"Arthur's Day" - historic celebration or cynical corporate opportunism by Diageo?

Cress

And besides, wasn't there already an "Arthur's Day" earlier this year?

Dennis the Stone

The latter.

EuskalHerria

One of the greatest marketing campaigns in this country, idiots the lenght and breath of the country shouting "to martha". It wore off after the first viewing, never mind the million other times we were subjected to it!

me-skywalker

What you talking about? Valentines day is for lovers, mothers day for mothers, christmass for the shoppers, halloween for the freaks and Arthrus day for the Alco's you gonna take that away from them? Shame on you!!

Sheeps

to martha

johnmcdnl

Marketing scam but I'm not gonna turn down an excuse to have a quick one early in the evening :pac:

EuskalHerria

me-skywalker wrote: »

What you talking about? Valentines day is for lovers, mothers day for mothers, christmass for the shoppers, halloween for the freaks and Arthrus day for the Alco's you gonna take that away from them? Shame on you!!

Conveniently leaving Paddy's day to be an exclusive celebration of the diversity and uniqueness of Irish culture. Even funerals in this country are something for the Alco's, there well covered so don't worry about it.

wonderfulname

Insanely annoying marketing campaign.. anyone else think it actually diminishes the brand??

me-skywalker

EuskalHerria wrote: »

Even funerals in this country are something for the Alco's, there well covered so don't worry about it.

Depends how much ashes are iven otu to be scattered, might not be much covered.

Shanegggg

Just a rediculous market trend that people have decided is cool to support due to a rediulous advertisment.

Fair enough 200 years for last year but 201 is just ripping the pi$$. Does this time of year actually have any significant date to do with guinness itself?

I really think it grinds the name of Arthur Guinness through the ringer and is a disgrace to his name.

Prof.Badass

I genuinely think it's a meaningful occasion. Should become a national holiday.

http://i485.photobucket.com/albums/rr212/Takorax/trollface.jpg

Orange69

Shanegggg wrote: »

Just a rediculous market trend that people have decided is cool to support due to a rediulous advertisment.

Fair enough 200 years for last year but 201 is just ripping the pi$$. Does this time of year actually have any significant date to do with guinness itself?

I really think it grinds the name of Arthur Guinness through the ringer and is a disgrace to his name.

This rediculous is ridiculous!

me-skywalker

Shanegggg wrote: »

Just a rediculous market trend that people have decided is cool to support due to a rediulous advertisment.

Fair enough 200 years for last year but 201 is just ripping the pi$$. Does this time of year actually have any significant date to do with guinness itself?

I really think it grinds the name of Arthur Guinness through the ringer and is a disgrace to his name.

Are you saying that because he's 'Irish' or because Guinness is 'Irish'

I think he disgraced his own name... but hey lets not go there, thats just bringing politics into a drunken arguement

Dj Stiggie

Its an over-the-top marketing campaign by Diageo, a company which is English.

However, they do have some good events lined up around the country, and most celebrations/festivals that are not associated with a traditional holiday have at least corporate sponsorship if not sponsorship from the alcohol industry.

Oxegen is sponsored by Heineken, Jameson Film Festival, the now defunct Bulmers Comedy Month and the Carlsberg Cat Laughs all have sponsorship from brewers.

While I understand that these festivals are not zeroing in on one man, namely the man who first produced our "National Drink", the proceeds raised do go to the Arthur Guinness Foundation, which is more than any of the others can say

jimmycrackcorm

An excuse to drink and yet somebody wants to makes thread about it....

SoupyNorman

I'm an avid Guinness drinker, out of protest I will not be raising a glass to the corporate marketing fatcats on Artur's Day.

dvpower

wonderfulname wrote: »

Insanely annoying marketing campaign.. anyone else think it actually diminishes the brand??

I agree.
Mind you, people who drink too much seem to like it.

dvpower

SoupyNorman wrote: »

I'm an avid Guinness drinker, out of protest I will not be raising a glass to the corporate marketing fatcats on Artur's Day.

Good stuff.
I'm not going on the piss tonight to protest the war in Iraq.

