nav[aria-label="Primary Navigation"] { padding: 0; & ul { list-style: none; width: 100%; display: flex; flex-direction: row; justify-content: start; align-items: start; gap: 30px; padding: 0; & li { margin: 0; } & ul li { list-style: none; } } }

Child Item

Supermarket own brand identical to branded products

sinny65

There's an article in dailymail where people found original hula hoop packets in their multipack of aldi own brand hoops. They're obviously manufactured in same factory, only thing different is the packaging. Do you know of any other supermarket own brand products that are identical to the "original?

Find more posts tagged with

Quick Links

Comments

optogirl

sinny65 wrote: »

There's an article in dailymail where people found original hula hoop packets in their multipack of aldi own brand hoops. They're obviously manufactured in same factory, only thing different is the packaging. Do you know of any other supermarket own brand products that are identical to the "original?

loads of supermarkets do this - they contract the likes of Premier Dairies Or Dawn or Kellogs to make their cereals/juices/whatevers and package in own brand packaging

The_Valeyard

Weetabix?

Hande hoche!

Keepers choice biscuits. Bashed up biscuits from some of the main brands.

Noddyholder

Bread, milk, biscuits,dogfood.

MOH

Great investigative journalism from the daily mail there. There's tons of them, it's hardly a secret.

Cookie_Monster

err, all of them?

suicide_circus

The_Valeyard wrote: »

Weetabix?

Massive difference between Lidl weetabix and the brand name. I wish there wasn't as I'd much rather buy the cheaper one but the lidl one is ropey

godtabh

Valeo Foods do contract manufacturing for all the main shops. All the branded products they make can be got unbranded. Generally the ingredients arent the same quality but very little difference. The mark up they get is less also

[Deleted User]

Of course own brands are made by named brands!
There's hardly a Dunnes stores factory producing thousands of own name brands!

prinzeugen

They are not identical however. Yes they may be made in the same factory, but the ingredients vary depending on who the customer is.

Channel 4 did a good documentary a few years back on this. The factories make stuff to the shops recipe using ingredients supplied by the shops.

The one I remember was prawn mayo sandwiches. M&S and Lidl both had them produced in the same place.

The bread, prawns, mayo and even the butter was different.

murpho999

prinzeugen wrote: »

They are not identical however. Yes they may be made in the same factory, but the ingredients vary depending on who the customer is.

Channel 4 did a good documentary a few years back on this. The factories make stuff to the shops recipe using ingredients supplied by the shops.

The one I remember was prawn mayo sandwiches. M&S and Lidl both had them produced in the same place.

The bread, prawns, mayo and even the butter was different.

But that makes sense as you would pay more in M&S than Lidl for a sandwich.

seamus

optogirl wrote: »

loads of supermarkets do this - they contract the likes of Premier Dairies Or Dawn or Kellogs to make their cereals/juices/whatevers and package in own brand packaging

Some of it's identical, some of it's made in the same factory but it's not identical.

For things like milk obviously it's the same. Milk is milk, there's only one ingredient.

But other stuff with multiple ingredients is made on a production line. When Tesco go to a manufacturer looking for their own-brand stuff, the manufacturer gives them the list of ingredients, and the price of each. Tesco then tweaks the recipe to suit their budget - either using less of some ingredients (or more of others), or swapping out entire ingredients for a cheaper alternative.

When the factory is then running off a Tesco batch, it loads the Tesco recipe into the computer and the machine produces the Tesco product. This doesn't just go for the product itself, but the packaging too. Hence why own-brand stuff is often less fresh, or has less longevity than branded stuff; cheaper packaging.

So while many products are produced by a brand name in their own factory, that doesn't actually mean that the end product is identical.

This is why the Lidl cornflakes are a little bit chewy and get stuck in your teeth, while the branded ones produced in the same factory are that little bit crunchier and fresher.

sozbox

Same factory different receipies. Not news really.

draiochtanois

This post has been deleted.

Cee-Jay-Cee

Prawn snaps from Aldi are Skips. Identical taste size/shape but half the price

evolving_doors

draiochtanois wrote: »

For dairy products you can check as there is a plant id on the wrapper.

If the plant id is the same then the product is exactly the same

Not necessarily though, the location is the same but the item might be manufactured to a different spec on a different line.

[Deleted User]

Tesco batteries are made by Duracell.

[Deleted User]

The_Valeyard wrote: »

Weetabix?

Aldi and dunnes stores ones tastes nearly like weetabix, nice and crunchy and hits the spot. Lidl one is very different, not nice, turns to a saliva-depleting mush.

[Deleted User]

I assume Aldi mcgraths tea is "made by" Barry's tea

whoopsadoodles

optogirl wrote: »

loads of supermarkets do this - they contract the likes of Premier Dairies Or Dawn or Kellogs to make their cereals/juices/whatevers and package in own brand packaging

Kellogs "don't make cereals for anyone else."

chakotha

I've found Centra branded foodstuffs are quite good quality and reckon they are well known branded products.

Ush1

Deleted User wrote: »

I assume Aldi mcgraths tea is "made by" Barry's tea

Roberts and Roberts I believe.

andekwarhola

It's amusing when Aldi or LIDL not only produce near-perfect facsimiles of brand items but also give them a cheekily similar name that is a clear pisstake.

Cervantes2

Deleted User wrote: »

Aldi and dunnes stores ones tastes nearly like weetabix, nice and crunchy and hits the spot. Lidl one is very different, not nice, turns to a saliva-depleting mush.

Lidl cereals are awful.

cml387

Cervantes2 wrote: »

Lidl cereals are awful.

I thought so too, until I tried their Fruit and Fibre. Damned if I can tell the difference to the Kellogs version.

draiochtanois

This post has been deleted.

PMBC

cml387 wrote: »

I thought so too, until I tried their Fruit and Fibre. Damned if I can tell the difference to the Kellogs version.

Agree. Also Tesco's own brand fruit and fibre cereal, some years ago anyway, was a very good product

valoren

It's standard practice I'd imagine from a manufacturing perspective.

Reminds me of Dr Pepper who leverage off Coca Cola and Pepsi's bottling plants to bottle their drinks instead of financing their own plants or independent bottling companies.

Widdershins

My mother in law told me fabric conditioner is identical but labeled differently according to brand, but it isn't, some of them are weaker and more diluted and a completely different colour. She uses caps and caps full of the cheaper stuff to compensate!

Uncle_moe

I still can't find an own brand cereal that tastes anything like the branded ones. I'll try the fruit and fiber and see what it's like, the Tesco one was like cardboard though.