IFA v Lidl/Aldi

alps

Bass Reeves wrote: »

Have two one liter cartons here. One is SuperValu with NDC sign on it but I cannot find the IE****EC code. I have an ALDI one litre cartons. It's code is IE1066EC that signifies Lee Strand diaries in Tralee. I do not really see what the problem. If anything these small diaries add competition for milk products. I think 1-2 big co-ops want it all there own wat

The Super one is printed on the top of the cap...just the 4 digit code to the right of the date mark..

Surprised to see Lee Strand have just come up with the lowest tender to Aldi, although had heard they've put in a big spend lately..

Trouble is, the ONLY way for a previous supplier to win back the tender, is to undercut the previous one...The only way to be sure you win your own tender, is to undercut your own previous one.

There is no possible way for a supplier to create a point of difference for the consumer as it's just milk to a specific Fat and Protein and shelf date...

The system is such that it specifically negates against any relationship developing between a consumer and any specific milk suppliers..of which there can be a considerable difference..particularly linked to the diet the cows are on at time of

The J Stands for Jay

cute geoge wrote: »

The problem is aldi will only pay the bare minimum price to Lee Strand co op and put it on the shelf branded as Clonbawn creamery undder cutting the Lee strand branded milk ,There is nothing with using milk as a loss leader once it is the farmers are the loser it seems

I've just been in Aldi, and they only sell milk under the Clonbawn brand. They're not undercutting any other branded milk. People arent going to Aldi for half their shop and somewhere else to get the rest. The only way to get your product into Aldi is to be a supplier, under their own private labels.

I'm still struggling to see how Aldi writing Clonbawn on the cartons instead of just having MILK printed in black on a plain carton is causing anyone to lose money.

Bass Reeves

cute geoge wrote: »

The problem is aldi will only pay the bare minimum price to Lee Strand co op and put it on the shelf branded as Clonbawn creamery undder cutting the Lee strand branded milk ,There is nothing with using milk as a loss leader once it is the farmers are the loser it seems

alps wrote: »

The Super one is printed on the top of the cap...just the 4 digit code to the right of the date mark..

Surprised to see Lee Strand have just come up with the lowest tender to Aldi, although had heard they've put in a big spend lately..

Trouble is, the ONLY way for a previous supplier to win back the tender, is to undercut the previous one...The only way to be sure you win your own tender, is to undercut your own previous one.

There is no possible way for a supplier to create a point of difference for the consumer as it's just milk to a specific Fat and Protein and shelf date...

The system is such that it specifically negates against any relationship developing between a consumer and any specific milk suppliers..of which there can be a considerable difference..particularly linked to the diet the cows are on at time of

ALDI and I think LIDL split the contract up. This often gives smaller co-op,'s a cut of the action. The blame is not all of he retailers. Glanbia if I remember right was the first Co-op to produce own brand milk for a retailer( Tesco's). It set the ball rolling and it was a market grab attempt. It displaced branded milk all over the country. Small dairies like LS lost market space.

This would have caused a huge issue for them. I am not sure what other products they produce. Supplying a company like LIDL and ALDI has its advantages, you drop your milk maybe twice a week to there distribution center. Then they distribute it. If supplying Dunnes or Tesco you may have to supply direct to shop and stack the shelves as well.

There are risks if you lose the contract the next time. However the only reason to undercut a existing supplier is if you have a surplus of milk to sell and it would be a more profitable market. Just undercutting to grab market share is stupid.

VillageIdiot71

Bass Reeves wrote: »

ALDI and I think LIDL split the contract up. This often gives smaller co-op,'s a cut of the action.

Which is a good thing, if that's an impact.

All the time, when the bulk of produce is for export, I really don't understand why the IFA is running a national campaign over how (maybe) 1% of total national milk production is packaged for the consumer.

I think we've all identified examples of fake names on famous brands. Will IFA be complaining about Irish dairy produce being put into liqueur bottles signed by the fictitious R.A. Bailey? Or denounce the stage-Irish Kerrygold name cooked up in the 1960s to cod people in Britain and the USA?

