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Bloggers mentioning/promoting products

  • 11-01-2017 12:25pm
    #1
    Registered Users, Registered Users 2 Posts: 81,220 ✭✭✭✭


    This thread takes over from the now closed Bloggers and #ad and is on the same topic - bloggers promoting products for reward.
    • Deviating from topic gets your post deleted plus perhaps some more action.
    • Naming bloggers is OK.
    • Links to blogs and youtube vids is OK.
    • The highest of decorum is expected towards other boards members and towards the bloggers.
    • Constructive criticism is OK, nastiness gets you a ban. Biko will arbitrate what is criticism and what is nastiness
    • Offtopic will be dealt with by various means, ending with bans and thread lock.
    Mod actions will range from on-thread warnings to forum bans.

    We'll see how it goes, error on the side of caution please.


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Comments

  • Registered Users Posts: 697 ✭✭✭Cria


    biko wrote: »
    This thread takes over from the now closed Bloggers and #ad and is on the same topic - bloggers promoting products for reward.
    • Deviating from topic gets your post deleted plus perhaps some more action.
    • Naming bloggers is OK.
    • Links to blogs and youtube vids is OK.
    • The highest of decorum is expected towards other boards members and towards the bloggers.
    • Constructive criticism is OK, nastiness gets you a ban. Biko will arbitrate what is criticism and what is nastiness
    Mod actions will range from on-thread warnings to forum bans.

    We'll see how it goes, error on the side of caution please.

    Is there a way to let anyone who took part in the blogger and #ad thread know you have created this topic.


  • Registered Users, Registered Users 2 Posts: 81,220 ✭✭✭✭biko


    They will see it by themselves next time they visit this forum.


  • Registered Users Posts: 697 ✭✭✭Cria


    biko wrote: »
    They will see it by themselves next time they visit this forum.

    Sorry fairly new to this :)


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    biko wrote: »
    This thread takes over from the now closed Bloggers and #ad and is on the same topic - bloggers promoting products for reward.
    • Deviating from topic gets your post deleted plus perhaps some more action.
    • Naming bloggers is OK.
    • Links to blogs and youtube vids is OK.
    • The highest of decorum is expected towards other boards members and towards the bloggers.
    • Constructive criticism is OK, nastiness gets you a ban. Biko will arbitrate what is criticism and what is nastiness
    Mod actions will range from on-thread warnings to forum bans.

    We'll see how it goes, error on the side of caution please.

    Is it definitely ok to name bloggers or should we use an oblique reference like before?


  • Registered Users Posts: 697 ✭✭✭Cria


    ratmouse wrote: »
    Is it definitely ok to name bloggers or should we use an oblique reference like before?

    It looks like it is. There appears to be more freedom in this thread.


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  • Registered Users Posts: 348 ✭✭hearmehearye


    biko wrote: »
    They will see it by themselves next time they visit this forum.

    Not necessarily. I don't visit the forum as such, I just follow particular threads. I had to go looking here to see if there was another thread. Possibly a link on the last post of the other thread?


  • Registered Users, Registered Users 2 Posts: 81,220 ✭✭✭✭biko


    Nope, I won't babysit everyone. If people are interested enough they will at some point visit the forum and find this new thread,

    Stop asking about it now please.


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    Does anyone know if a blogger has been gifted/sponsored something, should they mention #spon or #ad every time they mention the company that gifted them that item/service or is just once enough? Eg, wand blogger did a recent throw back post to a cruise holiday she previously stated she was given for free. In the throw back post, the company involved are mentioned and tagged but no further information given on the holiday being for free. Maybe this is ok, is it?


  • Registered Users Posts: 439 ✭✭Wexy86


    Was anyone watching Marissa Carters snaps where she promoted Cara Pharmacy? It's not the first time she's promoted them so not sure if it's an #ad or she's just promoting a fellow Irish business woman/friend, I'm sure she's doesn't need the cash from an ad but just my own curiosity.

