The report, amongst other things is to "inform the Department in how best to develop and deploy supportive policy interventions/options in the move from analogue terrestrial television (ATT) to digital terrestrial television (DTT)".
DCENR is seeking applications from interested parties for the provision of services to the Minister for Communications, Energy and Natural Resources in respect of a robust and verifiable quantitative analysis of the current geographic and demographic television reception mechanisms in Ireland.
The aim of the work is to provide a report on the TV reception methods in Ireland (with particular emphasis on analogue terrestrial television). In order to prepare the report research must be undertaken that will involve the use of surveys and these surveys must use sampling in such a way that it is sufficiently large to support a significant amount of sub analysis by target grouping and further detailed assessment. It is envisaged that the margin of error will be less than, maximum, +/- 3%.
The final report will
(i) inform the Department in how best to develop and deploy supportive policy interventions/options in the move from analogue terrestrial television (ATT) to digital terrestrial television (DTT)
(ii) inform the analogue switchover policy
(iii) deepen market information in relation to DTT services
1.2. Required Services
1. Development of a TV household questionnaire aimed at finding answers to the following:
a. numbers of TV households nationally that use the different types of television reception methods;
b. numbers of TV households nationally who rely on analogue terrestrial television as their primary method of TV reception, as a function of location;
c. socio-economic circumstances of these analogue only TV households;
d. the ability of these analogue only TV households to upgrade to a digital television service;
e. information on the type of aerial used by these households;
f. the number and location of TV households where some form of assistance may be required in the upgrade to digital; and
g. the type of assistance that such houses may need to upgrade to a digital service.
2. Establishment and maintenance of a national TV user panel:
a. Advise to the Department on the optimum number of participants for this type of survey;
b. Selection of demographic and geographic areas from which the participants can be selected;
c. recruitment of survey households;
3. Conduct Survey (if most suitable approach)
4. The collection and analysis of data from the participants and the questionnaire;
5. On completion, the consultant will be expected to submit the following within 6 weeks after contract award:
• An executive summary
• A final evidence based and detailed Report, summarising the findings of the questionnaire and analysing these findings
• Conduct a presentation to relevant Departmental officials / Minister following completion of the report
The information submitted in the report must be provided in word/excel format.
The progress of the project will be reviewed on an ongoing basis by the Department and the successful tenderer will be expected to accommodate this.
The Department shall, if required, have access to the primary data and retains the right to use this primary data and analysis resulting from the survey as it sees fit.
Study seeks to support switch to digital TV
Fri, Aug 13, 2010
THE GOVERNMENT is seeking to discover if it will need to financially assist analogue television households for the digital switchover in late 2012.
A survey to establish the type of households still reliant on the old-style analogue television signal is to be commissioned by the Department of Communications.
The audit will come ahead of the move to digital television and the switching off of the terrestrial analogue signal in December 2012. This will mainly affect households that do not already subscribe to satellite or cable services.
The socioeconomic circumstances of analogue households and their ability to upgrade to digital television will be among the topics in the questionnaire.
The department also wants to know the number and location of households that may need assistance to upgrade to digital.
The report’s aim is to help the Department of Communications to develop and deploy “supportive policy interventions/options in the move” from analogue to digital television, the survey tender document said.
A spokesman for the department said the tender did not imply that the department was going to financially assist people in the changeover.
The department had to establish “if there are issues”. Depending on the research results, the department may have to see if there is something it can do for people, the spokesman said.
Other issues which the survey will be seeking to assess include the number of Irish households that use different types of television reception methods. The report is expected to cost some €50,000 and went to public tender yesterday.
Over one-fifth (350,000) of Irish households rely on analogue terrestrial television, with the rest relying on cable and satellite, according to a department estimate.
Separately, Fine Gael called on Minister for Communications Eamon Ryan to provide vouchers to people on low incomes to help them with the cost of buying a digital box or satellite dish if they needed one.
Fine Gael communications spokesman Leo Varadkar said the switchover would not only affect analogue households but would also affect households with a second television which is not linked to cable or satellite.
Mr Varadkar also called for a public awareness campaign in responding to a survey published by ComReg earlier this week, which revealed that just four in 10 people were aware of the analogue switch-off,
The British government funded a digital switchover scheme for its television migration which will be completed by 2012.
The British scheme funds or partially funds the equipment (usually a set-top box) and set up assistance for digital television for people over 75 and others in receipt of disability benefit.