Do you understand this TV ad?

mikemac · 2008-09-11 21:37:32

As I certainly don't :confused: What's it's got to do with chocolate? What's it got to do with anything? Are you gaggin for a dairy milk after it? It's being shown regularly so it's pretty current. Is this one of these "art" advertisments where the aim isn't to be about the product but to make it memorable? Benneton used…

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#32 12-09-2008 02:39AM

The Roach

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As far as I remember, when the advertising company for Cadbury was originally given the contract, they were told to make ads that simply made people smile and gave them a brief moment of happiness, similar to the effect chocolate is meant to give you.

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#33 12-09-2008 02:59AM

Overheal

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im having a crate of dairy milk mail ordered after watching that.

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#34 12-09-2008 03:00AM

phantom_lord

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has anyone seen those ads for some new muffin by - i think cuisine de france, but i'm not sure, they have some sauce/syrup in the middle, and the pic is one cut in half with the stuff oozing out, looks vile to me, like some sort of muffin creampie.

can't believe someone thought it was a good campaign to plaster the place with those posters.

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#35 12-09-2008 03:04AM

Jigsaw

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Yes, I understand this advertisement and think I may have trouble communicating with people who don't understand it.

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#36 12-09-2008 03:29AM

Zillah

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The Roach wrote: »

As far as I remember, when the advertising company for Cadbury was originally given the contract, they were told to make ads that simply made people smile and gave them a brief moment of happiness, similar to the effect chocolate is meant to give you.

I like the ad, and I think The Roach has it spot on.

Advertising is not neccessarily about trying to convince you to buy the product, as it is to cause you to associate positive feelings with the product. People already feel pretty good about chocolate in general, I think this is a genius move on Cadbury's part. Not only is it nice to watch a very soulful Gorilla play drums with Phil Collins, its also unusual enough to stay in your memory.

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#37 12-09-2008 03:40AM

Overheal

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I wish more ads did this.

Take these ads for example that run non stop on my tv channels here all day every day. All they make me wanna do is find this guy and hurt him.

https://www.youtube.com/watch?v=jSqVGvl3DUM

https://www.youtube.com/watch?v=YWnUmpQhiOw

https://www.youtube.com/watch?v=m8Dgu--CzGw

https://www.youtube.com/watch?v=XNz4Z3K3wRU

But at least this one has some production value:

https://www.youtube.com/watch?v=HlL3y3j8ofc

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#38 12-09-2008 03:46AM

cooker3

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I genuinely want a dairy milk now. They are pretty nice bars!

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#39 12-09-2008 05:01AM

stevecrow74

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if its such a bad advert, well this is number 39 post about how bad an advert is.. now thats what i call marketing a product..

aint nothing wrong with a dairy milk.. only problem is.. i dont have one now

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#40 12-09-2008 07:32AM

kowloon

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The digital channels are going that way here Overheal.
Every second ad is for financial/legal services of some sort.

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#41 12-09-2008 07:35AM

Overheal

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kowloon wrote: »

The digital channels are going that way here Overheal.
Every second ad is for financial/legal services of some sort.

but are they as annoying as that free credit report kid????

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#42 12-09-2008 07:44AM

Agonist

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That ad got me thinking about that other thread with the mention of a stab wound on a gorilla's back. Now I want some Kleenex™

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#43 12-09-2008 07:58AM

kowloon

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Overheal wrote: »

but are they as annoying as that free credit report kid????

That might be stretching it a bit .

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#44 12-09-2008 08:03AM

Run_to_da_hills

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Another good 1980's classic butchered by multinational stupidity.

I started a thread on this subject a while ago. http://boards.ie/vbulletin/showthread.php?t=2055234451

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#45 12-09-2008 08:59AM

RxQueen

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I think the ad is great, then again I like the magic mobile genie REWIND REWIND REWIND! !

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#46 12-09-2008 09:21AM

_feedback_

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Great Ad ... Somebody told me yesterday that it was voted ad of the year by ..... somebody. Not sure how true that is.

They must spend an absolute fortune on ads though. They have a tendency lately to buy the full ad break on highly viewed shows (eg. Big Brother Final)

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#47 12-09-2008 09:26AM

RubyXI

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Great ad. And very effective. No a gorilla doesnt have anything to do with chocolate, but does it really matter? It got everyone's attention, and i dont know about the rest of ye but i think of the cadbury gorilla playing the drums every time i hear that song on the radio. Result for the cadbury gang methinks..

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#48 12-09-2008 09:26AM

bill_ashmount

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Brilliant ad. Love it.

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#49 12-09-2008 09:27AM

Loomis

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"A glass and a half full of joy"

The drumming to the song is the 'joy' part.
Other than that the ad is funny. If you don't find it funny and find it annoying you're still talking about it. So job done really. Any publicity is good publicity etc

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#50 12-09-2008 12:36PM

QuadLeo

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abitlonely wrote: »

No, someone's talking some sense.

Besides, the purpose of an ad need not explicitly be to promote the product in question.
Convincing the public that it was expensive to make is enough.
It would not be worth the company's money making an expensive ad unless
people who buy their product do so repeatedly.
They wouldn't do that unless it was 'good'. Therefor, expensive ad = good product.

I like it anyway, better than the new one.

I didn't say I don't agree with the point he makes. I just thought the post was a bit aggressive for something so trivial.

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#51 12-09-2008 12:38PM

Wurly

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I HATE HATE HATE this ad.

It's sooo annoying and it goes on forever..

And now instead of 'in the air tonight', it has 'total eclipse of the heart'. Two strong contenders for the most annoying song ever.

aaaggghh

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#52 12-09-2008 12:51PM

Creature

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I don't care for chocolate much but even if I was a Dairy Milk addict I don't think a video showing a guy in a gorilla suit playing drums would make me want some. Whenever it's on I just think of Phil Collins in South Park. And it's too long.

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#53 12-09-2008 01:04PM

nobodythere

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That's a real gorilla you know.

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#54 12-09-2008 01:07PM

Creature

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No its not.

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#55 12-09-2008 01:23PM

Dudess

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The ad is too quirky and trying to be clever in a surreal way for my liking but it's definitely noticeable... so job done.

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#56 12-09-2008 01:28PM

xbox36016

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no

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#57 12-09-2008 01:32PM

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#58 12-09-2008 01:36PM

Dun laoire

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Simple.

Music makes you feel good and chocolate makes you feel good. So imagine having both! Thats what the commercial is getting at

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#59 12-09-2008 01:38PM

Dudess

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The Scientist wrote: »

Any ad that removes advertising norms & protocol will get attention.
As someone already mentioned, word of mouth is invaluable to Marketeers.
Cadbury have spent money wisely with whoever their agency is.

Blame Oliviero Toscani if you don't like it.

Yeah exactly. Years ago, ads just followed the formula of "This is an ad for toothpaste. Here is some toothpaste. It's great." etc. Then in the 70s it dawned on advertisers that taking a more subtle approach is more effective.

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#60 12-09-2008 01:44PM

Dun laoire

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Tri wrote: »

I HATE HATE HATE this ad.

It's sooo annoying and it goes on forever..

And now instead of 'in the air tonight', it has 'total eclipse of the heart'. Two strong contenders for the most annoying song ever.

aaaggghh

It's annoying to you because you are a man. The commercial is aimed at women. Women love chocolate and love soppy music.

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#61 12-09-2008 01:48PM

chin_grin

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better one

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