    And Rosemary MacCabe #ad for Llyods today, Sinead from the beautiful truth for Molloys, half the current social influencers for Meaghers - there must be a massive potential audience/footfall/sales for pharmacys the way they're all jumping on the Snapchat bandwagon.


  • Registered Users Posts: 58 ✭✭BeeMee_123


    Cork Blogger advertising for Bella baby, she has got everything for her baby here. Is she ambassador, has she paid full price for all these products? is this an #ad. I don't trust her views until I know the answer to the question, should this be #AD


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  • Registered Users Posts: 58 ✭✭BeeMee_123


    '' Does anyone know if a blogger has been gifted/sponsored something, should they mention #spon or #ad every time they mention the company that gifted them that item/service or is just once enough? Eg, wand blogger did a recent throw back post to a cruise holiday she previously stated she was given for free. In the throw back post, the company involved are mentioned and tagged but no further information given on the holiday being for free. Maybe this is ok, is it?''

    I think they speak well of certain companies/products for a reason. I want to know if this is the case as the opinion therefore may be biased.

    Edit: New here do not know how to reply to your comment


  • Registered Users Posts: 439 ✭✭Wexy86


    ratmouse wrote: »
    Does anyone know if a blogger has been gifted/sponsored something, should they mention #spon or #ad every time they mention the company that gifted them that item/service or is just once enough? Eg, wand blogger did a recent throw back post to a cruise holiday she previously stated she was given for free. In the throw back post, the company involved are mentioned and tagged but no further information given on the holiday being for free. Maybe this is ok, is it?

    From the last thread if it's a freebie there are no rules or requirements to advise of same. If it's sponsored I'd imagine/hope that every time it's mention it should be clear that it's #sp or #ad.


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    Wexy86 wrote: »
    From the last thread if it's a freebie there are no rules or requirements to advise of same. If it's sponsored I'd imagine/hope that every time it's mention it should be clear that it's #sp or #ad.

    Thanks Wexy86


  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭idunno78


    If a blogger has been sponsored or paid they must put #ad or #spon on every post/every Snapchat that is associated with it. I asked ASAI about this before.


  • Registered Users Posts: 370 ✭✭heyjude88


    faces by graces baby is now the "Brand Rep" for a bib company, and she said that her baby isn't getting paid for being the brand rep as she's too young. They just love the bibs.

    If Grace is taking payment on behalf of her baby then surely its ad. 7 snaps about it.


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    heyjude88 wrote: »
    faces by graces baby is now the "Brand Rep" for a bib company, and she said that her baby isn't getting paid for being the brand rep as she's too young. They just love the bibs.

    If Grace is taking payment on behalf of her baby then surely its ad. 7 snaps about it.

    Seems like a creative statement.


  • Registered Users Posts: 370 ✭✭heyjude88


    Wexy86 wrote: »
    Was anyone watching Marissa Carters snaps where she promoted Cara Pharmacy? It's not the first time she's promoted them so not sure if it's an #ad or she's just promoting a fellow Irish business woman/friend, I'm sure she's doesn't need the cash from an ad but just my own curiosity.

    And Rosemary MacCabe #ad for Llyods today, Sinead from the beautiful truth for Molloys, half the current social influencers for Meaghers - there must be a massive potential audience/footfall/sales for pharmacys the way they're all jumping on the Snapchat bandwagon.


    I think Marissa is best friends with the owner of Cara pharmacy, or else really close. Also its more of a "you scratch my back i'll scratch yours" type of business thing. She promotes Cara pharmacy and she gets free stuff for her "swag bags" from them.


  • Registered Users Posts: 370 ✭✭heyjude88


    ratmouse wrote: »
    Seems like a creative statement.


    Me or Grace? :confused:


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    heyjude88 wrote: »
    Me or Grace? :confused:

    Her of course! And her explanation!


