€60,000 for Dole Office Logo

Lapin

Looks like Intreo is the new name for the dole and this is their new logo.

http://www.newstalk.ie/Is-the-new-dole-office-logo-worth-60000

A boring green circle with the word INTREO written on it.

I wonder if they considered asking anyone on their own books to come up with a design for an extra months dole?

Surely out of 450,000 people (some of the them graphic designers no doubt) they could have found something a lot more imaginative for a hell of a lot less.

It seems like these out of touch public servants still thing nothing of píssing away our hard earned taxes.

P_1

Selling to the public sector is usually one of the best things you can do as a service provider.

Usually means high margins for all concerned.

msg11

Surely there is more to it than just a logo and 60 K .

x43r0

I generally lean right of centre on most issues and can understand and someties defend certain public expenditure but this is just unbelieveably idiotic.

I could have knocked that up myself in photoshop in an hour

Seachmall

Creating a brand is an expensive endeavor.

Should of just gotten someone's nephew to do it, I heard he's good at that photoshop thing.

triple-M

what the fook does intreo mean/stand for?

gobnaitolunacy

triple-M wrote: »

what the fook does intreo mean/stand for?

Sh*t name.
Could be a mobile company/detergent/tampon/anything.

Seachmall

Seachmall wrote: »

Should of just gotten someone's nephew to do it, I heard he's good at that photoshop thing.

What makes you think they didn't?

kensutz

triple-M wrote: »

what the fook does intreo mean/stand for?

Creative Rationale
The name Intreo is derived from both the abbreviation of the word Introduction and Treo, the Irish for direction. The final identity solution combines a positive upward arrow symbol and circle representing the individuals and service users who are ultimately Intreo’s brand ambassadors.

Which means a load of shite

Grumpypants

It is brilliant and will be a boost to the people signing on. They will skip down to the dole office now happy to see this sign. Shame more public sector departments can't use this forward thinking. All the old stationary needs to be changed now too which means jobs for 1 stationary company from the uk.

Sky King

Here's what they should do:

1: Go to national college of art and design or similar design school
2: Tell all students there they are accepting submissions for (whatever government dept)
3: Winning design gets €1000

I defy you to find me a student that wouldn't jump at that opportunity.

hames

I presume this pays for the materials and signage as well? Not just the design.

Boombastic

People probably weren't using their services

Lone Stone

I could do that in ms paint for like a pizza.

gobnaitolunacy

Creative Rationale
The name Intreo is derived from both the abbreviation of the word Introduction and Treo, the Irish for direction. The final identity solution combines a positive upward arrow symbol and circle representing the individuals and service users who are ultimately Intreo’s brand ambassadors.

Spooky, in b4 Godwin.

T-K-O

Sky King wrote: »

Here's what they should do:

1: Go to national college of art and design or similar design school
2: Tell all students there they are accepting submissions for (whatever government dept)
3: Winning design gets €1000

I defy you to find me a student that wouldn't jump at that opportunity.

and the very same people that complain about the 60k would come on here and tell us all how the government exploits students

jjbrien

Wonder does the government need any more logos done (looks up logo design software) I'll do them for 60k each

RikkFlair

Fools and their money...

mike65

Creative Rationale
The name Intreo is derived from both the abbreviation of the word Introduction and Treo, the Irish for direction. The final identity solution combines a positive upward arrow symbol and circle representing the individuals and service users who are ultimately Intreo’s brand ambassadors.

I'm getting my gun.

Grayson

I read it as "€60,000 for Dole Office Lego"

now that's just wasteful.

SEPT 23 1989

Sounds like a Nirvana album

Annasopra

Lapin wrote: »

Looks like Intreo is the new name for the dole and this is their new logo.

http://www.newstalk.ie/Is-the-new-dole-office-logo-worth-60000

A boring green circle with the word INTREO written on it.

I wonder if they considered asking anyone on their own books to come up with a design for an extra months dole?

Surely out of 450,000 people (some of the them graphic designers no doubt) they could have found something a lot more imaginative for a hell of a lot less.

It seems like these out of touch public servants still thing nothing of píssing away our hard earned taxes.

