Do you understand this TV ad?

mikemac

As I certainly don't
What's it's got to do with chocolate? What's it got to do with anything?
Are you gaggin for a dairy milk after it?

It's being shown regularly so it's pretty current.
Is this one of these "art" advertisments where the aim isn't to be about the product but to make it memorable? Benneton used to do this a lot

https://www.youtube.com/watch?v=Wy52yueBX_s

Steyr

Stupidest AD ever, the Airport one is just as bad, nothing to do with chocolate whatsoever.

Pj!

Good ad, I like it.If its the Phil Collins one. The new one, whatever the song is, cant think, isnt as good.

JohnnyChimpo

and yet day after day on message boards all over the interwebs, goons like you are making threads about this very ad, ensuring that everyone who replies or looks at the thread is thinking about eating a dairy milk in the back of their mind for the next few hours. sounds like it works pretty well if you ask me.

Sabre0001

All about increasing awareness and getting people talking and sending it on - acts as free advertisement. Case in point being this is about the 4th thread on Boards alone that I have seen about this ad...And chances are anyone who clicks into the thread will see it at least once.

So it doesn't need to be run much, thus saving Cadburys money...yet people will talk about it and publicise it.

mikemac

Wasn't aware it had been discussed in the past.

Mods, please lock this duplicate thread, thanks

QuadLeo

This ad is genius. A gorilla playing drums, Phil Collins drums no less. What's not to get about that? And the song is amazing. If it was any other song I'd say it would be rubbish.

Simi

micmclo wrote: »

As I certainly don't
What's it's got to do with chocolate? What's it got to do with anything?
Are you gaggin for a dairy milk after it?

It's being shown regularly so it's pretty current.
Is this one of these "art" advertisments where the aim isn't to be about the product but to make it memorable? Benneton used to do this a lot

https://www.youtube.com/watch?v=Wy52yueBX_s

It's a brilliant ad (and pretty old too). What would u prefer a ad saying "Go buy a Dairy Milk."?

karlr42

micmclo wrote: »

Is this one of these "art" advertisments where the aim isn't to be about the product but to make it memorable? Benneton used to do this a lot

Sabre0001 wrote: »

All about increasing awareness and getting people talking and sending it on - acts as free advertisement. Case in point being this is about the 4th thread on Boards alone that I have seen about this ad...And chances are anyone who clicks into the thread will see it at least once.

So it doesn't need to be run much, thus saving Cadburys money...yet people will talk about it and publicise it.

Exactly. Ads don't have to be "cillit bang > competitiors" "10% extra free" or whatever, ad agencies know word of mouth is the goldmine

Captain Darling

This is what really happened.....

https://www.youtube.com/watch?v=9mDHPBDodFw

QuadLeo

JohnnyChimpo wrote: »

and yet day after day on message boards all over the interwebs, goons like you are making threads about this very ad, ensuring that everyone who replies or looks at the thread is thinking about eating a dairy milk in the back of their mind for the next few hours. sounds like it works pretty well if you ask me.

Someone's a bit of a moaning Michael this evening.

MooseJam

brilliant brilliant add, pure genius, and by the way there was a major jump in sales of dairy-milk following it

http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/8c33c1270b2e42899487a7e2629b864b/Cadbury%27s-profits-fall-but-gorilla-ads-work.html

m83

Adverts aren't for "understanding".

pablomakaveli

It was funny the first time when it had the phil collins song. Theyve put it out again but with a different song which is just pure lazy.

What is not to understand....that is exactly how I feel about chocolate.

brianthebard

You need to read the culture industry op. I have a copy if you'd like to borrow it.

Elessar

Everybody is finally coming to the realisation that all you need to sell anything, is Phil Collins.

abitlonely

QuadLeo wrote: »

Someone's a bit of a moaning Michael this evening.

No, someone's talking some sense.

Besides, the purpose of an ad need not explicitly be to promote the product in question.
Convincing the public that it was expensive to make is enough.
It would not be worth the company's money making an expensive ad unless
people who buy their product do so repeatedly.
They wouldn't do that unless it was 'good'. Therefor, expensive ad = good product.

I like it anyway, better than the new one.

raah!

