Marvel Cinematic Universe general stuff

cloud493

So yeah, MCU. Currently we're in ten films currently available to watch,

In a vague order

Phase 1
Iron man
The Incredible Hulk
Iron Man 2
Thor
Captain America: The First Avenger
Marvel's The Avengers

Phase 2
Iron Man 3
Thor: The Dark World
Captain America: The Winter Soldier
Guardians of the Galaxy
The Avengers : Age of Ultron - May 2015

Coming soon

Phase 3
Ant-Man - July 2015
Captain America 3 - May 2016
Guardians Of The Galaxy 2 - 2017

In addition

Marvel's Agents of S.H.I.E.L.D - second series premieres 23rd September.
Agent Carter
Daredevil
Luke Cage
Iron Fist
Jessica Jones
The Defenders
The Marvel One Shots - little extra movies that come on the DVD's/Blu Rays that add to the Marvel Universe canon.

The Consultant (Thor)
A Funny Thing Happened on the Way to Thor's Hammer (Captain America FA)
Item 47 (The Avengers)
Agent Carter (Iron Man 3)
All Hail The King (Thor Dark World)





General MCU news

Adam Warlock will be in GOTG 2 and will clash with Gamora and Drax
Sin will be one of the villains in Captain America 3
Filming for Avengers Age of Ultron is complete
Avengers AOU will feature Scarlet Witch and Quicksilver joining the line up.




So yeah, I really like these movies, maybe a general thread for discussing them?
If I was to put them in my personal order


Iron man
Hulk
Iron man 2
Thor
Thor 2
Iron man 3
Captain America
Captain America WS
GOTG
The Avengers


So yeah, go

Nervous Wreck

Avengers 2 is Phase 2. There's also all the one-shot movies and the 4 other tv shows for Netflix: Luke Cage, Iron Fist, Jessica Jones and The Defenders. As well as some comics crossovers including a new one from Mark Waid that's coming up called SHIELD, which will run in tandem with AOS.

McSasquatch II

Any future Hulk outings planned (outside of the Avengers sequels)? I'm guessing not after the so-so success of the Norton one.

cloud493

None announced, there was a rumour floating around a little while ago, supposed to be after Avengers AOU.

Nervous Wreck

They'll have a hard time getting a Hulk movie green-lit after the relative failures of previous attempts. If they could make Planet Hulk, it would be unreal though.

Also, Doctor Strange has been announced for 2016.

Skerries

Nervous Wreck wrote: »

They'll have a hard time getting a Hulk movie green-lit.

Ba-dum Tish!

I hope that Marvel can find a new way to end their films. The whole invading aliens attacking a city is beyond boring at this stage.

Nervous Wreck

[Deleted User] wrote: »

I hope that Marvel can find a new way to end their films. The whole invading aliens attacking a city is beyond boring at this stage.

In fairness, that only really happened in Avengers and Thor2. In Iron Man, the final battle was with Iron Monger. The Increible Hulk fought The Abomination, Iron Man 2 ended against Whiplash. In the first Thor movie, the Destroyer wasn't the real threat; the battle was about Thor proving his worthiness. The real battle takes place back on Asgard between Thor and Loki. Captain America fights Red Skull and some of his henchmen. Iron Man Three was Aldrich Killian and some Extremis dudes. Cap2 was Winter Soldier and Hydra. Guardians of the Galaxy doesn't really count because everyone in the whole film after the first scene is an alien ( :pac: ). So that leaves The Avengers and Thor2 that ends with invading aliens.

Nervous Wreck

Nervous Wreck wrote: »

In fairness, that only really happened in Avengers and Thor2. In Iron Man, the final battle was with Iron Monger. The Increible Hulk fought The Abomination, Iron Man 2 ended against Whiplash. In the first Thor movie, the Destroyer wasn't the real threat; the battle was about Thor proving his worthiness. The real battle takes place back on Asgard between Thor and Loki. Captain America fights Red Skull and some of his henchmen. Iron Man Three was Aldrich Killian and some Extremis dudes. Cap2 was Winter Soldier and Hydra. Guardians of the Galaxy doesn't really count because everyone in the whole film after the first scene is an alien ( :pac: ). So that leaves The Avengers and Thor2 that ends with invading aliens.

