Aldi spoof of John Lewis advert

pippip

Only saw this tonight and I have to say I'm slightly offended by it.

I know it's all advertising and in a small way it's clever marketing by aldi.

I really feel John Lewis hit on a very important point of this time of year and Aldi have made a very poor choice in mocking it.

My sister works in a elderly care charity and their phone was off the hook when the John lewis ad aired with volunteers coming forward.

Not impressed with aldi over this one. Am I just taking it up wrongly?

The_Valeyard

Ha, not bad at all.


Edit: be nice if they added aliens or a Dr. Evil giant laser death Ray for the auld dude.

donvito99

This is one of those


oh my holy jaysus who gives a shite


moments


that one has on boards from time to all of the time.

Dirty Dingus McGee

The pretentiousness of the John Lewis ad deserves to be made fun of.

Poochie05

At least in this one he has company for Christmas instead of having to look at other people eat, drink and be merry through his telescope

phasers

So if I buy a telescope in John Lewis will I be able to see people on the surface of the moon? That's what I've gathered from that tripe anyway

nathang20

That's a good ad. Have a bit of humour! We're all going to end up in the same place.

Yakkyda

Your offended by that? Sweet jesus, haven't seen the jl ad, but how can you be offended by that...

questionmark?

Is there anything that doesn't get someone offended these days?

kneemos

questionmark? wrote: »

Is there anything that doesn't get someone offended these days?

Kittens.

questionmark?

kneemos wrote: »

Kittens.

Trust me there is someone...

Yakkyda

questionmark? wrote: »

Is there anything that doesn't get someone offended these days?

Apparently not.

AlmightyCushion

That Aldi ad is shíte but it's not offensive.

delahuntv

Don't look at the Michael o'leary Ryanair version - You'll cry with offence

AnonoBoy

pippip wrote: »

Not impressed with aldi over this one. Am I just taking it up wrongly?

Honestly?

The old guy gets a nice lady for some company. What's to be offended by?

namloc1980

The perpetually offended strike again.

AnonoBoy

namloc1980 wrote: »

The perpetually offended strike again.

I was expecting euthanasia at the end or something but no.

Eugene Norman

Much nicer add. Man in the moon gets a companion not teased by evil kid about how much fun everybody else is having.

colm_mcm

pippip wrote: »

Only saw this tonight and I have to say I'm slightly offended by it.

I know it's all advertising and in a small way it's clever marketing by aldi.

I really feel John Lewis hit on a very important point of this time of year and Aldi have made a very poor choice in mocking it.

My sister works in a elderly care charity and their phone was off the hook when the John lewis ad aired with volunteers coming forward.

Not impressed with aldi over this one. Am I just taking it up wrongly?

It's hardly mocking the ad. It's a play on the ad but it's all in good taste. This years ad campaign will cost John Lewis 7 million.

jack presley

pippip wrote: »

Not impressed with aldi over this one. Am I just taking it up wrongly?

I think it's the JL one you're taking up wrong. It's a marketing campaign to get people to spend more in their stores, nothing more.

smash

They're selling telescopes? Cool!!!

Senna

Offended by adverts mocking (barely) another advert, I'd love to live in your little bubble, life must be bliss if this is all you can get worked up over.

derb12

I hate the big fuss made over the John Lewis ads every year - sentimental tripe for the most part. I'm as Christmassy as the next person, but those JL ads do my head in.
Republic of Telly did a pisstake on it recently - they focussed on the creepyness of it which is right and proper.

The Sun King

I can't recall a single time I was ever offended by anything.. ever!

Am I doing this whole life thing right?

The_Valeyard

The Sun King wrote: »

I can't recall a single time I was ever offended by anything.. ever!

Am I doing this whole life thing right?

Yes, or too much of the whacky tabacy stuff

CelticRambler

delahuntv wrote: »

Don't look at the Michael o'leary Ryanair version - You'll cry with offence

I don't have a TV (and don't live in Ireland :pac: ) so can only go by what I've learn in various place on th'Internet, but I read that the Aldi woman is a throw-back to another one of their ads, so it's quite a clever hi-jack.