  • Registered Users Posts: 7 Ladyleigh88


    Can someone tell me who the teacher blogger is from the last forum & who the weddin singer is? Thank you :)


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  • Registered Users Posts: 58 ✭✭BeeMee_123


    Wedding Singer is Sinead - Limerick. Not sure about the other


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    Can someone tell me who the teacher blogger is from the last forum & who the weddin singer is? Thank you :)

    Yeah, I've no idea either.


  • Registered Users Posts: 7 Ladyleigh88


    Thank you :)


  • Registered Users Posts: 58 ✭✭BeeMee_123


    I think teacher blogger is Sinead from the beautiful Truth, correct if i'm wrong. I'm a new follower of hers so haven't seen anything that questions #ad yet


  • Registered Users Posts: 891 ✭✭✭mimimcmc


    Anybody know if James Kavanaghs "sex ed Tuesdays" are sponsored?
    He does seem to be promoting some bits..

    I think it's a great thing that he's doing it, just wondering about his motivation behind it


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    Anyone else beginning to feel like the term "brand ambassador" is in some ways a clever means of avoiding declaration of a brand or product sponsorship/ad and the rules and regs that go with it them? Wands blogger seems to have an awful lot of companies that she is a brand ambassador for and in the case of some brands, it's more than just her being a brand ambassador, e.g., in the case of a teeth whitening company, it's both her and nurse blogger who travels that are brand ambassadors and in the case of tea-tox company, it's her and another MUA who are both brand ambassadors. Just seems a bit odd to me.


  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    Delighted this thread allows us now to name the non transparent bloggers.


  • Registered Users Posts: 697 ✭✭✭Cria


    BeeMee_123 wrote: »
    '' Does anyone know if a blogger has been gifted/sponsored something, should they mention #spon or #ad every time they mention the company that gifted them that item/service or is just once enough? Eg, wand blogger did a recent throw back post to a cruise holiday she previously stated she was given for free. In the throw back post, the company involved are mentioned and tagged but no further information given on the holiday being for free. Maybe this is ok, is it?''

    I think they speak well of certain companies/products for a reason. I want to know if this is the case as the opinion therefore may be biased.

    Edit: New here do not know how to reply to your comment
    If you click reply under the comment it will give you an option to respond to a comment.


  • Registered Users Posts: 697 ✭✭✭Cria


    heyjude88 wrote: »
    faces by graces baby is now the "Brand Rep" for a bib company, and she said that her baby isn't getting paid for being the brand rep as she's too young. They just love the bibs.

    If Grace is taking payment on behalf of her baby then surely its ad. 7 snaps about it.

    She did not say that did she and even if she's not getting paid she is receiving benefit in kind. Posting 7 snaps is essentially promoting a company. She posted two snaps of lidl yesterday with no #ad one was a snap of the sign on her way in surely she should have #ad


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  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    anna080 wrote: »
    Delighted this thread allows us now to name the non transparent bloggers.

    Yes. And it's also good because some enforcement agencies do actually use various forms of social media as a means of investigation for non compliances.


  • Registered Users Posts: 58 ✭✭BeeMee_123


    ah not working, Thank you any who Cria


  • Registered Users Posts: 697 ✭✭✭Cria


    ratmouse wrote: »
    Yeah, I've no idea either.

    Teacher blogger is the beautiful truth


  • Registered Users Posts: 439 ✭✭Wexy86


    mimimcmc wrote: »
    Anybody know if James Kavanaghs "sex ed Tuesdays" are sponsored?
    He does seem to be promoting some bits..

    I think it's a great thing that he's doing it, just wondering about his motivation behind it

    I think it started out as non sponsored and an off the cuff idea but due to the reaction some brands seem to be getting on board for sponsorship. Last week he talked about testing and the 'let's get checked' kit where he only received the kit during the week.

