Do you understand this TV ad?

The Roach

As far as I remember, when the advertising company for Cadbury was originally given the contract, they were told to make ads that simply made people smile and gave them a brief moment of happiness, similar to the effect chocolate is meant to give you.

Overheal

im having a crate of dairy milk mail ordered after watching that.

phantom_lord

has anyone seen those ads for some new muffin by - i think cuisine de france, but i'm not sure, they have some sauce/syrup in the middle, and the pic is one cut in half with the stuff oozing out, looks vile to me, like some sort of muffin creampie.

can't believe someone thought it was a good campaign to plaster the place with those posters.

Jigsaw

Yes, I understand this advertisement and think I may have trouble communicating with people who don't understand it.

Zillah

The Roach wrote: »

As far as I remember, when the advertising company for Cadbury was originally given the contract, they were told to make ads that simply made people smile and gave them a brief moment of happiness, similar to the effect chocolate is meant to give you.

I like the ad, and I think The Roach has it spot on.

Advertising is not neccessarily about trying to convince you to buy the product, as it is to cause you to associate positive feelings with the product. People already feel pretty good about chocolate in general, I think this is a genius move on Cadbury's part. Not only is it nice to watch a very soulful Gorilla play drums with Phil Collins, its also unusual enough to stay in your memory.

Overheal

I wish more ads did this.

Take these ads for example that run non stop on my tv channels here all day every day. All they make me wanna do is find this guy and hurt him.

https://www.youtube.com/watch?v=jSqVGvl3DUM

https://www.youtube.com/watch?v=YWnUmpQhiOw

https://www.youtube.com/watch?v=m8Dgu--CzGw

https://www.youtube.com/watch?v=XNz4Z3K3wRU

But at least this one has some production value:

https://www.youtube.com/watch?v=HlL3y3j8ofc

cooker3

I genuinely want a dairy milk now. They are pretty nice bars!

stevecrow74

if its such a bad advert, well this is number 39 post about how bad an advert is.. now thats what i call marketing a product..


aint nothing wrong with a dairy milk.. only problem is.. i dont have one now

kowloon

The digital channels are going that way here Overheal.
Every second ad is for financial/legal services of some sort.

Overheal

kowloon wrote: »

The digital channels are going that way here Overheal.
Every second ad is for financial/legal services of some sort.

but are they as annoying as that free credit report kid????

Agonist

That ad got me thinking about that other thread with the mention of a stab wound on a gorilla's back. Now I want some Kleenex™

kowloon

Overheal wrote: »

but are they as annoying as that free credit report kid????

That might be stretching it a bit .

Run_to_da_hills

Another good 1980's classic butchered by multinational stupidity.

I started a thread on this subject a while ago. http://boards.ie/vbulletin/showthread.php?t=2055234451

RxQueen

I think the ad is great, then again I like the magic mobile genie REWIND REWIND REWIND! !

_feedback_

Great Ad ... Somebody told me yesterday that it was voted ad of the year by ..... somebody. Not sure how true that is.

They must spend an absolute fortune on ads though. They have a tendency lately to buy the full ad break on highly viewed shows (eg. Big Brother Final)

RubyXI

Great ad. And very effective. No a gorilla doesnt have anything to do with chocolate, but does it really matter? It got everyone's attention, and i dont know about the rest of ye but i think of the cadbury gorilla playing the drums every time i hear that song on the radio. Result for the cadbury gang methinks..

bill_ashmount

Brilliant ad. Love it.

Loomis

"A glass and a half full of joy"

The drumming to the song is the 'joy' part.
Other than that the ad is funny. If you don't find it funny and find it annoying you're still talking about it. So job done really. Any publicity is good publicity etc

QuadLeo

abitlonely wrote: »

No, someone's talking some sense.

Besides, the purpose of an ad need not explicitly be to promote the product in question.
Convincing the public that it was expensive to make is enough.
It would not be worth the company's money making an expensive ad unless
people who buy their product do so repeatedly.
They wouldn't do that unless it was 'good'. Therefor, expensive ad = good product.

I like it anyway, better than the new one.

I didn't say I don't agree with the point he makes. I just thought the post was a bit aggressive for something so trivial.

Wurly

I HATE HATE HATE this ad.

It's sooo annoying and it goes on forever..

And now instead of 'in the air tonight', it has 'total eclipse of the heart'. Two strong contenders for the most annoying song ever.

aaaggghh

Creature

I don't care for chocolate much but even if I was a Dairy Milk addict I don't think a video showing a guy in a gorilla suit playing drums would make me want some. Whenever it's on I just think of Phil Collins in South Park. And it's too long.

nobodythere

That's a real gorilla you know.

Creature

No its not.

Dudess

The ad is too quirky and trying to be clever in a surreal way for my liking but it's definitely noticeable... so job done.

xbox36016

no

This post has been deleted.

Dun laoire

Simple.

Music makes you feel good and chocolate makes you feel good. So imagine having both! Thats what the commercial is getting at

Dudess

The Scientist wrote: »

Any ad that removes advertising norms & protocol will get attention.
As someone already mentioned, word of mouth is invaluable to Marketeers.
Cadbury have spent money wisely with whoever their agency is.

Blame Oliviero Toscani if you don't like it.

Yeah exactly. Years ago, ads just followed the formula of "This is an ad for toothpaste. Here is some toothpaste. It's great." etc. Then in the 70s it dawned on advertisers that taking a more subtle approach is more effective.

Dun laoire

Tri wrote: »

I HATE HATE HATE this ad.

It's sooo annoying and it goes on forever..

And now instead of 'in the air tonight', it has 'total eclipse of the heart'. Two strong contenders for the most annoying song ever.

aaaggghh

It's annoying to you because you are a man. The commercial is aimed at women. Women love chocolate and love soppy music.

chin_grin

better one