Sainsbury's Ad

gandalf · 14-11-2014 09:35AM

Hmmmm I can't wait for Supervalu's 1916 Ad with Padraig Pearse taking a break from the fighting for a Kit-Kat

D-FENS · 14-11-2014 10:06AM

Doubt it took a massive amount of Mad Men style brainstorming for this one, just a Macca fan with Youtube

The_Valeyard · 14-11-2014 10:10AM

I think the ad is a great idea,

shows how men from both sides of the war did not want to fight their fellow man, but trust into a war they did not make, while the politicians and generals ate the best foods and finest wines far away from the front.

Great film about the whole Christmas ceasefire called "Joyeux Noel"

D-FENS · 14-11-2014 10:19AM

The_Valeyard wrote: »

shows how men from both sides of the war did not want to fight their fellow man, but trust into a war they did not make, while the politicians and generals ate the best foods and finest wines far away from the front.

Melchett: The healthy humour of the honest Tommy. Hahaaa, don't worry my boy, if you should falter, remember that Captain Darling and I are behind you.

Blackadder: About thirty-five miles behind you.

El Weirdo · 14-11-2014 10:21AM

The_Valeyard wrote: »

... while the politicians and generals ate the best foods and finest wines ...

All purchased from Sainsbury's, no doubt.

The_Valeyard · 14-11-2014 10:31AM

El Weirdo wrote: »

All purchased from Sainsbury's, no doubt.

Now that deserves some research!

Crooked Jack · 14-11-2014 10:36AM

The_Valeyard wrote: »

I think the ad is a great idea,

shows how men from both sides of the war did not want to fight their fellow man, but trust into a war they did not make, while the politicians and generals ate the best foods and finest wines far away from the front.

And how sainsburys was behind it all, God bless 'em

smoking_kills · 14-11-2014 10:50AM

The_Valeyard wrote: »

I think the ad is a great idea,

shows how men from both sides of the war did not want to fight their fellow man, but trust into a war they did not make, while the politicians and generals ate the best foods and finest wines far away from the front.

Great film about the whole Christmas ceasefire called "Joyeux Noel"

Thats a fairly widespread myth I have heard many times.

http://www.bbc.com/news/magazine-25776836

Quote "During the war more than 200 generals were killed, wounded or captured. Most visited the front lines every day. In battle they were considerably closer to the action than generals are today."

For my money its a great add.

14-11-2014 11:26AM

Sentimentality is in at the moment look at the Guinness and all Blacks ad.

The_Valeyard · 14-11-2014 11:28AM

Crooked Jack wrote: »

And how sainsburys was behind it all, God bless 'em

No...dont, the conspiracy forum will end starting a whole new thread over this.

whisky_galore · 14-11-2014 11:36AM

TheZohan wrote: »

Sainsburys were founded in 1869, I'll allow it.

The clever bit of this marketing is that it's aimed at Lidl/Aldi, ie their German counterparts who are making massive inroads into UK retail at the moment. It will make consumers think twice before shopping in zee German stores.

That might be true if Jerry was portrayed as a pickelhaub-wearing, child-eating dastardly Hun. No, they're just normal blokes and youths on both sides, caught up in something that's not their making. The ad itself? Cloying, yes....a bit alright.

AudreyHepburn · 23-11-2014 12:47PM

A bit late to the party I know but.....I think this ad is a fitting tribute to those who fought in the war. I've always felt it's important to remember that in the midst of all chaos and carnage of battle there were some small moments of peace and happiness.

After all these aren't battle hardened soldiers we're talking about but very young men and boys far from home risking their lives and it's only right they be remembered.

Anyone who sees this soley as a marketing exercise and/or an insult to or playing down of the reality of the war has imo missed the point spectacularly.

Hitchens · 23-11-2014 01:17PM

AudreyHepburn wrote: »

A bit late to the party I know but.....I think this ad is a fitting tribute to those who fought in the war. I've always felt it's important to remember that in the midst of all chaos and carnage of battle there were some small moments of peace and happiness.

After all these aren't battle hardened soldiers we're talking about but very young men and boys far from home risking their lives and it's only right they be remembered.

Anyone who sees this soley as a marketing exercise and/or an insult to or playing down of the reality of the war has imo missed the point spectacularly.

Reality of war ad? Where were all the severed limbs, the dead men and horses being eaten by rats etc?

gandalf · 23-11-2014 01:21PM

Hitchens wrote: »

Reality of war ad? Where were all the severed limbs, the dead men and horses being eaten by rats etc?

Ahh wait there now. It's the "reality of war within the 9pm watershed and not to put people off buying groceries" frame

looksee · 23-11-2014 01:28PM

This ad has already been argued somewhere else on Boards. As I said then, it comes across more as a 'sponsored by' rather than ad for Sainsburys. I think it is over sentimental and sanitised, all the soldiers are far too clean and tidy to have been living in a trench.

If you are going to get into silly competitiveness about who did what first, the German side started singing first :rolleyes: and while one eejit Brit was first out of the trench, the whole German battalion did not shoot at him. I think they are about quits. There would have been the whole 'are you claiming that if a German lad got out of the trench, the Brits would not have shot him?' rubbish if it had been done the other way round.

Anyway, I reckon it is marketing, but not necessarily cynical marketing, it is taking up a current public feeling and tapping into 'great Christmas stories of our time'. Personally not all that bothered, as i said, it is idealised, but then, most good stories are.

