Bloggers mentioning/promoting products

Re: kerrigans. I'm not sure whether codes are considered payment which would mean they have to #ad? I think it was discussed the other thread but can't remember the answer! But personally I think that if they are sharing codes they should be #ad because more then likely they are getting a cut. Unless of course they are just getting free meat then they don't need to say anything...

Benefits in kind: 'Benefits-in-kind, such as private use of a company car, free or subsidised accommodation and preferential loans, received from an employer, by an employee whose total remuneration (including benefits-in-kind) is €1,905 or more in a tax year, are taxable (subject to certain exceptions)'. (http://www.revenue.ie/en/tax/it/bik.html)

I'd imagine free MEAT or make up would come under this heading - just maybe hasn't been updated to reflect the modern era of technology!

It also says this: 'Where an employer provides luncheon or meal vouchers to employees a taxable benefit arises and the face value of the vouchers (disregarding 19c per voucher) must be taken into account as notional pay for PAYE and PRSI purposes.'

Don't turkey burgers come under this then? Maybe not!

Perhaps the onus is on the company to ensure correct revenue regulations in these instances.

This makes for interesting reading on the types of things that the ASAI have received and acted upon complaints http://www.asai.ie/complaints-bulletins/

purplecow1977 wrote: »

Benefits in kind: 'Benefits-in-kind, such as private use of a company car, free or subsidised accommodation and preferential loans, received from an employer, by an employee whose total remuneration (including benefits-in-kind) is €1,905 or more in a tax year, are taxable (subject to certain exceptions)'. (http://www.revenue.ie/en/tax/it/bik.html)

I'd imagine free MEAT or make up would come under this heading - just maybe hasn't been updated to reflect the modern era of technology!

It also says this: 'Where an employer provides luncheon or meal vouchers to employees a taxable benefit arises and the face value of the vouchers (disregarding 19c per voucher) must be taken into account as notional pay for PAYE and PRSI purposes.'

Don't turkey burgers come under this then? Maybe not!

Perhaps the onus is on the company to ensure correct revenue regulations in these instances.

This makes for interesting reading on the types of things that the ASAI have received and acted upon complaints http://www.asai.ie/complaints-bulletins/

That all comes under revenue. But this thread is just about #ad nothing about tax or that. I don't know anything about tax or revenue so can't comment only to say it's not really anything to do with having to hashtag or not!

SpillingTheTea wrote: »

As far as I know, based on what I've learned from being in retail and what I researched on this, when companies give out coupon codes the already assume the product will be whatever % cheaper so they up their RRP in order to still profit from their % 'loss'. The blogger/influencer becomes an affiliate which see's them get a small cut each time a person uses their code, which is why you see all them peddling their codes. The company already factors in the payment of the blogger/influencer into their calculations so it just shows you how profitable they are if they can afford to lose (for example) 10% on each transaction from potentially all of each of the bloggers/influencers fanbase.

EDIT: For clarification, they dodge the #'s by becoming affiliates.

So affiliate links don't fall under the same advertising rules then?

That's why they link you to their clothing through affiliate links?

Makes sense now!

Must be a minefield to identify what's an actual advert then or not!

biko wrote: »

Back on topic please
If someone has questions about moderation then pm me, don't ask in thread

How are we suppose to know what the 'rules' are then?!

GingerLily wrote: »

Did you try PMing them? Not being smart but maybe try that first.

I already did and didn't get an answer!

Just a query I have - I notice some bloggers (MakeUpF in particular) receives quite a bit of free workout gear. well, I'm presuming it's free, perhaps she buys it herself. In which case, my next point is null and void but how and ever.

She seems to wear things once and then puts them up on depop to be sold.

If I were sending these items to someone, I don't know how I'd feel about the person not wearing them and yet making money from selling them? Maybe this is the norm. I don't know. Perhaps it's similar to bloggers receiving makeup samples and then giving them away etc (although at least then it's not costing someone to buy it!)

Just a musing I've had.

hearmehearye wrote: »

I read somewhere that income from Depop may be liable to tax!


MUFairy's haul today appeared to be stuff she bought herself. Wasn't it SJ that once said "because I'm a blogger I can only wear things once".


:rolleyes:

I thought it was Fairy who said that about only wearing an outfit once. Could be wrong.

https://m.youtube.com/watch?v=qYZ8SDa48DM

Kim K apparently got 40 mill for this. Or else the ad cost that.
People are raging because it's basically saying Shape Ups make you so toned you can ditch your personal trainer by flirting!

Sorry, not about bloggers, but it is an ad and she's definitely an influencer

Rosanna Davidson was on Snapchat today saying how she loves vit hit. No ad or sp. Was just looking at her instagram and she has a pic up with the vit hit and I see #sp. I taught you had to declare ad on all platforms.

idunno78 wrote: »

I posted about Maeve Madden doing the exact same thing and it was with vithit aswell! Same scenario. But God she went on and on about how amazing it was on her Snapchat even had one of her family saying it! So much i wondered was it an ad then few days later saw it was! Wonder did they just get paid to mention on Facebook and Instagram so that why didn't #ad snapchat? Or because it would be gone in 24 hrs so who would notice!!

From what I've read on ASAI, it doesn't matter platform there paid on. If they show it on other social media sites it has to be #ad. I could be wrong but that's what taught.

new update from the ASA
http://www.breakingnews.ie/ireland/new-guidelines-mean-bloggers-must-declare-when-paid-to-promote-773823.html

[font=Lato, sans-serif]Bloggers now have to declare if they have been paid to promote a product under new guidelines from the Advertising Standards Authority.[/font]
[font=Lato, sans-serif]The watchdog says those with an online following have a duty of responsibility to declare any sponsorship they may receive.[/font]
[font=Lato, sans-serif]The guidelines are being introduced to ensure Irish consumers are not misled by so-called 'influencer marketing' through advertisements on blogs and social media websites.[/font]

[font=Lato, sans-serif]whats interesting is i saw this this morning, it has since been changed and it a much shorter article[/font]

Orla Twomey from ASAI was just on Today FM news stating that they are monitoring all bloggers platforms to ensure bloggers are complying with legislation. I know a lot of bloggers will #ad on FB or insta but there are a few who omit it on SC, which for a lot of them is the platform that gets the highest level of engagement.
I don't see why if they are posting 10-12 snaps why they don't #ad across all those snaps. RM is the only one doing that as far as I can see from who I follow.

Surely the ASAI can start looking at what brand ambassador is in terms of being a means by some bloggers to set themselves apart from the need to declare something being an ad or a sponsored post. I can't see the likes of Fairy promoting the skinny tea for no fee or for the reward of free packs of skinny tea. If there is a cash payment then surely the guise of "brand ambassador" needs to be questioned.

urbanshirl wrote: »

She said if the guidelines are not being adhered to the next step is a investigation. I think this was always the case though, they just seem to be being more vocal about enforcement. Obviously the level of non compliance is very high.

The level of non compliance being high is blatantly obvious I think. You only have to look at the blogs and accounts of the biggest blogger names to see this. In fact, it's what you don't see on these accounts,i.e. hardly ever any mention of something being an ad or sponsored post that gives the game away.

Brand ambassadors do get paid as far as I know. But they get 1 big fee rather then a few small ones. So I think this is where the problem comes into hem needing to use the hashtag! But from the 'guidelines' they do need to make it clear their association with company!

I wonder will TMF collabration with kerrigans be #ad? I'm assuming it's 'fairy burgers' but wonder will she just get a
Cut of the burger or will they pay her a fixed sum to use her name! Obviously this is speculation on my behalf I don't have a clue what it's gonna be! (Just incase I get in trouble!!)