Sexist advert

thelad95

This has got to be the most patronizing, sexist advert I've ever seen. There is so much wrong with it, I don't even know where to begin, cheap stereotypes, tired clichés and Katie Taylor with a worryingly glazed expression on her face.

If I was a female, I would find this highly insulting as both my mother and sister did.

People of AH what do you think?

Macavity.

Katie Taylor looks and sounds like she's stoned or brain damaged or something.

Aint Eazy Being Cheezy

How did your mam and sister see this, have you a telly in the kitchen?

FearDark

After driving for 12 years in multiple countries and multiple vehicles from my own experience I can say that the worst drivers out there are Asians, old men and middle aged women.

Kermit.de.frog

She didn't even say Mass.

whirlpool

Eh, is Katie Taylor alright? She looks and sounds different.

Kylo Ren

FearDark wrote: »

After driving for 12 years in multiple countries and multiple vehicles from my own experience I can say that the worst drivers out there are Asians, old men and middle aged women.

Imagine trying to get insurance as an old, middle aged, Asian man-woman.

whirlpool

thelad95 wrote: »

http://www.youtube.com/watch?v=_1jltMLa-KA

This has got to be the most patronizing, sexist advert I've ever seen. There is so much wrong with it, I don't even know where to begin, cheap stereotypes, tired clichés and Katie Taylor with a worryingly glazed expression on her face.

If I was a female, I would find this highly insulting as both my mother and sister did.

People of AH what do you think?

Seriously sexist ad, yes. Irish ads in particular can be the absolute pits sometimes. This is a prime example.

Tar.Aldarion

whirlpool wrote: »

Eh, is Katie Taylor alright? She looks and sounds different.

This is what we call a recipe for it being somebody else :P

beano345

They've an ad here on boards

The Dagda

I think the way they bulldozed Katie, Rio and the gold medal into the narrative was really brazilliant.

thelad95

Awkward Badger wrote: »

I give about this ---><--- much of a shít OP tbh.

So why post here then?

thelad95

The Dagda wrote: »

I think the way they bulldozed Katie, Rio and the gold medal into the narrative was really brazilliant.

Good joke, poor delivery.

Awkward Badger

thelad95 wrote: »

So why post here then?

I deleted it because I knew you'd take it like that I meant about the "sexism". I don't particularly give a shít about it. Its not something I'd notice or be bothered by when seeing those types of adds.

cantdecide

That can't be a real ad?

Jimoslimos

"Cheerio to cliché...so long to stereotype"

followed by how women can drive in "challenging footwear" and "aren't afraid to ask for directions". The mind boggles

As for KT, was that really the best take? I mean I know sportspeople aren't always naturals in front of the camera. Should have limited her lines in that case. Ad is a car crash (no pun intended) because of her input.

thelad95

Awkward Badger wrote: »

I deleted it because I knew you'd take it like that I meant about the "sexism". I don't particularly give a shít about it. Its not something I'd notice or be bothered by when seeing those types of adds.

I think the real issue here is that the ad was approved. Companies often make ads that never make it to air, look on Youtube you can find thousands of them but who in the name of God would approve that to be shown on a national broadcaster?

Insect Overlord

cantdecide wrote: »

That can't be a real ad?

It actually is. Saw it on TV on Friday.

Duggy747

Ad is doing it's job, people are talking about it.

thelad95

Duggy747 wrote: »

Ad is doing it's job, people are talking about it.

For the wrong reasons. If you feel insulted by that ad you're not going to be contacting them for a quote are you? It's nearly as bad as the no nonsense ads.

fleet_admiral

sexism in the media is ok as long as its aimed at men

Awkward Badger

thelad95 wrote: »

I think the real issue here is that the ad was approved. Companies often make ads that never make it to air, look on Youtube you can find thousands of them but who in the name of God would approve that to be shown on a national broadcaster?

Don't know really. Someone in the company probably took on the job rather than hire a director thinking women talking shíte to the tune of a ukulele can't be that hard to make. But tbh this ad doesn't seem too far below par for shít ads. Plenty do make it to air.

pq0n1ct4ve8zf5

Jimoslimos wrote: »

"Cheerio to cliché...so long to stereotype"

followed by how women can drive in "challenging footwear" and "aren't afraid to ask for directions". The mind boggles

As for KT, was that really the best take? I mean I know sportspeople aren't always naturals in front of the camera. Should have limited her lines in that case. Ad is a car crash (no pun intended) because of her input.

Shoes and handbags should be banned from ads that aren't specifically about shoes and handbags! I don't know what the brainstorming sessions must be like "we're making an ad for women, it's about car insurance/tea/air freshener...fúckit, take the piss out of men, mention shoes, they're pure mad for shoes. Ok that's lunch"

whirlpool

Duggy747 wrote: »

Ad is doing it's job, people are talking about it.

I can't even remember the name of the company, I was too dumbstruck by the hideousness of it all.

spurious

fleet_admiral wrote: »

sexism in the media is ok as long as its aimed at men

But who makes these ads? Is advertising an exclusively female business?

Advertising and architecture are two lines of work that baffle me, seeing some of the output. Do people get taught to make truly sh*tty ads and design buildings that look like gik?

God be with the days of Mike Brady and his one design fits all method (joke for old people).

Awkward Badger

whirlpool wrote: »

I can't even remember the name of the company, I was too dumbstruck by the hideousness of it all.

inB4DWomenz or something.

Macavity.

It's a pretty stupid advert but I won't be losing any sleep over it.

padd b1975

Germaine Greer must be bursting with pride.


Makes a change from hubris I suppose.

kiffer

AH response: Remember lads, women, they're just better than us...


Massive rant about everyone redacted.
Long story short every one sucks.

Bertser

I wonder what the opposite would be like...

