Do you understand this TV ad?

mikemac · 11-09-2008 10:37PM #1

As I certainly don't

What's it's got to do with chocolate? What's it got to do with anything?
Are you gaggin for a dairy milk after it?

It's being shown regularly so it's pretty current.
Is this one of these "art" advertisments where the aim isn't to be about the product but to make it memorable? Benneton used to do this a lot

https://www.youtube.com/watch?v=Wy52yueBX_s

Steyr · 11-09-2008 10:41PM

Stupidest AD ever, the Airport one is just as bad, nothing to do with chocolate whatsoever.

Pj! · 11-09-2008 10:41PM

Good ad, I like it.If its the Phil Collins one. The new one, whatever the song is, cant think, isnt as good.

JohnnyChimpo · 11-09-2008 10:42PM

and yet day after day on message boards all over the interwebs, goons like you are making threads about this very ad, ensuring that everyone who replies or looks at the thread is thinking about eating a dairy milk in the back of their mind for the next few hours. sounds like it works pretty well if you ask me.

Sabre0001 · 11-09-2008 10:43PM

All about increasing awareness and getting people talking and sending it on - acts as free advertisement. Case in point being this is about the 4th thread on Boards alone that I have seen about this ad...And chances are anyone who clicks into the thread will see it at least once.

So it doesn't need to be run much, thus saving Cadburys money...yet people will talk about it and publicise it.

mikemac · 11-09-2008 10:44PM

Wasn't aware it had been discussed in the past.

Mods, please lock this duplicate thread, thanks

QuadLeo · 11-09-2008 10:44PM

This ad is genius. A gorilla playing drums, Phil Collins drums no less. What's not to get about that? And the song is amazing. If it was any other song I'd say it would be rubbish.

Simi · 11-09-2008 10:45PM

micmclo wrote: »

As I certainly don't
What's it's got to do with chocolate? What's it got to do with anything?
Are you gaggin for a dairy milk after it?

It's being shown regularly so it's pretty current.
Is this one of these "art" advertisments where the aim isn't to be about the product but to make it memorable? Benneton used to do this a lot

https://www.youtube.com/watch?v=Wy52yueBX_s

It's a brilliant ad

(and pretty old too). What would u prefer a ad saying "Go buy a Dairy Milk."?

karlr42 · 11-09-2008 10:45PM

micmclo wrote: »

Is this one of these "art" advertisments where the aim isn't to be about the product but to make it memorable? Benneton used to do this a lot

Sabre0001 wrote: »

All about increasing awareness and getting people talking and sending it on - acts as free advertisement. Case in point being this is about the 4th thread on Boards alone that I have seen about this ad...And chances are anyone who clicks into the thread will see it at least once.

So it doesn't need to be run much, thus saving Cadburys money...yet people will talk about it and publicise it.

Exactly. Ads don't have to be "cillit bang > competitiors" "10% extra free" or whatever, ad agencies know word of mouth is the goldmine

Captain Darling · 11-09-2008 10:47PM

This is what really happened.....

https://www.youtube.com/watch?v=9mDHPBDodFw

QuadLeo · 11-09-2008 10:48PM

JohnnyChimpo wrote: »

and yet day after day on message boards all over the interwebs, goons like you are making threads about this very ad, ensuring that everyone who replies or looks at the thread is thinking about eating a dairy milk in the back of their mind for the next few hours. sounds like it works pretty well if you ask me.

Someone's a bit of a moaning Michael this evening.

MooseJam · 11-09-2008 10:59PM

brilliant brilliant add, pure genius, and by the way there was a major jump in sales of dairy-milk following it

http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/8c33c1270b2e42899487a7e2629b864b/Cadbury%27s-profits-fall-but-gorilla-ads-work.html

m83 · 11-09-2008 11:03PM

Adverts aren't for "understanding".

pablomakaveli · 11-09-2008 11:34PM

It was funny the first time when it had the phil collins song. Theyve put it out again but with a different song which is just pure lazy.

11-09-2008 11:35PM

What is not to understand....that is exactly how I feel about chocolate.

brianthebard · 11-09-2008 11:40PM

You need to read the culture industry op. I have a copy if you'd like to borrow it.

Elessar · 11-09-2008 11:44PM

Everybody is finally coming to the realisation that all you need to sell anything, is Phil Collins.

abitlonely · 11-09-2008 11:52PM

QuadLeo wrote: »

Someone's a bit of a moaning Michael this evening.

No, someone's talking some sense.

Besides, the purpose of an ad need not explicitly be to promote the product in question.
Convincing the public that it was expensive to make is enough.
It would not be worth the company's money making an expensive ad unless
people who buy their product do so repeatedly.
They wouldn't do that unless it was 'good'. Therefor, expensive ad = good product.

