"Arthur's Day" - historic celebration or cynical corporate opportunism by Diageo?

Cress · 18-09-2010 03:47AM #1

And besides, wasn't there already an "Arthur's Day" earlier this year?

Dennis the Stone · 18-09-2010 03:51AM

The latter.

EuskalHerria · 18-09-2010 04:09AM

One of the greatest marketing campaigns in this country, idiots the lenght and breath of the country shouting "to martha". It wore off after the first viewing, never mind the million other times we were subjected to it!

me-skywalker · 18-09-2010 04:13AM

What you talking about? Valentines day is for lovers, mothers day for mothers, christmass for the shoppers, halloween for the freaks and Arthrus day for the Alco's you gonna take that away from them? Shame on you!!

Sheeps · 18-09-2010 04:18AM

to martha

johnmcdnl · 18-09-2010 04:19AM

Marketing scam but I'm not gonna turn down an excuse to have a quick one early in the evening :pac:

EuskalHerria · 18-09-2010 04:19AM

me-skywalker wrote: »

What you talking about? Valentines day is for lovers, mothers day for mothers, christmass for the shoppers, halloween for the freaks and Arthrus day for the Alco's you gonna take that away from them? Shame on you!!

Conveniently leaving Paddy's day to be an exclusive celebration of the diversity and uniqueness of Irish culture. Even funerals in this country are something for the Alco's, there well covered so don't worry about it.

wonderfulname · 18-09-2010 04:23AM

Insanely annoying marketing campaign.. anyone else think it actually diminishes the brand??

me-skywalker · 18-09-2010 04:25AM

EuskalHerria wrote: »

Even funerals in this country are something for the Alco's, there well covered so don't worry about it.

Depends how much ashes are iven otu to be scattered, might not be much covered.

Shanegggg · 18-09-2010 04:48AM

Just a rediculous market trend that people have decided is cool to support due to a rediulous advertisment.

Fair enough 200 years for last year but 201 is just ripping the pi$$. Does this time of year actually have any significant date to do with guinness itself?

I really think it grinds the name of Arthur Guinness through the ringer and is a disgrace to his name.

Prof.Badass · 18-09-2010 04:54AM

I genuinely think it's a meaningful occasion. Should become a national holiday.

http://i485.photobucket.com/albums/rr212/Takorax/trollface.jpg

Orange69 · 18-09-2010 04:54AM

Shanegggg wrote: »

Just a rediculous market trend that people have decided is cool to support due to a rediulous advertisment.

Fair enough 200 years for last year but 201 is just ripping the pi$$. Does this time of year actually have any significant date to do with guinness itself?

I really think it grinds the name of Arthur Guinness through the ringer and is a disgrace to his name.

This rediculous is ridiculous!

me-skywalker · 18-09-2010 05:03AM

Shanegggg wrote: »

Just a rediculous market trend that people have decided is cool to support due to a rediulous advertisment.

Fair enough 200 years for last year but 201 is just ripping the pi$$. Does this time of year actually have any significant date to do with guinness itself?

I really think it grinds the name of Arthur Guinness through the ringer and is a disgrace to his name.

Are you saying that because he's 'Irish' or because Guinness is 'Irish'

I think he disgraced his own name... but hey lets not go there, thats just bringing politics into a drunken arguement

Dj Stiggie · 18-09-2010 05:30AM

Its an over-the-top marketing campaign by Diageo, a company which is English.

However, they do have some good events lined up around the country, and most celebrations/festivals that are not associated with a traditional holiday have at least corporate sponsorship if not sponsorship from the alcohol industry.

Oxegen is sponsored by Heineken, Jameson Film Festival, the now defunct Bulmers Comedy Month and the Carlsberg Cat Laughs all have sponsorship from brewers.

While I understand that these festivals are not zeroing in on one man, namely the man who first produced our "National Drink", the proceeds raised do go to the Arthur Guinness Foundation, which is more than any of the others can say

jimmycrackcorm · 18-09-2010 05:42AM

An excuse to drink and yet somebody wants to makes thread about it....

SoupyNorman · 18-09-2010 06:25AM

I'm an avid Guinness drinker, out of protest I will not be raising a glass to the corporate marketing fatcats on Artur's Day.

dvpower · 18-09-2010 08:55AM

wonderfulname wrote: »

Insanely annoying marketing campaign.. anyone else think it actually diminishes the brand??

I agree.
Mind you, people who drink too much seem to like it.

dvpower · 18-09-2010 08:59AM

SoupyNorman wrote: »

I'm an avid Guinness drinker, out of protest I will not be raising a glass to the corporate marketing fatcats on Artur's Day.

Good stuff.
I'm not going on the piss tonight to protest the war in Iraq.

