Clever Marketing At Des Kellys

Obviously a marketing stunt. Its in the hope the media will see this and report the photo/story. Its the michael O'leary school of advertising, do something wacky in order to get your name and product in the papers - for free.

This will be carried in the national press, and all for €2k, seems cheap to me.

Cianos wrote: »

That yoke wouldn't cost €2k. There's a difference between a billboard and a bit of tarp that you hang from a wall.

This is true. The only reason yer mans job seeker ad cost him two grand was because he hired a spot out in Ballsbridge. The physical ad itself costs sweet fa.

Furthers my belief that this is cheap national exposure for des kelly. Hes done it before too, I remember when he spun the closing of his shops on Sundays as respect for the day of rest. Not because the home improvements market had just gone tits up and it didn't make financial sense to open. He got a fair few column inches out of it too.

Yakult wrote: »

Que hundreds of prank calls

After the first one the line would be engaged!