I like it anyway, better than the new one.

raah! · 11-09-2008 11:59PM

The only thing that annoys me more than these ridiculous adds made specifically to have this affect is the w*%nkers who go around saying "aaah but you remember it".

I for one, will indeed remember it, as an annoying ad for a product I will no longer buy. (that is, if an ad annoyed me))

MooseJam · 12-09-2008 12:21AM

raah! wrote: »

The only thing that annoys me more than these ridiculous adds made specifically to have this affect is the w*%nkers who go around saying "aaah but you remember it".

I for one, will indeed remember it, as an annoying ad for a product I will no longer buy. (that is, if an ad annoyed me))

yes and for every "OO I'm so above it all" Joe theres five who are out buying the chocolate, it's a great ad, you probably just prefer Barry Scott

Sabre0001 · 12-09-2008 12:21AM

raah! wrote: »

The only thing that annoys me more than these ridiculous adds made specifically to have this affect is the w*%nkers who go around saying "aaah but you remember it".

I for one, will indeed remember it, as an annoying ad for a product I will no longer buy. (that is, if an ad annoyed me))

Aaah but you will remember it

raah! · 12-09-2008 12:27AM

I didn't even watch the add. In fact, the type of add I had in mind, was the barry scot type.

Ironically enough, the barry scot add is one of those types of "ooh but you'll remember it" adds as far as I'm concerned. The screaming at the screen is is a bit too annoying to be genuine, so people will say "aaah it's annoying, but you remember it".

This cadbury add is in the same category, but instead of being directly and blatantly annoying, it doesn't make sense. Same type of add imo.

monkeyfudge · 12-09-2008 12:39AM

The only people who could like that advert are Phil Collins fans. And the advert is useful in that respect for letting me know who all the douche bags in my life are.

Of course it might have been a better advert if they'd hired the right Gorilla for the job.

https://www.youtube.com/watch?v=efJzOx0Lozk

Sabre0001 · 12-09-2008 12:42AM

raah! wrote: »

Ironically enough, the barry scot add is one of those types of "ooh but you'll remember it" adds as far as I'm concerned. The screaming at the screen is is a bit tooannoying to be genuine

Unfortunately the newer ads seems to feature a calmer Barry Scott

It's not the same anymore!

bnagrrl · 12-09-2008 12:43AM

micmclo wrote: »

As I certainly don't
What's it's got to do with chocolate? What's it got to do with anything?
Are you gaggin for a dairy milk after it?

It's being shown regularly so it's pretty current.
Is this one of these "art" advertisments where the aim isn't to be about the product but to make it memorable? Benneton used to do this a lot

https://www.youtube.com/watch?v=Wy52yueBX_s

This ad doesn't make me want to buy chocolate, it actually puts me off all chocolate and makes me feel sick and scared of gorillas at the same time.

AtomicHorror · 12-09-2008 12:45AM

Steyr wrote: »

Stupidest AD ever, the Airport one is just as bad, nothing to do with chocolate whatsoever.

Here we are discussing it on the internet. The vid gets posted and picked apart and the Cadbury's logo flashes before our eyes every time. You really consider that bad advertising?

MooseJam · 12-09-2008 12:46AM

I'm eating a dairy milk as we speak, tis yummy

Bob the Builder · 12-09-2008 01:01AM

the bouts of advertising you are watching and all the remakes - 6.3million euro.

Scarinae · 12-09-2008 01:13AM

monkeyfudge wrote: »

The only people who could like that advert are Phil Collins fans. And the advert is useful in that respect for letting me know who all the douche bags in my life are.

Of course it might have been a better advert if they'd hired the right Gorilla for the job.

https://www.youtube.com/watch?v=efJzOx0Lozk

Haha that's brilliant! Is that Bollo from the Mighty Boosh?

The_Hustler · 12-09-2008 01:26AM

pablomakaveli wrote: »

It was funny the first time when it had the phil collins song. Theyve put it out again but with a different song which is just pure lazy.

It's even lazier than you think, the one with Bonnie Tyler "Eclipse of the Heart" was already on youtube for the last year, they just used that. They are also putting the airport one out again with Bon Jovi instead of Queen.

KnifeWRENCH · 12-09-2008 02:38AM

It's a GORILLA! Playing DRUMS!! To the music of PHIL COLLINS and BONNIE TYLER!!!

How could anyone NOT love this ad? I think it's genius! :pac: And yes, I do want a Dairy Milk now.

Do you understand this TV ad?

Comments