Bloggers and #ad #spon

retro:electro

Right so let's pick up where we left off!
Lately I've noticed Chloe Boucher is being let absolutely raid Penneys and take anything she wants. She seems to only be using the hashtag #iworkwithpenneys and not #ad which it should be. Literally once a month she does the biggest hauls and it's all for free, but no mention of it being an ad or sponsored. I think Penneys think they can get around that by asking them to use #iworkwithpenneys as I've seen a few influencers use the same.

Sunny Dayz

I think she has mentioned that they've given her gift cards to use. I do like much of the things she picks up.
Plus I like that she goes into Penneys and picks out things herself. Rather than other bloggers who are sent stuff to wear before it's available to the general public to whip up a frenzie.

retro:electro

Sunny Dayz wrote: »

I think she has mentioned that they've given her gift cards to use. I do like much of the things she picks up.
Plus I like that she goes into Penneys and picks out things herself. Rather than other bloggers who are sent stuff to wear before it's available to the general public to whip up a frenzie.

Yea true. But I do wish she'd use the #ad- because it is an ad. But I'd say that she's just doing as told to by Penneys. I mean who wouldn't love a free raid through Penneys- I know I would! But these makey uppy hashtags are what irks me. Ad and spon are used for a reason. #iworkwithpenneys is too ambiguous, I feel anyway.
Not dissing Chloe at all either I actually like her a lot.

Sunny Dayz

anna080 wrote: »

Yea true. But I do wish she'd use the #ad- because it is an ad .

She does use #ad for it - if you look at her latest posts on instgram and Facebook in relation to Penneys hauls she has used #ad

retro:electro

Sunny Dayz wrote: »

She does use #ad for it - if you look at her latest posts on instgram and Facebook in relation to Penneys hauls she has used #ad

She used it on FB and insta but not on snapchat where she actually showed the haul. If you were only following her on snapchat you wouldn't know it was an ad. She did a primark haul on YouTube too and only declared sponsorship in the description box and not in the title of the video as required.
I did notice in her recent haul she mentioned the vouchers but the ones previous she didn't.

allym

The lack of continuity across platforms bugs me big time. Or when someone says "I'm just putting #ad on this snap because it takes too much time to do it on each one".

If you're getting paid to promote a product you can take the two seconds it takes to write #ad on the snap. Pain in the face yeah, but you're being paid for it.

dizzyn

I know one thing is that it definitely works! She showed a beach bag a few weeks back and I fell in love and of course went to get it :rolleyes: I don't mind seeing #ad or #sp, but I hate when bloggers try to be deceiving about the whole thing!!

Edit; so sorry MODS, got excited to see this thread and forgot to read the charter. Feel free to remove my post.

retro:electro

allym wrote: »

The lack of continuity across platforms bugs me big time. Or when someone says "I'm just putting #ad on this snap because it takes too much time to do it on each one".

If you're getting paid to promote a product you can take the two seconds it takes to write #ad on the snap. Pain in the face yeah, but you're being paid for it.

This. If you can put a cutesy filter on every single snap then you can write two letters across the screen.
Even more annoying is when they only write #ad on the very last snap.

Dolbert

Is it not the​ case though that #ad only needs to be applied when the person has been paid? Or does it now apply to free stuff too?

retro:electro

Dolbert wrote: »

Is it not the​ case though that #ad only needs to be applied when the person has been paid? Or does it now apply to free stuff too?

Vouchers are payment. It's a marketing communication. Freebies are not and do not require #ad

mahamageehad

Have you all seen the new IG paid partnership feature that they've rolled out on a limited basis. Really great initiative by the platform to make disclosing relationships easier. Will be interesting to see how much it gets taken up in the wild when released for general use.

Ray37

Driven mad lately with #sp being shown on only 1 or 2 of about 20 snaps! Put them on all please, so we know when to stop tapping by!

tea and coffee

This is happening with a lot of Irish bloggers. No ad or spon hashtags. But if it's a freebie and they therefore aren't obliged to, I'm not surprised. Very offputting when you don't know if they genuinely like something or are, in essence, being paid but don't state this.

baby and crumble

I don't follow the typical Irish bloggers but the tech videos I watch tend to just say in the video "big shout out to X for sponsoring this video" or whatever.

Likewise a lot of the menswear Instagram etc. Just saying thanks to X for sending me these shoes, etc.

Is it really that big a deal?

mahamageehad

I think it's fine when they disclose it, the gripe that most people have is someone like a tech influencer recommending a new stereo system for example without disclosing that it was sent to them for free so they'd review it, or that they were being paid to review. In those situations, if they don't disclose the sponsorship, especially with big ticket items, it makes the rest of the review or recommendation feel less truthful.