    I agree and think it's great to see someone with such a high audience especially younger adults talk about sexual education and lack there of. If only more used their social presence for highlighting importing items like this every now and then rather than skinny teas, carpets and the likes :D


  • Registered Users Posts: 697 ✭✭✭Cria


    ratmouse wrote: »
    Anyone else beginning to feel like the term "brand ambassador" is in some ways a clever means of avoiding declaration of a brand or product sponsorship/ad and the rules and regs that go with it them? Wands blogger seems to have an awful lot of companies that she is a brand ambassador for and in the case of some brands, it's more than just her being a brand ambassador, e.g., in the case of a teeth whitening company, it's both her and nurse blogger who travels that are brand ambassadors and in the case of tea-tox company, it's her and another MUA who are both brand ambassadors. Just seems a bit odd to me.

    I really feel by saying they are brand ambassadors they are looking for a loophole not to say #ad. They are contracted to post so much stuff on social media they are paid to do that so why is that not an ad.

    The make up fairy is doing that a lot with brands and it's looking like she's trying to get out of being transparent.


  • Registered Users Posts: 697 ✭✭✭Cria


    BeeMee_123 wrote: »
    ah not working, Thank you any who Cria

    It should what's happening when you press reply. Are you seeing the other persons comment with things like quote written after it. If you are just start typing in your response and just click post reply.


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  • Registered Users, Registered Users 2 Posts: 5,516 ✭✭✭Sunny Dayz


    ratmouse wrote: »
    Anyone else beginning to feel like the term "brand ambassador" is in some ways a clever means of avoiding declaration of a brand or product sponsorship/ad and the rules and regs that go with it them? Wands blogger seems to have an awful lot of companies that she is a brand ambassador for and in the case of some brands, it's more than just her being a brand ambassador, e.g., in the case of a teeth whitening company, it's both her and nurse blogger who travels that are brand ambassadors and in the case of tea-tox company, it's her and another MUA who are both brand ambassadors. Just seems a bit odd to me.
    Through my work in finance a few years ago a client with a beauty product/service had a brand ambassador, or celebrity ambassador. This was before bloggers and all of that stuff. The person was a "celebrity" (I think, I dunno never heard of her and can't remember her name). AFAIK she/her PR company were paid fees for her appearances and photoshoots. Again this was before social media got so popular like this so none of the instagram/fb/snapchat posts and the like were involved.


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    Wexy86 wrote: »
    I think it started out as non sponsored and an off the cuff idea but due to the reaction some brands seem to be getting on board for sponsorship. Last week he talked about testing and the 'let's get checked' kit where he only received the kit during the week.

    I agree and think it's great to see someone with such a high audience especially younger adults talk about sexual education and lack there of. If only more used their social presence for highlighting importing items like this every now and then rather than skinny teas, carpets and the likes :D

    Agree that it's good to see someone using their social platform for this kind of useful info and promotion. Sure leading blogger seems to think that giving out start of the week cocktail recipes (with no mention of being drink-aware ) a good idea with such a large young following. Perhaps promotion of certain items by bloggers need to have more than just the #ad or #spon mentioned in addition to actual health style warnings too.


  • Registered Users Posts: 58 ✭✭BeeMee_123


    Sunny Dayz wrote: »
    ratmouse wrote: »
    Anyone else beginning to feel like the term "brand ambassador" is in some ways a clever means of avoiding declaration of a brand or product sponsorship/ad and the rules and regs that go with it them? Wands blogger seems to have an awful lot of companies that she is a brand ambassador for and in the case of some brands, it's more than just her being a brand ambassador, e.g., in the case of a teeth whitening company, it's both her and nurse blogger who travels that are brand ambassadors and in the case of tea-tox company, it's her and another MUA who are both brand ambassadors. Just seems a bit odd to me.
    Through my work in finance a few years ago a client with a beauty product/service had a brand ambassador, or celebrity ambassador. This was before bloggers and all of that stuff. The person was a "celebrity" (I think, I dunno never heard of her and can't remember her name). AFAIK she/her PR company were paid fees for her appearances and photoshoots. Again this was before social media got so popular like this so none of the instagram/fb/snapchat posts and the like were involved.

