Sainsbury's Ad

Crooked Jack

https://www.youtube.com/watch?v=NWF2JBb1bvM

So has anybody seen this new Christmas ad from Sainsbury's.
I think it's totally emotionally exploitative drivel personally, although some folk seem to love it.
What does After Hours make of it?

Smiles35

They say that happend during WW1, a lull for Christmass. So I was allready bitten by that story.

Crooked Jack

I know it happened, that's not what bothers me, it's Sainsbury's appropriation of it. What the balls has it got to do with them? It's shameless commercialisation. On a wider level it also feed into the whole fetishization of WW1 that's been going on over the past few years.

Dozen Wicked Words

The advertisers are aiming at their market, the UK. Not a surprise they have piggy backed off something in the news almost daily these last few months.

Same piggy backing of national sentiment will happen here come 2016.

The wonderful world of consumerism we live in.

Smiles35

Nah. I think a shop is entitled to say, any more war and it's back to soggy biscuits.

Crooked Jack

Dozen Wicked Words wrote: »

The advertisers are aiming at their market, the UK. Not a surprise they have piggy backed off something in the news almost daily these last few months.

Same piggy backing of national sentiment will happen here come 2016.

The wonderful world of consumerism we live in.

You really think Lidl is going to run an ad showing Connolly being tied to a chair and shot?

chrysagon

Crooked Jack wrote: »

You really think Lidl is going to run an ad showing Connolly being tied to a chair and shot?

maybe a soccer pundit tied to the chair?

Dozen Wicked Words

Crooked Jack wrote: »

You really think Lidl is going to run an ad showing Connolly being tied to a chair and shot?

No, unsurprisingly enough I don't think they will.

Crooked Jack

Dozen Wicked Words wrote: »

No, unsurprisingly enough I don't think they will.

I only meant it as a daft example. Do you honestly think we'll see the same type of thing as the video above though?

Dozen Wicked Words

Crooked Jack wrote: »

I only meant it as a daft example. Do you honestly think we'll see the same type of thing as the video above though?

No possibly not as on the nose as that, but advertisers don't have much shame when it comes to flogging stuff.

Fr_Dougal

Sainsburys were founded in 1869, I'll allow it.

The clever bit of this marketing is that it's aimed at Lidl/Aldi, ie their German counterparts who are making massive inroads into UK retail at the moment. It will make consumers think twice before shopping in zee German stores.

evolving_doors

chrysagon wrote: »

maybe a soccer pundit tied to the chair?

somebody give this guy a job.

Crooked Jack

TheZohan wrote: »

Sainsburys were founded in 1869, I'll allow it.

The clever bit of this marketing is that it's aimed at Lidl/Aldi, ie their German counterparts who are making massive inroads into UK retail at the moment. It will make consumers think twice before shopping in zee German stores.

So any company founded before 1914 has an automatic right to claim some affiliation with WW1 to help flog their wares?

Fr_Dougal

Crooked Jack wrote: »

So any company founded before 1914 has an automatic right to claim some affiliation with WW1 to help flog their wares?

They're selling a chocolate bar and the proceeds are going to charity, one that supports ex-servicemen.

It's less cynical than a lot of the adverts you see today, tech companies jumping on the Berlin Wall anniversary, when they weren't even around back then?

Crooked Jack

Oh, so there'll be some bar at the till to rake in more for the RBL. (Frankly, another reason for me to dislike it). You cant possibly be fooled by that. This is 100% about getting people into Sainsburys, nothing more.

stoneill

Well, at least they didn't put yer man with the gimpy eye singing GOLD into a bit of bread up on you tube.

Fr_Dougal

Crooked Jack wrote: »

Oh, so there'll be some bar at the till to rake in more for the RBL. (Frankly, another reason for me to dislike it). You cant possibly be fooled by that. This is 100% about getting people into Sainsburys, nothing more.

I'm not fooled by it, we don't have Sainsburys down here so it will have zero impact on me one way or another.

If you read my earlier post you'll see I outlined why I thought it was clever marketing.

efb

I think its dreadful- emotional blackmail

Grayson

Crooked Jack wrote: »

Oh, so there'll be some bar at the till to rake in more for the RBL. (Frankly, another reason for me to dislike it). You cant possibly be fooled by that. This is 100% about getting people into Sainsburys, nothing more.