Avengers, Thor 2, Captain America 2 and Guardians of the Galaxy have endings so similar that you could almost believe that Marvel were simply reusing the same scene and simply changing the names around. Granted they don't all involve invading aliens but how it plays out is almost identical.

Bacchus

Deleted User wrote: »

Avengers, Thor 2, Captain America 2 and Guardians of the Galaxy have endings so similar that you could almost believe that Marvel were simply reusing the same scene and simply changing the names around. Granted they don't all involve invading aliens but how it plays out is almost identical.

Agreed. It's not necessarily a bad thing except for the fact that they are 4 of the last 5 movies in the series that were released. So, there is a bit of a worrying trend developing. The more interesting/diverse endings were back in phase 1.

Sirsok

Oak76 wrote: »

Any future Hulk outings planned (outside of the Avengers sequels)? I'm guessing not after the so-so success of the Norton one.

Apparently , along with hawkeye, Hulk will have a major role to play in age of ultron. There was also plans to have him involved with the gaurdians apparently, which may show signs that planet hulk could happen. I would like the civil war storyline to play out with heroes v heroes

ancapailldorcha

Sirsok wrote: »

Apparently , along with hawkeye, Hulk will have a major role to play in age of ultron. There was also plans to have him involved with the gaurdians apparently, which may show signs that planet hulk could happen. I would like the civil war storyline to play out with heroes v heroes

I don't like enough characters established yet for that. Also,

with only one guy dying in the whole arc

, it'd feel a bit hollow.

Mickeroo

Would have preferred a Planet Hulk film with Avengers 3 being WW Hulk than the Thanos stuff tbh.

Would have been interesting too since it would have been greyer for audiences regarding who to root for especially since Hulk was so great in the first Avengers film.

Probably the kind of risk Marvel wouldn't take though.

ancapailldorcha

Mickeroo wrote: »

Probably the kind of risk Marvel wouldn't take though.

Guardians of the Galaxy was only a financial risk. The Avengers are the crux of the MCU and Marvel will be very reluctant to do anything but play it safe Iron Man 3 notwithstanding.

Agent Coulson

The MCU on the various Netflix regions.

Iron Man - Argentina, Colombia & Mexico.

The Incredible Hulk - Canada.

Iron Man 2 - Ireland & UK.

Thor - Ireland & UK.

Captain America: The First Avenger - Ireland & UK.

The Avengers - Ireland, UK, USA, Denmark, Finland, Norway & Sweden.

Iron Man 3 - Not available yet.

Thor: The Dark World - Netherlands.

Captain America: The Winter Soldier - Not available yet.

Agents of S.H.I.E.L.D. - Brazil, Argentina, Colombia & Mexico.

SouthTippBass

So apparently, Marvel are done with origin stories. The Dr.Strange movie will start with Steven already established as sorceror supreme. Worked well for Guardians anyways.

FunLover18

SouthTippBass wrote: »

So apparently, Marvel are done with origin stories. The Dr.Strange movie will start with Steven already established as sorceror supreme. Worked well for Guardians anyways.

He does get a name check in Cap 2.

Has Thor 3 not been confirmed for Phase 3, I'm pretty sure it's a given.

Mitch Connor

FunLover18 wrote: »

He does get a name check in Cap 2.

Has Thor 3 not been confirmed for Phase 3, I'm pretty sure it's a given.

The name check in Cap 2 was not part of some great plan for him.

The script writer put his name in himself, without discussion with Marvel, or a request from them. It went through a few test shoots and he eventually asked Marvel if it was ok to namedrop him there and they said it was fine - but it wasn't a Marvel planned tease.

Penn

Was disappointed there was no One-Shot on the Cap 2 bluray. Was hoping it would be a regular thing for each of their blurays in future but I guess not.

cloud493

I was disappointed myself but hopefully there'll be something on GOTG. The gag reel was pretty good.

Agent Coulson

Agent Coulson wrote: »

The MCU on the various Netflix regions.

Iron Man - Argentina, Colombia & Mexico.

The Incredible Hulk - Canada.

Iron Man 2 - Ireland & UK.

Thor - Ireland & UK.

Captain America: The First Avenger - Ireland & UK.

The Avengers - Ireland, UK, USA, Denmark, Finland, Norway & Sweden.

Iron Man 3 - Not available yet.

Agents of S.H.I.E.L.D.episodes 1 though 7-Brazil, Argentina, Colombia & Mexico.

