Sainsbury's Ad

Crooked Jack · 14-11-2014 05:44AM #1

https://www.youtube.com/watch?v=NWF2JBb1bvM

So has anybody seen this new Christmas ad from Sainsbury's.
I think it's totally emotionally exploitative drivel personally, although some folk seem to love it.
What does After Hours make of it?

Smiles35 · 14-11-2014 06:11AM

They say that happend during WW1, a lull for Christmass. So I was allready bitten by that story.

Crooked Jack · 14-11-2014 06:16AM

I know it happened, that's not what bothers me, it's Sainsbury's appropriation of it. What the balls has it got to do with them? It's shameless commercialisation. On a wider level it also feed into the whole fetishization of WW1 that's been going on over the past few years.

Dozen Wicked Words · 14-11-2014 06:24AM

The advertisers are aiming at their market, the UK. Not a surprise they have piggy backed off something in the news almost daily these last few months.

Same piggy backing of national sentiment will happen here come 2016.

The wonderful world of consumerism we live in.

Smiles35 · 14-11-2014 06:47AM

Nah. I think a shop is entitled to say, any more war and it's back to soggy biscuits.

Crooked Jack · 14-11-2014 06:54AM

Dozen Wicked Words wrote: »

The advertisers are aiming at their market, the UK. Not a surprise they have piggy backed off something in the news almost daily these last few months.

Same piggy backing of national sentiment will happen here come 2016.

The wonderful world of consumerism we live in.

You really think Lidl is going to run an ad showing Connolly being tied to a chair and shot?

chrysagon · 14-11-2014 06:59AM

Crooked Jack wrote: »

You really think Lidl is going to run an ad showing Connolly being tied to a chair and shot?

maybe a soccer pundit tied to the chair?

Dozen Wicked Words · 14-11-2014 07:00AM

Crooked Jack wrote: »

You really think Lidl is going to run an ad showing Connolly being tied to a chair and shot?

No, unsurprisingly enough I don't think they will.

Crooked Jack · 14-11-2014 07:09AM

Dozen Wicked Words wrote: »

No, unsurprisingly enough I don't think they will.

I only meant it as a daft example. Do you honestly think we'll see the same type of thing as the video above though?

Dozen Wicked Words · 14-11-2014 07:20AM

Crooked Jack wrote: »

I only meant it as a daft example. Do you honestly think we'll see the same type of thing as the video above though?

No possibly not as on the nose as that, but advertisers don't have much shame when it comes to flogging stuff.

Fr_Dougal · 14-11-2014 07:42AM

Sainsburys were founded in 1869, I'll allow it.

The clever bit of this marketing is that it's aimed at Lidl/Aldi, ie their German counterparts who are making massive inroads into UK retail at the moment. It will make consumers think twice before shopping in zee German stores.

evolving_doors · 14-11-2014 07:47AM

chrysagon wrote: »

maybe a soccer pundit tied to the chair?

somebody give this guy a job.

Crooked Jack · 14-11-2014 07:48AM

TheZohan wrote: »

Sainsburys were founded in 1869, I'll allow it.

The clever bit of this marketing is that it's aimed at Lidl/Aldi, ie their German counterparts who are making massive inroads into UK retail at the moment. It will make consumers think twice before shopping in zee German stores.

So any company founded before 1914 has an automatic right to claim some affiliation with WW1 to help flog their wares?

Fr_Dougal · 14-11-2014 07:54AM

Crooked Jack wrote: »

So any company founded before 1914 has an automatic right to claim some affiliation with WW1 to help flog their wares?

They're selling a chocolate bar and the proceeds are going to charity, one that supports ex-servicemen.

It's less cynical than a lot of the adverts you see today, tech companies jumping on the Berlin Wall anniversary, when they weren't even around back then?

Crooked Jack · 14-11-2014 08:09AM

Oh, so there'll be some bar at the till to rake in more for the RBL. (Frankly, another reason for me to dislike it). You cant possibly be fooled by that. This is 100% about getting people into Sainsburys, nothing more.

stoneill · 14-11-2014 08:14AM

Well, at least they didn't put yer man with the gimpy eye singing GOLD into a bit of bread up on you tube.