Cianos · 18-09-2010 09:04AM

Amazing marketing ploy, and I find it fascinating how quickly people have already sheepishly lapped it up.

arybvtcw0eolkf · 18-09-2010 09:38AM

sadi may wrote: »

dont make me laugh you have the staff drinking there till all hours taking over the whole pub from waiters to chefs and back down to school girls waitressing seems like one big orgie calm down oldies take a back seat its gone from bad to worse 'rough' is what some other board called it with all the staff taking over and running the show donal WHERE ARE YOU or do you care myself and the wife went there the last two sundays for dinner ended up staying for a few drinks , never again i moved to donabate to get away from the inner city scum and keelings has brought it to donabate donal riff raff out arthurs day stay away its riff raff day a day to be missed in keelings of donabate

Look who's started the celebrations early!.

moonpurple · 18-09-2010 09:43AM

farters day?

is a corporate marketing manipulation of irish culture

its a disgusting drink...as well:pac:

El Weirdo · 18-09-2010 09:45AM

sadi may wrote: »

dont make me laugh you have the staff drinking there till all hours taking over the whole pub from waiters to chefs and back down to school girls waitressing seems like one big orgie calm down oldies take a back seat its gone from bad to worse 'rough' is what some other board called it with all the staff taking over and running the show donal WHERE ARE YOU or do you care myself and the wife went there the last two sundays for dinner ended up staying for a few drinks , never again i moved to donabate to get away from the inner city scum and keelings has brought it to donabate donal riff raff out arthurs day stay away its riff raff day a day to be missed in keelings of donabate

I'd love to know how bad this post was before the edit.

Also, did anyone hear Liveline yesterday with the stupid bint who's son was born on Arthur's Day last year?

She gave the kid the second name of Arthur as she thought the date had some historical significance and wasn't just an arbitrary date conjured up by men in braces and ponytails. She seemed somewhat miffed about the whole affair.

Fuckwit.

gurramok · 18-09-2010 09:47AM

I think its a disgrace how Diageo along with the publicans hijack the best pubs on Arthurs day in that you have to buy tickets to get in which means the regular joe who enjoys his tipple at 17:59pm in said pubs cannot enjoy that after work drink in peace.

And don't get me started on Guinness rip-off prices!

stovelid · 18-09-2010 10:08AM

http://www.felingwmpottery.co.uk/Mugs/mugs-grp.jpg

18-09-2010 10:11AM

€2.50 a pint in most pubs Galway this thursday.

Can't go wrong

bcmf · 18-09-2010 10:22AM

sadi may wrote: »

dont make me laugh you have the staff drinking there till all hours taking over the whole pub from waiters to chefs and back down to school girls waitressing seems like one big orgie calm down oldies take a back seat its gone from bad to worse 'rough' is what some other board called it with all the staff taking over and running the show donal WHERE ARE YOU or do you care myself and the wife went there the last two sundays for dinner ended up staying for a few drinks , never again i moved to donabate to get away from the inner city scum and keelings has brought it to donabate donal riff raff out arthurs day stay away its riff raff day a day to be missed in keelings of donabate

I say scrap the Arthurs Day nonsense and have a 'paragraph' and 'full stop' day in honour of this post.

alwaysadub · 18-09-2010 10:27AM

El Weirdo wrote: »

Also, did anyone hear Liveline yesterday with the stupid bint who's son was born on Arthur's Day last year?

She gave the kid the second name of Arthur as she thought the date had some historical significance and wasn't just an arbitrary date conjured up by men in braces and ponytails. She seemed somewhat miffed about the whole affair.

Fuckwit.

Arthur's Day last year was Arthur Guiness' (and mine!) birthday. They've changed the date this year. Still though, naming your child after a drink still makes her a fcukwit

I had thought last year was a once off for the 250th year, which would've been fair enough i suppose, but obviously marketing have decided to run it every year. Fcuk it, if it's always going to be around my birthday,gives me another reason to go drinking!

themadchef · 18-09-2010 10:36AM

Arthurs day...

I'd say the marketing guy/gal that came up with that is lying in the bed this morning, on 1million thread count Egyptian cotton sheets and laughing out loud at the gullible.

Fair fúcks to them, worth whatever they paid.

aDeener · 18-09-2010 11:04AM

SoupyNorman wrote: »

I'm an avid Guinness drinker, out of protest I will not be raising a glass to the corporate marketing fatcats on Artur's Day.

but you will on any other given day

weiland79 · 18-09-2010 11:10AM

rarnes1 wrote: »

€2.50 a pint in most pubs Galway this thursday.

Can't go wrong

YES YES THIS!!!

What the hell is wrong with you people, who cares if it's a cynical marketing ploy on the part of Guinness. 2.50 per pint = bring 20 euros out and be half cut by 10 o'clock. Happy days.

Biggins · 18-09-2010 11:23AM

EuskalHerria wrote: »

One of the greatest marketing campaigns in this country, idiots the lenght and breath of the country shouting "to martha". It wore off after the first viewing, never mind the million other times we were subjected to it!

Thats about it summed up nicely.
It was mildly irritating the first time around - now its just a revenue pulling in tool.

"Arthur's Day" - historic celebration or cynical corporate opportunism by Diageo?

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