Thor: The Dark World - Netherlands.

Agents of S.H.I.E.L.D. episodes 8 though 16-Brazil, Argentina, Colombia & Mexico.

Captain America: The Winter Soldier - Not available yet.

Agents of S.H.I.E.L.D.episodes 17 through 22 - Brazil, Argentina, Colombia & Mexico.

Update 4/9/14.. To put probably the best way to watch with Agents of S.H.I.E.L.D.episodes.

Agent Coulson

Agent Coulson wrote: »

The MCU on the various Netflix regions.

Iron Man - Argentina, Colombia & Mexico.

The Incredible Hulk - Canada.

Iron Man 2 - Ireland & UK.

Thor - Ireland & UK.

Captain America: The First Avenger - Ireland & UK.

The Avengers - Ireland, UK, USA, Denmark, Finland, Norway & Sweden.

Iron Man 3 - Sweeden, Norway & Denmark.

Agents of S.H.I.E.L.D.episodes 1 though 7-Brazil, Argentina, Colombia & Mexico.

Thor: The Dark World - Netherlands.

Agents of S.H.I.E.L.D. episodes 8 though 16-Brazil, Argentina, Colombia & Mexico.

Captain America: The Winter Soldier - Not available yet.

Agents of S.H.I.E.L.D.episodes 17 through 22 - Brazil, Argentina, Colombia & Mexico.

Edit; Iron Man 3 added to Netflix Sweeden.

Tefral

I stopped watching agents of shield half way through season one, is it worth sticking with? Im a total Marvel fan boy, but i just thought it was complete muck... does it get better? How does it fair with the complete destruction of the public face of SHIELD in CAP2?

Nervous Wreck

cronin_j wrote: »

How does it fair with the complete destruction of the public face of SHIELD in CAP2?

Completely changes the show in awesome ways. Post-Winter Solider, AOS is a great show.

Tefral

Nervous Wreck wrote: »

Completely changes the show in awesome ways. Post-Winter Solider, AOS is a great show.

So should i just skip forward or is it worth watching the "filler" and holding out?

Nervous Wreck

I'd watch anyway. It gets steadily better and by the time things shift, you'll be glad you know the characters a little better.

FunLover18

So Variety are reporting that RDJ is signing on for Captain America 3 which will launch the Civil War storyline. I'm not a comic expert but I suppose this could be easily tied in with what happened in TWS. The only thing I'm not sure about is Stark's position, RDJ's Stark doesn't strike me as the kind of guy who would be OK with such government interference but maybe after the events of Iron Man 3 and Avengers 2 he might be persuaded. Anyway, I think it's great news and it shows yet again that Marvel really seem to know what they're at. I also know enough about the Civil War arc that

it could also pave the way for Bucky donning the stars and stripes. I can't see Evans sticking around past his contract

DoYouEvenLift

Really hope marvel get the rights back to all their properties and continue this current gen of movies with the studios and once they're basically done let them rest and have a breather for a few years, hopefully ten and have a total reboot where they can do everything perfectly and have any crossovers they want. I don't understand why DC is rushing into their new JL movies, more than likely to try to 'catch up' with marvel (even though it's impossible) when they could easily just reboot everything and follow a similar format to marvels avengers.


Also, why didn't marvel use a network like HBO for their shows? I think they'd be able to work together and make them better produced.

Edit: just saw ABC is owned by Disney...well I guess that's that lol

Bacchus

I think it's a blessing in disguise that Marvel don't have the rights to all their characters. Imagine trying to fit in the X-Men with The Avengers. The X-Men 'universe' is so large as it is, there's no need to have the Fantastic 4, Spiderman or any of The Avengers too. Just look at DoFP, as great as that was, the majority of the characters got less than 2 minutes screen time. Now try fitting the aforementioned characters into it too and remain a cohesive story.

To be honest, FF and/or Spiderman would be cool with the Avengers. I just think the X-Men should remain completely separate.

DoYouEvenLift

Bacchus wrote: »

I think it's a blessing in disguise that Marvel don't have the rights to all their characters. Imagine trying to fit in the X-Men with The Avengers. The X-Men 'universe' is so large as it is, there's no need to have the Fantastic 4, Spiderman or any of The Avengers too. Just look at DoFP, as great as that was, the majority of the characters got less than 2 minutes screen time. Now try fitting the aforementioned characters into it too and remain a cohesive story.