Cianos

Amazing marketing ploy, and I find it fascinating how quickly people have already sheepishly lapped it up.

arybvtcw0eolkf

sadi may wrote: »

dont make me laugh you have the staff drinking there till all hours taking over the whole pub from waiters to chefs and back down to school girls waitressing seems like one big orgie calm down oldies take a back seat its gone from bad to worse 'rough' is what some other board called it with all the staff taking over and running the show donal WHERE ARE YOU or do you care myself and the wife went there the last two sundays for dinner ended up staying for a few drinks , never again i moved to donabate to get away from the inner city scum and keelings has brought it to donabate donal riff raff out arthurs day stay away its riff raff day a day to be missed in keelings of donabate

Look who's started the celebrations early!.

moonpurple

farters day?

is a corporate marketing manipulation of irish culture

its a disgusting drink...as well:pac:

El Weirdo

sadi may wrote: »

dont make me laugh you have the staff drinking there till all hours taking over the whole pub from waiters to chefs and back down to school girls waitressing seems like one big orgie calm down oldies take a back seat its gone from bad to worse 'rough' is what some other board called it with all the staff taking over and running the show donal WHERE ARE YOU or do you care myself and the wife went there the last two sundays for dinner ended up staying for a few drinks , never again i moved to donabate to get away from the inner city scum and keelings has brought it to donabate donal riff raff out arthurs day stay away its riff raff day a day to be missed in keelings of donabate

I'd love to know how bad this post was before the edit.

Also, did anyone hear Liveline yesterday with the stupid bint who's son was born on Arthur's Day last year?

She gave the kid the second name of Arthur as she thought the date had some historical significance and wasn't just an arbitrary date conjured up by men in braces and ponytails. She seemed somewhat miffed about the whole affair.

Fuckwit.

gurramok

I think its a disgrace how Diageo along with the publicans hijack the best pubs on Arthurs day in that you have to buy tickets to get in which means the regular joe who enjoys his tipple at 17:59pm in said pubs cannot enjoy that after work drink in peace.

And don't get me started on Guinness rip-off prices!

stovelid

http://www.felingwmpottery.co.uk/Mugs/mugs-grp.jpg

€2.50 a pint in most pubs Galway this thursday.

Can't go wrong

bcmf

sadi may wrote: »

dont make me laugh you have the staff drinking there till all hours taking over the whole pub from waiters to chefs and back down to school girls waitressing seems like one big orgie calm down oldies take a back seat its gone from bad to worse 'rough' is what some other board called it with all the staff taking over and running the show donal WHERE ARE YOU or do you care myself and the wife went there the last two sundays for dinner ended up staying for a few drinks , never again i moved to donabate to get away from the inner city scum and keelings has brought it to donabate donal riff raff out arthurs day stay away its riff raff day a day to be missed in keelings of donabate

I say scrap the Arthurs Day nonsense and have a 'paragraph' and 'full stop' day in honour of this post.

alwaysadub

El Weirdo wrote: »

Also, did anyone hear Liveline yesterday with the stupid bint who's son was born on Arthur's Day last year?

She gave the kid the second name of Arthur as she thought the date had some historical significance and wasn't just an arbitrary date conjured up by men in braces and ponytails. She seemed somewhat miffed about the whole affair.

Fuckwit.

Arthur's Day last year was Arthur Guiness' (and mine!) birthday. They've changed the date this year. Still though, naming your child after a drink still makes her a fcukwit

I had thought last year was a once off for the 250th year, which would've been fair enough i suppose, but obviously marketing have decided to run it every year. Fcuk it, if it's always going to be around my birthday,gives me another reason to go drinking!

themadchef

Arthurs day...

I'd say the marketing guy/gal that came up with that is lying in the bed this morning, on 1million thread count Egyptian cotton sheets and laughing out loud at the gullible.

Fair fúcks to them, worth whatever they paid.

aDeener

SoupyNorman wrote: »

I'm an avid Guinness drinker, out of protest I will not be raising a glass to the corporate marketing fatcats on Artur's Day.

but you will on any other given day

weiland79

rarnes1 wrote: »

€2.50 a pint in most pubs Galway this thursday.

Can't go wrong

YES YES THIS!!!

What the hell is wrong with you people, who cares if it's a cynical marketing ploy on the part of Guinness. 2.50 per pint = bring 20 euros out and be half cut by 10 o'clock. Happy days.

Biggins

EuskalHerria wrote: »

One of the greatest marketing campaigns in this country, idiots the lenght and breath of the country shouting "to martha". It wore off after the first viewing, never mind the million other times we were subjected to it!

Thats about it summed up nicely.
It was mildly irritating the first time around - now its just a revenue pulling in tool.

aDeener

Biggins wrote: »

Thats about it summed up nicely.
It was mildly irritating the first time around - now its just a revenue pulling in tool.

you say that as if the first one wasn't

Biggins

aDeener wrote: »

you say that as if the first one wasn't

True.
At least then it was a new novel idea - now its just another more blatant, annoying, repetitive gimmick.