This is the new FAS not the DSP

RikkFlair

mango salsa wrote: »

This is the new FAS not the DSP

I thought SOLAS was the new FAS?

P_1

Sky King wrote: »

Here's what they should do:

1: Go to national college of art and design or similar design school
2: Tell all students there they are accepting submissions for (whatever government dept)
3: Winning design gets €1000

I defy you to find me a student that wouldn't jump at that opportunity.

The trouble with doing that is that it probably breaks some EU law about tendering.

Crappy situation but that's the way it works

hardCopy

In fairness the 60K probably involved multiple designs, colour testing, focus groups etc.

€60,000 is still a lot, but I doubt it was for an hour's work in Photoshop.

jjbrien

mango salsa wrote: »

This is the new FAS not the DSP

I think and i could be wrong they are making fas into what the UK did like the Job Centre you will sign on at th FAS office and have to speak to someone about what jobs etc you applied for etc. If this is the case then its no good as there is no jobs

gobnaitolunacy

A new logo for the Euro coinage a while back consisted of a stick figure, like that drawn by a 3 year old. Graphic designers don't even try anymore.

http://www.coinnews.net/2008/02/26/winning-design-for-new-euro-coin-announced-3948/

Lapin

RikkFlair wrote: »

Fools and their money...

I think you mean 'Fools and our money'. :mad:

Annasopra

RikkFlair wrote: »

I thought SOLAS was the new FAS?

Intreo takes over part of Fas functions

http://www.thejournal.ie/fas-rebrand-intreo-to-provide-services-to-jobseekers-635966-Oct2012/

Grayson

It's a snappy logo. I want to do business with them because of it.

I'm going to quit right now.

Lapin

mango salsa wrote: »

This is the new FAS not the DSP

From the DSP site.

Intreo is a new service from the Department of Social Protection. Intreo is a single point of contact for all employment and income supports

jjbrien

Lapin wrote: »

From the DSP site.

Intreo is a new service from the Department of Social Protection. Intreo is a single point of contact for all employment and income supports

Yup as i said you will sign on at Intreo (ex fas) in future my query is my local FAS office is tiny they might need a bigger place as the queue to sign on down here is massive.

That means not only 60k for new signs but brand new offices for this project we are looking at a bill into the millions here never mind the 60k

fatknacker

Sky King wrote: »

Here's what they should do:

1: Go to national college of art and design or similar design school
2: Tell all students there they are accepting submissions for (whatever government dept)
3: Winning design gets €1000

I defy you to find me a student that wouldn't jump at that opportunity.

Or better yet, someone unemployed and on a FAS design course.

Happyman42

They can have this for now't.

jjbrien

Happyman42 wrote: »

They can have this for now't.

That made my day

Monty - the one and only

Seachmall wrote: »

Creating a brand is an expensive endeavor.

Should of just gotten someone's nephew to do it, I heard he's good at that photoshop thing.

they probably did, thats the problem

ScumLord

hardCopy wrote: »

In fairness the 60K probably involved multiple designs, colour testing, focus groups etc.

€60,000 is still a lot, but I doubt it was for an hour's work in Photoshop.

True.

And while one person in photoshop could have done this logo in an evening that's not what happened. The Dole office aren't going to hire some kid of the street that says he can use photoshop. They're going to hire a large expensive advertising company with a track record.

Cantona's Collars

a positive upward arrow symbol and circle representing the individuals and service users who are ultimately Intreo’s brand ambassadors.

So somebody on the dole is now A Brand Ambassador-wtf!!?

"What's the story with my dole being cut off"?....."Well sir,you are now a Brand Ambassador and therefore classed as being in employment,every time you sign on or go to collect your dole,you are technically working".

Happyman42

jjbrien wrote: »

That made my day

I'm from the ANCO...Ah Now Come On! era.

Lapin

Sky King wrote: »

Here's what they should do:

1: Go to national college of art and design or similar design school
2: Tell all students there they are accepting submissions for (whatever government dept)
3: Winning design gets €1000

I defy you to find me a student that wouldn't jump at that opportunity.

T-K-O wrote: »

and the very same people that complain about the 60k would come on here and tell us all how the government exploits students

I'm not sure about that. You'll get some people complaining sure, but I think most would support such a cooperation between a government agency and third level art college if it meant saving taxpayers money and rewarding students.

