IFA v Lidl/Aldi

laoch na mona

80sDiesel wrote: »

I would agree. Next it will be Mc Murphys’ beef burgers or o'shaughnessy shaughnessys’ chicken nuggets.

It’s a slippery slope so if you don’t nip it in the bud it can’t be stopped.

We already have St. Bernards meat in dunnes sure

tabby aspreme

laoch na mona wrote: »

We already have St. Bernards meat in dunnes sure

Don't be saying things like that

The J Stands for Jay

lanod2407 wrote: »

Where are you getting that statement from?
You're making a big assumption about the consumer and what they're entitled to in terms of provenance and accurate information.

A brand name provides no information at all to consumers. People aren't going to go nuts when the hear the wheat in Weetabix doesn't come from Weetabix farm.

The J Stands for Jay

"President Tim Cullinan said it’s time to call retailers out.

“They are using their own brands to drive down the prices they pay to their suppliers,” he added."

What's the plan here? Have Aldi and Lidl stop selling milk? Does he not realise that 99% of products in these shops are their own brands?

whelan2

You'd have to wonder do these lads ever do a weekly shopping

Geuze

lanod2407 wrote: »

For what it's worth, I would support the idea that shops should not be allowed to brand food with dairies, farms, etc that simply don't exist. There's gotta be a line drawn somewhere and selling with a make-up dairy name is surely crossing a consumer misinformation line.

Loads of products are private-label, own-brand.

Weetabix might be the maker of DS / Tesco / ALDI own-brand wheat biscuits.

Surely any seller is allowed use an own-brand label?

An example is Homestead.

I don't see ALDI or Lidl claiming anywhere that Clonbawn is an actual factory.

Surely there can be a distinction between a plant/factory and a brand?


Donegal Catch is a brand. As far as I know, it may well not come from Donegal, the fish could be caught anywhere, and processed anywhere.

Geuze

Surely if IFA milk suppliers have a problem with liquid milk prices, they should direct their ire at the processor?

They sell their milk to the processor, not to retailers.

Geuze

youllbemine wrote: »

I was told tonight that "everyone knows strathroy mix irish milk with milk from the uk and then sell it back to the ROI in the form of Aldi/Lidl Coolree creamery" etc. I find it hard to believe this is the case but again stand to be corrected.

Surely the contract between the supermarket and the supplier would prevent this?

If a supplier to a major supermarket is doing this, without the supermarket knowing, and against contract, that is a big risk.

Geuze

youllbemine wrote: »

Can anyone give me a reliable source that says where milk that is sold in various supermarkets is sourced? So who the coop is and the location of the farmers who supply that milk (ireland or UK or europe etc) for own brand Tesco, aldi, lidl, dunnes, avonmore, town of monaghan etc.

I buy 1L cartons in Lidl.

The brand is Clonbawn, I think.

Aurivo is the supplier, with the name and address of the plant listed on the carton: Killygordon, Co. Donegal.

K.G.

McGaggs wrote: »

"President Tim Cullinan said it’s time to call retailers out.

“They are using their own brands to drive down the prices they pay to their suppliers,” he added."

What's the plan here? Have Aldi and Lidl stop selling milk? Does he not realise that 99% of products in these shops are their own brands?

But the central point remains ,avonmore or any ndc label milk dont pay the farmers more than lidl!aldi processor s more have they ever nor will they ever.so why target them.open to correction on this but did lidl or aldi side with beef plan during the blockades

mahoney_j

tanko wrote: »

Exactly, "the consumer" couldn't give a damn what it says on the milk carton as long as its dirt cheap.

That’s 💯 correct vast majority of customers couldn’t care less about the name on a carton ,ifa made a balls up here and could end up costing them ,it’s a direct attack on Arrabawn ,aurivo ,strathroy Irish milk suppliers .Lidl Aldi etc put these contracts to tender and Irish coops will tear strips off one another to get volume ,and the fall guy is the liquid supplier as he/she will ultimately carry the cost of that .an extremely poorly thought out set of adds

mahoney_j

McGaggs wrote: »

"President Tim Cullinan said it’s time to call retailers out.

“They are using their own brands to drive down the prices they pay to their suppliers,” he added."

What's the plan here? Have Aldi and Lidl stop selling milk? Does he not realise that 99% of products in these shops are their own brands?

I’ve good time for cullinane but this is bull**** ,coops tender for these contracts ,they undercut one another to get volume go after the coops in the liquid market I’d bet outside of strathroy the margin if any on liquid is pittance and yet they still quote lower to get more volume

The J Stands for Jay

mahoney_j wrote: »

That’s 💯 correct vast majority of customers couldn’t care less about the name on a carton ,

Anyone who cares about the name on the carton isn't shopping in Aldi or Lidl. Everyone knows they just sell their own brands.

Tombo2001

80sDiesel wrote: »

I would agree. Next it will be Mc Murphys’ beef burgers or o'shaughnessy shaughnessys’ chicken nuggets.

It’s a slippery slope so if you don’t nip it in the bud it can’t be stopped.

McDonalds Happy Meals even....

Incidentally - I think this matters a lot more with products like Eggs.

Milk is milk, its a very generic product.

Eggs would be a bit different - there would be a big perceived difference between battery hens and hens on a 'family farm'.

twin_beacon

From what I can see here, this will not actually end up in court. If ALDI/LIDL bring a case against the IFA (which they have every right to in my eyes), it will be settled out of court, as the IFA don't have a leg to stand on.

