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Mixed race couples on tv ads **Mod Warning in Post #556**

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Comments

  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    Fascinating stuff. And tell us more about their connection with Sky, the makers of the advert in question.



  • Registered Users Posts: 873 ✭✭✭purifol0


    Nicholas De Santo | Stand up comedian on woke commercials


    https://youtu.be/2lWCpiauIzw?t=394



  • Registered Users Posts: 476 ✭✭Ramasun


    The majority of people you meet you have no idea what race or gender their partner is.



  • Registered Users Posts: 873 ✭✭✭purifol0


    I'll let them tell you themselves:

    Also note how they are proudly tackling rascism by hiring based on race, and combatting sexism by hiring discriminating on sex.



  • Registered Users, Registered Users 2 Posts: 608 ✭✭✭mockler007


    Mitchell and Webb, brilliant.

    Egard watches were quick to respond to the men who buy their watches.




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  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    Eh no mention of Blackrock there. Is it possible that you’re imagining things?



  • Registered Users Posts: 873 ✭✭✭purifol0


    That report lists Sky's DEI and ESG "achievements".

    Currently Blackrock owns 7% of News Corp (Sky's parent company). Another massive investment fund that pushes the exact same ESG/DEI "values" is Vanguard, they also own about 7%.

    “Vanguard and BlackRock are the top two owners of Time Warner, Comcast, Disney and News Corp, four of the six media companies that control more than 90% of the U.S. media landscape”

    https://www.linkedin.com/pulse/giant-conglomerates-control-world-omkar-chitnis



  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    You’re about five years out of date.

    From https://en.m.wikipedia.org/wiki/Sky_Group



    Prior to November 2018, Rupert Murdoch's 21st Century Fox owned a 39.14% controlling stake in the company;[8] on 9 December 2016, following a previous attempt under News Corporation that was affected by the News International phone hacking scandal, 21st Century Fox announced that it had agreed to buy the remainder of Sky, pending government approval. However, after a bidding war that included the Walt Disney Company (which was, in turn, acquiring most of 21st Century Fox's assets), US media and telecoms conglomerate Comcast acquired the entirety of Sky in 2018 for £17.28 per share. NBCUniversal, which is Sky Group's sister company, is also a subsidiary of Comcast.



  • Registered Users Posts: 20 Cromuli




  • Registered Users, Registered Users 2 Posts: 608 ✭✭✭mockler007


    Being inclusive to everyone would not be having a couple in the first place and just highlighting what it is they're trying to sell, a fupping TV package. The Idris Elba sky ads are on point, he explains what it is to a potential customer in under 25 seconds.



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  • Registered Users Posts: 873 ✭✭✭purifol0


    So they got bought out by Comcast, which as per my post, is owned by both Blackrock and Vanguard. Same difference (except far more than 7% ownership & control).



  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    Eh nope. How does a small minority owner with no board seat manage to control the D&I and CSR policies and operations of Comcast?


    Comcast is described as a family business.[22]Brian L. Roberts, its chairman and CEO, is the son of founder Ralph J. Roberts (1920–2015). Roberts owns or controls about 1% of all Comcast shares but all of the Class B supervoting shares, giving him an "undilutable 33% voting power over the company".[23] Legal expert Susan P. Crawford has said this gives him "effective control over [Comcast's] every step".[24] 

    Post edited by AndrewJRenko on


  • Registered Users, Registered Users 2 Posts: 26,846 ✭✭✭✭Peregrinus


    Ads consist largely of virtue signalling mockler. Do you only notice that when it relates to race?



  • Registered Users Posts: 476 ✭✭Ramasun


    Modern advertising has no consideration for people who are sensitive to changes in society.



  • Registered Users, Registered Users 2 Posts: 608 ✭✭✭mockler007


    No, actually, but wanted to keep on topic of the thread of mixed races in ads.

    I was totally fine with the Aldi and a few years ago, because they were actually a couple. But a lot of people lost their minds over it.

    But it's many things really, companies who put the flag up for pride, or pride month, because a month in now required for some fupping reason, like, you sell tiles for bathrooms, when has anyone gay been refused tiles, if anything, they're probably their best customers. (I'm using tiles as an example, but you can insert any pox company into that bracket).

