anti-speeding adverts - effective?

Andy From Sligo · 23-10-2016 11:56pm #1

2 "slow down" TV Adverts. one Present one being shown from Ireland, and one shown a number of years back in UK , which one do you find the most effective for getting the message though? (if any of them)

Which one shocks you the most? (if any) - does the 'shock factor' work

Do you find any of them effective? - would any of these types of adverts have any effect on you?

I find the latest Irish one from the RSA weird but if it does the job I suppose, cant be a bad thing.

Apologies in advance if its been discussed before on here, also apologies I did not know whether to post it in Motors section or TV Adverts section on boards or where so I have posted it up in AH for discussion.

The Irish TV Advert running at the moment:

The older UK one:

Andy From Sligo · 24-10-2016 12:00am

I think the penny has dropped and it just clicked with me looking at the Irish one again. The driver is doing 60kmh and looking at all the things around and not concentrating on the road and road signs and missed the 50kmh speed sign - is that what its all about?

Dark sun · 24-10-2016 12:07am

I don't find them effective on our roads take a drive on any motorway and drive the speed limit and see how many cars pass the speed limits.

Dark sun · 24-10-2016 12:15am

Although the road deaths are coming down in Ireland but some of that would be because our cars safety standards would be much better and better quality roads compared to years ago still doesn't stop people speeding.

Andy From Sligo · 24-10-2016 12:20am

Dark sun wrote: »

I don't find them effective on our roads take a drive on any motorway and drive the speed limit and see how many cars pass the speed limits.

do you think that has a knock-on effect with people seeing them pass and not get caught and then thinking "feckit , what am I sticking to the limit for like an eejit whilst all these others are passing and getting away with it" and then joining in - I think it has that effect a lot of times

Mind u some people could fall in sh!t and still come out smelling of roses, in other words they could be doing 100kmh on a 80km/h road and never ever get caught or done - but me I could most probably to 52km/h in a 50km/h and get the feckin book thrown at me...

qo2cj1dsne8y4k · 24-10-2016 12:21am

No I switch the channel if those ads come on

Andy From Sligo · 24-10-2016 12:24am

Dark sun wrote: »

Although the road deaths are coming down in Ireland but some of that would be because our cars safety standards would be much better and better quality roads compared to years ago still doesn't stop people speeding.

these self-driving cars that are becoming to seem to be a reality in the next 5 years, they are bound to stick to the speed limit and have sensors before they hit people/something - if that works as well as it should that should make the roads even more safer do you reckon?

Totofan99 · 24-10-2016 12:24am

I do think they are good ads. But like another poster said, people will still speed. Will ads like those result in less people speeding? I don't know but I would hope so.

On a related note, this ad from the RSA is very effective I reckon.

https://www.youtube.com/watch?v=b1_n7dpv_Ks

Valentina · 24-10-2016 12:27am

My b/f is not from Ireland and finds the ads shocking/upsetting.

I think I am so used to seeing these types of ads that I am somewhat desensitised to the content.

I did find the RSA ones featuring family members talking about loved ones they'd lost very upsetting.

Andy From Sligo · 24-10-2016 12:28am

Totofan99 wrote: »

I do think they are good ads. But like another poster said, people will still speed. Will ads like those result in less people speeding? I don't know but I would hope so.

On a related note, this ad from the RSA is very effective I reckon.

https://www.youtube.com/watch?v=b1_n7dpv_Ks

oh God thats a strange one!! :eek:

FrStone · 24-10-2016 12:33am

Dark sun wrote: »

Although the road deaths are coming down in Ireland but some of that would be because our cars safety standards would be much better and better quality roads compared to years ago still doesn't stop people speeding.

Road deaths are very low in Ireland at the moment - I know there has been a slight increase this year. Compare us to the States and we are doing brilliantly.

I'm sure I read some where that those ads have no effect on improving driving, but what they do is actually increase the publics appetite for road safety measures.

Penalty points were only politically possible to implement after extensive shocking Road safety ads.

