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Aldi spoof of John Lewis advert

2

Comments

  • #32
    c_man
    Closed Accounts Posts: 4,436 ✭✭✭c_man


    eviltwin wrote: »
    What's offensive about that? :confused:

    He's a straight, white man full of privilege (living on the moon, not a very multicultural place from what we see) and he's having a woman delivered to him like a Christmas present. It's an outrage Joe.


  • #33
    [Deleted User]
    Posts: 32,956 ✭✭✭✭ [Deleted User]


    pippip wrote: »
    Only saw this tonight and I have to say I'm slightly offended by it.

    I know it's all advertising and in a small way it's clever marketing by aldi.

    I really feel John Lewis hit on a very important point of this time of year and Aldi have made a very poor choice in mocking it.

    My sister works in a elderly care charity and their phone was off the hook when the John lewis ad aired with volunteers coming forward.

    Not impressed with aldi over this one. Am I just taking it up wrongly?



    Hahahahahahahahahahahahahahahahahahahahahaha.


  • #34
    Eugene Norman
    Closed Accounts Posts: 5,191 ✭✭✭Eugene Norman


    derb12 wrote: »
    I hate the big fuss made over the John Lewis ads every year - sentimental tripe for the most part. I'm as Christmassy as the next person, but those JL ads do my head in.
    Republic of Telly did a pisstake on it recently - they focussed on the creepyness of it which is right and proper.

    This years add was downright odd. The kid counting down the days to give a present was clever.


  • #35
    endacl
    Registered Users, Registered Users 2 Posts: 22,443 ✭✭✭✭endacl


    I'm offended too. Both telescopes in that ad are cr4p. He'd have been better off with a bog standard pair of 10x50 binos.


  • #36
    retro:electro
    Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    questionmark? wrote: »
    Is there anything that doesn't get someone offended these days?

    I find your comment very offensive.


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  • #37
    endacl
    Registered Users, Registered Users 2 Posts: 22,443 ✭✭✭✭endacl


    anna080 wrote: »
    I find your comment very offensive.

    Post reported. :mad:


  • #38
    jamesbere
    Registered Users, Registered Users 2 Posts: 5,022 ✭✭✭jamesbere


    MRnotlob606 wrote: »
    `

    I agree


  • #39
    Azalea
    Closed Accounts Posts: 1,796 ✭✭✭Azalea


    pippip wrote: »
    Only saw this tonight and I have to say I'm slightly offended by it.

    I know it's all advertising and in a small way it's clever marketing by aldi.

    I really feel John Lewis hit on a very important point of this time of year and Aldi have made a very poor choice in mocking it.

    My sister works in a elderly care charity and their phone was off the hook when the John lewis ad aired with volunteers coming forward.

    Not impressed with aldi over this one. Am I just taking it up wrongly?

    Intent is the thing here though - the intent is to gently lampoon the John Lewis ad, not to take the piss out of the elderly. Even if it was, in a good-natured way, no harm in my opinion. A bit of non malicious humour can make awful things seem less awful. The Simpsons takes the piss out of the elderly and old folks' homes all the time, while simultaneously making the point that they can be lonely places and elderly people can just get thrown into them and forgotten about.

    Not something to get offended by.


  • #40
    ArtSmart
    Registered Users, Registered Users 2 Posts: 5,610 ✭✭✭ArtSmart


    Nevermind all that - what bout that KFC bucket ad? Hmm? What bout that!

    (I really need to start dating again. Even if it's just for the sex)


  • #41
    Yakkyda
    Site Banned Posts: 167 ✭✭Yakkyda


    ArtSmart wrote: »
    Nevermind all that - what bout that KFC bucket ad? Hmm? What bout that!

    (I really need to start dating again. Even if it's just for the sex)

    It's all about the sex, your not fooling anyone....


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  • #42
    Tarzana2
    Closed Accounts Posts: 3,553 ✭✭✭Tarzana2


    Azalea wrote: »
    Intent is the thing here though - the intent is to gently lampoon the John Lewis ad, not to take the piss out of the elderly. Even if it was, in a good-natured way, no harm in my opinion. A bit of non malicious humour can make awful things seem less awful. The Simpsons takes the piss out of the elderly and old folks' homes all the time, while simultaneously making the point that they can be lonely places and elderly people can just get thrown into them and forgotten about.

    Not something to get offended by.

    An excellent point. The Simpsons touched on that subject a lot actually through Abe by himself and the wider setting of the old folks' home. Humour is a very powerful tool when used in a clever manner.


