What's the big deal with those Superdry jackets

ongarboy

I notice every second guy seems to be wearing a Superdry jacket (at least all those who work in the IFSC in Dublin!:)). It's not the hipster or fashionista types who are wearing them but your more blokey average joe types who don't generally look like slave to fashion or brand types.

Just curious as to what the appeal is as there is just something very samey and non descript about the jackets imo. Is it the branding on the back or something else that is making them so popular?

Mocha Joe

What is a superdry jacket? I havent noticed any.

Birneybau

Sheep-erdry. Campus wear.

The Pheasant2

I've noticed people wearing them since 2010! You only noticed now?

jimgoose

Maybe they're light, reasonably-priced and yet protective and reasonably waterproof? In other words, just about ideal for living and working in an Irish city! :pac:

desultory

Overpriced shíte. I was bought two of their tshirts as a present and I'm ashamed to say I have worn them.
However each one cost 50 quid, seriously, I have t shirts from Penneys I weare more and they cost a fiver.

Wossack

they're uniformly in fashion, yet allow a degree of personality in the colour of the stitching. Thus allowing the less confident dresser fit in, yet still have the feeling of standing out

gramar

I don't know what a superdry jacket is but most clothing is fairly non-descript and boring. There are 7 billion people in the world. It's not easy to be different.

solomafioso

I don't know what is the big deal with those jacket Jerry?

shanec1928

The more zips that your jacket has the better you are at drifting!

cson

gramar wrote: »

I don't know what a superdry jacket is but most clothing is fairly non-descript and boring. There are 7 billion people in the world. It's not easy to be different.

Its fairly easy to be different if you really want to be in Dublin and by extension the rest of the country. We're a very sheepish people when it comes to clothes.

csallmighty

The more collars you have on your jacket the better you are at drifting

Birneybau

jimgoose wrote: »

Maybe they're light, reasonably-priced and yet protective and reasonably waterproof? In other words, just about ideal for living and working in an Irish city! :pac:

A friend bought one for the sole reason that they were waterproof. I had to tell her, that was just the name.

jimgoose

cson wrote: »

Its fairly easy to be different if you really want to be in Dublin and by extension the rest of the country. We're a very sheepish people when it comes to clothes.

Aye. Sometimes I run around with my mickey out, 'cos I'm a horse of a man, I am. :cool:

I Heart Internet

They are the North Face of the Teenies.

Mint Sauce

Just a new style and brand thats growing in popularity. Nearly everyone was wearing North Face at one point, and they too have the branding on the back as well.

Have a number of tees, hoodies, and jackets by both my self.

NordieSteve

They're usually followed by a beard, a Hitler haircut and a smug punchable face.

mal1

NordieSteve wrote: »

They're usually followed by a beard, a Hitler haircut and a smug punchable face.

Not really. Average blokes usually wear them.

hatrickpatrick

They're surprisingly warm in cold weather, yet won't have you sweating when it's hot outside.

anncoates

Am I the only one that always imagines SUPAH DRIY being said in a comic Bruce Lee voice?

eviltimeban

I had one of those jackets, I got mine in 2008 (and sorry for the hipster-ism inherent in the next part of the sentence) before they took off (they were never "cool").

As soon as every average bloke with bootcut jeans bought one that was the end of that. Every where I looked guys were wearing them, it was like something out of a nightmare (cue a close up face laughing manically and the "Superdry" logo filling the screen).

I had to stop wearing it.

I never wore it again.

I was free.

jimgoose

anncoates wrote: »

Am I the only one that always imagines SUPAH DRIY being said in a comic Bruce Lee voice?

No sir. No, you are not.

anncoates

jimgoose wrote: »

No sir. No, you are not.

Along with overdubbed karate slap noise, of course.

WUH-TISH

Vito Corleone

They're nice, but I wouldn't wear their clothing on a night out.

jimgoose

anncoates wrote: »

Along with overdubbed karate slap noise, of course.

WUH-TISH

"Rinda! Your Mom's got gweat wegs. Gweat wegs! And a cool Supah-DWY <WUH-TISH> jacket!!" :pac::pac::pac:

pundy

clothing of choice for anyone who wants people to think they are a soulless douche who works in a bank.

mal1

anncoates wrote: »

Am I the only one that always imagines SUPAH DRIY being said in a comic Bruce Lee voice?