    The refugees welcome saps, just not in area,

    Homes for the homeless, just don't built beside me.

    The pray for _______________

    Like if you care for little Timmy👍

    Motivational posters who post memes with a minion in the background.

    Corporate environmentalism ads, especially strawgate aka greenwashing

    Vegans

    Changing your Facebook photo on this weeks bandwagon, but I gave up Facebook 4 years ago. Best thing I ever done, so, fuup knows what it's like now.

    I probably have some disease, because if I watch something, I pick random stuff out, like reg plate on a car says 1992, even though it's a 1997 built car.

    That poxy tsb mortgage ad where a 13 year old fetus out for a yog buys a 600k house in kimmage, when most 13 year olds are still living with their mammy.

    It's a struggle, Pereg😭 😂



  • Registered Users, Registered Users 2 Posts: 4,755 ✭✭✭jackboy


    Every large company is at that now. The companies that produce these ads are largely made up of people who don’t give a damn about the company, so never think all decisions are for the profitability of the company.

    There is an epidemic of multinationals in Ireland setting up bee hives on site as a green washing attempt, cheap, visual and easy, they can go on polluting then as normal. Everyone that works at these places knows the D&I hiring policy where some people who do not impress at interviews and are far from the best candidate available get the job, there is usually a HR person at these interviews that overrides everyone’s opinion and insists this person is hired.

    There is no doubt we are in unusual times where companies will purposely hurt themselves to follow D&I.



  • Registered Users, Registered Users 2 Posts: 9,588 ✭✭✭pgj2015


    I think I know only 3 mixed race couples.



  • Moderators, Category Moderators, Arts Moderators, Sports Moderators Posts: 50,510 CMod ✭✭✭✭magicbastarder


    weird that. we get a thread nearly 500 posts longs about mixed race couples in ads, but people seem far less worked up by the much less realistic ads, such as car ads where cars are driven around cityscapes which don't feature a single other car. or ads for mcdonalds showing their friendly beef farmer suppliers, where there's not a single cow to be seen in their fields (haven't seen that one in a couple of years, to be fair).

    but it's the ads showing mixed race couples which people find incongruous.



  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    I know it might suit you to pretend that companies are being fleeced by the advertisers, but that's a long way off the truth. Every aspect of the design and development of these adverts is intensely validated and approved by the advertiser concerned. During Covid, a family member took part in a paid focus group for what turned out to be the Woodies Mrs Higgins squeaky gate advert, looking at storyboards for the draft and providing feedback, with Woodies execs monitoring the Zoom call to asses how the design was received. Back in the 90s, I recall the Morketing team from one of the large breweries heading off on a junket to Brazil to monitor the filming of their major advert for the following year. The idea that advertising agencies present finished product to the brand owners at the end of the day is absolute nonsense.



  • Registered Users, Registered Users 2 Posts: 4,755 ✭✭✭jackboy


    I meant the companies being advertised, not the ad companies.



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  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    So was I. The companies being advertised have absolute control over every aspect of these adverts.



  • Registered Users, Registered Users 2 Posts: 4,755 ✭✭✭jackboy


    I know they do. Not sure where we are disagreeing here or if we are disagreeing😁



  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    You said "so never think all decisions are for the profitability of the company". Every decision on the content of these adverts is made by the brand owners, who are responsible for profitability.



  • Registered Users, Registered Users 2 Posts: 18,854 ✭✭✭✭silverharp


    You know what they are doing with car ads , they are selling a dream about the product, to encourage you to buy the product or to see their brand as better , I mean the viewer will know if questioned that they will never be driving their car around the Swiss Alps or the Amalfi coast . If its an Aldi advert one would think the advertising would be doing something similar with the mundane act of shopping in mostly miserably located supermarkets.

    A belief in gender identity involves a level of faith as there is nothing tangible to prove its existence which, as something divorced from the physical body, is similar to the idea of a soul. - Colette Colfer



  • Registered Users, Registered Users 2 Posts: 4,755 ✭✭✭jackboy


    D&I is a priority over profitability in most large companies now, especially the ones who make huge profits and can take the financial hit of such policies. Anyone who works in a multinational will be aware of the bizarre fakery, reduction in efficiency and wasting of money.



