Mixed race couples on tv ads **Mod Warning in Post #556**

Some adverts are made for the company, and not regional eg. Proctor & Gamble (tampax, oral-b), Unilever (Dove, Radox, Persil), roll out the same advert in US and Europe, with only the voices differ (british english, or french, german, etc).

If you are in India or SE Asia you see similar adverts with local people, rather than the US/Europe version.

But I do agree with previous posters, adverts for Irish companies (BOI, AIB, Vodafone ireland, local insurance companies, Milk, Butter, etc) do almost all have mixed race couples.

Is it to look PC, or are the advertising companies following the formats set by US, UK and some european advertising companies?

We holiday a lot in France, and have noticed the same for french adverts the past 3 or 4 years. French Adverts for peas, yogurts, shampoos, car tyres, etc. Have only coloured families or mixed race. We both said last October when watching tv at night, we didnt see one advert with a white family all week.

What is the woke agenda?

Why is there no members of the traveling community in ad's ?

Not very inclusive to exclude them. They are also actual customers.

For a start they could get members we are all aware off. Martin beanz word, John Connors and Eileen Flynn.

Good idea don't you think?

I would agree on that 100%. You could definitely argue that certain minorities are over represented in the quest for diversity, whilst others are seriously under represented.

This can apply to all types of minorities too - not that often you see disabled people in adverts for example or any representation of people on the autism spectrum or with special needs.

Surely if they wanted to appeal to more buyers, they'd have more Asian, Polish, Indian, Ukrainian folk in Irish adverts?

There is more Chinese in Ireland than black people.

Over twice as many Polish. Same for Ukrainians.

If it's positive discrimination, all races should be included.

I'm surprised that people even watch ads close enough to notice something like that. I can't remember the last time I actually sat through an ad, and that's not because I don't watch terrestrial TV. I do. But when the ads come on, I flick channels, or check my phone, or pause and go to the loo and then fast forward back to the programme, or whatever. The few glimpses I get are hardly enough to even register what the ad is for, never mind the ethnicity of those who appear.

And even if I did notice, I wouldn't care. This is a gigantic non-issue.

Or a few of the lads from the call out videos.

Plenty front of camera experience too.

Sigh...

So you just didn't understand what I said then.

I fail to see how it is revenue motivated when the way to do that would be to exclusively hire white Irish people. Plus as others have said, its never Asian people in these ads

Well over 90% of people in Ireland are white and there are more Asians than black people. You’re totally ignoring reality.

We can quite accurately say this strategy doesn’t work, based off other recent media productions such as Rings of Power and Bud Light (and many more).

But are their customers really mixed race couples/families, ?

And what I mean by mixed race is that one of the couple/parents is white, the other black.

There are lots of different ethnic groups in Ireland at this stage, but in reality there is very little mixing of those groups.

In everyday life I see black families/couples, white families/couples, Asian families/couples, Indian families/couples but I rearly see a mix of any of them.

So if the ad agencies were actually pandering to their customers then they would show single race families rather than mixed ones.