To be honest, FF and/or Spiderman would be cool with the Avengers. I just think the X-Men should remain completely separate.

True. But even just cameos or Easter eggs hinting towards upcoming movies would be sweet and really add more detail about the universe. Some of my favourite parts of marvel movies are the Easter eggs and end credit scenes that lead up to the new movies. They're a big part of marvels marketing I think.

humanji

I'd be slightly worried about the civil war arc being brought to the movies now as there's feck all heroes available at the moment. So it'll either be a low key affair with a handful of superheroes (which would hardly be a war) or in the next few films they're going to unleash a torrent of new heroes which seems a little excessive and won't be giving nearly enough background story for us to give a sh*t when any of them are killed.

The other alternative is to simply have an original story and have it only loosely resembling Civil War, in which case why not go for something completely original? Time will tell, I guess.

Sirsok

Well marvel can introduce and are scheduled to introduce so many characters that can add to the universe and civil war arc, Antman, Daredevil, Dr.Strange, Scarlett Witch, Quicksilver, Blade, Ghost Rider, Namor, Luke Cage, Nova, Wasp, She Hulk, Captain Marvel, Captain Britain and Black Panther are all viable candidates to be introduced (Blade bringing a personal favourite)

This goes with character we have all ready been introduced to such as Falcon, Bucky, GOTG and War Machine

sky88

I dont think were going to know what there going to do cause i didnt read too many reports reporting the winter solider twist with shield

PhiloCypher

While the fall of Shield certainly leaves the path open to a superhero registration act, as they policed the superhero's to an extent, we kind of already seen Cap buck authority(granted that authority turned out to be hydra) and fight the power in Winter Soldier and while that establishes his bona fides as the leader of the anti registration heroes it would see two cap films in a row with the same slant. hopefully the years and films between now and cap 3 will be able to put some narrative distance between the two.

macslash

Sorry lads I'm not overly familiar with how Civil War ended? I know there is a big divide between the superheroes but what happens at the end? Do they come together or does one side destroy the other?? Someone can PM me if ye don't wanna share the details..ta

cloud493

The Iron Man star is going to be Captain America's antagonist this time out. Yep, it's Civil War time.

Marvel's famous thriftiness may be coming to an end, as the company appears to have shelled out the necessary money to secure Robert Downey, Jr.'s services in the Marvel Cinematic Universe for a bit longer than anticipated. If this pans out, it's huge, earth-shattering news for the 2016 moviescape, and it likely has Warner Bros. looking for Depends right about now.

http://www.escapistmagazine.com/news/view/138022-Marvel-Signs-Robert-Downey-Jr-For-Captain-America-3

Hope they get Chris Evans to hang on a bit longer as well.

FunLover18

humanji wrote: »

I'd be slightly worried about the civil war arc being brought to the movies now as there's feck all heroes available at the moment. So it'll either be a low key affair with a handful of superheroes (which would hardly be a war) or in the next few films they're going to unleash a torrent of new heroes which seems a little excessive and won't be giving nearly enough background story for us to give a sh*t when any of them are killed.

The other alternative is to simply have an original story and have it only loosely resembling Civil War, in which case why not go for something completely original? Time will tell, I guess.

I agree with Bacchus on this. Too many heroes and the film becomes an absolute mess of cameos. Avengers was great film that managed to balance all the Avengers at the cost any real threat perhaps as the baddies became just a faceless army but I think the CW arc adds a lot more intrigue and hoefully won't become a good-guy bad-guy thing. I haven't read the comics so I don't know how it was handled but it seems like an idea which could split audiences.

I'm really curious how this will fit into the Infinity Gauntlet thread they've been feeding us for the last while. CW seems like an Avengers film that would be difficult to contain within a Captain America film yet we've always assumed Avengers 3 was going to be the Thanos and the Gauntlet.

cloud493 wrote: »

http://www.escapistmagazine.com/news/view/138022-Marvel-Signs-Robert-Downey-Jr-For-Captain-America-3

Hope they get Chris Evans to hang on a bit longer as well.

