being influenced by advertising when I see none outside of what ever I have to watch for a couple of seconds on YouTube before the skip option becomes available, and aren't even related to the genre of the video I'm playing and I have no intention of buying.

John_Rambo

https://www.boards.ie/discussion/comment/120531282#Comment_120531282

I have answered your question a few times now. You follow an influencer on social media who, through his channel advertises products and gets paid for doing so. You, in your naivety don't see this, you even thought he didn't get paid by manufacturers up to yesterday! That's just one of the people you follow that you mentioned. But that's ok, that's the nature of advertising, some people don't think they're affected, you're one of them.

89897

Absolutely everyone is influenced by advertising and the people who think they arent are some marketers wet dream. You dont even consciously have to engage with an ad or even look at it to be influenced, thats the science behind them. You see a tick and think Nike, 3 lines and think Adidas, a roundy looking T and think Toyota, thats being influenced, we all remember jingles from ads from when we were kids.

3 weeks ago I started singing the 'them bones, them bones need calcium jingle to my nieces and nephews, hadnt though about it in years but remembered the song, 5 mins later the little guy come back with a sippy cup of milk. That ad is 30 years old and still working!!

Advertisers worth their salt know how to get into your head regardless of if you know it or not, its what that industry is worth billions.

Tony EH

https://www.boards.ie/discussion/comment/120532787#Comment_120532787

Remembering various brand symbols is simply having a memory. We remember lots and lots of things. That's how memory works. However, advertisers don't want people JUST to remember their symbol or a jingle. They want you to BUY the product. If you don't buy the product, it doesn't matter whether you remember the brand symbol or the jingle.

Having a functioning memory isn't any use to companies if you're no going to part with your money to buy their wares.

I.R.Y.E.D

https://www.boards.ie/discussion/comment/120531942#Comment_120531942

Actually you haven't as I haven't bought one tool that he uses, as I already had them or don't need them.

I'm still not inclined to build a bunker in the garden or a hidden blade despite watching Colin, no more than I'm inclined to buy a McDonalds because there was one in a show I just watched because they are shite same as Burger King or Suoermacs. So doesn't matter if I see their adverts or hear one on the radio, they aren't getting my money.

You seem to think that you know how people tic, but sorry your very wrong in my case and haven't been able to prove otherwise.

dxhound2005

Toyota is by times the biggest car seller in the world. A lot of thought went into the design of their logo, it didn't just appear by accident. And according to the internet, it is sending a lot of messages to the public. Including spelling out Toyota, which is not obviously apparent to me.

According to Toyota, designers spent five years developing the new logo to ensure that the design would be well-accepted in all of the company's many international markets. Toyota debuted the new logo on their luxury vehicle, the Celsior, in October of 1989.

GreeBo

Which brand of second hand car & phone did you choose?

I cant fathom why you think something being second hand means you dont "fall" for advertising?

I.R.Y.E.D

https://www.boards.ie/discussion/comment/120532787#Comment_120532787

I know the symbols for most cars having an interest in them and given that my brother is a mechanic as well as having the ability to remember shapes, that even young child has. But I am unlikely to buy a BMW or a Merc as they don't have a model that meets my requirements or what I will pay for a car.

Cars are also starting to look the same across manufacturers since the 90s and in some cases you wouldn't know the manufacturer unless you see their symbol.

I actually had to Google the jingle you mentioned, as I did not remember it, I'm trying to think of some jingles and I cannot remember them, but do remember for example John Lee Hooker being used in an advert as it was the first time I heard him, but I had to search for it to remember what company the advert was for

Sleepy

Brands only work on those who don't understand how branding works and advertisers do a better job selling themselves than most of their clients products imo. @John_Rambo is making a fine example of this in his argument with @I.R.Y.E.D above. Despite not getting within an asses roar of actually demonstrating that advertising or sponsorships of Youtubers being watched by the latter influence his purchasing behaviour, he confidently behaves as if he's proven just that by virtue of being able to demonstrate that the Youtubers channel benefits from advertising i.e. he's arguing against a strawman he's built himself.

There's no demonstrable cause and effect in anything @I.R.Y.E.D told us, and there very rarely is with advertising ime. Of course we can all point to ad campaigns in the past that have had big impacts on sales but even if we critically examine many of the famous examples of products experiencing huge surges in demand after featuring in a television spot etc. rather a lot of them are more accidental than a "genius" moment from an advertising agency's creative director (e.g. the "Delia effect").

There's no doubting the fact that there are people who fall for advertising and branding. Companies wouldn't spend billions on it every year if there wasn't value to it. The claims that there are those of use who consider ourselves immune to it are some ad-man's wet dream since we're so easily targeted are nonsense however.

I've had an idea for a very interesting experiment for quite a while that I'd love to see tested (but can't imagine it ever being done due to vested interests):

What would happen to Coca Cola's bottom line if they stopped all advertising spend for a year?

Would sales tank or remain relatively stable? Would any drop in sales be more than covered by the reduced cost of sale leading to higher profitability? Given just how enormous their advertising spend is, I believe it would for a year or two at least and that the impact of their advertising on sales would be greatly enhanced when it resumed after that period ("Coca Cola returns to advertising" articles etc. along with a reduction in viewer fatigue). It's probably not something that would work long-term since a lot of their advertising would be most effective on the very young and they could miss a generation if they left it run too long but I'm convinced that, were they to try it, they'd add millions to their bottom line for their investors.

elperello

Some good points explaining the dark arts of advertising.

However I'm not sure why some can't accept that there are people who are pretty much immune to the best efforts of advertisers.

I know several my self both male and female and from different socioeconomic groups.

dxhound2005

People who avoid buying certain brands to show their independence, are still buying other brands. An ad agency who recognised that behaviour could capitalise on it. Maybe they are doing it already.

saabsaab

https://www.boards.ie/discussion/comment/120533196#Comment_120533196

So true. In spite of Coke and Pepsi's Ad efforts for decades I just don't drink it, ever.

dxhound2005

https://www.boards.ie/discussion/comment/120533196#Comment_120533196

In what circumstances did you have the discussion with several people about this topic?