€60,000 for Dole Office Logo

jjbrien · 18-02-2013 02:01PM

Lapin wrote: »

From the DSP site.

Intreo is a new service from the Department of Social Protection. Intreo is a single point of contact for all employment and income supports

Yup as i said you will sign on at Intreo (ex fas) in future my query is my local FAS office is tiny they might need a bigger place as the queue to sign on down here is massive.

That means not only 60k for new signs but brand new offices for this project we are looking at a bill into the millions here never mind the 60k

fatknacker · 18-02-2013 02:03PM

Sky King wrote: »

Here's what they should do:

1: Go to national college of art and design or similar design school
2: Tell all students there they are accepting submissions for (whatever government dept)
3: Winning design gets €1000

I defy you to find me a student that wouldn't jump at that opportunity.

Or better yet, someone unemployed and on a FAS design course.

Happyman42 · 18-02-2013 02:06PM

They can have this for now't.

jjbrien · 18-02-2013 02:08PM

Happyman42 wrote: »

They can have this for now't.

That made my day

Monty - the one and only · 18-02-2013 02:09PM

Seachmall wrote: »

Creating a brand is an expensive endeavor.

Should of just gotten someone's nephew to do it, I heard he's good at that photoshop thing.

they probably did, thats the problem

ScumLord · 18-02-2013 02:11PM

hardCopy wrote: »

In fairness the 60K probably involved multiple designs, colour testing, focus groups etc.

€60,000 is still a lot, but I doubt it was for an hour's work in Photoshop.

True.

And while one person in photoshop could have done this logo in an evening that's not what happened. The Dole office aren't going to hire some kid of the street that says he can use photoshop. They're going to hire a large expensive advertising company with a track record.

Cantona's Collars · 18-02-2013 02:24PM

a positive upward arrow symbol and circle representing the individuals and service users who are ultimately Intreo’s brand ambassadors.

So somebody on the dole is now A Brand Ambassador-wtf!!?

"What's the story with my dole being cut off"?....."Well sir,you are now a Brand Ambassador and therefore classed as being in employment,every time you sign on or go to collect your dole,you are technically working".

Happyman42 · 18-02-2013 02:26PM

jjbrien wrote: »

That made my day

I'm from the ANCO...Ah Now Come On! era.

Lapin · 18-02-2013 02:28PM

Sky King wrote: »

Here's what they should do:

1: Go to national college of art and design or similar design school
2: Tell all students there they are accepting submissions for (whatever government dept)
3: Winning design gets €1000

I defy you to find me a student that wouldn't jump at that opportunity.

T-K-O wrote: »

and the very same people that complain about the 60k would come on here and tell us all how the government exploits students

I'm not sure about that. You'll get some people complaining sure, but I think most would support such a cooperation between a government agency and third level art college if it meant saving taxpayers money and rewarding students.

I wouldn't be in favour of the private sector being allowed to do this but I don't see a problem with the public service liaising with schools and colleges in this way.

goose2005 · 18-02-2013 02:32PM

Is it pronounced intro or in-tree-o?

T-K-O · 18-02-2013 02:34PM

Lapin wrote: »

I'm not sure about that. You'll get some people complaining sure, but I think most would support such a cooperation between a government agency and third level art college if it meant saving taxpayers money and rewarding students.

I wouldn't be in favour of the private sector being allowed to do this but I don't see a problem with the public service liaising with schools and colleges in this way.

This is something that could work and work well. However people love a moan and I guarantee some would complain.

I once spent 15k on branding for a retail outlet. Im sure there is more to it that one logo.

60k in this instance could very well be value for money. Re-reading the story on newstalk, it's cheap and lazy on their behalf. The same tripe that we have to put up with from some independents / opposition parties.

Cienciano · 18-02-2013 02:38PM

Seachmall wrote: »

Creating a brand is an expensive endeavor.

Should of just gotten someone's nephew to do it, I heard he's good at that photoshop thing.

It probably was someones nephew. Some TD's nephew that was starting a new design or marketing company

Sky King · 18-02-2013 02:40PM

Lapin wrote: »

I wouldn't be in favour of the private sector being allowed to do this but I don't see a problem with the public service liaising with schools and colleges in this way.

Ryanair pretty much did something similar for their website design.

Lapin · 18-02-2013 02:43PM

T-K-O wrote: »

This is something that could work and work well. However people love a moan and I guarantee some would complain.

I once spent 15k on branding for a retail outlet. Im sure there is more to it that one logo.

60k in this instance could very well be value for money. Re-reading the story on newstalk, it's cheap and lazy on their behalf. The same tripe that we have to put up with from some independents / opposition parties.

Its lifted from the Daily Mail so there's a sensationalist health warning there to begin with.

If the 60K covers all stationery, signage, office displays etc nationwide then it is money well spent. Incredible value in fact.

However, if it simply pays for the logo, and is sold to us with crap like this -

Creative Rationale
The name Intreo is derived from both the abbreviation of the word Introduction and Treo, the Irish for direction. The final identity solution combines a positive upward arrow symbol and circle representing the individuals and service users who are ultimately Intreo’s brand ambassadors.

- then I think, someone in the DSP has questions to answer, and maybe The Daily Mail (and Newstalk) have a point.

awec · 18-02-2013 02:44PM

Why does the dole office need a logo at all?