Micky Dolenz · 23-11-2014 01:33PM

Needed Zombies.

corner of hells · 23-11-2014 01:38PM

Micky Dolenz wrote: »

Needed Zombies.

And a unicorn.

Hitchens · 23-11-2014 01:42PM

Micky Dolenz wrote: »

Needed Zombies.

No boards.ie mods available on the day

AudreyHepburn · 24-11-2014 12:25PM

Hitchens wrote: »

Reality of war ad? Where were all the severed limbs, the dead men and horses being eaten by rats etc?

That's not the part of war this ad is about.

folamh · 24-11-2014 01:08PM

I think it is a lovely, well-made video which brings an historical issue to the ordinary person's consciousness, regardless of which big-corporate-entity-I'm-supposed-to-hate is capitalizing off of it.

TICKLE_ME_ELMO · 24-11-2014 01:15PM

I find it funny people are annoyed about the "commercialization of war" when Christmas itself has been commercialized beyond recognition. Whether you're religious or not the fact of the matter is Christmas is a religious holiday, or was. Now it's 2 months of brands being shoved down your face and handing over your cash to the high street. At least this ad focuses on something good that happened at Christmas and the Christmas Eve truce is more in keeping with the genuine spirit of Christmas than say buying presents or stocking up on nibbles from M&S.

Also, I don't think these Christmas ads actually sway people in anyway to shop in these stores. If you shop in Asda regularly you're not going to go to Sainsbury's just because you like the advert. In fact, I don't really get the point of these companies spending all this money on ads that run for about a month then disappear.

Pumpkinseeds · 24-11-2014 03:42PM

I really don't get what all the fuss is about. It's a nice ad, it'll raise some money for the charity involved with it but I'm never persuaded to shop somewhere based on a Christmas ad, unless I see products in the ad that I want to buy. The ad shows British and German soldiers who had previously been shooting and shelling each other, get out of the trenches and for a short period of time they got to have some semblance of normality, however brief, before they had to go back to maiming and killing each other. A thought provoking harmless ad.

Mint Sauce · 24-11-2014 04:23PM

Seen this advert for the second time the other day, and although based on actual events, and made with association with the Royal British Legion, I still find it uncomfortable to watch.

Absolutely nothing to do with Sainsburys, but feels it slightly glamorising events, and not sure if it properly cherishes the lifes of them who died.

Buona Fortuna · 07-12-2014 09:11AM

What ever were they thinking?

He watched the people and touched the children on their heads
He looked down into the kitchens of homes
and up to the windows
and found everything could give him pleasure

RobertKK · 07-12-2014 10:03AM

I hope after Christmas they have the follow up ad where it shows how they went and killed each other after Christmas.

They all just wanted a break from war for Christmas, but it made no difference after it.

An ad only showing a positive side rather than the reality that followed. It is normal fair now to glorify people who fight in wars, for some they just have to put on a uniform and are then deemed a 'hero'.

What is worse it is an ad that is about one of the most pointless wars in history, that did nothing positive but set up the conditions for WW2.

Yes what it shows in the ad happened, but it doesn't show how they went and killed each other after it.

Rabo Karabekian · 07-12-2014 10:34AM

TICKLE_ME_ELMO wrote: »

Also, I don't think these Christmas ads actually sway people in anyway to shop in these stores. If you shop in Asda regularly you're not going to go to Sainsbury's just because you like the advert.

I assume the hope is that you will, if only to buy whatever product they are selling where they give 50p of each one sold to a charity. And then, you know, you might do a bit of a shop there.

TICKLE_ME_ELMO wrote: »

In fact, I don't really get the point of these companies spending all this money on ads that run for about a month then disappear.

The busiest month in the year? I can see the point.

osarusan · 07-12-2014 10:51AM

That add totally commercialises and demeans the true meaning of Christmas, which, as we all know, is the birth of Santa.

TICKLE_ME_ELMO · 07-12-2014 01:23PM

RobertKK wrote: »

I hope after Christmas they have the follow up ad where it shows how they went and killed each other after Christmas.

They all just wanted a break from war for Christmas, but it made no difference after it.

An ad only showing a positive side rather than the reality that followed. It is normal fair now to glorify people who fight in wars, for some they just have to put on a uniform and are then deemed a 'hero'.

What is worse it is an ad that is about one of the most pointless wars in history, that did nothing positive but set up the conditions for WW2.

Yes what it shows in the ad happened, but it doesn't show how they went and killed each other after it.

Everybody knows they went on to kill each other for 4 years after, just like everyone knows that it wasn't the men in the trenches calling the shots. That's what makes the ad that more poignant. They all thought they'd be home by Christmas 1914 and there they were still in the trenches.

How exactly do you suggest they include 4 years of slaughter in an advert though? I'm interested to know.

dd972 · 07-12-2014 01:46PM

Can't be as head wrecking as that Argos ad with the terrible music.

Tuco88 · 10-12-2014 01:40AM

They never showed us the part where the german gave his gift of mustard in return, well in gas form... the truth was he was really insulted by the low quality of the chocolate, understood he's used to the Swiss stuff... might as well ****e into a wrapper and give it to him, and placed it into his nice clean coat the dirty.............

Sainsbury's Ad

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