  • Registered Users, Registered Users 2 Posts: 21,562 ✭✭✭✭dxhound2005


    That 35% (the internet is mostly calling it 40%) figure looked dodgy to me. I either took it to mean that lots of old banknotes had been destroyed and replaced by a new print run, or that there had been a massive, massive amount of new banknotes printed and put into circulation. It turns out that it was neither, but just a new way devised in May 2020 of measuring the dollars in "existence".

    The actual number and value new banknotes printed seems to have remained fairly stable over the last number of years.

    https://www.federalreserve.gov/paymentsystems/coin_currency_orders.htm#:~:text=Currency%20and%20Coin%20Services&text=The%20revised%20print%20order%20increases,of%201.3%20to%201.4%20percent.



  • Moderators, Category Moderators, Arts Moderators, Sports Moderators Posts: 50,510 CMod ✭✭✭✭magicbastarder


    "I think i know 3 mixed race couples" is another way you could have phrased that, to be fair.

    i don't know anyone from tyrone, but if i did, i wouldn't say 'i only know one person from tyrone' if i saw one on telly.

    anyway, the question would be, what should the advertisers do? only feature white irish couples? and/or only feature non-white couples? because the question 'why shouldn't advertisers advertise to non-white people by featuring them in ads?' would raise that question.



  • Registered Users Posts: 476 ✭✭Ramasun


    I like diversity and inclusivity.

    How can you be pleased if acknowledging others offends you?

    If someone is intruding on you you're within your rights to object.



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  • Registered Users, Registered Users 2 Posts: 4,755 ✭✭✭jackboy


    Yes, this is the propaganda pushed in all the multinationals. When you see it implemented in the real world it look very different. It can only work if truly the best are given jobs. That does not mean hiring immigrants locally, it means going overseas to recruit the best of other countries and only then bringing them into the country. Preferentially recruiting immigrants already in the country does the opposite.

    The real world practice is lazy, same as the ads, it’s intentional and box ticking.



  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    Do you think you might be guilty of a slight generalisation there, to say the “the real world practice is lazy”? Like most practices, there are good, bad and ugly ways of doing things. Some corporates do things well, others not so well. Honestly, this is more about your personal hang ups than about corporate practices.



  • Registered Users, Registered Users 2 Posts: 4,755 ✭✭✭jackboy


    Not true, I have worked in multinationals for years. They have very rapidly aligned with each other in recent years. I have experience before D&I was a thing, of working with many people hired abroad and brought in, this was the norm and great for many reasons. That still happens but has been swamped with the new D&I practices of hiring immigrants preferentially, regardless of suitability for the position.

    Anyone that works in a multinational will know exactly what I am talking about. These exact policies are driving what is happening in these ads. It’s for show not to increase profits.



  • Registered Users Posts: 476 ✭✭Ramasun


    I'm not comfortable listening to a Kerry accent on the Sunday Game.



  • Registered Users, Registered Users 2 Posts: 9,588 ✭✭✭pgj2015


    Rockshore have been watching this thread.



  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    I worked in multinationals for years too, and I'm still in touch with many colleagues in multinationals. They tell a very different story to you.



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  • Registered Users, Registered Users 2 Posts: 18,854 ✭✭✭✭silverharp


    Causation is just as likely to be reversed there, profitable companies can afford to be woke.

    A belief in gender identity involves a level of faith as there is nothing tangible to prove its existence which, as something divorced from the physical body, is similar to the idea of a soul. - Colette Colfer



  • Registered Users Posts: 102 ✭✭TokenJogger


    I'm afraid you're wrong on that, the phrase

    "Go Woke, Go Broke"

    is well earned at this stage, have a look at how well Disney and Bud Light are doing #MicDrop



  • Registered Users, Registered Users 2 Posts: 29,777 ✭✭✭✭AndrewJRenko


    They haven’t gone broke though. I know the MAGAs love their catchphrases but the reality is slightly different.