    It strange that it's been around a few years now and it takes speaking up to activate the rules? I understand gifted items do not have to be #ad but the more honest the blogger the better. Loved Rosemary's chat about Lloyds & will trust her opinion because she believes in what she's advertising not just doing it for money


  • Registered Users, Registered Users 2 Posts: 11,624 ✭✭✭✭meeeeh


    I think brand ambassador is more that they are paid for continuous brand promotion, on various platforms, different products. They are probably paid fixed preagreed sum periodically. I would guess the contract possibly limits them from featuring direct competitors. The other is charging per snap, twit or whatever for specific product/service. I would think that if you are paid to promote the brand then the content should be marked as ad. I can't see how being brand ambassador would absolve you of that.

    That being said I am guessing I have no direct knowledge about it.


  • Registered Users, Registered Users 2 Posts: 957 ✭✭✭MuffinTop86


    Wexy86 wrote: »
    I think it started out as non sponsored and an off the cuff idea but due to the reaction some brands seem to be getting on board for sponsorship. Last week he talked about testing and the 'let's get checked' kit where he only received the kit during the week.

    I agree and think it's great to see someone with such a high audience especially younger adults talk about sexual education and lack there of. If only more used their social presence for highlighting importing items like this every now and then rather than skinny teas, carpets and the likes :D

    I'm a big fan of his. But I also feel like in some way we are being harsh on the female bloggers and never berating the male ones. He has never ever said ad for anything and seems to promote plenty of things. I really don't think it's all for nothing. Even the Siucra ginger bread house building, none of the men called it an ad on snapchat, only Rosemary did.

    Then again, I don't know that he actually writes a personal blog, so I'm not sure if the rules are different.


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  • Registered Users, Registered Users 2 Posts: 2,457 ✭✭✭livedadream


    Wexy86 wrote: »
    I think it started out as non sponsored and an off the cuff idea but due to the reaction some brands seem to be getting on board for sponsorship. Last week he talked about testing and the 'let's get checked' kit where he only received the kit during the week.

    I agree and think it's great to see someone with such a high audience especially younger adults talk about sexual education and lack there of. If only more used their social presence for highlighting importing items like this every now and then rather than skinny teas, carpets and the likes :D

    I'm a big fan of his. But I also feel like in some way we are being harsh on the female bloggers and never berating the male ones. He has never ever said ad for anything and seems to promote plenty of things. I really don't think it's all for nothing. Even the Siucra ginger bread house building, none of the men called it an ad on snapchat, only Rosemary did.

    Then again, I don't know that he actually writes a personal blog, so I'm not sure if the rules are different.
    to be fair hes only of the only snapchatters i follow and he did a thing for centra wines before christmas and very clearly did say it was an ad or sponsored and had the drink aware hashtag and everything, he is usual very good for his first snap being before i do this this is an ad ive been given the wine to try by centra and blaa blaa the same with some other product that i clicked through coz id no interest.
    he does get sent SO MUCH FREE STUFF! i can see why its so popular...


  • Registered Users, Registered Users 2 Posts: 2,457 ✭✭✭livedadream


    i feel like i should add, i dont know how i feel about people being given free stuff and then promoting it, i mean james K does say ive been sent this or that so you know he didnt buy it.
    its the ones who go oh i got this and its fab when they have clearly all been sent the same thing to promote i find shady...


  • Registered Users, Registered Users 2 Posts: 450 ✭✭Lunaarli


    I'm a big fan of his. But I also feel like in some way we are being harsh on the female bloggers and never berating the male ones. He has never ever said ad for anything and seems to promote plenty of things. I really don't think it's all for nothing. Even the Siucra ginger bread house building, none of the men called it an ad on snapchat, only Rosemary did.

    Then again, I don't know that he actually writes a personal blog, so I'm not sure if the rules are different.