Omackeral

They're all smug cows. These women should be in IKEA righting a wrong. You've so many kitchens there and not one sandwich being made made.

Shakespeare's Sister

Yeh I'd say if there's one thing Greer truly fought for, it was inane ads that include a bit about how women manage to drive in pretty challenging footwear, and how we reserve the right to give our car a name apparently.

Shakespeare's Sister

kiffer wrote: »

AH response: Remember lads, women, they're just better than us...

Yeh, that's the standard AH response all right.

Badly Drunk Boy

Why wouldn't the ad be sexist? What they're selling is sexist. I mean...look at the name of the company.

Well, they're not getting any of my Yorkie!

Lucifer MorningStar

What a waste of 30 seconds

FearDark

Katie Taylor has taken one too many knocks to the head. She sounds like she just came out of a coma. Bleeding wha she is.

darkpagandeath

Hang on are they not advertising an illegal service ? EU directive states you cannot discriminate via gender and women only insurance was deemed illegal, giving them a discount. If it was itsformen.ie there would be war, They did some research and found out why women are better drivers. It’s due to driving less than a 3rd time/distance than males. So it’s statistics not women actually being better drivers.

Amirani

darkpagandeath wrote: »

Hang on are they not advertising an illegal service ? EU directive states you cannot discriminate via gender and women only insurance was deemed illegal, giving them a discount. If it was itsformen.ie there would be war, They did some research and found out why women are better drivers. It’s due to driving less than a 3rd time/distance than males. So it’s statistics not women actually being better drivers.

They're not giving any gender discount.

I have no idea what your final sentence means.

hatrickpatrick

Expected "Flash gets rid of dirt and grime and grease in just a minute..."

Regardless, people should realize that for a lot of MRAs it's not so much the sexism of the ads itself that's offensive, but the double standard in which one must tread on eggshells when talking about women to avoid getting sued / BAI'd, but men can be dragged through the mud on TV and not one single f*ck is given.

The standards should be 100% identical for both genders, otherwise the system is inherently sexist.

darkpagandeath

Diego Simeone wrote: »

They're not giving any gender discount.

I have no idea what your final sentence means.

Statistic makes out that women are better drivers, due to not driving as much or as far as their male counterpart. When actually there is no difference.

Amirani

darkpagandeath wrote: »

Statistic makes out that women are better drivers, due to not driving as much or as far as their male counterpart. When actually there is no difference.

Sorry, that makes sense. I hadn't understood your phrasing.

Dr. Zaius Dr. Zaius!

Hate hate HATE that ad!

"Preddy challenging footwear" my ar$e! Far too dangerous to be driving in heels, it's a very difficult thing to do.

Katie Taylor looks scarily demented too.

Bleh, stupid ad.

pq0n1ct4ve8zf5

hatrickpatrick wrote: »

Expected "Flash gets rid of dirt and grime and grease in just a minute..."

Regardless, people should realize that for a lot of MRAs it's not so much the sexism of the ads itself that's offensive, but the double standard in which one must tread on eggshells when talking about women to avoid getting sued / BAI'd, but men can be dragged through the mud on TV and not one single f*ck is given.

The standards should be 100% identical for both genders, otherwise the system is inherently sexist.

Ooooh, this is an MRA thread. Thank god an MRA came along to clarify, this thread was upsettingly civil and non-tinfoilhatty.

Lucifer MorningStar

FearDark wrote: »

Katie Taylor has taken one too many knocks to the head. She sounds like she just came out of a coma. Bleeding wha she is.

Katie needs to read her bible, especially the part where it says a woman is to keep quiet :pac:

_Whimsical_

FearDark wrote: »

Katie Taylor has taken one too many knocks to the head. She sounds like she just came out of a coma. Bleeding wha she is.

I think she's just making a very conscience effort to improve her diction and speak with a more neutral accent and it's not coming naturally to her yet. I say fair play to her, it'll probably make her more marketable for media stuff and she'll get some money out of it which in fairness she deserves. She's represented us well for
long enough. I'm inclined to say leave her alone lads .

Bafucin

This is a first.
It patronizes women and yet penalizes men.
This ad is equally sexist towards men and women. ....Wait but that means its not.

SEXISM.... evil tricky ****er so he is.

MR SEXISM at it again. He is really out for all of us! :mad:

He'll be after the kids next.

MultiUmm

What a ridiculous ad. I think it's just really stupid more so than sexist. The whole advertising industry is pretty much geared towards stereotyping men and women anyway. That doesn't make it okay or right but it's unfortunately a fact of life thanks to the absolute gicks who work in that industry.

Bafucin

Bafucin wrote: »

This is a first.
It patronizes women and yet penalizes men.
This ad is equally sexist towards men and women. ....Wait but that means its not.

SEXISM.... evil tricky ****er so he is.

MR SEXISM at it again. He is really out for all of us! :mad:

He'll be after the kids next.

Is calling MR SEXISM a MR sexist??

HE'S AT IT AGAIN!:mad::mad:

A Neurotic

Duracell Bunny wrote: »

How did your mam and sister see this, have you a telly in the kitchen?

Omackeral wrote: »

They're all smug cows. These women should be in IKEA righting a wrong. You've so many kitchens there and not one sandwich being made made.

Lucifer MorningStar wrote: »

Katie needs to read her bible, especially the part where it says a woman is to keep quiet :pac:

Can we please just decide as a society that "tongue-in-cheek" sexism as a response to a discussion about sexism isn't funny anymore?

Can we please just do that?

Oryx

No wonder Katie looks awkward. Spouting total crap while having to hold up her - completely irrelevant to the point she's making - gold medal. She must have felt like a twit.

mikemac1

Bertser wrote: »

I wonder what the opposite would be like...

The Road Safety Authority had a campaign

He drives, she dies