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Supermarket own brand identical to branded products

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  • 19-04-2017 10:10am
    #1
    sinny65
    Registered Users Posts: 62 ✭✭


    There's an article in dailymail where people found original hula hoop packets in their multipack of aldi own brand hoops. They're obviously manufactured in same factory, only thing different is the packaging. Do you know of any other supermarket own brand products that are identical to the "original?


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    #2
    optogirl
    Registered Users Posts: 2,975 ✭✭✭optogirl


    sinny65 wrote: »
    There's an article in dailymail where people found original hula hoop packets in their multipack of aldi own brand hoops. They're obviously manufactured in same factory, only thing different is the packaging. Do you know of any other supermarket own brand products that are identical to the "original?

    loads of supermarkets do this - they contract the likes of Premier Dairies Or Dawn or Kellogs to make their cereals/juices/whatevers and package in own brand packaging


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    #3
    The_Valeyard
    Closed Accounts Posts: 12,452 ✭✭✭✭The_Valeyard


    Weetabix?


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    #4
    Hande hoche!
    Registered Users Posts: 7,522 ✭✭✭Hande hoche!


    Keepers choice biscuits. Bashed up biscuits from some of the main brands.


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    #5
    Noddyholder
    Closed Accounts Posts: 696 ✭✭✭Noddyholder


    Bread, milk, biscuits,dogfood.


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    #6
    MOH
    Registered Users Posts: 6,464 ✭✭✭MOH


    Great investigative journalism from the daily mail there. There's tons of them, it's hardly a secret.


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    #7
    Cookie_Monster
    Registered Users Posts: 24,481 ✭✭✭✭Cookie_Monster


    err, all of them?


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    #8
    suicide_circus
    Registered Users Posts: 19,802 ✭✭✭✭suicide_circus


    The_Valeyard wrote: »
    Weetabix?
    Massive difference between Lidl weetabix and the brand name. I wish there wasn't as I'd much rather buy the cheaper one but the lidl one is ropey


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    #9
    godtabh
    Moderators, Science, Health & Environment Moderators Posts: 23,211 Mod ✭✭✭✭godtabh


    Valeo Foods do contract manufacturing for all the main shops. All the branded products they make can be got unbranded. Generally the ingredients arent the same quality but very little difference. The mark up they get is less also


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    #10
    [Deleted User]
    Posts: 18,749 ✭✭✭✭ [Deleted User]


    Of course own brands are made by named brands!
    There's hardly a Dunnes stores factory producing thousands of own name brands!


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    #11
    prinzeugen
    Closed Accounts Posts: 2,891 ✭✭✭prinzeugen


    They are not identical however. Yes they may be made in the same factory, but the ingredients vary depending on who the customer is.

    Channel 4 did a good documentary a few years back on this. The factories make stuff to the shops recipe using ingredients supplied by the shops.

    The one I remember was prawn mayo sandwiches. M&S and Lidl both had them produced in the same place.

    The bread, prawns, mayo and even the butter was different.


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    #12
    murpho999
    Registered Users Posts: 28,442 ✭✭✭✭murpho999


    prinzeugen wrote: »
    They are not identical however. Yes they may be made in the same factory, but the ingredients vary depending on who the customer is.

    Channel 4 did a good documentary a few years back on this. The factories make stuff to the shops recipe using ingredients supplied by the shops.

    The one I remember was prawn mayo sandwiches. M&S and Lidl both had them produced in the same place.

    The bread, prawns, mayo and even the butter was different.

    But that makes sense as you would pay more in M&S than Lidl for a sandwich.


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    #13
    seamus
    Registered Users Posts: 68,317 ✭✭✭✭seamus


    optogirl wrote: »
    loads of supermarkets do this - they contract the likes of Premier Dairies Or Dawn or Kellogs to make their cereals/juices/whatevers and package in own brand packaging
    Some of it's identical, some of it's made in the same factory but it's not identical.

    For things like milk obviously it's the same. Milk is milk, there's only one ingredient.

    But other stuff with multiple ingredients is made on a production line. When Tesco go to a manufacturer looking for their own-brand stuff, the manufacturer gives them the list of ingredients, and the price of each. Tesco then tweaks the recipe to suit their budget - either using less of some ingredients (or more of others), or swapping out entire ingredients for a cheaper alternative.

    When the factory is then running off a Tesco batch, it loads the Tesco recipe into the computer and the machine produces the Tesco product. This doesn't just go for the product itself, but the packaging too. Hence why own-brand stuff is often less fresh, or has less longevity than branded stuff; cheaper packaging.

