Brennan's Bread - Today's Bread Today?!?!

ytpe2r5bxkn0c1 · 07-11-2015 11:03PM

kneemos wrote: »

What's Santy bringing?

To you? Nothing.

Me? A surprise.

To my youngest grandchild? A doll's house.

07-11-2015 11:07PM

It's cack bread anyway.

Not that hard to make yer own, less salt etc.

cookie.monster · 07-11-2015 11:16PM

Duckworth_Luas wrote: »

So fresh it's famous

that would be pat the bakers slogan

Fox_In_Socks · 07-11-2015 11:21PM

cookie.monster wrote: »

that would be pat the bakers slogan

"Shopping as it should beeeee!"

cookie.monster · 07-11-2015 11:23PM

Fox_In_Socks wrote: »

"Shopping as it should beeeee!"

"every little helps"

Fox_In_Socks · 07-11-2015 11:27PM

cookie.monster wrote: »

"every little helps"

Oooh, lets take this advertising talk...elsewhere. I'll just slip into something more HARVEY NORMAN!!!!

Sunnyisland · 07-11-2015 11:31PM

I remember when Brennan's first came into the market big time, as far as I recall they started making bread for Monday's when no other bakery would.

Samaris · 07-11-2015 11:41PM

"'It's a funny thing' said old Mister Brennan.."

GerardKeating · 07-11-2015 11:49PM

realies wrote: »

I remember when Brennan's first came into the market big time, as far as I recall they started making bread for Monday's when no other bakery would.

What used to happen (before Brennans) was bread was baked during the day and delivered next day. The bakers worked 9-5 Monday to Friday, so the bread was delivered Tuesday to Saturday. Supermarkets didn't open Sundays.

Then Brennans started to bake overnight and deliver early in the morning. Eventually all the other bakers followed this practice.

byte · 07-11-2015 11:59PM

DEFTLEFTHAND wrote: »

It's a bit too doughy for me.

It's too orangey for crows. It's just for me and my dawg!

(I'll be your dawg. ruff ruff ruff-ruff, etc.)

*I really don't know why that old ad came into my head when I read that post...

For Forks Sake · 08-11-2015 12:45AM

Duckworth_Luas wrote: »

So fresh it's famous

There'll be no talk of that Longford sh1te on here.

SEPT 23 1989 · 08-11-2015 12:55AM

I would murder some toasted buttered batch heels now

RayM · 08-11-2015 12:58AM

anewme wrote: »

Can't beat a king crisp sandwich on fresh Brennan's bread!!!

There really is nothing better. Washed down with Club Rock Shandy.

LDN_Irish · 08-11-2015 02:10AM

Most Irish breads are good but Brennan's is the best of the bunch. To help you appreciate how good Irish bread is you should try to get something similar in England. You can't do it. Warburton's and Hovis can go **** themselves.

LETHAL LADY · 08-11-2015 03:14AM

Nothing bates a slice of Fanfare pan dipped in a mug of bovril.

molly09 · 08-11-2015 03:22AM

Brennan's is the best sliced pan......... No competition!

TheLastMohican · 08-11-2015 03:36AM

KERSPLAT! wrote: »

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

I would have thought that "made today ....... delivered yesterday" is catchier and would provoke more intense argument.
Peace!

challengemaster · 08-11-2015 03:52AM

KERSPLAT! wrote: »

The bread is made today and is delivered to shops the same day... as opposed to made yesterday, delivered today. Makes sense to me

It makes perfect sense - but it's complete fcuking lies considering the massive Brennan's bread truck that pulls up near my house every night around 11pm to transfer to a small van for local delivery the following day. And has done for years.

Yesterday's bread today, at best.

TheLastMohican · 08-11-2015 03:59AM

challengemaster wrote: »

It makes perfect sense - but it's complete fcuking lies considering the massive Brennan's bread truck that pulls up near my house every night around 11pm to transfer to a small van for local delivery the following day. And has done for years.

Yesterday's bread today, at best.

Just kneade (:D) a bar-code scanner/printer and away you go, Mr Brennan (Sr.)

Overheal · 08-11-2015 04:04AM

kneemos wrote: »

So all the bread is baked at some stage after midnight and delivered to every shop in the country before 8am?

Never been to a Panera Bread in the US? Bakers start their shifts at like 3AM.

