Brennan's Bread - Today's Bread Today?!?!

Welsh Megaman

Has anybody else noticed that this slogan makes absolutely no sense whatsoever?

'Today's Bread...Today'.

Keep saying that back to yourself...it actually makes no sense. :eek:

We're through the looking glass here, people!

KERSPLAT!

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

Fr_Dougal

Makes perfect sense.

It means having bread that was baked today, today.

ytpe2r5bxkn0c1

It simply means made today and fresh on the shelves today. Hardly the worst sales slogan out there.

kneemos

So all the bread is baked at some stage after midnight and delivered to every shop in the country before 8am?

coolhull

Fr_Dougal wrote: »

Makes perfect sense.

It means having bread that was baked today, today.

Well, ould Mr Brennan would be unlikely to have 'Tomorrow's Bread, Today' :P

KERSPLAT!

KERSPLAT! wrote: »

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

Fr_Dougal wrote: »

Makes perfect sense.

It means having bread that was baked today, today.

Ah you fell for the slogan then!

Welsh Megaman

KERSPLAT! wrote: »

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

Well then, surely the slogan should be something along the lines of 'Freshly baked bread...Today'?

You don't want 'Bread that was made three days ago...today.'

Fox_In_Socks

Has the same actor always voiced the voice of the man who knows old Mister Brennan? If so, what happens when he dies? Mario Rosenstock to the rescue?

play it again

Welsh Megaman wrote: »

Has anybody else noticed that this slogan makes absolutely no sense whatsoever?

'Today's Bread...Today'.

Keep saying that back to yourself...it actually makes no sense. :eek:

We're through the looking glass here, people!

Are you not supposed to be over on the Ray Darcy thread op ?

ytpe2r5bxkn0c1

kneemos wrote: »

So all the bread is baked at some stage after midnight and delivered to every shop in the country before 8am?

Yes.

HugsiePie

Welsh Megaman wrote: »

Has anybody else noticed that this slogan makes absolutely no sense whatsoever?

'Today's Bread...Today'.

Keep saying that back to yourself...it actually makes no sense. :eek:

We're through the looking glass here, people!

Nonsensical meaningless question.....food obsessed

Put down the spliff and just go order a dominoes :pac:

ytpe2r5bxkn0c1

Welsh Megaman wrote: »

Well then, surely the slogan should be something along the lines of 'Freshly baked bread...Today'?

You don't want 'Bread that was made three days ago...today.'

All bread is freshly baked but may not be on your shelves today.

Duckworth_Luas

Fox_In_Socks wrote: »

Has the same actor always voiced the voice of the man who knows old Mister Brennan? If so, what happens when he dies? Mario Rosenstock to the rescue?

They had to replace him, the original guy is brown bread for 15 years!

Bongalongherb

It's ok bread but not the best, now fcuk-off and mind your own business.

https://www.youtube.com/watch?v=vr5FjLlW-7M

Welsh Megaman

Welsh Megaman wrote: »

Well then, surely the slogan should be something along the lines of 'Freshly baked bread...Today'?

You don't want 'Bread that was made three days ago...today.'

Exactly. You got it.

The point of the slogan is to make it SOUND like it was baked today. But what the slogan is really saying is:

"You get todays bread" - that is you are getting bread baked to the current recipe.

"Today" - you can buy it today.

So what the slogan means is - "You have the option to buy modern bread today"

What people think it means is - "I am buying bread baked today".

As marketing slogans go - it is GENIUS. It is like when McDonalds started telling us that their burgers were made from 100% Irish beef.

What most people think this means - "The burger is 100% Irish beef"

What it actually means - "What little beef is in the pattee - is 100% irish".

I myself wish I had a command over the English language to pull the wool over that many eyes.

Sir Osis of Liver.

Its not even real bread.
Real bread is crusty.
That sh1te tastes sh1te.

bodhrandude

Yeah 'made two weeks ago' doesn't have the same ring to it.

anewme

Fox_In_Socks wrote: »

Has the same actor always voiced the voice of the man who knows old Mister Brennan? If so, what happens when he dies? Mario Rosenstock to the rescue?

Old Mr Brennan is Bill Golding, well respected Irish actor, lots of theatre work and he used to be Rory in Wanderly Wagon if anyone is old enough to remember.

Can't beat a king crisp sandwich on fresh Brennan's bread!!!

Today's bread today indeed.

Fr_Dougal

Sir Osis of Liver. wrote: »

Its not even real bread.
Real bread is crusty.
That sh1te tastes sh1te.

I like their batch bread.

Fox_In_Socks

anewme wrote: »

Old Mr Brennan is Bill Golding, well respected Irish actor, lots of theatre work and he used to be Rory in Wanderly Wagon if anyone is old enough to remember.

Can't beat a king crisp sandwich on fresh Brennan's bread!!!

Today's bread today indeed.

I always thought that the guy was talking about Old Mr Brennen, but wasn't Mr Brennen himself...unless he was talking about himself in the third person?

Cienciano

Sir Osis of Liver. wrote: »

Its not even real bread.
Real bread is crusty.
That sh1te tastes sh1te.

Fresh brennans bread is the best thing for a crisp sandwich

Bongalongherb

I always had a soft spot for Brennans Batch, Nice with an omelette.

Welsh Megaman

Deleted User wrote: »

Exactly. You got it.