  • Registered Users, Registered Users 2 Posts: 18,854 ✭✭✭✭silverharp


    Choosing your moments to get literal , for it to be successful you would need to demonstrate that they added to their profits by going down these routes instead of it costing profits and brand damage

    A belief in gender identity involves a level of faith as there is nothing tangible to prove its existence which, as something divorced from the physical body, is similar to the idea of a soul. - Colette Colfer



  • Registered Users, Registered Users 2 Posts: 26,846 ✭✭✭✭Peregrinus


    No. It doesn't have to be successful every time it is tried; it just has to be successful more often than not. The validity of a slogan like "Go Woke Go Broke" is not proven by pointing to one or two instances of a company getting blowback from adopting a progressive stance; you have to look at the overall experience.

    Brand management is an art, not a science. Brand owners put a lot of thought, a lot of research and a lot of money into positioning their brand where they think it will be most successful. Sometimes this costs them money; Adidas dropped Yeezy at a short-term cost of $250 million rather than be associated with his distinctly unwoke antisemitism, but they obviously calculated that the long-term damage to their brand if they remained associated with him would be more than that. And of course sometimes they get it wrong; Donald Trump floated Truth Social as an unwoke alternative to Twitter, and it has been a commercial disaster; shares in its parent company, floated at $94.20, now trade at $12.56.

    On the whole, though, companies seem to get this right more often than they get it wrong. They certainly get it right more often that is realised; Disney, cited by TokenJogger as a company that has gone woke and gone broke, is in fact enjoying record revenues; attempts to organise a boycott of its services have failed miserably (and not for the first time; Disney has been here before). Nike was targetted a few years ago by the snowflakes for its sponsorship deal with Colin Kaepernick, the athlete who "took the knee" as a protest against racial injustice; both sales and profit boomed.

    Etc, etc. Few, if any, of the companies held up as instances of going woke and going broke actually go broke; most in fact are seen to have profited from their wokery.



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  • Registered Users, Registered Users 2 Posts: 18,854 ✭✭✭✭silverharp


    large companies tend to be immune to boycotts etc , Gillette for example a few years back. You mention Disney but their movies have lost their way a bit as they seem to want to lecture audiences instead of just making the best audience pleasing films, they damaged their Star Wars brand and others , generating good comedy in the process. Plus either we live and work in a competitive workplace or companies decide not to hire or promote the best people which couldnt but cost companies productivity.



    A belief in gender identity involves a level of faith as there is nothing tangible to prove its existence which, as something divorced from the physical body, is similar to the idea of a soul. - Colette Colfer



  • Registered Users, Registered Users 2 Posts: 26,846 ✭✭✭✭Peregrinus


    If companies are "immune to boycotts" then obviously the "Go Woke Go Broke" slogan is simply false.

    It may be your artistic judgment that Disney movies have "lost their way" a bit, but it hasn't hit the commercial bottom line; Disney revenues declined in 2020 when cinema admissions were hugely down for reasons that you will recall, but they have risen strongly every years since then and are now more than 30% above their pre-pandemic level.

    There are, in fact, examples of effective boycotts, but they are mostly boycotts organised by progressives, rather than by conservatives. (Perhaps progressives are just better at these things?) A 2018 boycott of the NRA was instrumental in bringing it to bankruptcy in 2021, for instance. And in 2016, when North Carolina enacted a law (a) blocking local governments from passing protections for the LGBTQ community, and (b) requiring transgender people to use the bathroom of the sex they were assigned at birth, a boycott cost the state an estimated $3.7 billion in travel, tourism, convention, sporting and film production business; the law was duly repealed.

    But bear in mind that the main purpose of boycotts is usually not to change the minds of the person or business boycotted, but to influence public opinion. Not many segregated restaurants closed when boycotted by civil rights protestors in the US in the 1950s and ' 60s, for example, but public opinion was effectviely mobilised and the Civil Rights Act was enacted.



  • Registered Users, Registered Users 2 Posts: 18,854 ✭✭✭✭silverharp


    this all kicked off from memory around the time of the female reboot of the Ghostbusters , with the if you dont like the movie you are a misogynist, the movie lost that studio (dont remember who made it now) between $50m-$100m so it was perfectly apt to use the phrase "go woke go broke" and there has been a whole stream of films and TV shows since that fit the moniker, to be honest I can think of a single film seen as woke to blow the box office away whereas something un-woke like Top Gun or Super Mario actually did blow the box office out of the water.