T-K-O · 18-02-2013 02:48PM

Lapin wrote: »

Its lifted from the Daily Mail so there's a sensationalist health warning there to begin with.

If the 60K covers all stationery, signage, office displays etc nationwide then i is money well spent. Incredible value in fact.

However, if is simply pays for the logo, and is sold to us with crap like this -

Creative Rationale
The name Intreo is derived from both the abbreviation of the word Introduction and Treo, the Irish for direction. The final identity solution combines a positive upward arrow symbol and circle representing the individuals and service users who are ultimately Intreo’s brand ambassadors.

- then I think, someone in the DSP has questions to answer.

Ah say no more..

As for the creative rationale, wow. Forget the DSP we might need to bring in the DPP

tricky D · 18-02-2013 02:50PM

Sky King wrote: »

Ryanair pretty much did something similar for their website design.

That's what they would like you to think. The reality is very different.

VampiricPadraig · 18-02-2013 02:53PM

The logo looks like some stupid start-up from America that deals with social networking or something....

If anyone from "Intreo" is reading this thread, do this:

1) Copy the following into a blank Microsoft Word Document (Any version...hell, you could even use Libre/Open Office if you want): Intreo
2) Highlight it all and increase to size....72 and change the font to Wingdings.
3) ???
4) Profit.

It should look something like this once you are done: Click Here - Now, just use that as your new heading on your letters and compliments slip. If anyone asks why you chose this one, just say "Well, it was either this or €60K on a crappy green circle"

Frank Bullitt · 18-02-2013 03:02PM

Lots of experts on here it seems.

Its not 60k for a logo, its 60k for a brand. Like most things Irish people will criticize anything that costs money, even more so when it's something that they don't understand or see a point of, good design is one of them things.

I could have knocked that up myself in photoshop in an hour

No, you couldn't have. A branding operation is more than a logo and also requires a skill that extends beyond the realms of photoshop. This type of attitude really pisses me off.

hames · 18-02-2013 03:04PM

Gintonious wrote: »

A branding operation

...?

foggy_lad · 18-02-2013 03:07PM

So FÁS are still the money sponge they always were. The former directors left with millions for doing nothing now this circle of snot is created to rub our noses in. I'd bet some relation of former FÁS bigwigs is involved in the company that produced this.

Itsdacraic · 18-02-2013 03:11PM

Gintonious wrote: »

Lots of experts on here it seems.

Its not 60k for a logo, its 60k for a brand. Like most things Irish people will criticize anything that costs money, even more so when it's something that they don't understand or see a point of, good design is one of them things.

No, you couldn't have. A branding operation is more than a logo and also requires a skill that extends beyond the realms of photoshop. This type of attitude really pisses me off.

Let's play Spot The Marketing Spoof

Frank Bullitt · 18-02-2013 03:16PM

hames wrote: »

...?

It's about creating a brand, weather it be from scratch or evolving something.

It's how a company is perceived in the publics eye. Its more than a logo, a logo is just a mark and not a brand, a brand is how a customer experiences what you do.

There would have been dozens and dozens of meetings and consultations for this, what you see in that article is not the full brand, it is only part of it.

hames · 18-02-2013 03:21PM

Gintonious wrote: »

There would have been dozens and dozens of meetings and consultations for this

http://i.telegraph.co.uk/multimedia/archive/01201/ixparty108_1201622c.jpg

Lapin · 18-02-2013 03:23PM

Gintonious wrote: »

Lots of experts on here it seems.

Few phrases in the English language sound more pompous than that.
Anyone who says that better know their stuff as they automatically set themselves up as a real expert.

Gintonious wrote: »

Its not 60k for a logo, its 60k for a brand. Like most things Irish people will criticize anything that costs money, even more so when it's something that they don't understand or see a point of, good design is one of them things.

As a taxpayer its my money being spent and I'm well within my rights to criticise what I see as a waste of money. I don't see good design here. I see people like you looking at a naked emperor and being told you have to admire his clothes because they cost 60K.

Gintonious wrote: »

No, you couldn't have. A branding operation is more than a logo and also requires a skill that extends beyond the realms of photoshop. This type of attitude really pisses me off.

Wasting money on a branding operation that isn't really needed really pisses me off.

mike65 · 18-02-2013 03:24PM

So every last bit of headed notepaper, every door and exterior wall sign, every internet webpage template will have to be changed and to what end?!

bette · 18-02-2013 03:27PM

mike65 wrote: »

So every last bit of headed notepaper, every door and exterior wall sign, every internet webpage template will have to be changed and to what end?!

to create JOBS - JOBS -JOBS

Mr. Loverman · 18-02-2013 03:35PM

The logo on the job website www.dole.ie is better, and it only cost EUR 20.

EDIT:

Here's another one: http://www.dole.ie/images/dole.bling

Viper_JB · 18-02-2013 03:38PM

In fairness the people making the decision to spend this money have no grounding in reality, 60k is considered chump change to them.

mikom · 18-02-2013 03:38PM

♫

There was a builder who had no job,
And Intreo was his name-O.
INT-RE-O!
INT-RE-O!
INT-RE-O!
And Intreo was his name-O!

€60,000 for Dole Office Logo

Comments