Going to be very interesting to see how audiences react to Stark as a "bad guy" but as mentioned above I think this has huge potential to go beyond those superhero cliches of good guys and bad guys

thebostoncrab

FunLover18 wrote: »

Going to be very interesting to see how audiences react to Stark as a "bad guy" but as mentioned above I think this has huge potential to go beyond those superhero cliches of good guys and bad guys

Hopefully it goes the same route as the comics and both Stark and Captain aren't portrayed as bad guys, just people on either side of the fence who you could understand why they would hold certain views. Let the audience decide for themselves who is right and who is wrong and let the debates take place!

Agent Coulson

I have a feeling if Civil War is going to happen we may see it across all Movies and tv shows it won't all be crammed into Avengers 3 or 4.

If you look at it right now there will be 3 tv series going before Avengers 2 is released and 3 more to come from Netflix.

I could see Civil War starting in one Film say Captain America 3 and continuing in to AoS and the other series before finishing in Avengers 3 or 4.

It is a way to get a lot more hero's involved and not clusrer up the movies.

Bacchus

FunLover18 wrote: »

I'm really curious how this will fit into the Infinity Gauntlet thread they've been feeding us for the last while. CW seems like an Avengers film that would be difficult to contain within a Captain America film yet we've always assumed Avengers 3 was going to be the Thanos and the Gauntlet.

My best guess...

Avengers 2 - the cracks begin to show due to Starks part in creating Ultron.
CA3 - This story continues with CA wanting to take Stark down. There's the Hydra story to continue there too, they have a stone don't they?
GotG - Progress the Infinity Gauntlet, bringing things closer to Earth this time.
Thor 3 - ??? Probably just another Loki vs Thor plot. It'd probably help tie the GotG characters to the more established (Earth bound) universe.
Avengers 3 - Infinity Gauntlet story hits Earth, perhaps Thanos is in search of the final stone (the one we saw at the end of CA2 - Loki's one). The Avengers need to reform to fight the threat?

The only other thing I could see is that the Infinity Gauntlet is dragged out a bit more with the Civil War story dominating phase 3? This would give more time to set up a GotG & Avengers team up to take on Thanos.

Mickeroo

Surely they'll do infinity gauntlet before they go near civil war? Otherwise they've been dragging out the Thanos stuff way more than they need to.

johnny_ultimate

Good timing by The Dissolve, who happened to post this article criticising the whole cinematic universe concept a day before all this Civil War stuff: http://thedissolve.com/features/exposition/784-the-case-against-cinematic-universes/

Good for discussion, given how fond many are of the approach. I personally agree with the Dissolve's take - the further down the rabbit hole all this goes, I find myself actually turned off and think the individual films themselves suffer quite significantly. Article contains links to a few articles on the danger of teaser culture too (how each tease merely leads to another).

Bacchus

Mickeroo wrote: »

Surely they'll do infinity gauntlet before they go near civil war? Otherwise they've been dragging out the Thanos stuff way more than they need to.

Thanos is THE big bad though. The entire series of movies has been the foreplay building up to him. The showdown with him is the conclusion of everything that has gone before. I see no problem teasing him out for another phase or 2 if that's the way Marvel go with it.

It would do no harm to his credentials if he was the baddie in another movie first (Thor or GotG) where he wins! Marvel keeps coming up with generic bad guys who get done over by a ball of light in the end. If Thanos's first big appearance is Avengers 3, he'll be seen no differently. If he's given a victory (in what would be "The Empire Strikes Back" of the MCU) he'll carry much more of threat into the final showdown. That could be done in GotG or Thor which are easily separated out from any Civil War story (involving Cap, IM, Hawkeye, Quicksilver, Ant Man etc) so the two could be done in parallel.

humanji

Mickeroo wrote: »

Surely they'll do infinity gauntlet before they go near civil war? Otherwise they've been dragging out the Thanos stuff way more than they need to.

I thought the whole infinity gauntlet had moved on to the Guardians of the Galaxy films? That's what I assumed, leaving the rest of the films to have their own arcs.

ancapailldorcha

Bacchus wrote: »

Thanos is THE big bad though. The entire series of movies has been the foreplay building up to him. The showdown with him is the conclusion of everything that has gone before. I see no problem teasing him out for another phase or 2 if that's the way Marvel go with it.