Ireland's a small place, not at all unfeasible to get distribution finished by mid morning at worst.

Overheal · 08-11-2015 04:05AM

challengemaster wrote: »

It makes perfect sense - but it's complete fcuking lies considering the massive Brennan's bread truck that pulls up near my house every night around 11pm to transfer to a small van for local delivery the following day. And has done for years.

Yesterday's bread today, at best.

Last night's bread at worst :P

Hammer89 · 08-11-2015 04:15AM

I like to think that OP said 'doh' after realising it makes perfect sense.

Xaracatz · 08-11-2015 12:13PM

[Deleted User] wrote: »

Exactly. You got it.

The point of the slogan is to make it SOUND like it was baked today. But what the slogan is really saying is:

"You get todays bread" - that is you are getting bread baked to the current recipe.

"Today" - you can buy it today.

So what the slogan means is - "You have the option to buy modern bread today"

What people think it means is - "I am buying bread baked today".

As marketing slogans go - it is GENIUS. It is like when McDonalds started telling us that their burgers were made from 100% Irish beef.

What most people think this means - "The burger is 100% Irish beef"

What it actually means - "What little beef is in the pattee - is 100% irish".

I myself wish I had a command over the English language to pull the wool over that many eyes.

For a man with two girlfriends, you have too much time on your hands.

nullzero · 08-11-2015 01:02PM

Sez Auld mister Brennan

Rezident · 08-11-2015 01:50PM

Having done expensive Bagel testing in Ireland, Brennan's also have the best Bagels available in most shops. They are the chewiest and the best - today or any other day.

Sheep Lover · 08-11-2015 01:52PM

Awful bread, tis like chewing gum. You end up chewing a big ball of it like a cow chewing cud after a while.

rubadub · 08-11-2015 05:16PM

kneemos wrote: »

So all the bread is baked at some stage after midnight and delivered to every shop in the country before 8am?

I never heard 8am mentioned in any of the ads. I used to pick up mine at about 8.50 off the van each morning still warm. And of course shops may be selling older bread.

Deleted User wrote: »

The point of the slogan is to make it SOUND like it was baked today. But what the slogan is really saying is:

"You get todays bread" - that is you are getting bread baked to the current recipe.

"Today" - you can buy it today.

So what the slogan means is - "You have the option to buy modern bread today"

What people think it means is - "I am buying bread baked today".

As marketing slogans go - it is GENIUS. It is like when McDonalds started telling us that their burgers were made from 100% Irish beef.

What most people think this means - "The burger is 100% Irish beef"

What it actually means - "What little beef is in the pattee - is 100% irish".

I myself wish I had a command over the English language to pull the wool over that many eyes.

McDonalds burgers are beef with a little salt & pepper, so around 99% beef like many supermarket ones. What % beef did you think was in the pattie?

And this is what brennans say. http://brennansbread.ie/about-us

Our motto is ‘Today’s Bread Today’ and that means the bread you see on the shop shelf every day will have left the bakery early that morning.

LDN_Irish · 08-11-2015 05:40PM

Rezident wrote: »

Having done expensive Bagel testing in Ireland, Brennan's also have the best Bagels available in most shops. They are the chewiest and the best - today or any other day.

Yeah, but they're still absolute ****e compared to a bagel you'll buy unwrapped and priced per bagel in any Jewish bakery in England. They're ****ing appalling in comparison. Irish bagels need to be toasted to make them more palatable and that's a tragedy in itself.

murpho999 · 08-11-2015 07:01PM

molly09 wrote: »

Brennan's is the best sliced pan......... No competition!

Seriously. Any bread like Brennan's that come pre packed is low quality.
Go to real bakery, that Ireland has too few of and get proper higher quality bread with less chemical preservatives.

Brennan's is still soft after five days which is nit how bread should be.

Aongus Von Bismarck · 08-11-2015 08:28PM

On a recent visit back home to Ireland, I went to visit the house of my recently departed Granny. There I discovered her handwritten recipe for brown bread. Butter milk, soda powder, wholemeal flour, salt etc.

I've been trying in vain here in Germany to bake a bread that tastes like it. I've sourced a good buttermilk, but the wholemeal flour here just doesn't work. The classic Irish brown bread is a glorious thing.

Brennan's Bread - Today's Bread Today?!?!

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