Supermarket own brand identical to branded products

optogirl wrote: »

loads of supermarkets do this - they contract the likes of Premier Dairies Or Dawn or Kellogs to make their cereals/juices/whatevers and package in own brand packaging

Some of it's identical, some of it's made in the same factory but it's not identical.

For things like milk obviously it's the same. Milk is milk, there's only one ingredient.

But other stuff with multiple ingredients is made on a production line. When Tesco go to a manufacturer looking for their own-brand stuff, the manufacturer gives them the list of ingredients, and the price of each. Tesco then tweaks the recipe to suit their budget - either using less of some ingredients (or more of others), or swapping out entire ingredients for a cheaper alternative.

When the factory is then running off a Tesco batch, it loads the Tesco recipe into the computer and the machine produces the Tesco product. This doesn't just go for the product itself, but the packaging too. Hence why own-brand stuff is often less fresh, or has less longevity than branded stuff; cheaper packaging.

So while many products are produced by a brand name in their own factory, that doesn't actually mean that the end product is identical.

This is why the Lidl cornflakes are a little bit chewy and get stuck in your teeth, while the branded ones produced in the same factory are that little bit crunchier and fresher.

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Deleted User wrote: »

I assume Aldi mcgraths tea is "made by" Barry's tea

Roberts and Roberts I believe.

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It's standard practice I'd imagine from a manufacturing perspective.

Reminds me of Dr Pepper who leverage off Coca Cola and Pepsi's bottling plants to bottle their drinks instead of financing their own plants or independent bottling companies.

I still can't find an own brand cereal that tastes anything like the branded ones. I'll try the fruit and fiber and see what it's like, the Tesco one was like cardboard though.