The Happy Pears twins

I don't know what all the annoyance is here.

It's a well marketed food brand run by two personable, on trend and good looking guys.

If you don't like it, buy something else.

Claims should be science based always when it comes to food and health.

Seriously upping your veggie intake though won't do you any harm and is likely to be a good thing for a lot of people.

Simple enough rule to being healthy is just eat less processed junk, avoid too much refined sugars and don't over do the meat intake and bulk up on more veggies rather than processed carbs.

It's not rocket science.

Most of these diets make you pay more attention to what you eat and cut out heavily processed garbage and refined sugar.

Hair, skin and all of those things tend to respond well to a diet with lots of good nutrients. The vegan bit is likely to be more coincidental than the main thing.

That being said, there's a lot of proof out there that we are better off eating less meat and a lot more plant material. Doesn't mean that you should it out entirely but you definitely don't need tons of it and there are other sources of protein.

Most of the processed food we eat actually is just a way of dressing up bad quality gunk in such a way that it triggers our brain to falsely recognise it as fruit or good quality meat by adding tons of sugars or other flavour enhancers.

Dying food also makes otherwise unpalatable stuff look edible.

If you're eating food that's close to natural or preparing it from scratch you'll tend to automatically make good food choices because your own instincts are doing the decision making.

Basucally, trust your brain and don't screw with its ability to sense things!