    He has no shame at all! I have seen him advertising loads of things over the last year and NEVER with #ad.


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    to be fair hes only of the only snapchatters i follow and he did a thing for centra wines before christmas and very clearly did say it was an ad or sponsored and had the drink aware hashtag and everything, he is usual very good for his first snap being before i do this this is an ad ive been given the wine to try by centra and blaa blaa the same with some other product that i clicked through coz id no interest.
    he does get sent SO MUCH FREE STUFF! i can see why its so popular...

    That's good that he puts in #drinksware. Leading blogger was well able to insert #alcohol on her Monday cocktail post but no sign of #drinkaware. Irresponsible imo


  • Registered Users, Registered Users 2 Posts: 783 ✭✭✭capefear


    meeeeh wrote: »
    I think brand ambassador is more that they are paid for continuous brand promotion, on various platforms, different products. They are probably paid fixed preagreed sum periodically. I would guess the contract possibly limits them from featuring direct competitors. The other is charging per snap, twit or whatever for specific product/service. I would think that if you are paid to promote the brand then the content should be marked as ad. I can't see how being brand ambassador would absolve you of that.


    I think the above is a fair assumption.

    I have been reading the various threads regarding bloggers etc with interest and I can see how hiring influencers can have a negative effect on some companies.

    What would you like to see from a companies point of view using influencers and transparency.

    The reason I ask as I have a client who is looking to possible use one.

    And any tips would be appreciated


  • Registered Users, Registered Users 2 Posts: 5,516 ✭✭✭Sunny Dayz


    I have to say my snapchat has quietened down so much this past week. There is little or no I got this this and this on the accounts I follow (which to be fair aren't the big popular full time bloggers). But I think smaller time bloggers have now become very self conscious of what and how they are posting. One blogger even had up on facebook a few days ago that she was approached to do a sponsored post about something that fits in her blog but was worried about black lash and wanted her followers views on it.


  • Registered Users, Registered Users 2 Posts: 2,856 ✭✭✭ratmouse


    Sunny Dayz wrote: »
    I have to say my snapchat has quietened down so much this past week. There is little or no I got this this and this on the accounts I follow (which to be fair aren't the big popular full time bloggers). But I think smaller time bloggers have now become very self conscious of what and how they are posting. One blogger even had up on facebook a few days ago that she was approached to do a sponsored post about something that fits in her blog but was worried about black lash and wanted her followers views on it.

    About time though that they changed their approach


  • Registered Users Posts: 370 ✭✭heyjude88


    I normally watch snapchat when I get into bed at night or on the train to work. I never used to get through the snaps or else it would take a good while. The end of last week and this week has been so quiet. Not much going on at all. Its refreshing really. Hopefully they do realise that what they were snapping about was putting people off.


  • Closed Accounts Posts: 294 ✭✭A_smurf


    Not meaning to play devils advocate here but it could be that brands aren't pushing new products as much in January compared to the rest of the year after having the big Christmas push during November and December. I'm not an expert in brands at all, honest but that's just from my perspective. It will be interesting to see if that changes by the end of January going into February when we are transitioning into spring and new products start to appear from most of the iconic beauty brands etc and if the snaps start to increase with bloggers plugging samples of new products again and how they go about it.


  • Registered Users Posts: 697 ✭✭✭Cria


    i feel like i should add, i dont know how i feel about people being given free stuff and then promoting it, i mean james K does say ive been sent this or that so you know he didnt buy it.
    its the ones who go oh i got this and its fab when they have clearly all been sent the same thing to promote i find shady...

    What I don't like about them
    Being sent free stuff is they never have anything negative to say.
    This makes me think they say it's amazing to get more free stuff sent, also after showing it on Snapchat they never follow up.
    I know some say they don't speak about what they don't like.
    I feel they should as it makes them more honest don't plug what you like and not discuss what you don't. Have some balance.


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