Sexist advert

thelad95 · 14-07-2014 12:38AM #1

This has got to be the most patronizing, sexist advert I've ever seen. There is so much wrong with it, I don't even know where to begin, cheap stereotypes, tired clichés and Katie Taylor with a worryingly glazed expression on her face.

If I was a female, I would find this highly insulting as both my mother and sister did.

People of AH what do you think?

Macavity. · 14-07-2014 12:44AM

Katie Taylor looks and sounds like she's stoned or brain damaged or something.

Aint Eazy Being Cheezy · 14-07-2014 12:46AM

How did your mam and sister see this, have you a telly in the kitchen?

FearDark · 14-07-2014 12:47AM

After driving for 12 years in multiple countries and multiple vehicles from my own experience I can say that the worst drivers out there are Asians, old men and middle aged women.

Kermit.de.frog · 14-07-2014 12:48AM

She didn't even say Mass.

whirlpool · 14-07-2014 12:51AM

Eh, is Katie Taylor alright? She looks and sounds different.

Kylo Ren · 14-07-2014 12:51AM

FearDark wrote: »

After driving for 12 years in multiple countries and multiple vehicles from my own experience I can say that the worst drivers out there are Asians, old men and middle aged women.

Imagine trying to get insurance as an old, middle aged, Asian man-woman.

whirlpool · 14-07-2014 12:52AM

thelad95 wrote: »

http://www.youtube.com/watch?v=_1jltMLa-KA

This has got to be the most patronizing, sexist advert I've ever seen. There is so much wrong with it, I don't even know where to begin, cheap stereotypes, tired clichés and Katie Taylor with a worryingly glazed expression on her face.

If I was a female, I would find this highly insulting as both my mother and sister did.

People of AH what do you think?

Seriously sexist ad, yes. Irish ads in particular can be the absolute pits sometimes. This is a prime example.

Tar.Aldarion · 14-07-2014 12:53AM

whirlpool wrote: »

Eh, is Katie Taylor alright? She looks and sounds different.

This is what we call a recipe for it being somebody else :P

beano345 · 14-07-2014 12:54AM

They've an ad here on boards

The Dagda · 14-07-2014 12:54AM

I think the way they bulldozed Katie, Rio and the gold medal into the narrative was really brazilliant.

thelad95 · 14-07-2014 12:55AM

Awkward Badger wrote: »

I give about this ---><--- much of a shít OP tbh.

So why post here then?

thelad95 · 14-07-2014 12:56AM

The Dagda wrote: »

I think the way they bulldozed Katie, Rio and the gold medal into the narrative was really brazilliant.

Good joke, poor delivery.

Awkward Badger · 14-07-2014 12:57AM

thelad95 wrote: »

So why post here then?

I deleted it because I knew you'd take it like that

I meant about the "sexism". I don't particularly give a shít about it. Its not something I'd notice or be bothered by when seeing those types of adds.

cantdecide · 14-07-2014 12:59AM

That can't be a real ad?

Jimoslimos · 14-07-2014 01:01AM

"Cheerio to cliché...so long to stereotype"

followed by how women can drive in "challenging footwear" and "aren't afraid to ask for directions". The mind boggles

As for KT, was that really the best take? I mean I know sportspeople aren't always naturals in front of the camera. Should have limited her lines in that case. Ad is a car crash (no pun intended) because of her input.

thelad95 · 14-07-2014 01:01AM

Awkward Badger wrote: »

I deleted it because I knew you'd take it like that I meant about the "sexism". I don't particularly give a shít about it. Its not something I'd notice or be bothered by when seeing those types of adds.

I think the real issue here is that the ad was approved. Companies often make ads that never make it to air, look on Youtube you can find thousands of them but who in the name of God would approve that to be shown on a national broadcaster?

Insect Overlord · 14-07-2014 01:02AM

cantdecide wrote: »

That can't be a real ad?

It actually is. Saw it on TV on Friday.

Duggy747 · 14-07-2014 01:04AM

Ad is doing it's job, people are talking about it.

thelad95 · 14-07-2014 01:07AM

Duggy747 wrote: »

Ad is doing it's job, people are talking about it.

For the wrong reasons. If you feel insulted by that ad you're not going to be contacting them for a quote are you? It's nearly as bad as the no nonsense ads.

fleet_admiral · 14-07-2014 01:08AM

sexism in the media is ok as long as its aimed at men

Awkward Badger · 14-07-2014 01:09AM

thelad95 wrote: »

I think the real issue here is that the ad was approved. Companies often make ads that never make it to air, look on Youtube you can find thousands of them but who in the name of God would approve that to be shown on a national broadcaster?

Don't know really. Someone in the company probably took on the job rather than hire a director thinking women talking shíte to the tune of a ukulele can't be that hard to make. But tbh this ad doesn't seem too far below par for shít ads. Plenty do make it to air.

pq0n1ct4ve8zf5 · 14-07-2014 01:09AM

Jimoslimos wrote: »

"Cheerio to cliché...so long to stereotype"

followed by how women can drive in "challenging footwear" and "aren't afraid to ask for directions". The mind boggles

As for KT, was that really the best take? I mean I know sportspeople aren't always naturals in front of the camera. Should have limited her lines in that case. Ad is a car crash (no pun intended) because of her input.

Shoes and handbags should be banned from ads that aren't specifically about shoes and handbags! I don't know what the brainstorming sessions must be like "we're making an ad for women, it's about car insurance/tea/air freshener...fúckit, take the piss out of men, mention shoes, they're pure mad for shoes. Ok that's lunch"

whirlpool · 14-07-2014 01:11AM

Duggy747 wrote: »

Ad is doing it's job, people are talking about it.

I can't even remember the name of the company, I was too dumbstruck by the hideousness of it all.

spurious · 14-07-2014 01:12AM

fleet_admiral wrote: »

sexism in the media is ok as long as its aimed at men

But who makes these ads? Is advertising an exclusively female business?

Advertising and architecture are two lines of work that baffle me, seeing some of the output. Do people get taught to make truly sh*tty ads and design buildings that look like gik?

God be with the days of Mike Brady and his one design fits all method (joke for old people).

Awkward Badger · 14-07-2014 01:12AM

whirlpool wrote: »

I can't even remember the name of the company, I was too dumbstruck by the hideousness of it all.

inB4DWomenz or something.

Macavity. · 14-07-2014 01:15AM

It's a pretty stupid advert but I won't be losing any sleep over it.

padd b1975 · 14-07-2014 01:17AM

Germaine Greer must be bursting with pride.

Makes a change from hubris I suppose.

kiffer · 14-07-2014 01:24AM

AH response: Remember lads, women, they're just better than us...

Massive rant about everyone redacted.
Long story short every one sucks.

Bertser · 14-07-2014 01:24AM

I wonder what the opposite would be like...

14-07-2014 01:25AM

They're all smug cows. These women should be in IKEA righting a wrong. You've so many kitchens there and not one sandwich being made made.

Sexist advert

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