Hammer89 · 24-10-2016 12:33am

The anti-speeding ad which sticks in the mind is the one where your man celebrates his goal with a couple of pints. Then he's driving all along all happy, singing 'there's nowhere I'd rather be', obviously forgetting he's in a ****ty 306, which then flips over into some suburban garden and deads a child.

Andy From Sligo · 24-10-2016 12:34am

Have I noticed a softening in one way of the adverts maybe a bit of censoring as the speed averts I saw years ago involved car's flipping and falling onto kids, that one where the kids are playing football in their back yard and the car flips over the garden fence and crushes them - that was shocking!

And even at that UK black and white one the car ploughs into the child,

But on the latest RSA advert the father and daughter are crossing the road and the scene stops there leaving it to imagination of the advert watcher ... wheras maybe years ago you would see the car actually plough into the girl and her father. Maybe they have been told to tone down the ads a bit or maybe they think it has more effect if they cut off the scene just at the right point?

Eamondomc · 24-10-2016 12:37am

Hammer89 wrote: »

The anti-speeding ad which sticks in the mind is the one where your man celebrates his goal with a couple of pints. Then he's driving all along all happy, singing 'there's nowhere I'd rather be', obviously forgetting he's in a ****ty 306, which then flips over into some suburban garden and deads a child.

I think that's a not drink and drive ad.

I was working with a guy not long ago and I wanted him to speed it up a bit, he replied, it was on the telly last night, speed kills, fcuk that, I ll stick to my limit!

Dark sun · 24-10-2016 12:38am

Andy From Sligo wrote: »

these self-driving cars that are becoming to seem to be a reality in the next 5 years, they are bound to stick to the speed limit and have sensors before they hit people/something - if that works as well as it should that should make the roads even more safer do you reckon?

Of course that would make roads a lot safer the majority of accidents would be down to driver error just take a look at the Garda Traffic Twitter page to see some people who share the road with you, you'll be shocked at the state some of the cars, and that's only the one that have been caught plenty still out there who take no notice to safety on our roads

Ferrari3600 · 24-10-2016 12:41am

LexieOnRale wrote: »

No I switch the channel if those ads come on

I switch the channel when any ads come on.

Cortina_MK_IV · 24-10-2016 12:43am

Completely pointless.

Ferrari3600 · 24-10-2016 12:44am

Hammer89 wrote: »

The anti-speeding ad which sticks in the mind is the one where your man celebrates his goal with a couple of pints. Then he's driving all along all happy, singing 'there's nowhere I'd rather be', obviously forgetting he's in a ****ty 306, which then flips over into some suburban garden and deads a child.

I do vaguely remember that one. It put me off buying a French car.

Not sure if that was the intention of the ad, mind.

Totofan99 · 24-10-2016 12:52am

Ferrari3600 wrote: »

Hammer89 wrote: »

The anti-speeding ad which sticks in the mind is the one where your man celebrates his goal with a couple of pints. Then he's driving all along all happy, singing 'there's nowhere I'd rather be', obviously forgetting he's in a ****ty 306, which then flips over into some suburban garden and deads a child.

I do vaguely remember that one. It put me off buying a French car.

Not sure if that was the intention of the ad, mind.

It kinda put me off that Fleetwood Mac song. Don't think that was the intention of the ad either.

Andy From Sligo · 24-10-2016 12:54am

I wonder when we do get these self-driving (driver-less) cars on the roads how long it will be before the passengers being transported get fed up with the cars sticking to the speed limits and some clever 'hackers' out there messing around with the electronics and making them go over the speed limit with a hack. I bet that will happen.

there will always be Some people , and I dunno why, whether they just dont like conforming, or whether they like to take chances/gamble, whether they are late for meetings/work, showing off to their friends/other passengers, or just simply like the thrill and adrenaline rush of speed just dont want to stick to the road limits - that seems to be a fact - as long as all that's there I dont think these adverts would be effective on those drivers.

jackofalltrades · 24-10-2016 1:02am

I switch the channel when these Ads come on.
I think they're completely pointless, everyone's de-sensitised to them at this stage.
The type of driver they need to target pays no heed to them.
They should increase the traffic corps numbers back to it's pre-recession levels.
The strategy of replacing gards with revenue generating speed vans ins't working.
The Ad budget would be better spent in providing grants to motorists who buy new cars with collision avoidance technology.