  • #43
    newacc2015
    Closed Accounts Posts: 2,375 ✭✭✭newacc2015


    Irish Guitarist wrote: »
    The John Lewis ad is trying to sell you something just like the Aldi one is. They couldn't give a shite about the elderly.

    Finally someone who understands modern marketing! The more you study marketing, the more strategy you discover it. When a firm does something out of the ordinary like support same sex marriage. It knows it may alienate some people and cause an outcry, which creates more free publicity. But it is well received it will boost sales. Its completely calculated. If the potential damage to the brand outweighs negatives, the firm wont run with the ad.

    You can think businesses care about consumers and some actually do. But most firms only aim to maximise profits, not to deal with injustices in society and make the world a better place. You have to wonder how many focus group John Lewis ad had to make as "powerful" as they did


  • #44
    dpofloinn
    Registered Users, Registered Users 2 Posts: 744 ✭✭✭dpofloinn


    0e0.jpg
    I'll just leave this here shall I


  • #45
    ArtSmart
    Registered Users, Registered Users 2 Posts: 5,610 ✭✭✭ArtSmart


    newacc2015 wrote: »
    Finally someone who understands modern marketing! The more you study marketing, the more strategy you discover it. When a firm does something out of the ordinary like support same sex marriage. It knows it may alienate some people and cause an outcry, which creates more free publicity. But it is well received it will boost sales. Its completely calculated. If the potential damage to the brand outweighs negatives, the firm wont run with the ad.

    You can think businesses care about consumers and some actually do. But most firms only aim to maximise profits, not to deal with injustices in society and make the world a better place. You have to wonder how many focus group John Lewis ad had to make as "powerful" as they did
    The Lewis brand identity is social justice. it also is a philosophy underpinning the business, or it was. But yeah, marketing one's identity is part of the whole shebang. Aint no thang.


  • #46
    Fleawuss
    Closed Accounts Posts: 2,681 ✭✭✭Fleawuss


    It's mind boggling to see how many people are taken in by JL advertising and actually think it's something to do with the elderly.


  • #47
    DivingDuck
    Registered Users, Registered Users 2 Posts: 1,394 ✭✭✭DivingDuck


    ArtSmart wrote: »
    The Lewis brand identity is social justice. it also is a philosophy underpinning the business, or it was. But yeah, marketing one's identity is part of the whole shebang. Aint no thang.

    If a person actually cares about social justice, surely they should be excited by the prospect of being able to get similar quality products for less so they can donate the difference to charity?

    You can buy your granddad a nice telescope and still have £40 to donate to Friends Of The Elderly or whatever they're called. Isn't that the better option?


  • #48
    sdanseo
    Registered Users, Registered Users 2, Paid Member Posts: 9,293 ✭✭✭sdanseo


    pippip wrote: »
    Only saw this tonight and I have to say I'm slightly offended by it.

    I know it's all advertising and in a small way it's clever marketing by aldi.

    I really feel John Lewis hit on a very important point of this time of year and Aldi have made a very poor choice in mocking it.

    My sister works in a elderly care charity and their phone was off the hook when the John lewis ad aired with volunteers coming forward.

    Not impressed with aldi over this one. Am I just taking it up wrongly?


    If you think that's insensitive, you need to bulk-buy kleenex and counselling sessions.
    Dirty Dingus McGee wrote: »
    The pretentiousness of the John Lewis ad deserves to be made fun of.

    Bollocks.


  • #49
    Yakkyda
    Site Banned Posts: 167 ✭✭Yakkyda


    Do John Lewis even have a store in Ireland? (genuinely don't know)



    Also, who ****ing cares? I like the smyths ad myself...


  • #50
    Tarzana2
    Closed Accounts Posts: 3,553 ✭✭✭Tarzana2


    dpofloinn wrote: »
    0e0.jpg
    I'll just leave this here shall I

    This guy has flounced off Twitter a few times when people didn't agree with him on something he said. Hard to take him seriously on the issue of being offended, TBH, and so I wish people would stop wheeling out that quote.


  • #51
    DivingDuck
    Registered Users, Registered Users 2 Posts: 1,394 ✭✭✭DivingDuck


    Tarzana2 wrote: »
    This guy has flounced off Twitter a few times when people didn't agree with him on something he said. Hard to take him seriously on the issue of being offended, TBH, and so I wish people would stop wheeling out that quote.

    Flouncing off Twitter is a fairly appropriate and reasoned response to being offended, though. Nobody really needs to be on Twitter, so if it's not doing anything for you, why bother to have it in your life?

    Quitting an unnecessary social media site because you were getting some flack, or not getting sufficient kudos, is very different to the usual "I'm offended" mindset, which suggests that instead of removing yourself from the situation, you should complain until the situation is changed to suit you. I can't see anything wrong with the former, but the latter is a practical impossibility since there's no situation which won't offend somebody.