I wouldn't be in favour of the private sector being allowed to do this but I don't see a problem with the public service liaising with schools and colleges in this way.

goose2005

Is it pronounced intro or in-tree-o?

T-K-O

Lapin wrote: »

I'm not sure about that. You'll get some people complaining sure, but I think most would support such a cooperation between a government agency and third level art college if it meant saving taxpayers money and rewarding students.

I wouldn't be in favour of the private sector being allowed to do this but I don't see a problem with the public service liaising with schools and colleges in this way.

This is something that could work and work well. However people love a moan and I guarantee some would complain.

I once spent 15k on branding for a retail outlet. Im sure there is more to it that one logo.

60k in this instance could very well be value for money. Re-reading the story on newstalk, it's cheap and lazy on their behalf. The same tripe that we have to put up with from some independents / opposition parties.

Cienciano

Seachmall wrote: »

Creating a brand is an expensive endeavor.

Should of just gotten someone's nephew to do it, I heard he's good at that photoshop thing.

It probably was someones nephew. Some TD's nephew that was starting a new design or marketing company

Sky King

Lapin wrote: »

I wouldn't be in favour of the private sector being allowed to do this but I don't see a problem with the public service liaising with schools and colleges in this way.

Ryanair pretty much did something similar for their website design.

Lapin

T-K-O wrote: »

This is something that could work and work well. However people love a moan and I guarantee some would complain.

I once spent 15k on branding for a retail outlet. Im sure there is more to it that one logo.

60k in this instance could very well be value for money. Re-reading the story on newstalk, it's cheap and lazy on their behalf. The same tripe that we have to put up with from some independents / opposition parties.

Its lifted from the Daily Mail so there's a sensationalist health warning there to begin with.

If the 60K covers all stationery, signage, office displays etc nationwide then it is money well spent. Incredible value in fact.

However, if it simply pays for the logo, and is sold to us with crap like this -

Creative Rationale
The name Intreo is derived from both the abbreviation of the word Introduction and Treo, the Irish for direction. The final identity solution combines a positive upward arrow symbol and circle representing the individuals and service users who are ultimately Intreo’s brand ambassadors.

- then I think, someone in the DSP has questions to answer, and maybe The Daily Mail (and Newstalk) have a point.

awec

Why does the dole office need a logo at all?

T-K-O

Lapin wrote: »

Its lifted from the Daily Mail so there's a sensationalist health warning there to begin with.

If the 60K covers all stationery, signage, office displays etc nationwide then i is money well spent. Incredible value in fact.

However, if is simply pays for the logo, and is sold to us with crap like this -

Creative Rationale
The name Intreo is derived from both the abbreviation of the word Introduction and Treo, the Irish for direction. The final identity solution combines a positive upward arrow symbol and circle representing the individuals and service users who are ultimately Intreo’s brand ambassadors.

- then I think, someone in the DSP has questions to answer.

Ah say no more..

As for the creative rationale, wow. Forget the DSP we might need to bring in the DPP

tricky D

Sky King wrote: »

Ryanair pretty much did something similar for their website design.

That's what they would like you to think. The reality is very different.

VampiricPadraig

The logo looks like some stupid start-up from America that deals with social networking or something....

If anyone from "Intreo" is reading this thread, do this:

1) Copy the following into a blank Microsoft Word Document (Any version...hell, you could even use Libre/Open Office if you want): Intreo
2) Highlight it all and increase to size....72 and change the font to Wingdings.
3) ???
4) Profit.

It should look something like this once you are done: Click Here - Now, just use that as your new heading on your letters and compliments slip. If anyone asks why you chose this one, just say "Well, it was either this or €60K on a crappy green circle"

Frank Bullitt

Lots of experts on here it seems.

Its not 60k for a logo, its 60k for a brand. Like most things Irish people will criticize anything that costs money, even more so when it's something that they don't understand or see a point of, good design is one of them things.

I could have knocked that up myself in photoshop in an hour

No, you couldn't have. A branding operation is more than a logo and also requires a skill that extends beyond the realms of photoshop. This type of attitude really pisses me off.

hames

Gintonious wrote: »

A branding operation

...?