Do you make any assumptions based on the brand someone uses?

Disney found the same in their internal research and moved to majority apple on the back of it. A few of the major reasons macs never took off in the business world in the early days was 1) initial cost 2) they were more longwinded to program for and developer support was lacking and 3) they required less support from the IT departments. The latter meant fewer staff might be needed and since turkey's won't vote for christmas... There was also the feeling among the techies and "nerds" back in the day that apple weren't real computers because they were far easier to use than DOS/early Windows PC's for your average person. The nerd demographic didn't like that their "magical knowledge" wasn't nearly so required. When the first imac came out an American IT magazine did a test on one and an equivalent PC of the time. The imac was given to a high school kid, the PC to an IT professional. Their task was to take them out of the box, set them up, plug in a printer and connect to the interwebs. The kid finished comfortably before the IT guy.

The proof of the pudding is this: compare an Apple Mac from the mid 1990's and a PC from the mid 1990's to a mac and PC of today. Does a Mac of today look like a PC of twenty odd years ago? It does not, on the other hand... More recently we saw similar with phones. The first android OS's and mockups were rip offs of the then very popular blackberry phone environment with physical keyboard et al. Then the iPhone came along...