Mixed race couples on tv ads **Mod Warning in Post #556**

Being inclusive to everyone would not be having a couple in the first place and just highlighting what it is they're trying to sell, a fupping TV package. The Idris Elba sky ads are on point, he explains what it is to a potential customer in under 25 seconds.

Every large company is at that now. The companies that produce these ads are largely made up of people who don’t give a damn about the company, so never think all decisions are for the profitability of the company.

There is an epidemic of multinationals in Ireland setting up bee hives on site as a green washing attempt, cheap, visual and easy, they can go on polluting then as normal. Everyone that works at these places knows the D&I hiring policy where some people who do not impress at interviews and are far from the best candidate available get the job, there is usually a HR person at these interviews that overrides everyone’s opinion and insists this person is hired.

There is no doubt we are in unusual times where companies will purposely hurt themselves to follow D&I.

I meant the companies being advertised, not the ad companies.

I know they do. Not sure where we are disagreeing here or if we are disagreeing😁

You know what they are doing with car ads , they are selling a dream about the product, to encourage you to buy the product or to see their brand as better , I mean the viewer will know if questioned that they will never be driving their car around the Swiss Alps or the Amalfi coast . If its an Aldi advert one would think the advertising would be doing something similar with the mundane act of shopping in mostly miserably located supermarkets.

That 35% (the internet is mostly calling it 40%) figure looked dodgy to me. I either took it to mean that lots of old banknotes had been destroyed and replaced by a new print run, or that there had been a massive, massive amount of new banknotes printed and put into circulation. It turns out that it was neither, but just a new way devised in May 2020 of measuring the dollars in "existence".

The actual number and value new banknotes printed seems to have remained fairly stable over the last number of years.

https://www.federalreserve.gov/paymentsystems/coin_currency_orders.htm#:~:text=Currency%20and%20Coin%20Services&text=The%20revised%20print%20order%20increases,of%201.3%20to%201.4%20percent.

Yes, this is the propaganda pushed in all the multinationals. When you see it implemented in the real world it look very different. It can only work if truly the best are given jobs. That does not mean hiring immigrants locally, it means going overseas to recruit the best of other countries and only then bringing them into the country. Preferentially recruiting immigrants already in the country does the opposite.

The real world practice is lazy, same as the ads, it’s intentional and box ticking.

Not true, I have worked in multinationals for years. They have very rapidly aligned with each other in recent years. I have experience before D&I was a thing, of working with many people hired abroad and brought in, this was the norm and great for many reasons. That still happens but has been swamped with the new D&I practices of hiring immigrants preferentially, regardless of suitability for the position.

Anyone that works in a multinational will know exactly what I am talking about. These exact policies are driving what is happening in these ads. It’s for show not to increase profits.

Rockshore have been watching this thread.

Causation is just as likely to be reversed there, profitable companies can afford to be woke.

No. It doesn't have to be successful every time it is tried; it just has to be successful more often than not. The validity of a slogan like "Go Woke Go Broke" is not proven by pointing to one or two instances of a company getting blowback from adopting a progressive stance; you have to look at the overall experience.

Brand management is an art, not a science. Brand owners put a lot of thought, a lot of research and a lot of money into positioning their brand where they think it will be most successful. Sometimes this costs them money; Adidas dropped Yeezy at a short-term cost of $250 million rather than be associated with his distinctly unwoke antisemitism, but they obviously calculated that the long-term damage to their brand if they remained associated with him would be more than that. And of course sometimes they get it wrong; Donald Trump floated Truth Social as an unwoke alternative to Twitter, and it has been a commercial disaster; shares in its parent company, floated at $94.20, now trade at $12.56.

On the whole, though, companies seem to get this right more often than they get it wrong. They certainly get it right more often that is realised; Disney, cited by TokenJogger as a company that has gone woke and gone broke, is in fact enjoying record revenues; attempts to organise a boycott of its services have failed miserably (and not for the first time; Disney has been here before). Nike was targetted a few years ago by the snowflakes for its sponsorship deal with Colin Kaepernick, the athlete who "took the knee" as a protest against racial injustice; both sales and profit boomed.

Etc, etc. Few, if any, of the companies held up as instances of going woke and going broke actually go broke; most in fact are seen to have profited from their wokery.

If companies are "immune to boycotts" then obviously the "Go Woke Go Broke" slogan is simply false.

It may be your artistic judgment that Disney movies have "lost their way" a bit, but it hasn't hit the commercial bottom line; Disney revenues declined in 2020 when cinema admissions were hugely down for reasons that you will recall, but they have risen strongly every years since then and are now more than 30% above their pre-pandemic level.

There are, in fact, examples of effective boycotts, but they are mostly boycotts organised by progressives, rather than by conservatives. (Perhaps progressives are just better at these things?) A 2018 boycott of the NRA was instrumental in bringing it to bankruptcy in 2021, for instance. And in 2016, when North Carolina enacted a law (a) blocking local governments from passing protections for the LGBTQ community, and (b) requiring transgender people to use the bathroom of the sex they were assigned at birth, a boycott cost the state an estimated $3.7 billion in travel, tourism, convention, sporting and film production business; the law was duly repealed.

But bear in mind that the main purpose of boycotts is usually not to change the minds of the person or business boycotted, but to influence public opinion. Not many segregated restaurants closed when boycotted by civil rights protestors in the US in the 1950s and ' 60s, for example, but public opinion was effectviely mobilised and the Civil Rights Act was enacted.

Silverharp, just because some half-wit denounces the idea of female ghostbusters as "woke", it doesn't follow that the reason the movie tanked was because of a mass boycott by millions who agree with that slightly demented view. Have you considered that maybe the movie was just not as good as the first film? Bear in mind that, of the four Ghostbusters movies, it's actually the second-highest grossing; Ghostbusters II and Ghostbusters: Afterlife did worse again, despite casting all-male ghostbusters. There may be more going on here than the fringe preoccupations of people obsessed with wokery.

People obsessed with wokery tend to denounce Hollywood as one of the wokest places around. From their point of view, most Hollywood films are woke, the successful as well as the unsuccessful. Pointing to individual unsuccessful films can therefore do little to demonstrate that wokeness is unappealing to audiences, since it will be easy to find equally or more woke films that are successful. For example, Disney's Wakanda franchise features exclusively black superheroes from Africa; how much more woke can you get? But the films are phenomenally successful. Avatar has a strong environmentalist message, and a pointed critique of American imperialism; it's the most commercially successful film of all time.

Social conservatives love to tell themselves — and the rest of us — that they represent the silent majority, and that huge numbers of people are averse to purchasing goods and services that they deem "woke". On both counts, they delude themselves.

woke doesnt mean having black people or women in movies , the "anti woke" people have been saying forever to make original movies , Wakanda is one of those. Just stop taking old movies and rebooting gender and race swaps

Personally I'd love a Zulu movie or TV series form their point of view , but Hollywood prefers tokenism

Avatar Ive not seen but I gather it has decent values , a father trying to protect his family

By "culchification " do you mean you'd prefer if they spoke in long drawn out Duuubblin accents, or maybe those D4 private school makey up accents like the RTE knobs who were before the Dail last week were using.