It would do no harm to his credentials if he was the baddie in another movie first (Thor or GotG) where he wins! Marvel keeps coming up with generic bad guys who get done over by a ball of light in the end. If Thanos's first big appearance is Avengers 3, he'll be seen no differently. If he's given a victory (in what would be "The Empire Strikes Back" of the MCU) he'll carry much more of threat into the final showdown. That could be done in GotG or Thor which are easily separated out from any Civil War story (involving Cap, IM, Hawkeye, Quicksilver, Ant Man etc) so the two could be done in parallel.

Such a victory would have to involve the killing off of at least one character to attribute any legitimate menace to the character which I don't see happening or at least not without so much foreshadowing that it kills any impact of the moment á la Amazing Spiderman 2.

Bacchus

johnny_ultimate wrote: »

Good timing by The Dissolve, who happened to post this article criticising the whole cinematic universe concept a day before all this Civil War stuff: http://thedissolve.com/features/exposition/784-the-case-against-cinematic-universes/

Good for discussion, given how fond many are of the approach. I personally agree with the Dissolve's take - the further down the rabbit hole all this goes, I find myself actually turned off and think the individual films themselves suffer quite significantly. Article contains links to a few articles on the danger of teaser culture too (how each tease merely leads to another).

Valid enough points in there alright but for me it comes down to one simple thing.

Without a shared universe, what exactly is Hulk, Captain America, Iron Man et. al. going to do in each movie?

Hulk would be just fighting the army each time.
Captain America simply doesn't work without SHIELD and all that comes with that. SHIELD in turn does not work without the Avengers.
Iron Man probably has the most scope for independent storylines but which baddies does he get and which do the other superheroes get?

By sharing the universe, you open up a wealth of characters and potential storylines. Unfortunately, you get the problems listed in that article too i.e. Marvel playing it safe, sticking to a familiar formula.

Bacchus

ancapailldorcha wrote: »

Such a victory would have to involve the killing off of at least one character to attribute any legitimate menace to the character which I don't see happening or at least not without so much foreshadowing that it kills any impact of the moment á la Amazing Spiderman 2.

Not necessarily, following from my Empire Strikes Back reference, that was a suitably foreboding & dark ending without killing anyone. I'm not going to suggest HOW Marvel come up with it, but I think it is something that could easily be done... if Marvel have the balls to have a proper dark/foreboding ending.

pixelburp

Agent Coulson wrote: »

I have a feeling if Civil War is going to happen we may see it across all Movies and tv shows it won't all be crammed into Avengers 3 or 4.

I'd say you're right, and I dearly hope Marvel learn from their mistakes with Agents of SHIELD, when they withheld any sense of momentum, drama or significant developments in the universe until they were allowed to happen first in the films, specifically Captain America 2. They'll want to plan things out a little better so their TV series don't become hopelessly stalled by Marvel edicts not to get to the big events first.

Agent Coulson

pixelburp wrote: »

I'd say you're right, and I dearly hope Marvel learn from their mistakes with Agents of SHIELD, when they withheld any sense of momentum, drama or significant developments in the universe until they were allowed to happen first in the films, specifically Captain America 2. They'll want to plan things out a little better so their TV series don't become hopelessly stalled by Marvel edicts not to get to the big events first.

Having Joss Whedon and his Whedonverse working the Avengers and all 6 series now and with the Russo brothers looking like they will take over Avengers after Captian 3. I think/Hope Marvel & Disney can see the big picture across the MCU.

ancapailldorcha

Bacchus wrote: »

Not necessarily, following from my Empire Strikes Back reference, that was a suitably foreboding & dark ending without killing anyone. I'm not going to suggest HOW Marvel come up with it, but I think it is something that could easily be done... if Marvel have the balls to have a proper dark/foreboding ending.

I disagree. In any case I doubt they'd want to do much to risk raising the age rating.

Bacchus

ancapailldorcha wrote: »

I disagree. In any case I doubt they'd want to do much to risk raising the age rating.

You don't think there is any way at all to establish Thanos as a credible threat without killing someone?

Why do you assume a foreboding/dark ending to one of the Marvel movies would automatically mean a higher age rating? Iron Man 3 dealt with some fairly grown-up themes and it was PG-13 and a huge success.

I think it would be quite refreshing (and welcomed by audiences) to have one of the MCU movies NOT end with a "hero saves the world" scenario. If the heroes keep on winning every time, audiences will grow weary of the same thing over and over. Their biggest problem right now is their villains, they are disposable and generic. Only Loki has any traction with audiences.