I think folk have already asked Mary Robinson to intervene and give proof of life for Pat the Baker and old Mr Brennan. To cap it all, while there was a Colonel Sanders, I believe he never served in the army.

green daries

Bass Reeves wrote: »

ALDI and I think LIDL split the contract up. This often gives smaller co-op,'s a cut of the action. The blame is not all of he retailers. Glanbia if I remember right was the first Co-op to produce own brand milk for a retailer( Tesco's). It set the ball rolling and it was a market grab attempt. It displaced branded milk all over the country. Small dairies like LS lost market space.

This would have caused a huge issue for them. I am not sure what other products they produce. Supplying a company like LIDL and ALDI has its advantages, you drop your milk maybe twice a week to there distribution center. Then they distribute it. If supplying Dunnes or Tesco you may have to supply direct to shop and stack the shelves as well.

There are risks if you lose the contract the next time. However the only reason to undercut a existing supplier is if you have a surplus of milk to sell and it would be a more profitable market. Just undercutting to grab market share is stupid.

Correct on all counts there Bass .
Ya glanbia made a big powerplay for 100 percent of the liquid market but it just ended up being a race to the bottom and they cut supplier's price an volume contracts to suit themselves

green daries

McGaggs wrote: »

I've just been in Aldi, and they only sell milk under the Clonbawn brand. They're not undercutting and other branded milk. People arent going to Aldi for half their shop and somewhere else to get the rest. The only way to get your product into Aldi is to be a supplier, under their own private labels.

I'm still struggling to see how Aldi writing Clonbawn on the cartons instead of just having MILK printed in black on a plain carton is causing anyone to lose money.

The thing is it's not just about labels or who supplies it
Liquid milk was one of these rolls Royce high quality high earning products that everyone is harping onto the coops to be developed instead of powder to Nigeria
I just don't get why people can't see it
We will never have high retuning products if this is the attitude taken by people

odyssey06

green daries wrote: »

The thing is it's not just about labels or who supplies it
Liquid milk was one of these rolls Royce high quality high earning products that everyone is harping onto the coops to be developed instead of powder to Nigeria
I just don't get why people can't see it
We will never have high retuning products if this is the attitude taken by people

Not sure how realistic it is to expect a high returning product from a product people don't expect a high return from, don't see any reason to pay a premium for and treat as a commodity. The vast majority of consumers don't see it as a Rolls Royce, that's unlikely to change soon and is nothing to do with LALDI.

einn32

https://www.farmweekly.com.au/story/7038757/wa-dairies-supplying-direct-to-coles/

cute geoge

If it is Lee strand supplying aldi then it is a quality product but the fact is Lee strand are only barely keeping their head above water and their suppliers only receive similar price as Kerry price .It is a pity farmers can not agree to back IFA ,fuk sake water is dearer then milk in every shop yet IfA get abused at any stance it makes it is completely wrong that supermarkets are using milk as a loss leader and pushing that back to their suppliers .How will farmers ever get milk price to increase if the likes of Lee strand is sqeezed to death!!!

MIKEKC

cute geoge wrote: »

If it is Lee strand supplying aldi then it is a quality product but the fact is Lee strand are only barely keeping their head above water and their suppliers only receive similar price as Kerry price .It is a pity farmers can not agree to back IFA ,fuk sake water is dearer then milk in every shop yet IfA get abused at any stance it makes it is completely wrong that supermarkets are using milk as a loss leader and pushing that back to their suppliers .How will farmers ever get milk price to increase if the likes of Lee strand is sqeezed to death!!!

The price of milk is excellent at the moment .

odyssey06

cute geoge wrote: »

If it is Lee strand supplying aldi then it is a quality product but the fact is Lee strand are only barely keeping their head above water and their suppliers only receive similar price as Kerry price .It is a pity farmers can not agree to back IFA ,fuk sake water is dearer then milk in every shop yet IfA get abused at any stance it makes it is completely wrong that supermarkets are using milk as a loss leader and pushing that back to their suppliers .How will farmers ever get milk price to increase if the likes of Lee strand is sqeezed to death!!!