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  • #52
    kneemos
    Registered Users, Registered Users 2 Posts: 22,385 ✭✭✭✭kneemos


    DivingDuck wrote: »
    Flouncing off Twitter is a fairly appropriate and reasoned response to being offended, though. Nobody really needs to be on Twitter, so if it's not doing anything for you, why bother to have it in your life?

    Quitting an unnecessary social media site because you were getting some flack, or not getting sufficient kudos, is very different to the usual "I'm offended" mindset, which suggests that instead of removing yourself from the situation, you should complain until the situation is changed to suit you. I can't see anything wrong with the former, but the latter is a practical impossibility since there's no situation which won't offend somebody.


    We're perfectly entitled to be offended if we so wish.
    It's the PC response our offence gets that's the problem.


  • #53
    Yakkyda
    Site Banned Posts: 167 ✭✭Yakkyda


    Wtf is flouncing ?!?


  • #54
    Patser
    Registered Users, Registered Users 2 Posts: 8,958 ✭✭✭Patser


    nathang20 wrote: »
    That's a good ad. Have a bit of humour! We're all going to end up in the same place.

    On the moon?


  • #55
    colm_mcm
    Registered Users, Registered Users 2 Posts: 73,328 ✭✭✭✭colm_mcm


    no. in aldi buying telescopes.


  • #56
    Azalea
    Closed Accounts Posts: 1,796 ✭✭✭Azalea


    newacc2015 wrote: »
    Finally someone who understands modern marketing! The more you study marketing, the more strategy you discover it. When a firm does something out of the ordinary like support same sex marriage. It knows it may alienate some people and cause an outcry, which creates more free publicity. But it is well received it will boost sales. Its completely calculated. If the potential damage to the brand outweighs negatives, the firm wont run with the ad.

    You can think businesses care about consumers and some actually do. But most firms only aim to maximise profits, not to deal with injustices in society and make the world a better place. You have to wonder how many focus group John Lewis ad had to make as "powerful" as they did
    Ah in fairness, plenty of people know it's just marketing! Aren't John Lewis giving some of the spoils to a charity for elderly people though? (A move in and of itself that's good marketing, but still... the charity are gonna appreciate it too).


  • #57
    Tarzana2
    Closed Accounts Posts: 3,553 ✭✭✭Tarzana2


    Yakkyda wrote: »
    Wtf is flouncing ?!?

    Somebody pass me that cold flannel again.
    Azalea wrote: »
    Ah in fairness, plenty of people know it's just marketing! Aren't John Lewis giving some of the spoils to a charity for elderly people though? (A move in and of itself that's good marketing, but still... the charity are gonna appreciate it too).

    Stating that they are giving money to a charity will increase their own profit beyond the amount they give to charity. There's a reason companies do this and it isn't altruism!


  • #58
    kneemos
    Registered Users, Registered Users 2 Posts: 22,385 ✭✭✭✭kneemos


    Tarzana2 wrote: »
    Somebody pass me that cold flannel again.


    Steady yourself.


  • #59
    Azalea
    Closed Accounts Posts: 1,796 ✭✭✭Azalea


    Tarzana2 wrote: »
    An excellent point. The Simpsons touched on that subject a lot actually through Abe by himself and the wider setting of the old folks' home. Humour is a very powerful tool when used in a clever manner.
    I don't think there will ever be such a show again that can balance cutting with warm-hearted so beautifully!
    sdanseo wrote: »
    Bollocks.
    Good point, well supported.
    Tarzana2 wrote: »
    This guy has flounced off Twitter a few times when people didn't agree with him on something he said. Hard to take him seriously on the issue of being offended, TBH, and so I wish people would stop wheeling out that quote.
    Yep, it's getting stupid at this stage. The guy has publicly *gotten offended*!
    kneemos wrote: »
    We're perfectly entitled to be offended if we so wish.
    It's the PC response our offence gets that's the problem.
    Huh? Thought the getting offended was what was PC?


  • #60
    jester77
    Registered Users, Registered Users 2 Posts: 11,264 ✭✭✭✭jester77


    Anyone have a link to the original ad or where could one see it? And who is John Lewis or what is he famous for?


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  • #61
    kneemos
    Registered Users, Registered Users 2 Posts: 22,385 ✭✭✭✭kneemos


    jester77 wrote: »
    Anyone have a link to the original ad or where could one see it? And who is John Lewis or what is he famous for?


    He was an explorer.Travelled with Shackelton and his crew.


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