MOLontheMoon is just ... just ... just ... :eek: :rolleyes: :pac: :cool:

Tarzana2

I disliked the message of the John Lewis ad in the first place. At the end of the ad, the old dude is still really isolated but now the loneliness is compounded because he can watch other people not being lonely. A very shallow ad.

But really, OP, offended by an ad?

darkpagandeath

To the internet to vent my outrage at a first world none problem !! Are we discriminating on age now Old people not allowed to poke fun ? Let the metal gymnastics commence.

eviltwin

What's offensive about that?

MRnotlob606

`

Irish Guitarist

The John Lewis ad is trying to sell you something just like the Aldi one is. They couldn't give a shite about the elderly.

c_man

eviltwin wrote: »

What's offensive about that?

He's a straight, white man full of privilege (living on the moon, not a very multicultural place from what we see) and he's having a woman delivered to him like a Christmas present. It's an outrage Joe.

pippip

pippip wrote: »

Only saw this tonight and I have to say I'm slightly offended by it.

I know it's all advertising and in a small way it's clever marketing by aldi.

I really feel John Lewis hit on a very important point of this time of year and Aldi have made a very poor choice in mocking it.

My sister works in a elderly care charity and their phone was off the hook when the John lewis ad aired with volunteers coming forward.

Not impressed with aldi over this one. Am I just taking it up wrongly?

Hahahahahahahahahahahahahahahahahahahahahaha.

Eugene Norman

derb12 wrote: »

I hate the big fuss made over the John Lewis ads every year - sentimental tripe for the most part. I'm as Christmassy as the next person, but those JL ads do my head in.
Republic of Telly did a pisstake on it recently - they focussed on the creepyness of it which is right and proper.

This years add was downright odd. The kid counting down the days to give a present was clever.

endacl

I'm offended too. Both telescopes in that ad are cr4p. He'd have been better off with a bog standard pair of 10x50 binos.

retro:electro

questionmark? wrote: »

Is there anything that doesn't get someone offended these days?

I find your comment very offensive.

endacl

anna080 wrote: »

I find your comment very offensive.

Post reported. :mad:

jamesbere

MRnotlob606 wrote: »

`

I agree

Azalea

pippip wrote: »

Only saw this tonight and I have to say I'm slightly offended by it.

I know it's all advertising and in a small way it's clever marketing by aldi.

I really feel John Lewis hit on a very important point of this time of year and Aldi have made a very poor choice in mocking it.

My sister works in a elderly care charity and their phone was off the hook when the John lewis ad aired with volunteers coming forward.

Not impressed with aldi over this one. Am I just taking it up wrongly?

Intent is the thing here though - the intent is to gently lampoon the John Lewis ad, not to take the piss out of the elderly. Even if it was, in a good-natured way, no harm in my opinion. A bit of non malicious humour can make awful things seem less awful. The Simpsons takes the piss out of the elderly and old folks' homes all the time, while simultaneously making the point that they can be lonely places and elderly people can just get thrown into them and forgotten about.

Not something to get offended by.

ArtSmart

Nevermind all that - what bout that KFC bucket ad? Hmm? What bout that!

(I really need to start dating again. Even if it's just for the sex)

Yakkyda

ArtSmart wrote: »

Nevermind all that - what bout that KFC bucket ad? Hmm? What bout that!

(I really need to start dating again. Even if it's just for the sex)

It's all about the sex, your not fooling anyone....

Tarzana2

Azalea wrote: »

Intent is the thing here though - the intent is to gently lampoon the John Lewis ad, not to take the piss out of the elderly. Even if it was, in a good-natured way, no harm in my opinion. A bit of non malicious humour can make awful things seem less awful. The Simpsons takes the piss out of the elderly and old folks' homes all the time, while simultaneously making the point that they can be lonely places and elderly people can just get thrown into them and forgotten about.

Not something to get offended by.