Interesting. I always think of SuperFly..the movie.

anncoates

pundy wrote: »

clothing of choice for anyone who wants people to think they are a soulless douche who works in a bank.

They're just functional jackets and as such, at least they're being honest about their abdication from caring.

Unlike, it must be said, the overwhelming majority of people that labour under the unfortunate conceit that they look somehow different to the multitude of other 'individuals'.

eviltimeban

Their check shirts are alright, I don't own any but they look OK. The t shirts though aren't good, the logo is just too big. And its not Japanese, so why pretend it is?

whisky_galore

A clothing brand featuring gibberish in Japanese.

--LOS--

I Heart Internet wrote: »

They are the North Face of the Teenies.

Ye pretty much this, they're just a brand that got kinda popular. I think because they're asian inspired makes them quite popular as well.

Fighting Irish

What shops have a big selection of superdry jackets?

Cienciano

I was in Dundrum town centre a month ago and I was the only person in there that didn't have a superdry t-shirt on.

OneArt

When I first started noticing them I always thought they were Supermac's employees until I saw the lettering a little closer.

Mint Sauce

Fighting Irish wrote: »

What shops have a big selection of superdry jackets?

Superdry in Dundrum.

FullblownRose

It's the same with women wearing jackets with Paul's Boutique in big lettering on the back of them. I saw seven of them around town one day. There must have been a big sale wherever they sell those jackets!

Birneybau

FullblownRose wrote: »

It's the same with women wearing jackets with Paul's Boutique in big lettering on the back of them. I saw seven of them around town one day. There must have been a big sale wherever they sell those jackets!

It's bizzare because that is the Beastie Boys 2nd album, a landmark record in hip hop that came out in the 80's. Strange choice altogether.

suicide_circus

it's a british fashion brand, no japanese connection whatsoever, it's the clothing equivalent of those people who got tattoos of meaningless chinese/japanese characters which were in vogue in the early 00s.

similar to Osaka 6 ****: https://www.facebook.com/pages/Osaka-6-****/185590918135208

Resonator75

Real men wear Berghaus.

suicide_circus

Resonator75 wrote: »

Real men wear Berghaus.

and real women wear Birkenstocks

rotun

desultory wrote: »

Overpriced shíte. I was bought two of their tshirts as a present and I'm ashamed to say I have worn them.
However each one cost 50 quid, seriously, I have t shirts from Penneys I weare more and they cost a fiver.

jackets?

--LOS--

Fighting Irish wrote: »

What shops have a big selection of superdry jackets?

There's a superdry on Suffolk street in town. Go mad

suicide_circus

--LOS-- wrote: »

There's a superdry on Suffolk street in town. Go mad

but if you're looking to buy clothes made by a child chained to a loom in Bangladesh, you can do it an awful lot cheaper

moc moc a moc

The Japanese written on these jackets is our closest equivalent to the infamous 'Engrish', if anyone was wondering. It's like someone looked up the words "super" and "dry" separately in an English-Japanese dictionary and thought writing those two words together would have the same meaning in Japanese as English (then after this they have the word "do" in imperative form in brackets, for whatever bizarre reason).

131spanner

They've got a decent fit, not baggy like many others. Warm as anything you'd need and are kind if water proof!

The massive collar is a load of wánk alright.

Pinch Flat

I bought one of the Superdry jackets, thought it would be perfect for our weather.

First down pour it leaked like a bästard and I got soaked. Brought the jacket back for a refund. Superdry they ain't.

maguic24

ongarboy wrote: »

I notice every second guy seems to be wearing a Superdry jacket (at least all those who work in the IFSC in Dublin!:)). It's not the hipster or fashionista types who are wearing them but your more blokey average joe types who don't generally look like slave to fashion or brand types.

Just curious as to what the appeal is as there is just something very samey and non descript about the jackets imo. Is it the branding on the back or something else that is making them so popular?

They keep you super dry?

....Oh no wait, they don't.

catallus

These jackets (and all of the rest!) are the tools of the Establishment! Your glittering attire clings to the sucking vacuum which is your soul! Down with this sort of thing!

maguic24

catallus wrote: »

These jackets (and all of the rest!) are the tools of the Establishment! Your glittering attire clings to the sucking vacuum which is your soul! Down with this sort of thing!

Careful Now!

jonnny68

Cheap nonsense I'm more into Armani, Boss and Prada.

Arthur Beesley

Berghaus is where it's at.