    With Disney again massive company, theme parks , streaming , movies , merch . they are far to big to go broke but they have certainly left money on the table.

    these 2 Disney films for instance got tagged as being woke films before they were released. Now I dont think online chatter can affect a film , but if the film makers go out of their way to make a woke film , they just tend to be worse for it and potential customers just ignore them.

    Just to add, Disney just fired 7,000 this year so whatever combination of reasons there were , they aint thriving



    A belief in gender identity involves a level of faith as there is nothing tangible to prove its existence which, as something divorced from the physical body, is similar to the idea of a soul. - Colette Colfer



  • Registered Users, Registered Users 2 Posts: 26,846 ✭✭✭✭Peregrinus


    Silverharp, just because some half-wit denounces the idea of female ghostbusters as "woke", it doesn't follow that the reason the movie tanked was because of a mass boycott by millions who agree with that slightly demented view. Have you considered that maybe the movie was just not as good as the first film? Bear in mind that, of the four Ghostbusters movies, it's actually the second-highest grossing; Ghostbusters II and Ghostbusters: Afterlife did worse again, despite casting all-male ghostbusters. There may be more going on here than the fringe preoccupations of people obsessed with wokery.



  • Registered Users, Registered Users 2 Posts: 18,854 ✭✭✭✭silverharp



    not sure if you are inflation adjusting when comparing films over decades but I think I said they werent boycotting , just that woke films tend to have particular elements that make the films less watchable, so the public isnt thinking oh a woke film Im not going, they just end up in the category of not worth seeing. And sure some films just dont do well when everyone agrees it was a decent effort. But surely they should be giving themselves the best chance. There are objective things that make films good or bad, a hero arc etc. , likable characters etc.

    Post edited by silverharp on

    A belief in gender identity involves a level of faith as there is nothing tangible to prove its existence which, as something divorced from the physical body, is similar to the idea of a soul. - Colette Colfer



  • Registered Users, Registered Users 2 Posts: 26,846 ✭✭✭✭Peregrinus


    People obsessed with wokery tend to denounce Hollywood as one of the wokest places around. From their point of view, most Hollywood films are woke, the successful as well as the unsuccessful. Pointing to individual unsuccessful films can therefore do little to demonstrate that wokeness is unappealing to audiences, since it will be easy to find equally or more woke films that are successful. For example, Disney's Wakanda franchise features exclusively black superheroes from Africa; how much more woke can you get? But the films are phenomenally successful. Avatar has a strong environmentalist message, and a pointed critique of American imperialism; it's the most commercially successful film of all time.

    Social conservatives love to tell themselves — and the rest of us — that they represent the silent majority, and that huge numbers of people are averse to purchasing goods and services that they deem "woke". On both counts, they delude themselves.



  • Registered Users, Registered Users 2 Posts: 34,321 ✭✭✭✭NIMAN


    I remember having a chuckle to myself when watching Strange World with the kids.

    It ticked so many boxes inside the 1st few minutes of screen time.



  • Registered Users, Registered Users 2 Posts: 18,854 ✭✭✭✭silverharp


    woke doesnt mean having black people or women in movies , the "anti woke" people have been saying forever to make original movies , Wakanda is one of those. Just stop taking old movies and rebooting gender and race swaps

    Personally I'd love a Zulu movie or TV series form their point of view , but Hollywood prefers tokenism

    Avatar Ive not seen but I gather it has decent values , a father trying to protect his family

    A belief in gender identity involves a level of faith as there is nothing tangible to prove its existence which, as something divorced from the physical body, is similar to the idea of a soul. - Colette Colfer



  • Moderators, Category Moderators, Arts Moderators, Sports Moderators Posts: 50,510 CMod ✭✭✭✭magicbastarder


    worth pointing out that hollywood often churns out the 'government man bad, muscled army or ex-army guy acting outside any jurisdiction good' hero/superhero/antihero movies. which are a libertarian wet dream in many ways.



  • Registered Users, Registered Users 2 Posts: 8,289 ✭✭✭realdanbreen


    By "culchification " do you mean you'd prefer if they spoke in long drawn out Duuubblin accents, or maybe those D4 private school makey up accents like the RTE knobs who were before the Dail last week were using.



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