Are you beach body ready?

garra

So we live in an age where a carefully planned marketing campaign can generate megabucks for products which are probably of no great value, simply through the obnoxious misogyny of the campaign which generates social media storms which are then converted to mainstream media outlets... and then its "ching ching" for all concerned.
Hunky Dory models in Ireland and now Protein tablets on the Tube in London, beautiful women making other women outraged, making the owners wealthy beyond belief.
When will social media protagonists and campaign warriors work out whats happening here? What product will make you a millionaire?

Archeron

Calgon

catallus

Bang and the dirt is gone!

MistyCheese

I don't like that expression. '(Are you) beach body ready'. I think it sounds like you're asking if someone is ready to be given a 'beach' body. Someone's going to hand you a body, a 'beach body' specifically. Without explaining what a 'beach body' is. Is it like a beach ball?

dxhound2005

garra wrote: »

So we live in an age where a carefully planned marketing campaign can generate megabucks for products which are probably of no great value, simply through the obnoxious misogyny of the campaign which generates social media storms which are then converted to mainstream media outlets... and then its "ching ching" for all concerned.
Hunky Dory models in Ireland and now Protein tablets on the Tube in London, beautiful women making other women outraged, making the owners wealthy beyond belief.
When will social media protagonists and campaign warriors work out whats happening here? What product will make you a millionaire?

You shouldn't be giving it the oxygen of publicity here. It never crossed my mind for ages until you brought it up.

And I shouldn't be continuing the discussion, it might only encourage more publicity.

Massimo Cassagrande

Yes. Yes I am. Give me mine, now.

Cold War Kid

I don't think you're ready for this jelly.

RobbingBandit

I'm beach ready, beached whale that is.

garra

MistyCheese wrote: »

I don't like that expression. '(Are you) beach body ready'. I think it sounds like you're asking if someone is ready to be given a 'beach' body. Someone's going to hand you a body, a 'beach body' specifically. Without explaining what a 'beach body' is. Is it like a beach ball?

Maybe that's why they had to display the "beach body", that explains it then. Thanks for clearing that up :P

The_Valeyard

Yeah I never look as good as Beckham in his underwear, I should probably give it back to him.

bodice ripper

Anyone shallow enough to think there is such a things as a "beach body" deserves to feel bad about themselves for not having one.

Ruu

Shut up and take my money!

DeadHand

I salute anyone who can comprehensively out smart social justice warriors enough to manipulate them into transforming themselves into the vehicles of their messages and instruments of their will.

The_Valeyard

bodice ripper wrote: »

Anyone shallow enough to think there is such a things as a "beach body" deserves to feel bad about themselves for not having one.

Hmmm beach body, I believe it's called sand.

Zonda999

As a viewpoint on modern Western society, the whole ad campaign, subsequent moral outrage and supposed upsurge in sales for the product involved was an interesting one but the fundamentals of it are fairly obvious as far as I can tell

For a start, the fact that society find images of the model like the one that appeared on the ad campaign, attractive is hardly nothing new is it? To me it seemed like somehow (From the moral outrage angle), that the ad was somehow "fat-shaming"? (And I came across that phrase on a Daily "article" on the whole thing I might add). How so though? As a previous poster on the topic mentioned on the last thread on this on After Hours, what next? Will we see people protesting outside gyms and fitness centres because the people going to these places are somehow "fat-shaming also" by trying to improve themselves physically?

Secondly, about the supposed surge in sales of the product after the ad campaign, no one was forcing anyone to buy the product, make what you will of the people that bought the stuff, it was their own decision with their own money. Its almost as if the same people who took offense at the ad in the first place, were appalled that people bought into the idea that they might want to improve themselves physically, which I think is pathetic to be honest

Sunnyisland

Love that ad with the fat man walking through the beach in his speedos, think it's a southern comfort ad, not a care in the world

One eyed Jack

Always raises an eyebrow with me lately that skin cream advertisement where the girlfriend asks her boyfriend -

"What age was your mum when she had you, 12?"

Hmm, yeah, not really the sort of "compliment" I'd like to be getting, even if I did have flawless skin :pac:


The money supermarket advertisement though with the guy walking down the street in short shorts and heels, caused as much outrage as it did praise. I reckon it's definitely up there as a marketing stroke of genius, ripe for setting social media alight, and no doubt they knew it too!

dr.fuzzenstein

MistyCheese wrote: »

I don't like that expression. '(Are you) beach body ready'. I think it sounds like you're asking if someone is ready to be given a 'beach' body. Someone's going to hand you a body, a 'beach body' specifically. Without explaining what a 'beach body' is. Is it like a beach ball?