24-10-2016 7:59am

When do we get the "stop driving like gob****es and crashing into each other on the motorway all the time" ads

Skyfarm · 24-10-2016 8:05am

i often wondered why they never put crashed cars at junctions,roundabouts with a sign/s saying this could be you

or visiting hospitals with drink drivers and see the effects of weekend drinking,school visits etc,it probably happens but should be more visualise and open

Canis Lupus · 24-10-2016 8:12am

Of course they don't work but I guess they give employment to the actors and creative minds behind them. Sh*t like this is ignored by people until they're personally affected doesn't matter how ingenious/confronting/shocking the advert is.

Del2005 · 24-10-2016 8:20am

The RSA ad looks like an ad for distracted driving rather than speeding.

I've found that the people rarely stick to 50 or 60km/h limits, I use cruise control on a lot of these roads and nearly always have cars disappear in the distance, and rarely exceed 80km/h, problem is that they stick to the 80km/h in the lower zones as well as the higher ones.

irishjohn104 · 24-10-2016 8:22am

The English one really hits home the difference of 5 km in stopping distance??.

AndyBoBandy · 24-10-2016 8:29am

Totofan99 wrote: »

On a related note, this ad from the RSA is very effective I reckon.

https://www.youtube.com/watch?v=b1_n7dpv_Ks

I have to say I think this is a very good ad.

however one of the comments on youtube cracked me up;

"it would probably be more believable if it wasn't a windows phone!"

Atoms for Peace · 24-10-2016 8:31am

Hammer89 wrote: »

The anti-speeding ad which sticks in the mind is the one where your man celebrates his goal with a couple of pints. Then he's driving all along all happy, singing 'there's nowhere I'd rather be', obviously forgetting he's in a ****ty 306, which then flips over into some suburban garden and deads a child.

The 306 was a great drivers car, often threw mine around bends with abandon, while ignoring any road safety ads, without it flipping over.

whiskeyman · 24-10-2016 8:47am

Ads are good, but ultimately we need a shift in cultural change.
Hopefully the ads will help, but more needs to happen.
We're slowly seeing it with drink driving, and now it needs to happen with speeds / reckless driving.

That said, I think this is a very poignant advert, and good that it didn't focus on the stereotypical 'boy racer'.
This hit me right in the feels.

We can all be at fault here...

https://www.youtube.com/watch?v=rKUNJMrFeUs

Atoms for Peace · 24-10-2016 9:07am

There should be more ads focused on the rules of the road and etiquette.

Howard the Duck · 24-10-2016 9:35am

They should have do real stories with people who've been affected by dangerous driving or speeding. Like that stop smoking advert with the guy Gerry I think his name was?
I think those would work better if they can get people to do them, i understand it would be very difficult for this people.

Canis Lupus · 24-10-2016 9:38am

Atoms for Peace wrote: »

There should be more ads focused on the rules of the road and etiquette.

I think that's a good idea.

foxy farmer · 24-10-2016 9:53am

Ray Darcy did a road safety ad a few years back that could only be aired on radio after the watershed due to it using the F word. I only ever heard it once. The BAI probably ordered that it be removed as it could be offensive.

Little CuChulainn · 24-10-2016 9:54am

Irish drivers are overwhelmingly poor at driving. I think the most effective ads are those that actually teach people how to drive because many people don't already know what the ad shows them. The thing with speeding is many drivers think that any speed is ok once the conditions are right. They have absolute confidence in their own ability to control the vehicle and assess the surrounding conditions. You'll often hear people in threads like this say something like "speed didn't cause the crash, bad driving did". The only speeding ad I ever though was effective is the one that showed the difference between impacts at different speeds.

Steve F · 24-10-2016 10:04am

More and more people now are whizzing through ad breaks whilst watching a recording...who sits through ad breaks these days when there are multiple ways of avoiding them?