Aaa... sure we are all sheep, we will all fall for it.

christina_x

God some people are awful serious. If you want to go, have a bit of craic with your friends and shout "to martha" then do it. If its not your thing or you wouldnt enjoy it, dont go. No point complaining about those who will go/won't go.

samsemtex

Biggins wrote: »

True.
At least then it was a new novel idea - now its just another more blatant, annoying, repetitive gimmick.

Aaa... sure we are all sheep, we will all fall for it.

Well dont go out if you are so against it. Of course its a marketing ploy. Its a very good one. Who cares though? At the end of the day its a very cheap night out and i will be able to drink my favourite beverage for a much lower price than normal. Its mainly going to be students out on a thursday anyway so I dont see the issue.

Cynical marketing you say. I'm all for it.

bonerm

Thankfully it seemed to be mainly be **** and posers who participated in this event last year. Hopefully that will mean a death to it within the next couple of years.

Ledger

TO LLAMA'S!


just kidding, i do think it's a bit ridiculous.

But i have a funny story bout Arthur's day last year, i was in the college bar in WIT watching a hypnotist, it was the day before Arthur's Day, and one of the volunteer's on stage was named Arthur. . . . . . . . . . Bar full of pissed students. . . . . . .


i think you know what happened.

karlog

weiland79 wrote: »

YES YES THIS!!!

What the hell is wrong with you people, who cares if it's a cynical marketing ploy on the part of Guinness. 2.50 per pint = bring 20 euros out and be half cut by 10 o'clock. Happy days.

Ugh but then i'd have to drink guinness.

gurramok

What happens if you decide to drink the cheaper Beamish/Murphys instead as an up yours to Diageo for ripping us off?

EuskalHerria

rarnes1 wrote: »

€2.50 a pint in most pubs Galway this thursday.

Can't go wrong

Are pints not being advertised as €2.51? I seen this last night in Galway anyway.

karlog

EuskalHerria wrote: »

Are pints not being advertised as €2.51? I seen this last night in Galway anyway.

That's fookin typical. I don't want any fookin coppers as change when getting a pint. What happened to 2.50? Hand in 5 euro get a 2 euro coin and a 50cent coin back. Now i'm gonna get a fookin 2 euro coin, a 20c coin, another 20c coin, a 5c coin and two fookin 2c coins as change. That's best case scenario aswell. Fookin hell.

Ghost Train

Stupid annoying advertising

James Forde

pints for 2.50 is only on for a limited time only too, 5-7

a big load of bollócks the whole thing

bonerm

gurramok wrote: »

What happens if you decide to drink the cheaper Beamish/Murphys instead as an up yours to Diageo for ripping us off?

You'll be taken out back and shot for being a party-pooper.

EuskalHerria

karlog wrote: »

That's fookin typical. I don't want any fookin coppers as change when getting a pint. What happened to 2.50? Hand in 5 euro get a 2 euro coin and a 50cent coin back. Now i'm gonna get a fookin 2 euro coin, a 20c coin, another 20c coin, a 5c coin and two fookin 2c coins as change. That's best case scenario aswell. Fookin hell.

I'm not certain but I seen it in two places so assumed that it was the general case.

mikemac

€2.51 for a pint in Tipperary

I'd imagine it's the same elsewhere

Wertz

I couldn't give a flying f*ck about Arthurs day, pints of stout or promotional live music....but the tight bastards in Diageo marketing could at least have shelled out for a new TV advert and dropped the "to Martha" sh*te...
Guiness ads used to be the stuff of legend.

Mr Benevolent

The latter. And Guinness is muck.

Dravokivich

Personally I think the add campaign is aimed at re-enforcing the fun and easy going relaxed social element of drinking. Which is why its set in a series of festivites...

What about all those other ads out there for WKD for example which promotes it's drinkers as anoyying trouble making twats?

Wertz

Dravokivich wrote: »

What about all those other ads out there for WKD for example which promotes it's drinkers as anoyying trouble making twats?

Telling it like it is?

me-skywalker

gurramok wrote: »

What happens if you decide to drink the cheaper Beamish/Murphys instead as an up yours to Diageo for ripping us off?

The same, you'll get drunk.

Anyway I dont see why people are so bothered when im in the pub or clubs I sometimes look aroudn to see the Guinness drinkeres as I enjoy it my self the odd time. Mostly older people or the young hipsters who pretend to be in a band. At least when im drinking it, Im real man! Im real! I swear