2 litres of water is 45 cents in Tesco.
https://www.tesco.ie/groceries/Product/Details/?id=296922533

What difference will it make if ALDI and LIDL sell own brand milk under an ALDI and LIDL label, as Tesco, Supervalu and Dunnes do?
As opposed to some madeup name? A name that's as made up as Avonmore or Kerrygold?

cute geoge

MIKEKC wrote: »

The price of milk is excellent at the moment .

That comes across as begrudgery because costs have increased as much as any increase in milk price it seems non dairy farmers that are driving this IFA bashing how will farmers get any price increase without unity

cute geoge

odyssey06 wrote: »

2 litres of water is 45 cents in Tesco.
https://www.tesco.ie/groceries/Product/Details/?id=296922533

What difference will it make if ALDI and LIDL sell own brand milk under an ALDI and LIDL label, as Tesco, Supervalu and Dunnes do?
As opposed to some madeup name? A name that's as made up as Avonmore or Kerrygold?

It is a start by Ifa in a fightback against the supermarkets but you wonder why they bother with the poor support they are getting on here

Feisar

As a consumer I'm aware the brands are made up, I don't care. Their Corley Gin is actually Oliver Cromwell Gin, I suppose it wouldn't go down well here! Supermarket produce is grand for the most part, it's meh does the job and milk is milk apart from Champion, it's extra creamy. Aldi meat is much the same as you get in the butchers, most (nearly all) butchers are meat unpackers/displayers these days. My Mother only buys meat from a particular butcher. I asked her to show me the farm all the chicken/beef/pork that this butchers meat came from. Bit of a revelation for her. I suppose my point is the drive to the bottom has homogenized a lot of products.

odyssey06

cute geoge wrote: »

It is a start by Ifa in a fightback against the supermarkets but you wonder why they bother with the poor support they are getting on here

The start of what exactly?

This sounds like an emotional voice 'fightback' than a realistic plan.

Instead, the IFA are about to be caught up in a defamation case.

cute geoge

odyssey06 wrote: »

The start of what exactly?

This sounds like an emotional voice 'fightback' than a realistic plan.

Instead, the IFA are about to be caught up in a defamation case.

All the better the more publicity these scam brands get the more people that will pass them by .

odyssey06

cute geoge wrote: »

All the better the more publicity these scam brands get the more people that will pass them by .

Nobody will be passing them by.

If they cared about brands they wouldn't be shopping in LIDL or ALDI.
Nor do the people in Tesco, Dunnes, Supervalu who buy the own brand milk.
They are buying milk.
That's it. Milk. M-i-l-k.

Anybody who is telling you there's a detectable number of consumers out there who have been somehow 'fooled' by scam brands and this ad will cause them to switch to Avonmore or whoever and is lying.
Right now, if LIDL milk was labelled LIDL milk it would sell the same.

I've yet to hear a solid explanation of how the current IFA campaign improves the outcome of farmers,

Jizique

cute geoge wrote: »

All the better the more publicity these scam brands get the more people that will pass them by .

What is a scam brand? A brand that doesn’t have millions in advertising behind it like Activia (or should that be called Danone) or a brand like brooklea which is made from local milk and has a much lower cost base? Where does Glenisk fit?

Is a brand only a proper brand if you have seen an ad for it on tv?

whelan2

Jizique wrote: »

What is a scam brand? A brand that doesn’t have millions in advertising behind it like Activia (or should that be called Danone) or a brand like brooklea which is made from local milk and has a much lower cost base? Where does Glenisk fit?

Is a brand only a proper brand if you have seen an ad for it on tv?

An pack of actimel is nearly 3 euro an 8 pack of the lidl equivalent is 86 cent

cute geoge

a scam brand is a brand that delivers nothing back to the supplier .We all know that supermarket ownbrand milk is a loss leader but aldi/lidl are trying to pull a stunt that branded milk is also a loss leader

odyssey06

cute geoge wrote: »

a scam brand is a brand that delivers nothing back to the supplier .We all know that supermarket ownbrand milk is a loss leader but aldi/lidl are trying to pull a stunt that branded milk is also a loss leader

A brand has nothing to do with delivering value back to the supplier.
Absolutely zero.

