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Eir - who? what?

  • 16-09-2015 04:47PM
    #1
    Harry Palmr
    Closed Accounts Posts: 40,059 ✭✭✭✭


    Eircom is now Eir - 16 million euro to rebrand the company and drop three letters. Apparently the new name reflects the companies confidence. Surely it reflects quite the opposite.

    Interestingly Eir was a Norse goddess who brought medical help to those who needed it.


«134567

Comments

  • #2
    Muahahaha
    Registered Users, Registered Users 2 Posts: 19,832 ✭✭✭✭Muahahaha


    worst rebrand since marathon became snickers


  • #3
    Mantis Toboggan
    Registered Users, Registered Users 2, Paid Member Posts: 19,813 ✭✭✭✭Mantis Toboggan


    Possibly the worst rebranding exercise of all time

    Free Palestine 🇵🇸



  • #4
    Frynge
    Registered Users, Registered Users 2 Posts: 1,667 ✭✭✭Frynge


    Muahahaha wrote: »
    worst rebrand since marathon became snickers

    Not even close, the opal fruits debacle cause a minor breakdown in my house.


  • #5
    looksee
    Registered Users, Registered Users 2, Paid Member Posts: 31,693 ✭✭✭✭looksee


    Sixteenmillion. Six. teen. million. Nope, no matter how you say it that is a hell of a lot of money. How much upgrading, new jobs, etc would that have paid for? Is that really the figure or is someone making it up? And for what, a squiggle and half a name. I wonder do I have to change my email address now?


  • #6
    The_Valeyard
    Closed Accounts Posts: 12,452 ✭✭✭✭The_Valeyard


    Conclusion: it's sh*te.


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  • #7
    suicide_circus
    Registered Users, Registered Users 2 Posts: 19,801 ✭✭✭✭suicide_circus


    Ehhhh.... Ummmmmmm....Eirrrr


  • #8
    DEFTLEFTHAND
    Registered Users, Registered Users 2 Posts: 16,499 ✭✭✭✭DEFTLEFTHAND


    I didn't even hear anything about this, are you sure it's not just some sort of attempt at 'humour' from the Eircom marketing department? I'm mean the story sounds completely ridiculous.


  • #9
    boy98
    Registered Users, Registered Users 2 Posts: 27 ✭boy98


    3 Across - Utilities company; may cause ire.


  • #10
    BattleCorp
    Registered Users, Registered Users 2 Posts: 11,867 ✭✭✭✭BattleCorp


    The logo looks like a scribble.


  • #11
    maximoose
    Registered Users, Registered Users 2 Posts: 9,220 ✭✭✭maximoose


    Crap name, crap logo, crap website

    REALLY crap photoshop skills

    €16m? Jesus wept.


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  • #12
    Kristopherus
    Registered Users, Registered Users 2 Posts: 11,902 ✭✭✭✭Kristopherus


    The_Valeyard wrote: »
    Conclusion: it's sh*te.

    Maybe they would be better off calling themselves that:D:D:D


  • #13
    jimgoose
    Registered Users, Registered Users 2 Posts: 20,237 ✭✭✭✭jimgoose


    Harry Palmr wrote: »
    Eircom is now Eir - 16 million euro to rebrand the company and drop three letters. Apparently the new name reflects the companies confidence. Surely it reflects quite the opposite.

    Interestingly Eir was a Norse goddess who brought medical help to those who needed it.

    Interestingly, Eircom seem to have difficulty bringing decent telephone service to those who need it. They're the greatest shower of yahoos since Irish Water and I can scarcely be blasphemous enough about them. Sod them, from a height.


  • #14
    dutopia
    Registered Users, Registered Users 2 Posts: 576 ✭✭✭dutopia


    maximoose wrote: »
    Crap name, crap logo, crap website

    REALLY crap photoshop skills

    €16m? Jesus wept.

    Jesus, did you get that off they website?! :eek:


  • #15
    Boom_Bap
    Moderators, Music Moderators, Society & Culture Moderators Posts: 25,740 Mod ✭✭✭✭Boom_Bap


    eir.com


  • #16
    Glebee
    Registered Users, Registered Users 2 Posts: 7,629 ✭✭✭Glebee


    Harry Palmr wrote: »
    Eircom is now Eir - 16 million euro to rebrand the company and drop three letters. Apparently the new name reflects the companies confidence. Surely it reflects quite the opposite.