The point of the slogan is to make it SOUND like it was baked today. But what the slogan is really saying is:

"You get todays bread" - that is you are getting bread baked to the current recipe.

"Today" - you can buy it today.

So what the slogan means is - "You have the option to buy modern bread today"

What people think it means is - "I am buying bread baked today".

As marketing slogans go - it is GENIUS. It is like when McDonalds started telling us that their burgers were made from 100% Irish beef.

What most people think this means - "The burger is 100% Irish beef"

What it actually means - "What little beef is in the pattee - is 100% irish".

I myself wish I had a command over the English language to pull the wool over that many eyes.

Exactly...it's stating the obvious.

It's like a car manufacturer having the slogan - '(Make of car)...built for you to drive.'

kneemos

Keyla Thousands Typo wrote: »

Yes.

What's Santy bringing?

osarusan

From their website:

Our motto is ‘Today’s Bread Today’ and that means the bread you see on the shop shelf every day will have left the bakery early that morning.

They don't explicitly say it is baked even earlier that morning though.

kneemos

osarusan wrote: »

From their website:

They don't explicitly say it is baked even earlier that morning though.

So if the bread is a day old it's thrown out?
Seems wasteful.

Duckworth_Luas

So fresh it's famous

ytpe2r5bxkn0c1

anewme wrote: »

Old Mr Brennan is Bill Golding, well respected Irish actor, lots of theatre work and he used to be Rory in Wanderly Wagon if anyone is old enough to remember.

Can't beat a king crisp sandwich on fresh Brennan's bread!!!

Today's bread today indeed.

Old Mr. Brennan does not appear in the adverts. It's someone, unnamed, working for him who speaks.

DEFTLEFTHAND

It's a bit doughy for me.

DEFTLEFTHAND

It's a bit too doughy for me.

ytpe2r5bxkn0c1

kneemos wrote: »

What's Santy bringing?

To you? Nothing.

Me? A surprise.

To my youngest grandchild? A doll's house.

circadian

It's cack bread anyway.

Not that hard to make yer own, less salt etc.

cookie.monster

Duckworth_Luas wrote: »

So fresh it's famous

that would be pat the bakers slogan

Fox_In_Socks

cookie.monster wrote: »

that would be pat the bakers slogan

"Shopping as it should beeeee!"

cookie.monster

Fox_In_Socks wrote: »

"Shopping as it should beeeee!"

"every little helps"

Fox_In_Socks

cookie.monster wrote: »

"every little helps"

Oooh, lets take this advertising talk...elsewhere. I'll just slip into something more HARVEY NORMAN!!!!

Sunnyisland

I remember when Brennan's first came into the market big time, as far as I recall they started making bread for Monday's when no other bakery would.

Samaris

"'It's a funny thing' said old Mister Brennan.."

GerardKeating

realies wrote: »

I remember when Brennan's first came into the market big time, as far as I recall they started making bread for Monday's when no other bakery would.

What used to happen (before Brennans) was bread was baked during the day and delivered next day. The bakers worked 9-5 Monday to Friday, so the bread was delivered Tuesday to Saturday. Supermarkets didn't open Sundays.

Then Brennans started to bake overnight and deliver early in the morning. Eventually all the other bakers followed this practice.

byte

DEFTLEFTHAND wrote: »

It's a bit too doughy for me.

It's too orangey for crows. It's just for me and my dawg!

(I'll be your dawg. ruff ruff ruff-ruff, etc.)

*I really don't know why that old ad came into my head when I read that post...

For Forks Sake

Duckworth_Luas wrote: »

So fresh it's famous

There'll be no talk of that Longford sh1te on here.

SEPT 23 1989

I would murder some toasted buttered batch heels now

RayM

anewme wrote: »

Can't beat a king crisp sandwich on fresh Brennan's bread!!!

There really is nothing better. Washed down with Club Rock Shandy.

LDN_Irish

Most Irish breads are good but Brennan's is the best of the bunch. To help you appreciate how good Irish bread is you should try to get something similar in England. You can't do it. Warburton's and Hovis can go **** themselves.

LETHAL LADY

Nothing bates a slice of Fanfare pan dipped in a mug of bovril.

molly09

Brennan's is the best sliced pan......... No competition!

TheLastMohican

KERSPLAT! wrote: »

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

I would have thought that "made today ....... delivered yesterday" is catchier and would provoke more intense argument.
Peace!

challengemaster

KERSPLAT! wrote: »

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

It makes perfect sense - but it's complete fcuking lies considering the massive Brennan's bread truck that pulls up near my house every night around 11pm to transfer to a small van for local delivery the following day. And has done for years.

Yesterday's bread today, at best.

TheLastMohican

challengemaster wrote: »

It makes perfect sense - but it's complete fcuking lies considering the massive Brennan's bread truck that pulls up near my house every night around 11pm to transfer to a small van for local delivery the following day. And has done for years.

Yesterday's bread today, at best.

Just kneade (:D) a bar-code scanner/printer and away you go, Mr Brennan (Sr.)

Overheal

kneemos wrote: »

So all the bread is baked at some stage after midnight and delivered to every shop in the country before 8am?

Never been to a Panera Bread in the US? Bakers start their shifts at like 3AM.

Ireland's a small place, not at all unfeasible to get distribution finished by mid morning at worst.