Car Safety Ad

cyrusdvirus · 26-04-2007 8:18pm #1

Just shown the new one there on RTE 1.

Powerful stuff folks

SuperSean11 · 26-04-2007 8:20pm

What ones this

cyrusdvirus · 26-04-2007 8:24pm

Girl sitting on wall, chatting to boyfriend

Civic overtaking Corolla, looses control and rolls.
hits Corolla and crushes the lad into her in the wall.

Gardai and stuff at accident scene.

looked horrible, but unusually they displayed the reg of the civic quite clearly, 99c something

SuperSean11 · 26-04-2007 8:30pm

Unusual to display the reg but it cuddnt be as bad as the one were the car flips and hits a child playin out the back

Basq · 26-04-2007 8:31pm

I thought the judge's voice sounded a bit too stereotypical and comical.

I mean did THEY NEED THE BIG BOUNDING VOICE!

Other than that, it was powerful.

simu · 26-04-2007 8:32pm

They overdid it. Seemed like a parody imo.

SuperSean11 · 26-04-2007 8:33pm

ye the judge was a bit over enthusiastic

cyrusdvirus · 26-04-2007 8:33pm

SuperSean11 wrote:

Unusual to display the reg but it couldn't be as bad as the one were the car flips and hits a child playing out the back

i know that one, the drink driving one, but for some reason possibly cos i mightn't have been driving when that came out, can't remember, or else was so convinced that I'd never drink-drive that it would happen to me, it didn't seem to have as bad an affect on me.

This one, I now know that no matter haw a safe and conscientious driver i think i am, i know that these things can happen through no fault of my own.

And they aren't too shy about being graphically gorey either

arrianalexander · 26-04-2007 8:35pm

does anyone think these ads work, people are still been killed day in and day out..i'm sorry don't want to come across as been heartless or blunt just way it seems...

SuperSean11 · 26-04-2007 8:40pm

gatecrash wrote:

i know that one, the drink driving one, but for some reason possibly cos i mightn't have been driving when that came out, can't remember, or else was so convinced that I'd never drink-drive that it would happen to me, it didn't seem to have as bad an affect on me.

This one, I now know that no matter haw a safe and conscientious driver i think i am, i know that these things can happen through no fault of my own.

And they aren't too shy about being graphically gorey either

It wasnt the thought of me being the driver but of the family of the child
Think of what thated be like

cyrusdvirus · 26-04-2007 8:43pm

I meant back then, it didn't seem as hard hitting to me. Feel differently these days

crosstownk · 26-04-2007 8:52pm

Any link to this ad? As I watch very little television it'll be months before I see it :rolleyes:

SuperSean11 · 26-04-2007 8:56pm

Have a look at youtube im startin there

OfflerCrocGod · 26-04-2007 9:16pm

SuperSean11 wrote:

Unusual to display the reg but it cuddnt be as bad as the one were the car flips and hits a child playin out the back

I laughed at that one at first.

mike65 · 26-04-2007 9:46pm

I reckon some real-life footage of broken bodies in splitered metal would be much more effective -if shock tactics are your bag.

Mike.

johnnyrotten · 26-04-2007 9:48pm

mike65 wrote:

I reckon some real-life footage of broken bodies in splitered metal would be much more effective -if shock tactics are your bag.

Mike.

I agree

ninty9er · 26-04-2007 11:02pm

On the same topic. Did anyone see the Garda sample of how long it takes to stop a car at 80 km/h and 100km/h.

Total farce:

They used a basic CITROEN SAXO. I'm no expert but I'd say practically any car built in the last 15 years save it's sister the 106, the Fiat cunttogetinto series and possibly a Polo, would have stopped in a shorter distance.

"It wasn't really that scary, I've been in cars going faster" - I'm sure it was scary for anyone who hadn't been in a supermini in a while!!!

BACK OT

The kinda hits home because of the actual plausability of it as opposed to the liklihood of your mondeo flipping over a fence. The way the mother grabs the small kid adds something to the shock tactic and there's the sad look on the oul fellas face. The parents of the guy that died and the families in hospital were less shocking, but still give the overall message that you don't want it to be you.