It's an advert. Of course it's designed to do that. Sainsbury's are also a corporation so I doubt there's any ulterior motive.

The ad itself is actually quite nice. And with all the patriotism that's been in the UK news recently it's worth reminding people that no-one actually wanted to fight. That the war was a waste of young mens lives.

efb

http://www.theguardian.com/commentisfree/2014/nov/13/sainsburys-christmas-ad-first-world-war?CMP=twt_gu

Streetwalker

Touch of gay love going on there.

Sunnyisland

Ah it's a lovely sure ad it would bring a tear to your eye....

Pumpkinseeds

It's just a sentimental ad. Love it or hate it people like their heartstrings tugged at Christmas and it's better than the John Lewis ad with that fricking penguin that has bugger all to do with Christmas.

Badly Drunk Boy

Crooked Jack wrote: »

You really think Lidl is going to run an ad showing Connolly being tied to a chair and shot?

You're not comparing like with like. Sainsburys are using (exploiting) a positive thing that happened during one of the most pointless wars. They're not showing people being attacked with mustard gas. Somebody being executed doesn't really gave the emotional feel-good factor, does it?

Buona Fortuna

TheZohan wrote: »

If you read my earlier post you'll see I outlined why I thought it was clever marketing.

efb wrote: »

I think its dreadful- emotional blackmail

Its both

Whereas this is class

razorblunt

Didn't like it, sat uneasy with me. There was also the whole "look the Brits went out into No Man's Land first" ... "the Germans were going to shoot him" ... "tight Germans never gave a present".

I was in Sainsbury's this morning, all proceeds from sales of the chocolate, retailing at £1.

Pumpkinseeds

Buona Fortuna wrote: »

Its both

Whereas this is class

But...but...but, it's NOT a Christmas ad. It's a kid with a penguin and Christmas is an after thought. Their ad last year The Bear and the Hare or the one the year before The Journey, where the snowman goes to get a scarf and gloves for his snowwoman girlfriend because she was cold, were great. Those were Christmas ads. Monty the penguin ad makes no sense.

Buona Fortuna

Pumpkinseeds wrote: »

But...but...but, it's NOT a Christmas ad. It's a kid with a penguin and Christmas is an after thought. ...... Monty the penguin ad makes no sense.

That's how I like my marketing, my friend - oblique

Valetta

That ad, having watched it, has had zero effect on my life.

Pumpkinseeds

Buona Fortuna wrote: »

That's how I like my marketing, my friend - oblique

If I don't have to leave the living room with 'something in my eye', then it ain't a Christmas ad. I was a sobbing mess with the Bear and the Hare ad.

efb

razorblunt wrote: »

Didn't like it, sat uneasy with me. There was also the whole "look the Brits went out into No Man's Land first" ... "the Germans were going to shoot him" ... "tight Germans never gave a present".

I was in Sainsbury's this morning, all proceeds from sales of the chocolate, retailing at £1.

Profits not proceeds

gandalf

Hmmmm I can't wait for Supervalu's 1916 Ad with Padraig Pearse taking a break from the fighting for a Kit-Kat

D-FENS

Doubt it took a massive amount of Mad Men style brainstorming for this one, just a Macca fan with Youtube

The_Valeyard

I think the ad is a great idea,

shows how men from both sides of the war did not want to fight their fellow man, but trust into a war they did not make, while the politicians and generals ate the best foods and finest wines far away from the front.

Great film about the whole Christmas ceasefire called "Joyeux Noel"

D-FENS

The_Valeyard wrote: »

shows how men from both sides of the war did not want to fight their fellow man, but trust into a war they did not make, while the politicians and generals ate the best foods and finest wines far away from the front.

Melchett: The healthy humour of the honest Tommy. Hahaaa, don't worry my boy, if you should falter, remember that Captain Darling and I are behind you.

Blackadder: About thirty-five miles behind you.

El Weirdo

The_Valeyard wrote: »

... while the politicians and generals ate the best foods and finest wines ...

All purchased from Sainsbury's, no doubt.

The_Valeyard

El Weirdo wrote: »

All purchased from Sainsbury's, no doubt.

Now that deserves some research!