    Interestingly Eir was a Norse goddess who brought medical help to those who needed it.


    Id be more impressed if she brought decent a decent broadband service with her.


  • #17
    maximoose
    Registered Users, Registered Users 2 Posts: 9,220 ✭✭✭maximoose


    dutopia wrote: »
    Jesus, did you get that off they website?! :eek:



    Yep, it's from here: http://www.openeir.ie/Fibre_Rollout/


  • #18
    The_Valeyard
    Closed Accounts Posts: 12,452 ✭✭✭✭The_Valeyard


    Kristopherus wrote: »
    Maybe they would be better off calling themselves that:D:D:D

    Probably me more accurate

    Sh*tecom.


  • #19
    biko
    Registered Users, Registered Users 2 Posts: 81,060 ✭✭✭✭biko


    In 1984 Swedish company "Skånska" rebranded to "Skanska".
    Bet that didn't cost 16 million euro.


  • #20
    jimgoose
    Registered Users, Registered Users 2 Posts: 20,237 ✭✭✭✭jimgoose


    biko wrote: »
    In 1984 Swedish company "Skånska" rebranded to "Skanska".
    Bet that didn't cost 16 million euro.

    Nor Salora to Nokia neither.


  • #21
    MagicMarker
    Banned (with Prison Access) Posts: 32,865 ✭✭✭✭MagicMarker


    Ah here bud, that's not wise, eir....


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  • #22
    DEFTLEFTHAND
    Registered Users, Registered Users 2 Posts: 16,499 ✭✭✭✭DEFTLEFTHAND


    Ah so it is a joke then, nice one OP, you had me going there for a sec.:)


  • #23
    jimgoose
    Registered Users, Registered Users 2 Posts: 20,237 ✭✭✭✭jimgoose


    DEFTLEFTHAND wrote: »
    Ah so it is a joke then, nice one OP, you had me going there for a sec.:)

    No, it isn't. Not that sort of joke anyway:

    http://www.rte.ie/news/business/2015/0916/728174-eircom-rebranding/


  • #24
    my friend
    Banned (with Prison Access) Posts: 7,129 ✭✭✭my friend


    maximoose wrote: »
    Crap name, crap logo, crap website

    REALLY crap photoshop skills

    €16m? Jesus wept.

    I'm stuck for words, this is twice in less than a week I've had to check the calendar, first up was Rachel and now eir


  • #25
    donegaLroad
    Closed Accounts Posts: 2,379 ✭✭✭donegaLroad


    I remember when Aer Lingus came under fire for the enormous cost of their re-branding back in 1995, where all they did was tilted the shamrock on the logo back slightly, at the cost of a couple of million.


  • #26
    matchthis
    Registered Users, Registered Users 2 Posts: 1,923 ✭✭✭matchthis


    Reminds me of the time Aer Lingus spent a fortune on a new logo..... They just slanted the shamrock

    Logo looks like Mr tickle or that stretch lad from fantastic 4


  • #27
    Stheno
    Moderators, Business & Finance Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 51,685 Mod ✭✭✭✭Stheno


    It's ****e


  • #28
    donegaLroad
    Closed Accounts Posts: 2,379 ✭✭✭donegaLroad


    @Matchthis... great minds think alike


  • #29
    Son Of A Vidic
    Registered Users, Registered Users 2 Posts: 32,370 ✭✭✭✭Son Of A Vidic


    Harry Palmr wrote: »
    16 million euro to rebrand the company and drop three letters.

    And I need to change my career.


  • #30
    Harry Palmr
    Closed Accounts Posts: 40,059 ✭✭✭✭Harry Palmr


    Makes one wonder if this design job

    a) - went to tender

    and

    b) what the others were like.


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  • #31
    Glebee
    Registered Users, Registered Users 2 Posts: 7,629 ✭✭✭Glebee


    maximoose wrote: »
    Yep, it's from here: http://www.openeir.ie/Fibre_Rollout/



    My broadband is that ****e that their fancy web site wont open:(


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