Cortina_MK_IV · 24-10-2016 10:32am

Skyfarm wrote: »

i often wondered why they never put crashed cars at junctions,roundabouts with a sign/s saying this could be you

or visiting hospitals with drink drivers and see the effects of weekend drinking,school visits etc,it probably happens but should be more visualise and open

I was driving in Thailand a few years back and on a stretch of road was an elevated platform with the remains of a crashed car on it. There was no sign or anything but it made you think "f**k sake nobody got out of that in one piece." Irony was cars were speeding by me but I couldn't help thinking would it make a difference if it was done here.

osarusan · 24-10-2016 10:35am

Very good ad from New Zealand a few years back.

Valentina · 24-10-2016 12:39pm

Howard the Duck wrote: »

They should have do real stories with people who've been affected by dangerous driving or speeding. Like that stop smoking advert with the guy Gerry I think his name was?
I think those would work better if they can get people to do them, i understand it would be very difficult for this people.

They did them already. They were on around Christmas a few years ago.

A friend of mine was killed in a road traffic accident and her mother did one of the ads.

thomasm · 24-10-2016 12:48pm

osarusan wrote: »

Very good ad from New Zealand a few years back.

That's some advert. Got goose bumps watching that

lawlolawl · 24-10-2016 12:57pm

We have mixed messages about road safety in this country.

Only today a judge reduced (on appeal) the sentence of a convicted drunk driver who killed a child.

What possible grounds could the judiciary have for doing this. He killed the child a bit less than previously thought? He's more sorry about it that he was originally?

I'd love for the judge to have to sit down in a room across the table from the child's parents and explain exactly why yer man deserves to get out of prison earlier, or at all.

SEPT 23 1989 · 24-10-2016 1:05pm

The only thing that slowed me down as a young driver was actually driving too fast losing control and crashing

never took chances after that,never crashed since

ScumLord · 24-10-2016 1:17pm

I think these ads are counter productive. People seem to have an assumption that driving slow equals driving safe and it's far from the truth. I see people in cars not paying attention to what they're doing, either they're engrossed in conversation, looking out the side windows, on the phone, or just day dreaming, but because they're doing 70kph on a 100kph road they think their safe, even though they wobble all over the place and brake in all the wrong places.

We need proper driving lessons in this country. This safe is slow campaign is like a band aid they found in the bin, it's not helping and it's just creating an infection of utter ignorance when it comes to driving. Now we have people out the country that are too afraid to overtake a tractor doing less than 50kph. Get two or three of them type of people in a row and you've got tailbacks just begging for an accident to happen.

lawlolawl · 24-10-2016 1:28pm

Yeah, the "speed kills" thing is a bit of a red herring. Sure, you are more likely to be killed in a collision at a higher speed but speed in itself doesn't cause the collision in the first place.

It's every second person i meet being on their mobile while driving, the numerous people i meet daily eating while driving, people arguing with their child in the backseat, yer man on his way home after 'only having a few' and/or people just straight up bumbling around in a selfish daze not actually just doing the only thing you are supposed to do when driving which is to ****ing drive.

The RSA ads should just be white text on a black background saying: "Don't be a moron. Drive your ****ing car properly or else you will die or kill someone else."

Howard the Duck · 24-10-2016 1:59pm

Valentina wrote: »

They did them already. They were on around Christmas a few years ago.

A friend of mine was killed in a road traffic accident and her mother did one of the ads.

Of course they did, they completely slipped my mind. But thinking back I remember them now.

Little CuChulainn · 24-10-2016 2:07pm

Little CuChulainn wrote: »

They have absolute confidence in their own ability to control the vehicle and assess the surrounding conditions. You'll often hear people in threads like this say something like "speed didn't cause the crash, bad driving did".

Didn't take long.

lawlolawl wrote: »

Yeah, the "speed kills" thing is a bit of a red herring. Sure, you are more likely to be killed in a collision at a higher speed but speed in itself doesn't cause the collision in the first place.

ScumLord · 24-10-2016 2:29pm

Little CuChulainn wrote: »

Didn't take long.

