Does advertising affect what you buy?

CrazyRabbit

How much do you think you are affected by advertising? Will you choose the brand name product because of the perceived 'better quality' rather than the 'cheap' no-name brand?

On behalf of anyone who has bought an apple product, please allow me to answer with "Yes, I am heavily influenced."

Personally, I think we are much more strongly influenced that we would like to admit.

artanevilla

I always rush out and buy Subway after that ad where they pour the sauce on the sub.

yoyo

Not at all, In the supermarket I will always go for own brand stuff when available, I also don't buy into Apple products either, had a ipod a while ago and hated it (got it because it was the only 30gig one argos had at the time if memory serves), iTunes constantly crashed, screwed up the ipod and I will never buy even a apple mp3 player again

Nick

I refuse to buy anything from Harvey Norman's because of their annoying ads, so I guess the answer to your question is ya.

bluto63

This isn't just any food, it's M&S food...

Tomebagel

Yes,im never ever going to use gocompare.

Felix Ray

Oh, advertising works very well, hence the size of the ad-industry, but it doesn't work on me of course.

snubbleste

I don't think I'm affected by advertising. I tend not to buy stuff I don't need. I'm one of those 'as long as it does the job' types. Why buy Persil when Formil does it?
I can be affected if I see special offers combined with a discount and a coupon

krudler

I love you Pepsi, I mean, Peppy.

NothingMan

Depends. I get 99% of my food in Aldi and don't care what brand, unless I have tried it and actually prefer a different brand, but I almost always go with Aldi.

I definitely care about how I look and dress but I don't care about brands, just the style. I couldn't tell you what designer most of my clothes are.

Electronics, maybe. I wouldn't rule out buying a no name TV, although LG was definitely cheap enough when I bought it, but when I saw them side by side there was an obvious difference in quality.

So while I wouldn't rule out that I am subconsciously affected by ads, it certainly wouldn't be obvious at a glance to me or anyone else.

Biggins

No. Advertising generally lets me know that the actual item exists - and thats it.
As to its relevance, usefulness and quality, I tend to go by my own assessment and not just rely on the words/graphics as spun by the advert itself.

Hank_Jones

Do find myself buying some name brand foods, but that is generally just because I like the way they taste.
If they can make own brand kinder bars and proper really good own brand sauces, I would buy them no problem.
Tesco do a few good own brand sauces that I use regularly.

With regards to clothes and things like that, I wouldn't buy name brand labels.
Mainly because I'm confident enough to not care about those sort of things.

mojesius

I think word of mouth is far more effective than advertising

johnmcdnl

I always buy big name brands like panasonic sony toshiba jvc etc etc when buying electronics - they've got a reputation behind them so I trust them and I don't want a "cheapo" that still cost 300 euro to break after a year or two..

as for foods and stuff - I tend to go with brands again because tesco and lidl own brands for certain items are just awful but saying that some of their own brands are perfect so it's down to the item themselves..

clothes - always get branded jeans or runners - it's just so hard to get cheap jeans and footwear that feels good when wearing them the whole day
for tshirts or trackies pennies all the way though lol - never gonna buy another nike or addidas tshirt again if I can help it at all - really ridiculous the prices for them and it's just not worth it

in general - I'd go with un branded if I can get away with it but if it's an expensive thing I'd rather put my trust in a known brand - the advertising doesn't make any difference tbh - impulse buying doesn't affect Cavan men so.. :pac::pac: but adverts might make me interested in something that I might otherwise never think of buying - but I'll research it too the last before purchasing anything

take everything

I have to honestly say no.
When i buy something it has to be the best.
The best a man can get.
None of your brands shiite.

ScumLord

I don't have a tv and don't buy much standard media like newspapers and magazines. I hate advertising, if anything seeing an add for a company will put me off buying anything from them.

When I'm interested in buying something I'll either buy and try or consult the internet for user reviews.

I used to think brands meant quality but they simply don't any more so it's user reviews before I buy anything.

Hank_Jones

take everything wrote: »

I have to honestly say no.
When i buy something it has to be the best.
The best a man can get.
None of your brands shiite.

Suppose you don't use Wilkinson Sword then?

take everything

Hank_Jones wrote: »

Suppose you don't use Wilkinson Sword then?

Yeah that's what i was kinda going for.

Mikhaela

What affects me when buying is people's opinions and feedback about the product. My family and friends influenced me more rather than the traditional advertising.

krudler

Hank_Jones wrote: »

Suppose you don't use Wilkinson Sword then?

Isnt that Gilettes slogan?

Hank_Jones

krudler wrote: »

Isnt that Gilettes slogan?

If it's not, it should be.

storm2811

Meh,sometimes.
There was ad for dominos pizza on the other night and then I just really,really wanted a pizza!
Didn't get dominos though.:pac:

King Felix

Felix Ray wrote: »

Oh, advertising works very well, hence the size of the ad-industry, but it doesn't work on me of course.

So, you've never seen an ad for Felix Cat Food?

Fittle

I don't think it's affect me all that much.