In that case I'm ready. I look like I swallowed a beach ball.

MRnotlob606

I have my fred perries at the ready.

fly_agaric

MistyCheese wrote: »

Is it like a beach ball?

Perhaps. Anyone could be "beach ball body" ready (for our 1 day of summer) by eating 5 packs of Hunky Dorys a day until the August bank holiday weekend.

I love that money supermarket advert. He owns those heels like a boss, never mind the booty action.

As for the whole 'beach body' crap, it kinda implies that anyone less perfect than the retouched models in the advert shouldn't been seen on a beach. People come in all shapes and sizes and the beach belongs to everyone, so feic them and their beach body crap.

Go to a beach Germany and you'll see people of all ages and sizes letting it all hang out, which is exactly what everyone should be doing and enjoying the outdoors no matter what they look like.

jester77

How do people even enjoy beach holidays? I went on one in my early 20's with an ex, and it was the most mind numbing boring unenjoyable holiday I have ever had. Going sitting on the beach, sand getting every where, sweating uncomfortably, having to apply lotion the whole time, increasing skin cancer risk, nothing to do except read some books but that was not enjoyable because of everything else.

When I'm at the beach, I swim, bodyboard, maybe surf. I can't lie on a beach doing nothing all day.

Wibbs

Yes, if there was a beach at Belson.

4zn76tysfajdxp

Mine is all set but only as in a found-in-the-second-scene-of-Jaws sense.

Pumpkinseeds

You know those photos you see on social media of chubby people wearing really inappropriate and revealing clothes at Walmart and being oblivious to that being bad? Yeah, I sometimes wish that I could be that laid back about my body, instead of feeling really self-conscious.

Into The Blue

MistyCheese wrote: »

I don't like that expression. '(Are you) beach body ready'. I think it sounds like you're asking if someone is ready to be given a 'beach' body. Someone's going to hand you a body, a 'beach body' specifically. Without explaining what a 'beach body' is. Is it like a beach ball?

Body that looks good in a bikini/swimming shorts.. Not only in loose fitting black shapeless clothes with spanx underneath.

ballinasloex

I was born beach body redy ......
Ahaha no I'm not I'm afraid

Cold War Kid

Which beach? Probably not Youghal.

eternal

People worry so much but when you actually get to the beach there are all kinds of shapes and sizes with not a bother on them enjoying themselves. Nobody is taking any notice of you except for your own insecurities lying underneath.

Chickentown

bodice ripper wrote: »

Anyone shallow enough to think there is such a things as a "beach body" deserves to feel bad about themselves for not having one.

I bet the bodice ripper is far from ripped

Chickentown

Candie wrote: »

I love that money supermarket advert. He owns those heels like a boss, never mind the booty action.

As for the whole 'beach body' crap, it kinda implies that anyone less perfect than the retouched models in the advert shouldn't been seen on a beach. People come in all shapes and sizes and the beach belongs to everyone, so feic them and their beach body crap.

Go to a beach Germany and you'll see people of all ages and sizes letting it all hang out, which is exactly what everyone should be doing and enjoying the outdoors no matter what they look like.

Your right, but to be honest I find fat people disgusting to look at.

Well they might find you disgusting to look at too, so it all evens out.

smurgen

Your body is all you'll ever really own.it's a very valuable asset and you should take better care of it.however I don't think anyone should feel ashamed.the reaction to that ad was ridiculous tho.people just love moaning about stupid crap nowadays and having people validate their opinions. Jesus if you're that put out about not having a 'perfect' body go out and earn it.

hatrickpatrick

Zonda999 wrote: »

As a viewpoint on modern Western society, the whole ad campaign, subsequent moral outrage and supposed upsurge in sales for the product involved was an interesting one but the fundamentals of it are fairly obvious as far as I can tell

For a start, the fact that society find images of the model like the one that appeared on the ad campaign, attractive is hardly nothing new is it? To me it seemed like somehow (From the moral outrage angle), that the ad was somehow "fat-shaming"? (And I came across that phrase on a Daily "article" on the whole thing I might add). How so though? As a previous poster on the topic mentioned on the last thread on this on After Hours, what next? Will we see people protesting outside gyms and fitness centres because the people going to these places are somehow "fat-shaming also" by trying to improve themselves physically?

Secondly, about the supposed surge in sales of the product after the ad campaign, no one was forcing anyone to buy the product, make what you will of the people that bought the stuff, it was their own decision with their own money. Its almost as if the same people who took offense at the ad in the first place, were appalled that people bought into the idea that they might want to improve themselves physically, which I think is pathetic to be honest

Been meaning to start a debate about this for a while.