Theyr'e still going for the speed though. In this case speed was the factor, but the slogan speedshame is a bit excessive imo. Speed is not always the overriding factor, it's lack of observation. If yer man had pulled out a bit slower instead of leapfrogging he would have seen the dog and not overtaken.

The courtroom is ridiculous in it though

tensecyclist · 26-04-2007 11:02pm

Well in any way these ads maybe effective coz it reminds us our/everyone's safety.

G Luxel · 26-04-2007 11:18pm

I saw that ad. Its very good. I notice there's a vectra hatchback

cop car in the background which is about 5 years old..... so i presume this ad is also to be shown in Northern Ireland and the usual variations will be seen such as computer generated Garda sticker on the cop car replaced with Police and the number plate on the Civic car turning upside looked very different to a typical Irish plate.

I noticed this type of 'cross border cooperation"in the ad which featured an Escort a few years ago and on one ad, probably the one on UTV, featured the real yellow plates and on the Irish version used computer generated IRL plates............

well anything to save money............. but still getting the message across to people.

Stark · 26-04-2007 11:34pm

OfflerCrocGod wrote:

I laughed at that one at first.

So did I.

I liked the ones where they show a guy who ends up wheelchair bound for life after a car accident. The message was "not everyone dies in a car accident" or something similar. I think it's home harder than the simple road deaths message which some boy racers probably see as going out in a blaze of glory.

tensecyclist wrote:

Well in any way these ads maybe effective coz it reminds us our/everyone's safety.

That post reminds me of the quotes at the end of this article: http://www.examiner.ie/story/?jp=MHKFMHKFSN&cat=Ireland

Archeron · 27-04-2007 7:02am

basquille wrote:

I thought the judge's voice sounded a bit too stereotypical and comical.

I mean did THEY NEED THE BIG BOUNDING VOICE!

Other than that, it was powerful.

ITS QUITE APPARENT TO ME THAT YOU WERE GOING TOO FAST!!

I think that Barry Scott of Cillit bang fame may have finally passed his tests to become a judge. "BANG AND THE CAR HAS CRASHED!!"

Its a powerful ad, and I think it could have the desired response; it was certainly on my mind this morning wile driving, but the part with the judge seems odd and doesnt fit with the rest of the ad.
Tis a nasty image filled one as car safety ads go.

Linford · 27-04-2007 8:31am

None of these ads have ever had the same affect on me as one I saw in Australia. Guy driving home from a bbq with his son after having a few beers, all nice a cheary until they take a left at a T junction (without looking properly) and are ploughed into by a truck going about 100km/h.

Sabre0001 · 27-04-2007 8:35am

Unusual to display the reg but it cuddnt be as bad as the one were the car flips and hits a child playin out the back

Quite a bad ad - watch the flaw of how when the car is shown to be flipping over the wall, the child is already on the ground....

Like that ad where the guy sees a hot girl while turning corner and hits mother and school child - they are walking across the road but the dummies that are hit are completely turned to face the car....
Crap ads all round, havent seen the new one though.

stipey · 27-04-2007 8:40am

Quite a bad ad - watch the flaw of how when the car is shown to be flipping over the wall, the child is already on the ground....

Like that ad where the guy sees a hot girl while turning corner and hits mother and school child - they are walking across the road but the dummies that are hit are completely turned to face the car....
Crap ads all round, havent seen the new one though.

I agree - they should crash into real people when making these ads. FFS! :rolleyes:

Sabre0001 · 27-04-2007 8:46am

A bit of thought and care is what I mean - I think that the ad featuring the guy on the motorcycle talking about being free is a good ad - the one with the bass beat in the background and it ends with the woman holding the child and feeding a bottle......to the guy in the crash.

No crash actually shown, nobody shown injured but powerful and effective.

(or maybe they should follow Australia's lead and show real crashes, they do a similar thing in Ireland with the smoking ads showing brains and veins *bleugh*)

delly · 27-04-2007 8:53am

Archeron wrote:

I think that Barry Scott of Cillit bang fame may have finally passed his tests to become a judge. "BANG AND THE CAR HAS CRASHED!!"

