Are you beach body ready?

garra

So we live in an age where a carefully planned marketing campaign can generate megabucks for products which are probably of no great value, simply through the obnoxious misogyny of the campaign which generates social media storms which are then converted to mainstream media outlets... and then its "ching ching" for all concerned.
Hunky Dory models in Ireland and now Protein tablets on the Tube in London, beautiful women making other women outraged, making the owners wealthy beyond belief.
When will social media protagonists and campaign warriors work out whats happening here? What product will make you a millionaire?

Archeron

Calgon

catallus

Bang and the dirt is gone!

MistyCheese

I don't like that expression. '(Are you) beach body ready'. I think it sounds like you're asking if someone is ready to be given a 'beach' body. Someone's going to hand you a body, a 'beach body' specifically. Without explaining what a 'beach body' is. Is it like a beach ball?

dxhound2005

garra wrote: »

So we live in an age where a carefully planned marketing campaign can generate megabucks for products which are probably of no great value, simply through the obnoxious misogyny of the campaign which generates social media storms which are then converted to mainstream media outlets... and then its "ching ching" for all concerned.
Hunky Dory models in Ireland and now Protein tablets on the Tube in London, beautiful women making other women outraged, making the owners wealthy beyond belief.
When will social media protagonists and campaign warriors work out whats happening here? What product will make you a millionaire?

You shouldn't be giving it the oxygen of publicity here. It never crossed my mind for ages until you brought it up.

And I shouldn't be continuing the discussion, it might only encourage more publicity.

Massimo Cassagrande

Yes. Yes I am. Give me mine, now.

Cold War Kid

I don't think you're ready for this jelly.

RobbingBandit

I'm beach ready, beached whale that is.

garra

MistyCheese wrote: »

I don't like that expression. '(Are you) beach body ready'. I think it sounds like you're asking if someone is ready to be given a 'beach' body. Someone's going to hand you a body, a 'beach body' specifically. Without explaining what a 'beach body' is. Is it like a beach ball?

Maybe that's why they had to display the "beach body", that explains it then. Thanks for clearing that up :P

The_Valeyard

Yeah I never look as good as Beckham in his underwear, I should probably give it back to him.

bodice ripper

Anyone shallow enough to think there is such a things as a "beach body" deserves to feel bad about themselves for not having one.

Ruu

Shut up and take my money!

DeadHand

I salute anyone who can comprehensively out smart social justice warriors enough to manipulate them into transforming themselves into the vehicles of their messages and instruments of their will.

The_Valeyard

bodice ripper wrote: »

Anyone shallow enough to think there is such a things as a "beach body" deserves to feel bad about themselves for not having one.

Hmmm beach body, I believe it's called sand.

Zonda999

As a viewpoint on modern Western society, the whole ad campaign, subsequent moral outrage and supposed upsurge in sales for the product involved was an interesting one but the fundamentals of it are fairly obvious as far as I can tell

For a start, the fact that society find images of the model like the one that appeared on the ad campaign, attractive is hardly nothing new is it? To me it seemed like somehow (From the moral outrage angle), that the ad was somehow "fat-shaming"? (And I came across that phrase on a Daily "article" on the whole thing I might add). How so though? As a previous poster on the topic mentioned on the last thread on this on After Hours, what next? Will we see people protesting outside gyms and fitness centres because the people going to these places are somehow "fat-shaming also" by trying to improve themselves physically?

Secondly, about the supposed surge in sales of the product after the ad campaign, no one was forcing anyone to buy the product, make what you will of the people that bought the stuff, it was their own decision with their own money. Its almost as if the same people who took offense at the ad in the first place, were appalled that people bought into the idea that they might want to improve themselves physically, which I think is pathetic to be honest

Sunnyisland

Love that ad with the fat man walking through the beach in his speedos, think it's a southern comfort ad, not a care in the world

One eyed Jack

Always raises an eyebrow with me lately that skin cream advertisement where the girlfriend asks her boyfriend -

"What age was your mum when she had you, 12?"

Hmm, yeah, not really the sort of "compliment" I'd like to be getting, even if I did have flawless skin :pac:


The money supermarket advertisement though with the guy walking down the street in short shorts and heels, caused as much outrage as it did praise. I reckon it's definitely up there as a marketing stroke of genius, ripe for setting social media alight, and no doubt they knew it too!

dr.fuzzenstein

MistyCheese wrote: »

I don't like that expression. '(Are you) beach body ready'. I think it sounds like you're asking if someone is ready to be given a 'beach' body. Someone's going to hand you a body, a 'beach body' specifically. Without explaining what a 'beach body' is. Is it like a beach ball?

In that case I'm ready. I look like I swallowed a beach ball.

MRnotlob606

I have my fred perries at the ready.

fly_agaric

MistyCheese wrote: »

Is it like a beach ball?

Perhaps. Anyone could be "beach ball body" ready (for our 1 day of summer) by eating 5 packs of Hunky Dorys a day until the August bank holiday weekend.

I love that money supermarket advert. He owns those heels like a boss, never mind the booty action.

As for the whole 'beach body' crap, it kinda implies that anyone less perfect than the retouched models in the advert shouldn't been seen on a beach. People come in all shapes and sizes and the beach belongs to everyone, so feic them and their beach body crap.

Go to a beach Germany and you'll see people of all ages and sizes letting it all hang out, which is exactly what everyone should be doing and enjoying the outdoors no matter what they look like.

jester77

How do people even enjoy beach holidays? I went on one in my early 20's with an ex, and it was the most mind numbing boring unenjoyable holiday I have ever had. Going sitting on the beach, sand getting every where, sweating uncomfortably, having to apply lotion the whole time, increasing skin cancer risk, nothing to do except read some books but that was not enjoyable because of everything else.

When I'm at the beach, I swim, bodyboard, maybe surf. I can't lie on a beach doing nothing all day.

Wibbs

Yes, if there was a beach at Belson.

4zn76tysfajdxp

Mine is all set but only as in a found-in-the-second-scene-of-Jaws sense.

Pumpkinseeds

You know those photos you see on social media of chubby people wearing really inappropriate and revealing clothes at Walmart and being oblivious to that being bad? Yeah, I sometimes wish that I could be that laid back about my body, instead of feeling really self-conscious.

Into The Blue

MistyCheese wrote: »

I don't like that expression. '(Are you) beach body ready'. I think it sounds like you're asking if someone is ready to be given a 'beach' body. Someone's going to hand you a body, a 'beach body' specifically. Without explaining what a 'beach body' is. Is it like a beach ball?

Body that looks good in a bikini/swimming shorts.. Not only in loose fitting black shapeless clothes with spanx underneath.

ballinasloex

I was born beach body redy ......
Ahaha no I'm not I'm afraid

Cold War Kid

Which beach? Probably not Youghal.

eternal

People worry so much but when you actually get to the beach there are all kinds of shapes and sizes with not a bother on them enjoying themselves. Nobody is taking any notice of you except for your own insecurities lying underneath.

Chickentown

bodice ripper wrote: »

Anyone shallow enough to think there is such a things as a "beach body" deserves to feel bad about themselves for not having one.

I bet the bodice ripper is far from ripped