The only thing that annoys me more than these ridiculous adds made specifically to have this affect is the w*%nkers who go around saying "aaah but you remember it".

I for one, will indeed remember it, as an annoying ad for a product I will no longer buy. (that is, if an ad annoyed me))

MooseJam

raah! wrote: »

The only thing that annoys me more than these ridiculous adds made specifically to have this affect is the w*%nkers who go around saying "aaah but you remember it".

I for one, will indeed remember it, as an annoying ad for a product I will no longer buy. (that is, if an ad annoyed me))

yes and for every "OO I'm so above it all" Joe theres five who are out buying the chocolate, it's a great ad, you probably just prefer Barry Scott

Sabre0001

raah! wrote: »

The only thing that annoys me more than these ridiculous adds made specifically to have this affect is the w*%nkers who go around saying "aaah but you remember it".

I for one, will indeed remember it, as an annoying ad for a product I will no longer buy. (that is, if an ad annoyed me))

Aaah but you will remember it

raah!

I didn't even watch the add. In fact, the type of add I had in mind, was the barry scot type.

Ironically enough, the barry scot add is one of those types of "ooh but you'll remember it" adds as far as I'm concerned. The screaming at the screen is is a bit too annoying to be genuine, so people will say "aaah it's annoying, but you remember it".

This cadbury add is in the same category, but instead of being directly and blatantly annoying, it doesn't make sense. Same type of add imo.

monkeyfudge

The only people who could like that advert are Phil Collins fans. And the advert is useful in that respect for letting me know who all the douche bags in my life are.

Of course it might have been a better advert if they'd hired the right Gorilla for the job.

https://www.youtube.com/watch?v=efJzOx0Lozk

Sabre0001

raah! wrote: »

Ironically enough, the barry scot add is one of those types of "ooh but you'll remember it" adds as far as I'm concerned. The screaming at the screen is is a bit tooannoying to be genuine

Unfortunately the newer ads seems to feature a calmer Barry Scott It's not the same anymore!

bnagrrl

micmclo wrote: »

As I certainly don't
What's it's got to do with chocolate? What's it got to do with anything?
Are you gaggin for a dairy milk after it?

It's being shown regularly so it's pretty current.
Is this one of these "art" advertisments where the aim isn't to be about the product but to make it memorable? Benneton used to do this a lot

https://www.youtube.com/watch?v=Wy52yueBX_s

This ad doesn't make me want to buy chocolate, it actually puts me off all chocolate and makes me feel sick and scared of gorillas at the same time.

AtomicHorror

Steyr wrote: »

Stupidest AD ever, the Airport one is just as bad, nothing to do with chocolate whatsoever.

Here we are discussing it on the internet. The vid gets posted and picked apart and the Cadbury's logo flashes before our eyes every time. You really consider that bad advertising?

MooseJam

I'm eating a dairy milk as we speak, tis yummy

Bob the Builder

the bouts of advertising you are watching and all the remakes - 6.3million euro.

Scarinae

monkeyfudge wrote: »

The only people who could like that advert are Phil Collins fans. And the advert is useful in that respect for letting me know who all the douche bags in my life are.

Of course it might have been a better advert if they'd hired the right Gorilla for the job.

https://www.youtube.com/watch?v=efJzOx0Lozk

Haha that's brilliant! Is that Bollo from the Mighty Boosh?

The_Hustler

pablomakaveli wrote: »

It was funny the first time when it had the phil collins song. Theyve put it out again but with a different song which is just pure lazy.

It's even lazier than you think, the one with Bonnie Tyler "Eclipse of the Heart" was already on youtube for the last year, they just used that. They are also putting the airport one out again with Bon Jovi instead of Queen.

KnifeWRENCH

It's a GORILLA! Playing DRUMS!! To the music of PHIL COLLINS and BONNIE TYLER!!!

How could anyone NOT love this ad? I think it's genius! :pac: And yes, I do want a Dairy Milk now.

The Roach

As far as I remember, when the advertising company for Cadbury was originally given the contract, they were told to make ads that simply made people smile and gave them a brief moment of happiness, similar to the effect chocolate is meant to give you.

