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What are your favorite Marketing lies?

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24

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    #32
    C14N
    Registered Users Posts: 2,656 ✭✭✭C14N


    "48 Hour Protection"

    I really hope nobody actually believes that one on the side of a deodorant bottle.


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    #33
    C14N
    Registered Users Posts: 2,656 ✭✭✭C14N


    shaunr68 wrote: »
    Strictly speaking a customer service lie, but always guaranteed to irritate me.

    When on hold. "Your call is important to us. Please wait...."

    Not bloody well important enough to employ sufficient numbers of staff to man the phones though eh!

    Similar one, "we're experiencing an unusually high volume of calls at the moment"

    If every time I call you say this, it isn't unusual. It's a usually high volume of calls, you've just understaffed your support center.


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    #34
    Oldtree
    Registered Users Posts: 8,104 ✭✭✭Oldtree


    Irish Hospital Sweep "If you're not in you can't win!" best ever imo

    http://ifiplayer.ie/irish-hospital-sweepstakes-vault-advert/


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    #35
    fritzelly
    Registered Users Posts: 17,307 ✭✭✭✭fritzelly


    FizzleSticks wrote: »
    This post has been deleted.

    ...and the crap that nobody else is gonna buy


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    #36
    _Dara_
    Closed Accounts Posts: 3,971 ✭✭✭_Dara_


    Sleepy wrote: »
    "Diamonds are Forever." DeBoers.

    The greatest marketing campaign ever run.

    I’m so sick of hearing about this campaign, for some reason. I think it’s because in real life, anyone who brings it up comes across so goddamn smug like they’ve never been taken in by advertising themselves when evvvveryone has. Also people who bring it up tend to do so triumphantly like nobody has ever heard about this campaign before when by now many, many people have.

    Plus, it’s not really a lie. Doesn’t mean the diamond is worth anything, and that’s where the success of the campaign lay, but it surely isn’t going anywhere, hence it’s “forever”.


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    #37
    feargale
    Registered Users Posts: 8,636 ✭✭✭feargale


    The most awful piece of advertising is the ones you get in radio these days extolling some product ( fair enough ) and then adding the caveats, spoken at such a speed that nobody could possibly comprehend the message. This is utterly dishonest and I am astonished that nobody to my knowledge has ever challenged it in law. I don't believe that any court could allow a firm to rely on such mumbo jumbo.


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    #38
    [Deleted User]
    Posts: 0 ✭ [Deleted User]


    fritzelly wrote: »
    ...and the crap that nobody else is gonna buy
    The classic end of lines stuff, only sizes left are for the whales & sticks.


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    #39
    JohnFalstaff
    Registered Users Posts: 874 ✭✭✭JohnFalstaff


    Back again, "New and improved"
    We return to our irregularly programmed schedule
    Hidden cleverly between heavy breasted
    Beer and car commercials
    CNNESPNABCTNT but mostly B.S.
    Where oxymoronic language like
    "virtually spotless", "fresh frozen"
    "light yet filling" and "military intelligence"
    Have become standard.

    https://www.youtube.com/watch?v=hD9pJzZ1XGI


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    #40
    Richard Hillman
    Registered Users Posts: 12,033 ✭✭✭✭Richard Hillman


    Football on television. It is remarkable how a sport where the majority of the games are bad to watch can get so many viewers.

    Tribal loyalty towards specific clubs is quite a remarkable too, not just the super clubs but the mediocre too. There are so many misery clubs that get huge attendances despite the fact that the customers know nothing good will come of the season


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    #41
    OU812
    Registered Users Posts: 6,035 ✭✭✭OU812


    “Voted (insert type) product of the year”

    (By us)


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    #42
    Are Am Eye
    Registered Users Posts: 2,166 ✭✭✭Are Am Eye


    _Dara_ wrote: »
    but it surely isn’t going anywhere, hence it’s “forever”.

    In 3.59 billion years time the sun will expand destroying the earth and everything on it.


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    #43
    5rtytry56
    Closed Accounts Posts: 2,828 ✭✭✭5rtytry56


    The Duracell Bunny


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    #44
    take everything
    Registered Users Posts: 9,804 ✭✭✭take everything


    Sleepy wrote: »
    "Diamonds are Forever." DeBoers.

    The greatest marketing campaign ever run.

    All I can think of is the Simpsons episode.
    DiAmonds!
    DiAmonds!


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    #45
    [Deleted User]
    Posts: 16,720 ✭✭✭✭ [Deleted User]


    Made with 100% Irish beef!