An excellent point. The Simpsons touched on that subject a lot actually through Abe by himself and the wider setting of the old folks' home. Humour is a very powerful tool when used in a clever manner.

newacc2015

Irish Guitarist wrote: »

The John Lewis ad is trying to sell you something just like the Aldi one is. They couldn't give a shite about the elderly.

Finally someone who understands modern marketing! The more you study marketing, the more strategy you discover it. When a firm does something out of the ordinary like support same sex marriage. It knows it may alienate some people and cause an outcry, which creates more free publicity. But it is well received it will boost sales. Its completely calculated. If the potential damage to the brand outweighs negatives, the firm wont run with the ad.

You can think businesses care about consumers and some actually do. But most firms only aim to maximise profits, not to deal with injustices in society and make the world a better place. You have to wonder how many focus group John Lewis ad had to make as "powerful" as they did

dpofloinn

0e0.jpg
I'll just leave this here shall I

ArtSmart

newacc2015 wrote: »

Finally someone who understands modern marketing! The more you study marketing, the more strategy you discover it. When a firm does something out of the ordinary like support same sex marriage. It knows it may alienate some people and cause an outcry, which creates more free publicity. But it is well received it will boost sales. Its completely calculated. If the potential damage to the brand outweighs negatives, the firm wont run with the ad.

You can think businesses care about consumers and some actually do. But most firms only aim to maximise profits, not to deal with injustices in society and make the world a better place. You have to wonder how many focus group John Lewis ad had to make as "powerful" as they did

The Lewis brand identity is social justice. it also is a philosophy underpinning the business, or it was. But yeah, marketing one's identity is part of the whole shebang. Aint no thang.

Fleawuss

It's mind boggling to see how many people are taken in by JL advertising and actually think it's something to do with the elderly.

DivingDuck

ArtSmart wrote: »

The Lewis brand identity is social justice. it also is a philosophy underpinning the business, or it was. But yeah, marketing one's identity is part of the whole shebang. Aint no thang.

If a person actually cares about social justice, surely they should be excited by the prospect of being able to get similar quality products for less so they can donate the difference to charity?

You can buy your granddad a nice telescope and still have £40 to donate to Friends Of The Elderly or whatever they're called. Isn't that the better option?

sdanseo

pippip wrote: »

Only saw this tonight and I have to say I'm slightly offended by it.

I know it's all advertising and in a small way it's clever marketing by aldi.

I really feel John Lewis hit on a very important point of this time of year and Aldi have made a very poor choice in mocking it.

My sister works in a elderly care charity and their phone was off the hook when the John lewis ad aired with volunteers coming forward.

Not impressed with aldi over this one. Am I just taking it up wrongly?

If you think that's insensitive, you need to bulk-buy kleenex and counselling sessions.

Dirty Dingus McGee wrote: »

The pretentiousness of the John Lewis ad deserves to be made fun of.

Bollocks.

Yakkyda

Do John Lewis even have a store in Ireland? (genuinely don't know)



Also, who ****ing cares? I like the smyths ad myself...

Tarzana2

dpofloinn wrote: »

0e0.jpg
I'll just leave this here shall I

This guy has flounced off Twitter a few times when people didn't agree with him on something he said. Hard to take him seriously on the issue of being offended, TBH, and so I wish people would stop wheeling out that quote.

DivingDuck

Tarzana2 wrote: »

This guy has flounced off Twitter a few times when people didn't agree with him on something he said. Hard to take him seriously on the issue of being offended, TBH, and so I wish people would stop wheeling out that quote.

Flouncing off Twitter is a fairly appropriate and reasoned response to being offended, though. Nobody really needs to be on Twitter, so if it's not doing anything for you, why bother to have it in your life?

Quitting an unnecessary social media site because you were getting some flack, or not getting sufficient kudos, is very different to the usual "I'm offended" mindset, which suggests that instead of removing yourself from the situation, you should complain until the situation is changed to suit you. I can't see anything wrong with the former, but the latter is a practical impossibility since there's no situation which won't offend somebody.