The picture inserted into the news papers by the FIA claim that the ALDI/LIDL are misleading their customers, however, the same can be said about the IFA's picture. At the bottom it says, "TO BE SURE YOUR MILK IS FROM THE REPUBLIC OF IRELAND LOOK FOR THE NDC LOGO". They are implying that they are not selling Irish milk, which they are. I can only speak for ALDI, but they have the NDC logo on their milk cartons.

Of course this is all over money, and wanting a bigger share of the pie. Dairy is booming at the moment, and is profitable. Beef is on its knees, why aren't the IFA fighting for better prices for beef?

laoch na mona

Tombo2001 wrote: »

Eggs would be a bit different - there would be a big perceived difference between battery hens and hens on a 'family farm'.

The only difference in eggs is caged hens, free range, or organic


A 'family farm thats eggs don't state cage free, free range, etc is selling battery eggs

timple23

twin_beacon wrote: »

"TO BE SURE YOUR MILK IS FROM THE REPUBLIC OF IRELAND LOOK FOR THE NDC LOGO". They are implying that they are not selling Irish milk, which they are.

IMO the only libellous part of the advertisement was the "Fact, their branding strategy is designed to drive down the price paid to dairy farmers"
The IFA have to prove how the branding is designed to reduce prices paid to dairy farmers. Lidl and Aldi don't pay dairy farmers, processors do.

The IFA are well entitled to say to people to make sure your milk is from Rep of Ireland, and carries the NDC logo.

They are not saying that the milk is from Ireland but they are not not saying its from Ireland.

About the branding, they are entitled to say it is misleading, as being misleading is open to interpretation.

I have no legal background and am not involved with the IFA.

alps

K.G. wrote: »

But the central point remains ,avonmore or any ndc label milk dont pay the farmers more than lidl!aldi processor s more have they ever nor will they ever

Oh but maybe they do...average out the price paid by Strathroy to both Northern and Southern suppliers, and while you're doing that, consider the purchase of milk from Wexford as the licence to sell into the Republic..

And while you're at that, consider that a massive amount of Strathroy milk is carried from Wexford into North Cork Coop for processing...

alps

Prices for last 12 months..

K.G.

alps wrote: »

Prices for last 12 months..

Where's that info from.is that for 365 day supply.why are these lads supplying stratroy if glanbia pays better.

brightspark

Does anyone believe a brand is real anymore? (as in a company, not just a name over a range of products)

Dubliner cheese...made in Cork.

Erin soup...not even made in Ireland anymore (I think the sauces might be though)

Waterford Crystal (and most of the other "Crystal" companies)...all except some of the very expensive pieces made elsewhere.

odyssey06

timple23 wrote: »

IMO the only libellous part of the advertisement was the "Fact, their branding strategy is designed to drive down the price paid to dairy farmers"
The IFA have to prove how the branding is designed to reduce prices paid to dairy farmers. Lidl and Aldi don't pay dairy farmers, processors do.

The IFA are well entitled to say to people to make sure your milk is from Rep of Ireland, and carries the NDC logo.

They are not saying that the milk is from Ireland but they are not not saying its from Ireland.

About the branding, they are entitled to say it is misleading, as being misleading is open to interpretation.

I have no legal background and am not involved with the IFA.

The IFA imagine customers think that madeup name brand is a real creamery cos they see it on a carton of milk.
But in the same ad when they namecheck a supermarket and say check where your milk is from they don't think customers will draw the conclusion the supermarkets stock non Irish milk.
Beggars belief.

In the same ad the name LIDL and Aldi and then make a reference to checking your milk is from Ireland, that's a clear attempt to put the idea into reader's minds that their milk is not.
At least I'm pretty sure that the Mr Rumpole for the supermarkets will say that.

alps

K.G. wrote: »

Where's that info from.is that for 365 day supply.why are these lads supplying stratroy if glanbia pays better.

That's for northern suppliers..

Masifxx

I’m surprised at the number of non farmers that have said to me that they are shocked that this clonree creamery doesn’t exist. If it was just Clonree fair enough but Clonree ‘ Creamery’ is totally wrong as are the made up farms
tbh I’m surprised the IFA had the balls to take it on, but I hope the stick to their guns now. Are they suing Cullinane and rush personally aswell?

K.G.

alps wrote: »

That's for northern suppliers..

And how do they compare in the south

Geuze

Masifxx wrote: »

I’m surprised at the number of non farmers that have said to me that they are shocked that this clonree creamery doesn’t exist. If it was just Clonree fair enough but Clonree ‘ Creamery’ is totally wrong as are the made up farms
tbh I’m surprised the IFA had the balls to take it on, but I hope the stick to their guns now. Are they suing Cullinane and rush personally aswell?

I read the label on Lidl 1L carton today.

Coolree may be the brand yes, but the label clearly states Aurivo, name and address.

Masifxx

Geuze wrote: »

I read the label on Lidl 1L carton today.

Coolree may be the brand yes, but the label clearly states Aurivo, name and address.

Have they dropped the creamery bit ? Was it not the 2 litre that was the problem?

whelan2

I think the 1 litre, 2 litre and 3 litre cartons differ in origin

Bass Reeves

Have two one liter cartons here. One is SuperValu with NDC sign on it but I cannot find the IE****EC code. I have an ALDI one litre cartons. It's code is IE1066EC that signifies Lee Strand diaries in Tralee. I do not really see what the problem. If anything these small diaries add competition for milk products. I think 1-2 big co-ops want it all there own wat

cute geoge

The problem is aldi will only pay the bare minimum price to Lee Strand co op and put it on the shelf branded as Clonbawn creamery undder cutting the Lee strand branded milk ,There is nothing with using milk as a loss leader once it is the farmers are the loser it seems