GingerLily

I just watched a YouTube video about this for YT Beauty Bloggers "REAL TALK: SPONSORSHIPS, BRAND TRIPS, FREE PRODUCTS" by Samantha Ravndahl, definitely worth a look!!

heyjude88

This whole fotostore collage thing facesbygraces did was very sly in my opinion. She made a big song and dance about getting all these materials to make a collage (wooden frame and stickers). Then she made it and snapped it (with the fotostore envelope that the pictures come in, in the background) Spoke about it, and then only did she #ad it.

I knew as soon as she started talking about a collage it would be an ad with that company as she has worked with them before, but she didn't declare to the very end.

So sly.

EDIT: her instagram shows off her artistic design and says "I wanted to have some fun pictures of Sienna but display them differently. I searched Pinterest and came up with this idea! I used the @fotostore.ie app to print my photos, it's the third time I've worked with @fotostore.ie "

To me it looks like they offered her the job and she made up this whole idea. Theres no way she was going to do it in the first place. Her snapchat showed this.

Ray37

Facesbygrace also started discussing how she wanted a new lens for her camera and how expensive they are, and all of sudden she is plugging some shop on Grafton St, I think they discounted the lens for her. Knew the moment a lens was mentioned, there would be some kind of advert. I think she did get money off the lens, so I don't think #ad/sp is really needed, but I find it tiresome when a bloggers starts talking about something they want, then all of a sudden some store, or service is plugged.

idunno78

If somebody receives something for free but is asked to give a positive review on the item then it needs to be #ad.

I agree Ray37. Bloggers asking for info on such and such an item. Then magically having it and promoting place they got it should be #ad!

Or I'm working with 'such and such' they just sent me some stuff to welcome me, but this isn't an ad.

There was a statement from ASAI I saw today. Can I post that here?

LizT

Work away idunno78

Ray37

I can't see why you can't post from ASAI, it'd be good to have these guidelines shared on this thread!

idunno78

Thanks Liz. just wanted to be sure Ray!

Advertising Standards Authority for Ireland issues reminder that primary responsibility for the recognisability of paid for marketing communication rests with brands and advertisers



Onus is on brands and advertisers to ensure sponsored bloggers or influencers uphold the ASAI code, but all parties involved have a duty of responsibility
ASAI recommends use of a clearly identifiable hashtag such as #Ad or #SP


June 2017



The Advertising Standards Authority for Ireland (The ASAI), who recently introduced new guidance on the ‘Recognisability of Marketing Communications’, is reminding advertisers that primary responsibility for the recognisability of marketing communications rests with the advertiser or brand. The organisation is, however, reminding all parties involved that they have a duty of responsibility.



Where celebrities, bloggers or influencers are sponsored by brands or paid directly to promote a product, it must be clear these posts are marketing communications. Bloggers and online influencers are already required to adhere to the ASAI’s Code of Standards for Advertising and Marketing Communications in Ireland, which applies to all commercial marketing communications, regardless of the medium in which they appear. However, the onus is on the advertiser to ensure that bloggers or influencers follow the ASAI Guidelines and identify all marketing communications, while also ensuring the content is legal, decent, honest and truthful.



In the context of recognisability, the importance of transparency for the consumer is particularly reflected in Section 3.32 of the Code, as follows:



Marketing communications should not misrepresent their true purpose. Marketing communications should not be presented as, for example, market research, consumer surveys, user-generated content, private blogs, or independent reviews if their purpose is marketing, i.e. the promotion of a product.



Non-adherence to the Code may ultimately result in the ASAI upholding a breach under the Code and which may be published in the general media.



To achieve Code compliance, the ASAI is recommending the use of a clearly identifiable hashtag such as #Ad or #SP. The chosen identifiable hashtag must be clear from the beginning of the content. Disclaimers should be visible for consumers to see before they interact with or read the relevant material. A disclaimer that appears below- the-fold on websites, in terms and conditions, or at the end of the marketing communication is not sufficient.

full article -
http://www.asai.ie/press-releases/advertising-standards-authority-for-ireland-issues-reminder-that-primary-responsibility-for-the-recognisability-of-paid-for-marketing-communication-rests-with-brands-and-advertisers/

ibarelycare

http://www.thejournal.ie/sponsored-content-snapchat-advertising-3458512-Jun2017/

"The advertising watchdog has handled its first complaint about a Snapchat influencer

Faces By Grace came under scrutiny over a post about a detox drink."

The worst offender

No action being taken though :rolleyes:

Was it someone from here (or the last thread) who made the complaint?

Ray37

I made a complaint against her to ASAI re the same product, and I know some others that have too, so it's possible that this was reported numerous times, hence the 'response'. I also contacted the company in question, and recieved nothing short of a 'we don't care' kind of message from the owner (my issue with the promo of this tea is that FBG claimed you can lose 5lbs a week). The ASAI need to get their finger out, I truly don't understand why they won't take action and at least make an example of even one blogger, nevermind one who repeatedly breaks their rules.

