What's the big deal with those Superdry jackets

ongarboy · 05-06-2014 11:20AM #1

I notice every second guy seems to be wearing a Superdry jacket (at least all those who work in the IFSC in Dublin!:)). It's not the hipster or fashionista types who are wearing them but your more blokey average joe types who don't generally look like slave to fashion or brand types.

Just curious as to what the appeal is as there is just something very samey and non descript about the jackets imo. Is it the branding on the back or something else that is making them so popular?

Mocha Joe · 05-06-2014 11:22AM

What is a superdry jacket? I havent noticed any.

Birneybau · 05-06-2014 11:22AM

Sheep-erdry. Campus wear.

The Pheasant2 · 05-06-2014 11:23AM

I've noticed people wearing them since 2010! You only noticed now?

jimgoose · 05-06-2014 11:24AM

Maybe they're light, reasonably-priced and yet protective and reasonably waterproof? In other words, just about ideal for living and working in an Irish city! :pac:

desultory · 05-06-2014 11:25AM

Overpriced shíte. I was bought two of their tshirts as a present and I'm ashamed to say I have worn them.
However each one cost 50 quid, seriously, I have t shirts from Penneys I weare more and they cost a fiver.

Wossack · 05-06-2014 11:25AM

they're uniformly in fashion, yet allow a degree of personality in the colour of the stitching. Thus allowing the less confident dresser fit in, yet still have the feeling of standing out

gramar · 05-06-2014 11:25AM

I don't know what a superdry jacket is but most clothing is fairly non-descript and boring. There are 7 billion people in the world. It's not easy to be different.

solomafioso · 05-06-2014 11:26AM

I don't know what is the big deal with those jacket Jerry?

shanec1928 · 05-06-2014 11:26AM

The more zips that your jacket has the better you are at drifting!

cson · 05-06-2014 11:27AM

gramar wrote: »

I don't know what a superdry jacket is but most clothing is fairly non-descript and boring. There are 7 billion people in the world. It's not easy to be different.

Its fairly easy to be different if you really want to be in Dublin and by extension the rest of the country. We're a very sheepish people when it comes to clothes.

csallmighty · 05-06-2014 11:29AM

The more collars you have on your jacket the better you are at drifting

Birneybau · 05-06-2014 11:29AM

jimgoose wrote: »

Maybe they're light, reasonably-priced and yet protective and reasonably waterproof? In other words, just about ideal for living and working in an Irish city! :pac:

A friend bought one for the sole reason that they were waterproof. I had to tell her, that was just the name.

jimgoose · 05-06-2014 11:30AM

cson wrote: »

Its fairly easy to be different if you really want to be in Dublin and by extension the rest of the country. We're a very sheepish people when it comes to clothes.

Aye. Sometimes I run around with my mickey out, 'cos I'm a horse of a man, I am. :cool:

I Heart Internet · 05-06-2014 11:33AM

They are the North Face of the Teenies.

Mint Sauce · 05-06-2014 11:36AM

Just a new style and brand thats growing in popularity. Nearly everyone was wearing North Face at one point, and they too have the branding on the back as well.

Have a number of tees, hoodies, and jackets by both my self.

NordieSteve · 05-06-2014 11:49AM

They're usually followed by a beard, a Hitler haircut and a smug punchable face.

mal1 · 05-06-2014 12:12PM

NordieSteve wrote: »

They're usually followed by a beard, a Hitler haircut and a smug punchable face.

Not really. Average blokes usually wear them.

hatrickpatrick · 05-06-2014 12:16PM

They're surprisingly warm in cold weather, yet won't have you sweating when it's hot outside.

anncoates · 05-06-2014 12:16PM

Am I the only one that always imagines SUPAH DRIY being said in a comic Bruce Lee voice?

eviltimeban · 05-06-2014 12:16PM

I had one of those jackets, I got mine in 2008 (and sorry for the hipster-ism inherent in the next part of the sentence) before they took off (they were never "cool").

As soon as every average bloke with bootcut jeans bought one that was the end of that. Every where I looked guys were wearing them, it was like something out of a nightmare (cue a close up face laughing manically and the "Superdry" logo filling the screen).

I had to stop wearing it.

I never wore it again.

I was free.

jimgoose · 05-06-2014 12:16PM

anncoates wrote: »

Am I the only one that always imagines SUPAH DRIY being said in a comic Bruce Lee voice?

No sir. No, you are not.

anncoates · 05-06-2014 12:17PM

jimgoose wrote: »

No sir. No, you are not.

Along with overdubbed karate slap noise, of course.

WUH-TISH

Vito Corleone · 05-06-2014 12:18PM

They're nice, but I wouldn't wear their clothing on a night out.

pundy · 05-06-2014 12:18PM

clothing of choice for anyone who wants people to think they are a soulless douche who works in a bank.

jimgoose · 05-06-2014 12:18PM

anncoates wrote: »

Along with overdubbed karate slap noise, of course.

WUH-TISH

"Rinda! Your Mom's got gweat wegs. Gweat wegs! And a cool Supah-DWY <WUH-TISH> jacket!!" :pac::pac::pac:

mal1 · 05-06-2014 12:24PM

anncoates wrote: »

Am I the only one that always imagines SUPAH DRIY being said in a comic Bruce Lee voice?

Interesting. I always think of SuperFly..the movie.

anncoates · 05-06-2014 12:24PM

pundy wrote: »

clothing of choice for anyone who wants people to think they are a soulless douche who works in a bank.

They're just functional jackets and as such, at least they're being honest about their abdication from caring.

Unlike, it must be said, the overwhelming majority of people that labour under the unfortunate conceit that they look somehow different to the multitude of other 'individuals'.

eviltimeban · 05-06-2014 12:26PM

Their check shirts are alright, I don't own any but they look OK. The t shirts though aren't good, the logo is just too big. And its not Japanese, so why pretend it is?

whisky_galore · 05-06-2014 12:27PM

A clothing brand featuring gibberish in Japanese.

--LOS-- · 05-06-2014 12:32PM

I Heart Internet wrote: »

They are the North Face of the Teenies.

Ye pretty much this, they're just a brand that got kinda popular. I think because they're asian inspired makes them quite popular as well.

What's the big deal with those Superdry jackets

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