Take the hunky dorys ad for example. We were all talking about - it got banned and we were talking about it again. So if they wanted us all to 'talk' about hunky dorys, then it worked. But I never went out and bought a packet coz I just don't like them! And I'm sure very few of you(who also don't like them) bought a packet just because of the ad.....or maybe you did;)

Superbus

Yes:

I bank with Santander, have an Acer laptop with AMD semi-conductors in it, drive a FIAT, fill it with Shell and fit it with Bridgestone, fly with Etihad, and most importantly I invest with Mubadala.

Terry

Yep. I went to clown college once.

Cheap Thrills!

I am a 'hostile consumer' -I try as far as possible to edit advertising out of my life.

What I mean by that is as far as possible I refuse to engage with advertising and I base my shopping purchases on only what I need.

My priorities when buying something are:

1. Speed. How quickly I can get in and out of the shop.
2. Value. I'll pick the cheapest, I am very unfussy with food. Anything will do.

I have TV's but no cable or digital, I watch DVD's mainly. I have RTE 1 and 2 and mute the ad's and look away when they are on on the odd occasion I watch TV.

When I buy papers in the shop I first remove that junky blurb that they stick in there and leave it near the papers. I don't want that sh!t.

I have a 'No Junk Mail' sign on my letterbox and it seems to work.

I have no interest in designer goods or particular brands. I think they are the height of pretentiousness. People who think designer labels make them better than others are insecure and pathetic imho.

Frankly with food if it's edible I'll eat it, with clothes if they look good on me I buy them. I shop mainly in Pennys but only in off peak hours. I don't enter shops if I can avoid it. I find them offensive to my senses. I never enter supermarkets as they are incredibly depressing and timewasting places.

A V A

what wrong with being a apple fan?????????

im a major apple fan boy

n dont cowar for anyone

ejmaztec

A V A wrote: »

what wrong with being a apple fan?????????

im a major apple fan boy

n dont cowar for anyone

Good slogan, but I can't figure out what cheese you're advertising.

alex73

CrazyRabbit wrote: »

Does advertising affect what you buy

Man which stone were you living under? 100% it does, advertising is a multi billion euro industry. If companies saw no return for their advertising spend do you think they would spend it?

alex73

ScumLord wrote: »

I don't have a tv and don't buy much standard media like newspapers and magazines. I hate advertising, if anything seeing an add for a company will put me off buying anything from them.

When I'm interested in buying something I'll either buy and try or consult the internet for user reviews.

I used to think brands meant quality but they simply don't any more so it's user reviews before I buy anything.

internet for user reviews, like on boards.ie or other blogs?? Companies have long tapped into them, do you honestly not think they also post their reviews (AKA ADVERTISING!).

A V A

ejmaztec wrote: »

Good slogan, but I can't figure out what cheese you're advertising.

ohhhhhhhh good one , very original


and just for the record , im only into my macbook pro's.not into the i phones etc, i dont see the point , if you want to go on the net , go on a computer . a phone is for ringing people and getting in contact with people

theres another slogan for you

ScumLord

alex73 wrote: »

internet for user reviews, like on boards.ie or other blogs?? Companies have long tapped into them, do you honestly not think they also post their reviews (AKA ADVERTISING!).

They do post their own reviews but they're quite often easy to spot. I also give more weight to bad reviews to see if the bad stuff is trivial or fundamental problems. For the most part you just have to control yourself and buy the product that you need not the one that seems like the coolest.

Dravokivich

walmart... gotta be from walmart... this isn't walmart... who's on second base...

Edit...

In all seriousness... i go for what i think is worth it.

There's a local butchers in Blanch that i get meat in regularly because I feel the deals they do are worth it.

Brand awareness... I got an Archos MP3 player when they were a budget brand... before everyone thought shít we need to compete with Apple...

John_Rambo

I work in advertising. One of our blue chip clients targets people who are interested in speed and value, people who are unfussy, people who think a lot of themselves and think that other people are insecure and pathetic because of what they were and will only buy clothes that makes them look good. It works.

Winty

Coke not never

Dravokivich

John_Rambo wrote: »

I work in advertising... etc... It works.

lucky for you there's 1 born every second

DonkeyStyle \o/

Cheap Thrills! wrote: »

I have RTE 1 and 2 and mute the ad's and look away when they are on on the odd occasion I watch TV.

Mmmhmm, the odd time I watch TV, I'm a channel-surfer, I can't believe people actually sit and stare at ads voluntarily. Whether you think it works or not, what they think they're doing is what I find a bit unsettling.

There's no getting away from it though, even if you buy everything on DVD, you still have the product placements. Like Transporter 2, where you watch an entire film about an Audi car and the amazing physics-defying things it can do and the tough sexy people who drive it. :rolleyes: (shít film as well btw, don't see it)
Unfortunately advertising standards are asleep at the wheel when it comes to stuff like this... they seem to have free reign to repeatedly expose you to whatever bullshít they want.

Wolflikeme

Damn your super cool, suave persona Mr. Cantona!

L'Oreal are makin' a mint off me!

John_Rambo

Dravokivich wrote: »

lucky for you there's 1 born every second

How much is your gym membership? That was the last project I worked on. Convincing people to pay through the nose to drive to a building to run on an electric moving footpath.