SpillingTheTea

This is the problem with Snapchat as the snaps are only around for 24hours. There is no valid proof of them not adhering to the rules when you can't find the snaps again.

idunno78

Almost every bloggers that when promoting something on snapchat does not use the #ad correctly! They talk about it for one or two snaps then #ad. They might just use #ad every 3-4 snaps. Or just use it in the last one!

If it's against guidelines they should get in trouble or whatever the repercussions are for it! Not just warned not to do it!

Ray37

Does anyone get the feeling that they are 'untouchable', I mean if a company repeatedly broke advertising rules, I am sure they would be held accountable? I hate going on and on about it (my friends are probably sick to death of me talking about this subject) BUT how is it fair? If someone in an office constantly refuses to follow guidelines, they have to answer for it. It really annoys me, because it's being done to be sneaky and trick those who maybe aren't as social media savvy as some people, into believing this 'amazing product' just happens to be one of their faves. I find it so underhanded and wrong TBH.

Toastytoes

ibarelycare wrote: »

http://www.thejournal.ie/sponsored-content-snapchat-advertising-3458512-Jun2017/

"The advertising watchdog has handled its first complaint about a Snapchat influencer

Faces By Grace came under scrutiny over a post about a detox drink."

The worst offender

No action being taken though :rolleyes:

Was it someone from here (or the last thread) who made the complaint?

She got a mention in the Indo as well today

Ray37

Ok, I am annoyed now. Rosemary Mac Cabe has tweeted about how FBG is ALWAYS being targeted/reported for lack of #ad etc... But does she ask WHY?? Come on, she has broken rules multiple times, and even the law with the baby formula fiasco.

retro:electro

Ray37 wrote: »

Ok, I am annoyed now. Rosemary Mac Cabe has tweeted about how FBG is ALWAYS being targeted/reported for lack of #ad etc... But does she ask WHY?? Come on, she has broken rules multiple times, and even the law with the baby formula fiasco.

Lol. She's always being reported because she's always breaking the rules. Duh, Rosemary.

heyjude88

anna080 wrote: »

Lol. She's always being reported because she's always breaking the rules. Duh, Rosemary.

I think Rosemary is just looking for attention putting her spoke in especially after everything that happened at the gossies.

FBG is really playing the victim here, she was in the wrong. I remember those snaps as I was annoyed about it at the time. It was basically her word against the person who lodged the complaint. She denied it, and has now taken to twitter to blame the tea company?

Its funny that its only coming to light now that she isn't an ambassador anymore. I presume the make up fairy isn't either as she hasn't mentioned it in months? The tea company has moved to Z list UK reality stars endorsing it now.

Ray37

@Anna Yeah exactly like. Just felt like that comment was so unnecessary, it's pretty clear why she has been reported. I also saw some replies from FBG fans, quote: ''[font=Arial, sans-serif]****e thing to do, especially to someone with a small child who suffers from anxiety - last thing she needs is this nonsense! '' This is in response to FBG being reported. Yeah coz if you have a kid, and anxiety, it makes you immune to rules and laws?? Deadly, can't wait to use anxiety as an excuse for everything now myself :):)[/font]

Ray37

@Jude agree RMC is just sticking her oar in for no reason. RMC is v good about declaring, so don't really understand why she is on the defense for FBG, who really doesn't do it right at all.

retro:electro

Ray37 wrote: »

@Jude agree RMC is just sticking her oar in for no reason. RMC is v good about declaring, so don't really understand why she is on the defense for FBG, who really doesn't do it right at all.

I think she was just getting a passive aggressive dig at MUF, dressed up in faux concern for Grace.
It's clear she heavily dislikes MUF. And please with the anxiety nonsense! Such bull. Do we all get to break the rules at work because we have kids and anxiety? Do we sh!te.

Ray37

Anna you are right! Defo a dig at MUF, I didnt cop that. MUF doesn't have any sponsored gigs at the mo does she, what with being in London, and launching her lip products? I know she's signed to a modelling agency over there now too, think they handle blogging stuff too...

heyjude88

Anyone follow SiobhanOH? She's now working with some tan company and she had snaps up yesterday saying she would #ad it now, then continued the first few without it, then used it, then didn't and then wrote "whoops forgot to #ad that". Like just go back and delete the few snaps and do it again properly with the #ad? Its what she's getting paid to do? She was only saying yesterday she isn't allowed train as much this week and was bored, so like she had plenty of time to fix her mistakes!

Also, FBG said she had a meeting with her agency today, wonder is it to smooth things over!

Never even thought of Rosemary and MUF, good point!!

Ray37

The agencies need to also be held accountable for the correct hashtags/disclosure. They need to take responsibility and act if the person they are working with can't follow these simple rules. Let's remember, it's not rocket science, it's literally adding a total of THREE characters to a snap/image.