    So while many products are produced by a brand name in their own factory, that doesn't actually mean that the end product is identical.

    This is why the Lidl cornflakes are a little bit chewy and get stuck in your teeth, while the branded ones produced in the same factory are that little bit crunchier and fresher.


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    #14
    sozbox
    Registered Users Posts: 1,399 ✭✭✭sozbox


    Same factory different receipies. Not news really.


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    #15
    draiochtanois
    Registered Users Posts: 2,655 ✭✭✭draiochtanois


    This post has been deleted.


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    #16
    Cee-Jay-Cee
    Registered Users Posts: 12,235 ✭✭✭✭Cee-Jay-Cee


    Prawn snaps from Aldi are Skips. Identical taste size/shape but half the price


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    #17
    evolving_doors
    Closed Accounts Posts: 11,812 ✭✭✭✭evolving_doors


    draiochtanois wrote: »
    For dairy products you can check as there is a plant id on the wrapper.

    If the plant id is the same then the product is exactly the same

    Not necessarily though, the location is the same but the item might be manufactured to a different spec on a different line.


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    #18
    [Deleted User]
    Posts: 0 ✭ [Deleted User]


    Tesco batteries are made by Duracell.


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    #19
    [Deleted User]
    Posts: 0 ✭ [Deleted User]


    The_Valeyard wrote: »
    Weetabix?

    Aldi and dunnes stores ones tastes nearly like weetabix, nice and crunchy and hits the spot. Lidl one is very different, not nice, turns to a saliva-depleting mush.


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    #20
    [Deleted User]
    Posts: 0 ✭ [Deleted User]


    I assume Aldi mcgraths tea is "made by" Barry's tea


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    #21
    whoopsadoodles
    Closed Accounts Posts: 5,058 ✭✭✭whoopsadoodles


    optogirl wrote: »
    loads of supermarkets do this - they contract the likes of Premier Dairies Or Dawn or Kellogs to make their cereals/juices/whatevers and package in own brand packaging

    Kellogs "don't make cereals for anyone else."


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    #22
    chakotha
    Registered Users Posts: 912 ✭✭✭chakotha


    I've found Centra branded foodstuffs are quite good quality and reckon they are well known branded products.


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    #23
    Ush1
    Registered Users Posts: 11,465 ✭✭✭✭Ush1


    Deleted User wrote: »
    I assume Aldi mcgraths tea is "made by" Barry's tea

    Roberts and Roberts I believe.


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    #24
    andekwarhola
    Registered Users Posts: 4,638 ✭✭✭andekwarhola


    It's amusing when Aldi or LIDL not only produce near-perfect facsimiles of brand items but also give them a cheekily similar name that is a clear pisstake.


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    #25
    Cervantes2
    Closed Accounts Posts: 118 ✭✭Cervantes2


    Deleted User wrote: »
    Aldi and dunnes stores ones tastes nearly like weetabix, nice and crunchy and hits the spot. Lidl one is very different, not nice, turns to a saliva-depleting mush.

    Lidl cereals are awful.


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    #26
    cml387
    Registered Users Posts: 8,394 ✭✭✭cml387


    Cervantes2 wrote: »
    Lidl cereals are awful.
    I thought so too, until I tried their Fruit and Fibre. Damned if I can tell the difference to the Kellogs version.


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    #27
    draiochtanois
    Registered Users Posts: 2,655 ✭✭✭draiochtanois


    This post has been deleted.


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    #28
    PMBC
    Registered Users Posts: 1,109 ✭✭✭PMBC


    cml387 wrote: »
    I thought so too, until I tried their Fruit and Fibre. Damned if I can tell the difference to the Kellogs version.

    Agree. Also Tesco's own brand fruit and fibre cereal, some years ago anyway, was a very good product


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    #29
    valoren
    Registered Users Posts: 5,458 ✭✭✭valoren


    It's standard practice I'd imagine from a manufacturing perspective.

    Reminds me of Dr Pepper who leverage off Coca Cola and Pepsi's bottling plants to bottle their drinks instead of financing their own plants or independent bottling companies.


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    #30
    Widdershins
    Registered Users Posts: 10,633 ✭✭✭✭Widdershins


    My mother in law told me fabric conditioner is identical but labeled differently according to brand, but it isn't, some of them are weaker and more diluted and a completely different colour. She uses caps and caps full of the cheaper stuff to compensate!


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    #31
    Uncle_moe
    Registered Users Posts: 768 ✭✭✭Uncle_moe


    I still can't find an own brand cereal that tastes anything like the branded ones. I'll try the fruit and fiber and see what it's like, the Tesco one was like cardboard though.


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