As someone who was formerly massively overweight and who is now trying to get big in the bodybuilder sense of the word, there is nothing, and I really mean nothing, more irritating than the anti-self improvement crowd who throw the "just accept yourself the way you are", "you don't need to be popular / sexually attractive / whatever", "you don't want to go too far down that road" etc at you. Really.

Nobody has the right to say that to me, as far as I'm concerned. Nobody knows what kind of bullying I might have gone through because of my body, nobody knows what kind of bitter rejection I might have suffered because the other guy was more conventionally attractive, nobody knows what activities I may have never felt comfortable taking part in because they would have involved going shirtless, etc.

If you're comfortable with yourself I 100% respect that. I wish I could be. But telling people who are unhappy not being part of the conventional crowd or whatever that they should just learn to live with it, is extremely dangerous. In my case it led to a very insidious flirtation with anorexia as my desire to self-improve took a backseat to my desire to defy those who seemed to be trying to stand in my way. The moment when any kind of self improvement drive stops being about actual self improvement and starts being about proving a point, even if that actually means DIS-improvement, is the moment at which it becomes something dangerous.

And the "you're fine just the way you are, stop trying to be something you're not" idiots are the ones who pushed me from healthy, positive self improvement, to negative, bitter "nobody tells me what to do with my body, and just to prove it, I'm going to keep losing weight just to piss you off".

Now I'm not saying I don't bear responsibility for screwing that up - my personality and my stubbornness were the ultimate cause. But the point is…IF someone is trying a self-improvement drive, a lot of the time it's because whatever aspect of themselves they feel the need to improve has caused social rejection in the past. And in that context, telling them "just accept yourself the way you are" translates to "you'll never be popular, you're going to have to live with that".

Where teenagers are involved, that latter statement - even though it often isn't what's intended by the person making it - is more than enough to drive someone off the rails and into the territories of blind, self destructive madness.

DoYouEvenLift

That company's CEO is awesome and to be admired for not backing down and apologising to the easily offended wannabe advocates that make a big deal out of nothing. Would you prefer if he had a model who was fat as part of his advertisements for HEALTH AND FITNESS supplements that fat people DO NOT USE?


Next time I'm buying protein it'll be from protein world. Lol!

RDM_83 again

DoYouEvenLift wrote: »

That company's CEO is awesome and to be admired for not backing down and apologising to the easily offended wannabe advocates that make a big deal out of nothing. Would you prefer if he had a model who was fat as part of his advertisements for HEALTH AND FITNESS supplements that fat people DO NOT USE?


Next time I'm buying protein it'll be from protein world. Lol!

Isn't the stuff junk though? I don't have an issue with the beach body ad I do think the fact they got a slap on the wrist for false advertising about weight loss claims for their products though because that was genuine bullsh*t

DoYouEvenLift

RDM_83 again wrote: »

Isn't the stuff junk though? I don't have an issue with the beach body ad I do think the fact they got a slap on the wrist for false advertising about weight loss claims for their products though because that was genuine bullsh*t

All I'd buy is whey anyway which is generally all the same and the only supplement I bother with aside from PWOs. Besides that I don't really care about any of their weight loss supplements etc. or claims they make with them. That kind of thing has been ongoing in the fitness industry since it began basically.

efb

No touch soap dispenser! And actimel!

Money for completely unessassary products!

When the Sun Hits

I'm not in great shape. Not overweight, unhealthy, or anything like that. Just not... great. Obviously, I'd love to have an aesthetically pleasing physique. But I just have too many vices, and I'm lazy. Honestly though, if I had the time and money I'd probably go on a load of roids and pay a professional to tell me exactly what to do with regards to food and exercise. All glamour muscle stuff, I wouldn't be bothered with actually being healthier or stronger though, not in the slightest if I'm honest.

Dangerous Man

Let the feminist / SJW rats be offended. Good. Protein World made an absolute killing from their rat behaviour.

Had they, you know, JUST LEFT PEOPLE THE FUCK ALONE TO LIVE THEIR LIVES none of this would have happened.

But no - let's whine and moan like rats because other people want things that are different to what we want.

My body isn't ready for the beach but I would never accuse anybody of body shaming me because they're appealing to people who actually take pride in maintaining their bodies.

Grow up Harriet was the perfect response. I would have also said, "stop being a rat."

Your mileage may vary.

TheBeardedLady

I found it odd that such a song and dance was made about this particular ad as there's much worse out there and it didn't shock me in the slightest, probably because I'm used to the fairly aggressive "operation bikini (imagine pronounced in a very thick Spanish accent)" marketing campaign here in Spain every Summer and nothing shocks me anymore when it comes to this stuff. I suppose the fact that they're promoting some muck to lose weight instead of healthy eating habits isn't great but tbh, the model they've used looks healthy enough.

