Not sure if its a misprice, this wheel is on offer in Argos at the moment for €241, however if you look at the gear shifter separately (€60), there is a special offer for both for €239, so you get another €2 off with the shifter free! I have a reservation code for both at 239 in Argos Jervis Centre until COB today, PM me if you want it. (I'm geting in from Amazon where its a little cheaper again, but just in case anyone needs it now)