Cria

anna080 wrote: »

I think she was just getting a passive aggressive dig at MUF, dressed up in faux concern for Grace.
It's clear she heavily dislikes MUF. And please with the anxiety nonsense! Such bull. Do we all get to break the rules at work because we have kids and anxiety? Do we sh!te.

Definitely RMC finding a way to get a dig at MUF although she's not wrong MUF is nearly as bad as grace . Surely over the past few months grace has realised she needs to make big changes she is actually the worst offender for not declaring #ad or #sp

laylag

Lisas lust list is one that I find very questionable as she constantly promotes different boutiques and now Bellamianta tan but never ever flags as an ad. Surely she must be getting some kind of money to promote these brands and shops constantly?

retro:electro

Cria wrote: »

Definitely RMC finding a way to get a dig at MUF although she's not wrong MUF is nearly as bad as grace . Surely over the past few months grace has realised she needs to make big changes she is actually the worst offender for not declaring #ad or #sp

She's not wrong no, but she used the opportunity of defending one blogger in order to throw another one under the bus. Seems counter productive considering what her point even was. Not surprising anyway. I cannot read anything RMC writes anymore without cringing to the core.

Anyway it's good to see that Snapchat is being monitored. Hopefully it'll make others cop on.

ibarelycare

Grace's fans on any of the articles about this are embarrassing. It's literally "leave grace alone!"

Apparently anyone who has a child shouldn't be "singled out" :rolleyes: and the person who reported this is "beyond sad".

MuffinTop86

Everything I was about to say has been said by anna080, sometimes I think we're the same person!
I thought RMC was giving her cynicism a break but MUF must've really done something to bother her cos she likes to get a dig at her loads.
Wasn't it faces who made fun of her at awards? I know they made up but why is Rosemary trying so desperately to get her approval?

ibarelycare

What did RMC say about MUF?

wolfmoon87

ibarelycare wrote: »

What did RMC say about MUF?

https://twitter.com/RosemaryMacCabe/status/878134043748876289

MuffinTop86

I've always thought MUF was honest with her hashtags. But apparently the Miss Fit people told Grave she didn't have to hashtag due to being an amcassador. I actually believe that (I've never actually followed her but have grown to dislike her on the basis of what I've read here) but surely MUF would have done ad for them aswell but was probably told she didn't need to.
It's amazing how brands wash their hands of their former ambassadors once their integrity is called into question

qo2cj1dsne8y4k

laylag wrote: »

Lisas lust list is one that I find very questionable as she constantly promotes different boutiques and now Bellamianta tan but never ever flags as an ad. Surely she must be getting some kind of money to promote these brands and shops constantly?

This one does my head in. Come here now lads til I tell ya, I'm doing ye a huge favour but look at this dress here now, sure what am I like!!! or Chris made me join the gym he did yeah more like you're lining your pockets. She declares nothing and acts like she's your best pal giving you a massive surprise. The worst at being deceptive and downright sneaky

qo2cj1dsne8y4k

I've had no time for grace since currysgate, she's reaping what she sowed. Hopefully now she'll realise the rules also apply to her.

retro:electro

LexieOnRale wrote: »

I've had no time for grace since currysgate, she's reaping what she sowed. Hopefully now she'll realise the rules also apply to her.

Same. I lost a lot of respect for her after that. Kind of had a soft spot for her before that but that occasion made me think omg how awful, treating your followers like absolute morons. It's just not on. What grinds my gears is the victim act after she's caught out doing anything wrong.
She throws herself a pity party like nobody I know.

laylag

LexieOnRale wrote:

This one does my head in. Come here now lads til I tell ya, I'm doing ye a huge favour but look at this dress here now, sure what am I like!!! or Chris made me join the gym he did yeah more like you're lining your pockets. She declares nothing and acts like she's your best pal giving you a massive surprise. The worst at being deceptive and downright sneaky

Oh that is exactly what it's like! I actually really loved her page at the start and I think she has a lot of good point i.e. she won't stand for people commenting on people's weight etc.
But!!!! The amount of promoting she does is unreal. Nothing is declared as an ad which it must be. It's a shame she doesn't declare anything as an ad but maybe she thinks that would take away from the whole "sure lads I'm just doing ye a favour showing ye all these dresses" aesthetic.

idunno78

https://www.prii.ie/about/social-media-guidelines.html

MuffinTop86

Assuming affiliate links aren't an ad. Fine, no need to declare them. But allegedly RMC ( I don't follow her anymore since she lost the run of herself but I checked to verify) said she doesn't disclose affiliate links on FB because the posts are shorter (?) and assuming most people know. Didn't she say it was because people don't click them? Why now pretend otherwise?
I never clicked them because her taste in clothes is brutal.