Overheal

im having a crate of dairy milk mail ordered after watching that.

phantom_lord

has anyone seen those ads for some new muffin by - i think cuisine de france, but i'm not sure, they have some sauce/syrup in the middle, and the pic is one cut in half with the stuff oozing out, looks vile to me, like some sort of muffin creampie.

can't believe someone thought it was a good campaign to plaster the place with those posters.

Jigsaw

Yes, I understand this advertisement and think I may have trouble communicating with people who don't understand it.

Zillah

The Roach wrote: »

As far as I remember, when the advertising company for Cadbury was originally given the contract, they were told to make ads that simply made people smile and gave them a brief moment of happiness, similar to the effect chocolate is meant to give you.

I like the ad, and I think The Roach has it spot on.

Advertising is not neccessarily about trying to convince you to buy the product, as it is to cause you to associate positive feelings with the product. People already feel pretty good about chocolate in general, I think this is a genius move on Cadbury's part. Not only is it nice to watch a very soulful Gorilla play drums with Phil Collins, its also unusual enough to stay in your memory.

Overheal

I wish more ads did this.

Take these ads for example that run non stop on my tv channels here all day every day. All they make me wanna do is find this guy and hurt him.

https://www.youtube.com/watch?v=jSqVGvl3DUM

https://www.youtube.com/watch?v=YWnUmpQhiOw

https://www.youtube.com/watch?v=m8Dgu--CzGw

https://www.youtube.com/watch?v=XNz4Z3K3wRU

But at least this one has some production value:

https://www.youtube.com/watch?v=HlL3y3j8ofc

cooker3

I genuinely want a dairy milk now. They are pretty nice bars!

stevecrow74

if its such a bad advert, well this is number 39 post about how bad an advert is.. now thats what i call marketing a product..


aint nothing wrong with a dairy milk.. only problem is.. i dont have one now

kowloon

The digital channels are going that way here Overheal.
Every second ad is for financial/legal services of some sort.

Overheal

kowloon wrote: »

The digital channels are going that way here Overheal.
Every second ad is for financial/legal services of some sort.

but are they as annoying as that free credit report kid????

Agonist

That ad got me thinking about that other thread with the mention of a stab wound on a gorilla's back. Now I want some Kleenex™

kowloon

Overheal wrote: »

but are they as annoying as that free credit report kid????

That might be stretching it a bit .

Run_to_da_hills

Another good 1980's classic butchered by multinational stupidity.

I started a thread on this subject a while ago. http://boards.ie/vbulletin/showthread.php?t=2055234451

RxQueen

I think the ad is great, then again I like the magic mobile genie REWIND REWIND REWIND! !

_feedback_

Great Ad ... Somebody told me yesterday that it was voted ad of the year by ..... somebody. Not sure how true that is.

They must spend an absolute fortune on ads though. They have a tendency lately to buy the full ad break on highly viewed shows (eg. Big Brother Final)

RubyXI

Great ad. And very effective. No a gorilla doesnt have anything to do with chocolate, but does it really matter? It got everyone's attention, and i dont know about the rest of ye but i think of the cadbury gorilla playing the drums every time i hear that song on the radio. Result for the cadbury gang methinks..

bill_ashmount

Brilliant ad. Love it.

Loomis

"A glass and a half full of joy"

The drumming to the song is the 'joy' part.
Other than that the ad is funny. If you don't find it funny and find it annoying you're still talking about it. So job done really. Any publicity is good publicity etc

QuadLeo

abitlonely wrote: »

No, someone's talking some sense.

Besides, the purpose of an ad need not explicitly be to promote the product in question.
Convincing the public that it was expensive to make is enough.
It would not be worth the company's money making an expensive ad unless
people who buy their product do so repeatedly.
They wouldn't do that unless it was 'good'. Therefor, expensive ad = good product.

I like it anyway, better than the new one.

I didn't say I don't agree with the point he makes. I just thought the post was a bit aggressive for something so trivial.

Wurly

I HATE HATE HATE this ad.

It's sooo annoying and it goes on forever..

And now instead of 'in the air tonight', it has 'total eclipse of the heart'. Two strong contenders for the most annoying song ever.

aaaggghh