Crooked Jack

The_Valeyard wrote: »

I think the ad is a great idea,

shows how men from both sides of the war did not want to fight their fellow man, but trust into a war they did not make, while the politicians and generals ate the best foods and finest wines far away from the front.

And how sainsburys was behind it all, God bless 'em

smoking_kills

The_Valeyard wrote: »

I think the ad is a great idea,

shows how men from both sides of the war did not want to fight their fellow man, but trust into a war they did not make, while the politicians and generals ate the best foods and finest wines far away from the front.

Great film about the whole Christmas ceasefire called "Joyeux Noel"

Thats a fairly widespread myth I have heard many times.


http://www.bbc.com/news/magazine-25776836

Quote "During the war more than 200 generals were killed, wounded or captured. Most visited the front lines every day. In battle they were considerably closer to the action than generals are today."

For my money its a great add.

Sentimentality is in at the moment look at the Guinness and all Blacks ad.

The_Valeyard

Crooked Jack wrote: »

And how sainsburys was behind it all, God bless 'em

No...dont, the conspiracy forum will end starting a whole new thread over this.

whisky_galore

TheZohan wrote: »

Sainsburys were founded in 1869, I'll allow it.

The clever bit of this marketing is that it's aimed at Lidl/Aldi, ie their German counterparts who are making massive inroads into UK retail at the moment. It will make consumers think twice before shopping in zee German stores.

That might be true if Jerry was portrayed as a pickelhaub-wearing, child-eating dastardly Hun. No, they're just normal blokes and youths on both sides, caught up in something that's not their making. The ad itself? Cloying, yes....a bit alright.

AudreyHepburn

A bit late to the party I know but.....I think this ad is a fitting tribute to those who fought in the war. I've always felt it's important to remember that in the midst of all chaos and carnage of battle there were some small moments of peace and happiness.

After all these aren't battle hardened soldiers we're talking about but very young men and boys far from home risking their lives and it's only right they be remembered.

Anyone who sees this soley as a marketing exercise and/or an insult to or playing down of the reality of the war has imo missed the point spectacularly.

Hitchens

AudreyHepburn wrote: »

A bit late to the party I know but.....I think this ad is a fitting tribute to those who fought in the war. I've always felt it's important to remember that in the midst of all chaos and carnage of battle there were some small moments of peace and happiness.

After all these aren't battle hardened soldiers we're talking about but very young men and boys far from home risking their lives and it's only right they be remembered.

Anyone who sees this soley as a marketing exercise and/or an insult to or playing down of the reality of the war has imo missed the point spectacularly.

Reality of war ad? Where were all the severed limbs, the dead men and horses being eaten by rats etc?

gandalf

Hitchens wrote: »

Reality of war ad? Where were all the severed limbs, the dead men and horses being eaten by rats etc?

Ahh wait there now. It's the "reality of war within the 9pm watershed and not to put people off buying groceries" frame

looksee

This ad has already been argued somewhere else on Boards. As I said then, it comes across more as a 'sponsored by' rather than ad for Sainsburys. I think it is over sentimental and sanitised, all the soldiers are far too clean and tidy to have been living in a trench.

If you are going to get into silly competitiveness about who did what first, the German side started singing first :rolleyes: and while one eejit Brit was first out of the trench, the whole German battalion did not shoot at him. I think they are about quits. There would have been the whole 'are you claiming that if a German lad got out of the trench, the Brits would not have shot him?' rubbish if it had been done the other way round.

Anyway, I reckon it is marketing, but not necessarily cynical marketing, it is taking up a current public feeling and tapping into 'great Christmas stories of our time'. Personally not all that bothered, as i said, it is idealised, but then, most good stories are.

Micky Dolenz

Needed Zombies.

corner of hells

Micky Dolenz wrote: »

Needed Zombies.

And a unicorn.

Hitchens

Micky Dolenz wrote: »

Needed Zombies.

No boards.ie mods available on the day

AudreyHepburn

Hitchens wrote: »

Reality of war ad? Where were all the severed limbs, the dead men and horses being eaten by rats etc?

That's not the part of war this ad is about.

folamh

I think it is a lovely, well-made video which brings an historical issue to the ordinary person's consciousness, regardless of which big-corporate-entity-I'm-supposed-to-hate is capitalizing off of it.