Midleton Very Rare

Got a bottle of the 2016 when it was released and kept it for a special occasion. Only found it again recently. Wondering if it's worth holding onto for another few years? From a quick Google it seems to have been the last release before they modernised the bottle and box. Wondering if that would make it more collectible?

Picked up a bottle of the MVR 2021 in Glasgow airport last night for £135GBP

Has there been another release of MVR 2021? There were 3 bottles in stock in Manchester airport duty free today, £132 and 5 pounds off at the till for some special offer they were doing.

any 2021 sightings in irish shops yet ?

James fox had them online last week

To a tour of the distillery.

I think buying 2 would be best bet, 1 to drink over the year and one to put away ?

I enquired in Gibney's Off License, Malahide. None on display but assistant told me they had three bottles available.. at €450 a bottle!

I'd have thought it illegal for a retail outlet to blatantly price gouge at this level.

I don't know if it is illegal for a retailer to sell at such an inflated price.. approx. 2.5 times the RRP in this particular instance.

But I would have expected some code of practice in place for retail outlets to comply with. Regardless of the product. If the RRP means nothing, then it's basically a 'free-for-all' and any retailer can charge whatever the hell they like.

Again, in this particular instance, does anyone know of any other off-licences (excluding auction houses).. O'Briens etc., charging way over the odds for this product?

And not everyone is purchasing these to sell on at a profit. There are numerous reasons for people wanting to obtain a bottle.. complete a collection, commemorate a birth or GOD forbid.. drink the damn thing!

I get your point regarding a retailer allowed ask whatever price they want for a particular product. Even though it doesn't sit easily with me considering that retailer has paid a (I assume a fixed) wholesale price for same product. I wasn't aware there was no fixed price on sales of retail alcohol.

But in this case, are the 'fools' not Midleton/Jameson Distilleries.. or whoever the parent company are now.. losing out?

They must be obviously aware that their product commands a premium price and yet they still wholesale at relatively ~ €200.

Your personal opinion of the product maybe somewhat damning/lacking, but that does not diminish individuals choice for wishing to obtain a bottle at a reasonable retail price over the counter. I still maintain my point that a retail outlet asking 2.5 times the RRP is GOUGING.

What's happening with the certs for the 2nd release of 2021?my cert is a different name to the distiller name on the bottle

This is a genuine question and not in any way taking the piss, at all - I am genuinely puzzled at the recent surge in collecting of this whiskey. It is particularly aimed at those who have started collecting since 2020.

Why?

Why this whiskey over thousands of others?

I understand that all sorts of people collect all sorts of things but I get puzzled when huge numbers of people start to collect the same thing.

I'd really appreciate it if someone who started collecting in 2020 could tell me the reason why. And why now?

I'm sure it has, but why? What is it about the lockdowns that made this particular whiskey so attractive to so many people who never spent that kind of money on a bottle before.

For me i got one for my first born in 2018 as it was the one irish collectors whiskey i knew. So i had to get the same for my second born this year. Although id be very interested to hear about other suggestions you'd have as well as id like to start a collection for myself as well