But what he said is true. Slowing down doesn't make up for being a terrible driver. "Speed kills" is a nonsense statement.

Little CuChulainn · 24-10-2016 2:33pm

ScumLord wrote: »

But what he said is true. Slowing down doesn't make up for being a terrible driver. "Speed kills" is a nonsense statement.

Slowing down gives you more time to react to unexpected events and conditions. It also reduced the overall damage caused in the event of a collision. Slowing down also gives others more time to react to your driving.

ScumLord · 24-10-2016 2:47pm

Little CuChulainn wrote: »

Slowing down gives you more time to react to unexpected events and conditions. It also reduced the overall damage caused in the event of a collision. Slowing down also gives others more time to react to your driving.

Unexpected events can happen at any speed, being aware of your surroundings can prevent "unexpected events" rather than just minimising the damage. This is precisely the problem I have with the Irish approach. Instead of dealing with the actual problem of terrible driving we'll just tell them to slow down so they do less damage when they inevitably have an accident. Makes accident reporting easier for the state too. If he was speeding they can just take that as the reason for the accident and go home without investigating anything else.

People don't just fall out of the sky when your driving, they don't jump out from behind bushes, there are times and situations when you're likely to encounter people.

There are a lot of slow drivers that aren't driving slow out of consideration, that's just the speed they want to do. I've encountered plenty of people doing 70kph on a main road and when they get to a town limit they'll continue on at 70kph.

The majority of Irish drivers don't know enough about driving. Telling them to slow down is the very least the government can do, it also takes any responsibility off them to make sure the roads are auitable for cars.

jakethepirate1 · 24-10-2016 2:50pm

https://www.youtube.com/watch?v=E9swS1Vl6Ok

Videos like these are effective. Draws attention to the fact that even using your phone to change the song can distract you for long enough to crash. And reminds that it's not just our own lives we're putting at risk.

The Backwards Man · 24-10-2016 2:52pm

ScumLord wrote: »

But what he said is true. Slowing down doesn't make up for being a terrible driver. "Speed kills" is a nonsense statement.

Say you were a wonderful driver who can handle a car way better than anyone else. You're cruising down the road at 20kph over the marked speed limit because the road conditions are far better than those twats in the RSA think they are, they're just pandering to the slowcoaches. All of a sudden a youngfella on a bike emerges from a gate on a bike, crosses the hard shoulder and stops with his front wheel on the road. There's an oncoming car, you can't swerve around him. You have to use your well serviced, top of the range brakes. You almost get stopped in time. Almost.

Now, are you going to spend the rest of your life saying to yourself that stupid wee bastard shouldn't have been out on the road, or are you going to say to yourself that if I'd being going a bit easier I wouldn't have killed him.

Speed does kill. I'm sorry, lots of great drivers don't like hearing that, but it does.

Little CuChulainn · 24-10-2016 2:54pm

ScumLord wrote: »

Unexpected events can happen at any speed, being aware of your surroundings can prevent "unexpected events" rather than just minimising the damage. This is precisely the problem I have with the Irish approach. Instead of dealing with the actual problem of terrible driving we'll just tell them to slow down so they do less damage when they inevitably have an accident. Makes accident reporting easier for the state too. If he was speeding they can just take that as the reason for the accident and go home without investigating anything else.

People don't just fall out of the sky when your driving, they don't jump out from behind bushes, there are times and situations when you're likely to encounter people.

There are a lot of slow drivers that aren't driving slow out of consideration, that's just the speed they want to do. I've encountered plenty of people doing 70kph on a main road and when they get to a town limit they'll continue on at 70kph.

The majority of Irish drivers don't know enough about driving. Telling them to slow down is the very least the government can do, it also takes any responsibility off them to make sure the roads are auitable for cars.

Being aware of your surroundings can help you prevent some unexpected events but not all. That's what makes them unexpected. Sometimes people will simply jump out in front of you. Sometimes things will hit your car without warning. Sometimes other drivers will respond in an unexpected manner to hazards. You can't predict or plan for every eventuality and the slower you are going, the more time you have to react to that thing you did not expect.

anti-speeding adverts - effective?

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