Fr_Dougal · 14-11-2014 08:19AM

Crooked Jack wrote: »

Oh, so there'll be some bar at the till to rake in more for the RBL. (Frankly, another reason for me to dislike it). You cant possibly be fooled by that. This is 100% about getting people into Sainsburys, nothing more.

I'm not fooled by it, we don't have Sainsburys down here so it will have zero impact on me one way or another.

If you read my earlier post you'll see I outlined why I thought it was clever marketing.

efb · 14-11-2014 08:22AM

I think its dreadful- emotional blackmail

Grayson · 14-11-2014 08:24AM

Crooked Jack wrote: »

Oh, so there'll be some bar at the till to rake in more for the RBL. (Frankly, another reason for me to dislike it). You cant possibly be fooled by that. This is 100% about getting people into Sainsburys, nothing more.

It's an advert. Of course it's designed to do that. Sainsbury's are also a corporation so I doubt there's any ulterior motive.

The ad itself is actually quite nice. And with all the patriotism that's been in the UK news recently it's worth reminding people that no-one actually wanted to fight. That the war was a waste of young mens lives.

efb · 14-11-2014 08:26AM

http://www.theguardian.com/commentisfree/2014/nov/13/sainsburys-christmas-ad-first-world-war?CMP=twt_gu

Streetwalker · 14-11-2014 08:28AM

Touch of gay love going on there.

Sunnyisland · 14-11-2014 08:47AM

Ah it's a lovely sure ad it would bring a tear to your eye....

Pumpkinseeds · 14-11-2014 08:59AM

It's just a sentimental ad. Love it or hate it people like their heartstrings tugged at Christmas and it's better than the John Lewis ad with that fricking penguin that has bugger all to do with Christmas.

Badly Drunk Boy · 14-11-2014 09:04AM

Crooked Jack wrote: »

You really think Lidl is going to run an ad showing Connolly being tied to a chair and shot?

You're not comparing like with like. Sainsburys are using (exploiting) a positive thing that happened during one of the most pointless wars. They're not showing people being attacked with mustard gas. Somebody being executed doesn't really gave the emotional feel-good factor, does it?

Buona Fortuna · 14-11-2014 09:07AM

TheZohan wrote: »

If you read my earlier post you'll see I outlined why I thought it was clever marketing.

efb wrote: »

I think its dreadful- emotional blackmail

Its both

Whereas this is class

razorblunt · 14-11-2014 09:19AM

Didn't like it, sat uneasy with me. There was also the whole "look the Brits went out into No Man's Land first" ... "the Germans were going to shoot him" ... "tight Germans never gave a present".

I was in Sainsbury's this morning, all proceeds from sales of the chocolate, retailing at £1.

Pumpkinseeds · 14-11-2014 09:23AM

Buona Fortuna wrote: »

Its both

Whereas this is class

But...but...but, it's NOT a Christmas ad. It's a kid with a penguin and Christmas is an after thought. Their ad last year The Bear and the Hare or the one the year before The Journey, where the snowman goes to get a scarf and gloves for his snowwoman girlfriend because she was cold, were great. Those were Christmas ads. Monty the penguin ad makes no sense.

Buona Fortuna · 14-11-2014 09:29AM

Pumpkinseeds wrote: »

But...but...but, it's NOT a Christmas ad. It's a kid with a penguin and Christmas is an after thought. ...... Monty the penguin ad makes no sense.

That's how I like my marketing, my friend - oblique

Valetta · 14-11-2014 09:29AM

That ad, having watched it, has had zero effect on my life.

Pumpkinseeds · 14-11-2014 09:31AM

Buona Fortuna wrote: »

That's how I like my marketing, my friend - oblique

If I don't have to leave the living room with 'something in my eye', then it ain't a Christmas ad. I was a sobbing mess with the Bear and the Hare ad.

efb · 14-11-2014 09:31AM

razorblunt wrote: »

Didn't like it, sat uneasy with me. There was also the whole "look the Brits went out into No Man's Land first" ... "the Germans were going to shoot him" ... "tight Germans never gave a present".

I was in Sainsbury's this morning, all proceeds from sales of the chocolate, retailing at £1.

Profits not proceeds

Sainsbury's Ad

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