Brennan's Bread - Today's Bread Today?!?!

Welsh Megaman · 07-11-2015 10:27PM #1

Has anybody else noticed that this slogan makes absolutely no sense whatsoever?

'Today's Bread...Today'.

Keep saying that back to yourself...it actually makes no sense. :eek:

We're through the looking glass here, people!

KERSPLAT! · 07-11-2015 10:28PM

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

Fr_Dougal · 07-11-2015 10:28PM

Makes perfect sense.

It means having bread that was baked today, today.

ytpe2r5bxkn0c1 · 07-11-2015 10:28PM

It simply means made today and fresh on the shelves today. Hardly the worst sales slogan out there.

kneemos · 07-11-2015 10:31PM

So all the bread is baked at some stage after midnight and delivered to every shop in the country before 8am?

coolhull · 07-11-2015 10:32PM

Fr_Dougal wrote: »

Makes perfect sense.

It means having bread that was baked today, today.

Well, ould Mr Brennan would be unlikely to have 'Tomorrow's Bread, Today' :P

07-11-2015 10:33PM

KERSPLAT! wrote: »

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

Fr_Dougal wrote: »

Makes perfect sense.

It means having bread that was baked today, today.

Ah you fell for the slogan then!

Welsh Megaman · 07-11-2015 10:33PM

KERSPLAT! wrote: »

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

Well then, surely the slogan should be something along the lines of 'Freshly baked bread...Today'?

You don't want 'Bread that was made three days ago...today.'

Fox_In_Socks · 07-11-2015 10:33PM

Has the same actor always voiced the voice of the man who knows old Mister Brennan? If so, what happens when he dies? Mario Rosenstock to the rescue?

play it again · 07-11-2015 10:34PM

Welsh Megaman wrote: »

Has anybody else noticed that this slogan makes absolutely no sense whatsoever?

'Today's Bread...Today'.

Keep saying that back to yourself...it actually makes no sense. :eek:

We're through the looking glass here, people!

Are you not supposed to be over on the Ray Darcy thread op ?

ytpe2r5bxkn0c1 · 07-11-2015 10:34PM

kneemos wrote: »

So all the bread is baked at some stage after midnight and delivered to every shop in the country before 8am?

Yes.

HugsiePie · 07-11-2015 10:34PM

Welsh Megaman wrote: »

Has anybody else noticed that this slogan makes absolutely no sense whatsoever?

'Today's Bread...Today'.

Keep saying that back to yourself...it actually makes no sense. :eek:

We're through the looking glass here, people!

Nonsensical meaningless question.....food obsessed

Put down the spliff and just go order a dominoes :pac:

ytpe2r5bxkn0c1 · 07-11-2015 10:36PM

Welsh Megaman wrote: »

Well then, surely the slogan should be something along the lines of 'Freshly baked bread...Today'?

You don't want 'Bread that was made three days ago...today.'

All bread is freshly baked but may not be on your shelves today.

Duckworth_Luas · 07-11-2015 10:36PM

Fox_In_Socks wrote: »

Has the same actor always voiced the voice of the man who knows old Mister Brennan? If so, what happens when he dies? Mario Rosenstock to the rescue?

They had to replace him, the original guy is brown bread for 15 years!

Bongalongherb · 07-11-2015 10:37PM

It's ok bread but not the best, now fcuk-off and mind your own business.

https://www.youtube.com/watch?v=vr5FjLlW-7M

07-11-2015 10:41PM

Welsh Megaman wrote: »

Well then, surely the slogan should be something along the lines of 'Freshly baked bread...Today'?

You don't want 'Bread that was made three days ago...today.'

Exactly. You got it.

The point of the slogan is to make it SOUND like it was baked today. But what the slogan is really saying is:

"You get todays bread" - that is you are getting bread baked to the current recipe.

"Today" - you can buy it today.

So what the slogan means is - "You have the option to buy modern bread today"

What people think it means is - "I am buying bread baked today".

As marketing slogans go - it is GENIUS. It is like when McDonalds started telling us that their burgers were made from 100% Irish beef.

What most people think this means - "The burger is 100% Irish beef"

What it actually means - "What little beef is in the pattee - is 100% irish".