There is no scam, there is no stunt.
LIDL could be selling this milk under a LIDL label.
The people buying it couldn't care less.

If you think this IFA ad will help farmers, if you think that is the purpose of brands, you are the one being scammed by whoever is telling you that.

green daries

odyssey06 wrote: »

Not sure how realistic it is to expect a high returning product from a product people don't expect a high return from, don't see any reason to pay a premium for and treat as a commodity. The vast majority of consumers don't see it as a Rolls Royce, that's unlikely to change soon and is nothing to do with LALDI.

Read the post good man

green daries

Feisar wrote: »

As a consumer I'm aware the brands are made up, I don't care. Their Corley Gin is actually Oliver Cromwell Gin, I suppose it wouldn't go down well here! Supermarket produce is grand for the most part, it's meh does the job and milk is milk apart from Champion, it's extra creamy. Aldi meat is much the same as you get in the butchers, most (nearly all) butchers are meat unpackers/displayers these days. My Mother only buys meat from a particular butcher. I asked her to show me the farm all the chicken/beef/pork that this butchers meat came from. Bit of a revelation for her. I suppose my point is the drive to the bottom has homogenized a lot of products.

Ya it certainly has but that's the point as you've said it is a drive to the bottom and no one will shout stop and when someone does there ridiculed

green daries

odyssey06 wrote: »

Nobody will be passing them by.

If they cared about brands they wouldn't be shopping in LIDL or ALDI.
Nor do the people in Tesco, Dunnes, Supervalu who buy the own brand milk.
They are buying milk.
That's it. Milk. M-i-l-k.

Anybody who is telling you there's a detectable number of consumers out there who have been somehow 'fooled' by scam brands and this ad will cause them to switch to Avonmore or whoever and is lying.
Right now, if LIDL milk was labelled LIDL milk it would sell the same.

I've yet to hear a solid explanation of how the current IFA campaign improves the outcome of farmers,

It's below cost loss leader selling simples if all dairy products can't return a good margin to the coops where exactly is the farmers margin going to be magicked from

MF290

Honestly makes me worried for the future of farming with the lack of/perceived lack of good farming representation. Similar to the rest of society I guess with division and polarisation.

green daries

odyssey06 wrote: »

A brand has nothing to do with delivering value back to the supplier.
Absolutely zero.

There is no scam, there is no stunt.
LIDL could be selling this milk under a LIDL label.
The people buying it couldn't care less.

If you think this IFA ad will help farmers, if you think that is the purpose of brands, you are the one being scammed by whoever is telling you that.

Sorry but that is just untrue nothing else but untrue

green daries

MF290 wrote: »

Honestly makes me worried for the future of farming with the lack of/perceived lack of good farming representation. Similar to the rest of society I guess with division and polarisation.

Ya totally the mind boggles at the lack of understanding of what a brand is what it involves and how a brand is actually protected by law but sure nobody is coming in undercutting these peoples incomes and just replacing them with a labour unit willing to do there job for half their pay .....
Be a slightly different story then

odyssey06

green daries wrote: »

It's below cost loss leader selling simples if all dairy products can't return a good margin to the coops where exactly is the farmers margin going to be magicked from

And this relates to the IFA ad how?
How is LIDL selling under some madeup name v LIDL milk different to Tesco own brand selling?

Jizique

odyssey06 wrote: »

And this relates to the IFA ad how?
How is LIDL selling under some madeup name v LIDL milk different to Tesco own brand selling?

There is a reason why the value add is in cheeses (with less in cheddar than camambert), yoghurts, and esp infant formula - there will never be a great deal of value selling milk, irrespective of brand or the amount of marketing behind it, which is all a brand value ultimately is

green daries

odyssey06 wrote: »

And this relates to the IFA ad how?
How is LIDL selling under some madeup name v LIDL milk different to Tesco own brand selling?

Jesus christ