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    #46
    _Dara_
    Closed Accounts Posts: 3,971 ✭✭✭_Dara_


    Are Am Eye wrote: »
    In 3.59 billion years time the sun will expand destroying the earth and everything on it.

    Hence the inverted commas around 'forever'.


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    #47
    RhubarbCrumble
    Closed Accounts Posts: 3,174 ✭✭✭RhubarbCrumble


    I can't find the link now, but saw a vintage car on DoneDeal last night. Car was 1936 and described as 'one owner from new'. Eh, I doubt it somehow!


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    #48
    fryup
    Registered Users Posts: 18,069 ✭✭✭✭fryup


    that Duracell batteries go and on and on and on and on and on and on.....

    (no better than your average make imo)


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    #49
    5rtytry56
    Closed Accounts Posts: 2,828 ✭✭✭5rtytry56


    'Meet ALL the Irish "Big Guns" for --Product-- at "The Irish Expo". If you're a user, then MISS THIS AT YOUR PERIL!!'


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    #50
    Bruthal
    Closed Accounts Posts: 13,422 ✭✭✭✭Bruthal


    badabing106 wrote: »
    I love these ones that crops up on car ads


    "First to see will buy"
    And the next line says "Relisted due to timewasters"


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    #51
    Are Am Eye
    Registered Users Posts: 2,166 ✭✭✭Are Am Eye


    _Dara_ wrote: »
    Hence the inverted commas around 'forever'.

    But you have no commas around
    plus, it's not really a lie


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    #52
    dan1895
    Registered Users Posts: 4,597 ✭✭✭dan1895


    20% off your energy bills
    10% off gas and 10% off electricity.


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    #53
    [Deleted User]
    Posts: 0 ✭ [Deleted User]


    RhubarbCrumble wrote: »
    I can't find the link now, but saw a vintage car on DoneDeal last night. Car was 1936 and described as 'one owner from new'. Eh, I doubt it somehow!
    It's probably abandoned in a shed and still in the "deceased" owner's name.


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    #54
    Discodog
    Registered Users Posts: 15,848 ✭✭✭✭Discodog


    In Ireland advertisers can say what they like as the so called Watchdog is useless. The car ads are some of the worst. "Toyota the best built car in the world".

    The new range of ads trying to persuade people not to import cars. Fake customers spouting how it all went wrong & ignoring all the people who have no problems & save a fortune. Even worse it suggests that an Irish dealer won't sort out a dash warning light.

    "No one knows an Audi like us" Total lie.

    UK advertisers can't lie like they can here.


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    #55
    RhubarbCrumble
    Closed Accounts Posts: 3,174 ✭✭✭RhubarbCrumble


    Deleted User wrote: »
    It's probably abandoned in a shed and still in the "deceased" owner's name.

    It looked in excellent condition. I'll see if I can find the link and post it.


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    #56
    CeilingFly
    Closed Accounts Posts: 3,378 ✭✭✭CeilingFly


    Vote for brexit and £350m a week will go into health care.

    And the brits actually believed it!


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    #57
    Fuzzytrooper
    Moderators, Arts Moderators Posts: 896 Mod ✭✭✭✭Fuzzytrooper


    fryup wrote: »
    that Duracell batteries go and on and on and on and on and on and on.....

    (no better than your average make imo)

    I'd very much disagree with this based on 8+ years of running live sound. Duracell are one of the few batteries I would rely on on in radio mics and in ear monitors which can have a pretty heavy drain. From personal experience I've had other batteries dropping out after 30 mins or so of usage. Thankfully it only happened once or so outside of sound checks.

    Lets just say I've learned the virtue of paranoia and to insist on a steady supply of batteries I trust.


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    #58
    Specialun
    Registered Users Posts: 3,068 ✭✭✭Specialun


    80% of people said they cannot live without this product..end of the ad “ 40 people were surveyed”

    good sample size ye dickwads


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    #59
    ToddyDoody
    Registered Users Posts: 4,421 ✭✭✭ToddyDoody


    Andrex toilet paper is as gentle as a young puppy.


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    #60
    greysheep
    Registered Users Posts: 36 ✭greysheep


    Sky Sports "Manchester United V Arsenal is next"

    Cuts to ads

    No it is not next, the ads are next, the match is after that


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    #61
    Permabear
    Closed Accounts Posts: 39,022 ✭✭✭✭Permabear


    This post has been deleted.


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