Maybe it's cos I'm getting older and just don't give a ****e anymore but not paying any heed to any of this ****e and being wary of the tricks of the trade has stood me in good stead.

If I was to choose my battles, I wouldn't be choosing this one personally.

Edit: and as said before, go to any beach in any hot country and see the variety of bodies on display. Beach body ready me hole tbh.

TheBeardedLady

efb wrote: »

No touch soap dispenser! And actimel!

Money for completely unessassary products!

Actimel is a good source of Lkayzeei Spinabifidus, I'll have you know!:mad:

_Kaiser_

Ah jeez OP.. it's too early for complicated posts like this but I'll give it a shot...

garra wrote: »

So we live in an age where a carefully planned marketing campaign can generate megabucks for products which are probably of no great value, simply through the obnoxious misogyny of the campaign

.. almost stopped reading here. It's like AH Word of the Month (except it's going on much much longer than that!) or something. Is there a drinking game to go with this?

which generates social media storms which are then converted to mainstream media outlets... and then its "ching ching" for all concerned.

OK, still with you...

Hunky Dory models in Ireland and now Protein tablets on the Tube in London, beautiful women making other women outraged, making the owners wealthy beyond belief.
When will social media protagonists and campaign warriors work out whats happening here? What product will make you a millionaire?

What do crisps have to do with this? I'm quite partial to the Buffalo flavour myself... as for the last line, it reminds me of that ad for some mobile game with the hot blonde - "Will you be my hero?"


Anyway, I'm still not sure how the question in the title relates to the content but (TL;DR) I have my six-pack.. I just opened mine is all!

Now back to waiting for the recovery guy to swap out a flat tyre (why is it that garages seem to almost weld the damn nuts on?)

No_Comply

Just did a few push-ups. I guess I'm ready? Can I still go to the beach if I'm not? Do I need a pass?

catallus

TheBeardedLady wrote: »

Actimel is a good source of Lkayzeei Spinabifidus, I'll have you know!:mad:

And no-touch soap dispensers are a necessity in modern bathrooms too! :mad:

SEPT 23 1989

My body is Bulmers pint bottle ready

Maguined

_Kaiser_ wrote: »

What do crisps have to do with this? I'm quite partial to the Buffalo flavour myself... as for the last line, it reminds me of that ad for some mobile game with the hot blonde - "Will you be my hero?"

Hunky Dorys were called misogynists because they put attractive women in skimpy clothes to advertise rugby and GAA.

bodice ripper

Chickentown wrote: »

I bet the bodice ripper is far from ripped

Fit as **** from the brain stem up and the elbows down.

Anyway, even if I were ripped (which I am not, never was, never will be), I think I would still be disinclined to lie around in the space borne, carcinogenic, radiation. Plus it would be bad for my tattoos.

Potatoeman

garra wrote: »

So we live in an age where a carefully planned marketing campaign can generate megabucks for products which are probably of no great value, simply through the obnoxious misogyny of the campaign which generates social media storms which are then converted to mainstream media outlets... and then its "ching ching" for all concerned.
Hunky Dory models in Ireland and now Protein tablets on the Tube in London, beautiful women making other women outraged, making the owners wealthy beyond belief.
When will social media protagonists and campaign warriors work out whats happening here? What product will make you a millionaire?

These protesters must be very insecure but they dont need to project their insecurities onto the rest of us. Even banning these ads wont change what people are attracted to. If they want to aspire to mediocrity they can, just dont drag everyone down to their low standards.

dr.fuzzenstein

jester77 wrote: »

How do people even enjoy beach holidays? I went on one in my early 20's with an ex, and it was the most mind numbing boring unenjoyable holiday I have ever had. Going sitting on the beach, sand getting every where, sweating uncomfortably, having to apply lotion the whole time, increasing skin cancer risk, nothing to do except read some books but that was not enjoyable because of everything else.

In your 20's that is understandable, it's all go, go, go. When you've had 5 jobs in the last 6 years plus whatever you can get on the side and not even time and money for a holiday, things look different.
I have thoroughly learnt to appreciate the true value of boredom. Boredom is marvelous, wondrous thing. It tells you that everything is working away, everything is on course and there's no immediate fires to be put out. After the white knuckle ride that was my life until about a year ago, I crave nothing more than boredom and a beach holiday.
I could just about spend a year on a beach with nothing more to do than read books, go for the occasional swim and maybe consider going for something to eat. I might never got off that beach again. Another Pina Colada? Why yes, yes I will!