Don't get me wrong, I don't see anything wrong with Gyms. But people do fall for advertising, even if they don't realise it.

As I said, it worked. And yep, there is one born every day.

Kintarō Hattori

I love nothing better than to peruse DealExtreme, looking for silly little things to buy. I do of course buy brand name products but it depends on what I'm buying.

Dravokivich

John_Rambo wrote: »

How much is your gym membership? That was the last project I worked on. Convincing people to pay through the nose to drive to a building to run on an electric moving footpath.

Don't get me wrong, I don't see anything wrong with Gyms. But people do fall for advertising, even if they don't realise it.

As I said, it worked. And yep, there is one born every day.

€210 a year.

but havent been able to go as much earlier in the year due to a few injuries and some fatigue.

Not driving btw... public transport or walking with me... also... cant afford nor do i have room to put alot of the gear in there in my apartment

Im just too lazy to keep updating that journal...

cutymonalisa

Don Draper FTW!

Cheap Thrills!

DonkeyStyle \o/ wrote: »

Mmmhmm, the odd time I watch TV, I'm a channel-surfer, I can't believe people actually sit and stare at ads voluntarily. Whether you think it works or not, what they think they're doing is what I find a bit unsettling.

There's no getting away from it though, even if you buy everything on DVD, you still have the product placements. Like Transporter 2, where you watch an entire film about an Audi car and the amazing physics-defying things it can do and the tough sexy people who drive it. :rolleyes: (shít film as well btw, don't see it)
Unfortunately advertising standards are asleep at the wheel when it comes to stuff like this... they seem to have free reign to repeatedly expose you to whatever bullshít they want.

Yeh but it's easy to be impervious to it. The consumer controls how much of this dross they allow themselves absorb. As for films, if I see a fancy car in a or someone drinking a can of branded cola, it makes no difference to me, I'm not going to want that car because I saw it in a film and I don't like cola.....I totally ignore it. Its easy! I just choose not to be obedient and easily led.

I don't see much advertising which obviously is a growing trend in people and infuriates maketers/advertisers. heheh yay! Suckers of satans c0ck that they are! Bill Hicks had that much right!

Shivers26

I cant believe nobody said Wi-Max!

I dont even have it but that super catchy jingle really makes me want it.

Liam Byrne

Apologies for the muppet at the start of this, but fast forward to 28 secs and have a listen to the lyrics!

https://www.youtube.com/watch?v=HfwOOkDeSJA

starlit

Yes and no! I like my expensive taste in River Island but like my cheap lovely stuff from pennys that is just as good and fashionable and more comfortable! Along with my other brand of stuff...

tony1kenobi

NothingMan wrote: »

Depends. I get 99% of my food in Aldi and don't care what brand,
So while I wouldn't rule out that I am subconsciously affected by ads, it certainly wouldn't be obvious at a glance to me or anyone else.

Excluding Aldi ads.

John_Rambo

Cheap Thrills! wrote: »

I don't see much advertising which obviously is a growing trend in people and infuriates maketers/advertisers. heheh yay! Suckers of satans c0ck that they are!

From an ad man to a consumer, thanks for signing up to boards.ie, you're chat and posts make a difference to the advertisers. You are a marketers dream and you don't know it. Wipe your mouth.

DonkeyStyle \o/

Cheap Thrills! wrote: »

As for films, if I see a fancy car in a or someone drinking a can of branded cola, it makes no difference to me

It breaks the immersion for me, if I see some conspicuous product placement, my first thought is "oh, there's a product placement... nice... I wonder how much they paid to have that in the movie". The appearances of products/brands in films are never just happy accidents... as far as I'm concerned they might as well just stop the film and play an ad... the only difference is half the time you don't realize you're watching an ad.

Cheap Thrills! wrote: »

I'm not going to want that car because I saw it in a film and I don't like cola.....I totally ignore it. Its easy! I just choose not to be obedient and easily led.

It's the things you don't choose though... and the shít they're trying to do is very creepy.
I found this whole program very creepy yet fascinating:
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/ (click 'Watch full program online')

Again... whether it works or not... the cold, calculated, attempts at emotional manipulation depress me.
I don't put it past any company to employ all the dirty tricks they can legally get away with... nor do I underestimate the amount of research they're basing these tactics on.

I read a design book recently that covered cognitive dissonance and classical conditioning and when to use them in your advertising designs!

So who are they doing this for? The small percentage of stupid, easily-led people that "aren't me"? Everyone thinks that, which is why nobody cares... it's beautiful in a way... using our own arrogance against us.
And even if it is only dumb people who are influenced by advertising... does that make psychological manipulation fair?
Why should someone have a bias towards one brand over another which isn't based on merit, but on something completely irrational?
I find it dishonest, creepy and depressing.

Cheap Thrills! wrote: »

I don't see much advertising which obviously is a growing trend in people and infuriates maketers/advertisers.

Don't worry, "social media" is already the latest marketing buzzword.

InTheTrees

Everyone is affected by advertising.

And anyone who says they arent are most likely being affected more than most others because they're in denial about its effects.