I myself wish I had a command over the English language to pull the wool over that many eyes.

Sir Osis of Liver. · 07-11-2015 10:41PM

Its not even real bread.
Real bread is crusty.
That sh1te tastes sh1te.

bodhrandude · 07-11-2015 10:41PM

Yeah 'made two weeks ago' doesn't have the same ring to it.

anewme · 07-11-2015 10:44PM

Fox_In_Socks wrote: »

Has the same actor always voiced the voice of the man who knows old Mister Brennan? If so, what happens when he dies? Mario Rosenstock to the rescue?

Old Mr Brennan is Bill Golding, well respected Irish actor, lots of theatre work and he used to be Rory in Wanderly Wagon if anyone is old enough to remember.

Can't beat a king crisp sandwich on fresh Brennan's bread!!!

Today's bread today indeed.

Fr_Dougal · 07-11-2015 10:45PM

Sir Osis of Liver. wrote: »

Its not even real bread.
Real bread is crusty.
That sh1te tastes sh1te.

I like their batch bread.

Fox_In_Socks · 07-11-2015 10:46PM

anewme wrote: »

Old Mr Brennan is Bill Golding, well respected Irish actor, lots of theatre work and he used to be Rory in Wanderly Wagon if anyone is old enough to remember.

Can't beat a king crisp sandwich on fresh Brennan's bread!!!

Today's bread today indeed.

I always thought that the guy was talking about Old Mr Brennen, but wasn't Mr Brennen himself...unless he was talking about himself in the third person?

Cienciano · 07-11-2015 10:46PM

Sir Osis of Liver. wrote: »

Its not even real bread.
Real bread is crusty.
That sh1te tastes sh1te.

Fresh brennans bread is the best thing for a crisp sandwich

Bongalongherb · 07-11-2015 10:47PM

I always had a soft spot for Brennans Batch, Nice with an omelette.

Welsh Megaman · 07-11-2015 10:47PM

Deleted User wrote: »

Exactly. You got it.

The point of the slogan is to make it SOUND like it was baked today. But what the slogan is really saying is:

"You get todays bread" - that is you are getting bread baked to the current recipe.

"Today" - you can buy it today.

So what the slogan means is - "You have the option to buy modern bread today"

What people think it means is - "I am buying bread baked today".

As marketing slogans go - it is GENIUS. It is like when McDonalds started telling us that their burgers were made from 100% Irish beef.

What most people think this means - "The burger is 100% Irish beef"

What it actually means - "What little beef is in the pattee - is 100% irish".

I myself wish I had a command over the English language to pull the wool over that many eyes.

Exactly...it's stating the obvious.

It's like a car manufacturer having the slogan - '(Make of car)...built for you to drive.'

kneemos · 07-11-2015 10:50PM

Keyla Thousands Typo wrote: »

Yes.

What's Santy bringing?

osarusan · 07-11-2015 10:51PM

From their website:

Our motto is ‘Today’s Bread Today’ and that means the bread you see on the shop shelf every day will have left the bakery early that morning.

They don't explicitly say it is baked even earlier that morning though.

kneemos · 07-11-2015 10:54PM

osarusan wrote: »

From their website:

They don't explicitly say it is baked even earlier that morning though.

So if the bread is a day old it's thrown out?
Seems wasteful.

Duckworth_Luas · 07-11-2015 10:57PM

So fresh it's famous

ytpe2r5bxkn0c1 · 07-11-2015 11:02PM

anewme wrote: »

Old Mr Brennan is Bill Golding, well respected Irish actor, lots of theatre work and he used to be Rory in Wanderly Wagon if anyone is old enough to remember.

Can't beat a king crisp sandwich on fresh Brennan's bread!!!

Today's bread today indeed.

Old Mr. Brennan does not appear in the adverts. It's someone, unnamed, working for him who speaks.

DEFTLEFTHAND · 07-11-2015 11:02PM

It's a bit doughy for me.

DEFTLEFTHAND · 07-11-2015 11:03PM

It's a bit too doughy for me.

Brennan's Bread - Today's Bread Today?!?!

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