I laughed

In relation to these ads being effective, most people base that on how many people are killed in a given year. It amazes me that a 'good' or 'bad' year is based on the total killed. Never mind the 99.99% who took head of safety campaigns or decided to slow down. Its the same when a large number of people are killed over a particular weekend. If 5 or 6 people are killed then the papers scream of headlines such as 'CARNAGE ON OUR ROADS' etc. calling for heads on plates. I just don't see how such a small amount of people (and I mean no disrespect here) can be representative of how safe we are on the roads as a whole population.

ambro25 · 27-04-2007 9:06am

delly wrote:

I just don't see how such a small amount of people (and I mean no disrespect here) can be representative of how safe we are on the roads as a whole population.

Because it's correlated to the total driving population? i.e. 6 killed for 500,000 IE drivers, vs 6 killed for 10 million UK drivers

NB: not actual figures, but to illustrate the point

[init::broad brush] I haven't ever been in any country where I felt less safe on the road than in Ireland[end] - and that includes Iraq, before the whole shebang stuff, when it was still the Far West (so to speak), with artics going 90 mph or more on 4 lanes m'ways with no markings :eek:

I doubt the ads are having any long-term effect at all.

delly · 27-04-2007 9:08am

ambro25 wrote:

Because it's correlated to the total driving population? i.e. 6 killed for 500,000 IE drivers, vs 6 killed for 10 million UK drivers

Oh I know the theory behind it, I just don't see it as accurate. Mind you I think the same of political polls.

DarkJager · 27-04-2007 9:19am

To be honest (and not sounding cruel) I don't find these ads to be shocking in any way. I'm not sure why, but when I watch them they just bore me. Saem goes for the smoking ads with the stuff being squeezed out of the "lung". Wonder how much they paid for that potato salad?

BrianD3 · 27-04-2007 9:34am

Haven't seen the ad but I don't find any of these ads that powerful. They remind me of the crashes that you see in soap operas.

I think the 60 mph head on crash test that 5th Gear did was more chilling esp the in car footage and the sound of the impact.
"next time you're on a country road, in a contraflow or about to overtake........just remember this"
http://www.youtube.com/watch?v=ARMNR2MKRlM

blastman · 27-04-2007 10:08am

Saw this ad last night and while it's quite powerful in some ways, I think it gives the impression that it isn't really sure what it's trying to say. The accident shown was caused, IMO, by a dangerous overtaking manoeuvre and poor observation, yet the drum the makers obviously want to bang is the speed one.

MarkR · 27-04-2007 10:12am

The Mrs was talking about it last night, said it was pretty shocking. Any links to it?

Rovi · 27-04-2007 12:30pm

MarkR wrote:

The Mrs was talking about it last night, said it was pretty shocking. Any links to it?

Here we go-
http://www.youtube.com/watch?v=eJ8oCq8hXps

layke · 27-04-2007 12:34pm

OMG!

EVERYONE know that the car of choice in Cork is Toyota where as it's Honda in Dublin, EVERYONE.

I'm going to complain.

delly · 27-04-2007 12:43pm

Its obvious its a stolen car, as the front plate is from Northern Ireland and the back is from Cork.

Stark · 27-04-2007 12:46pm

Apparently speeders in Germany are shown videos of real life car accidents, and a sizeable number were supposedly filmed in Ireland

ednwireland · 27-04-2007 12:47pm

sorry is it only me but the judge doesnt say he was speeding the guy overtakes on a broken white line (perfectly legal ?) dog runs out he crashes surely the dog owner is at fault the speed may or may not be an issue - or am i been pedantic ?
the seat belt one was the same when the ambulance guy says it was the guy without the seatbelt did the damage actually it was the bmw driver on the wrong side of the road. this hapens all the time on my road blind crest solid white line and soeones coming the other way over the line at 50mph if i was doing 5mph it wouldnt save me!
the accidents are way too complicated
the best ones were the texting one and the one where they guy is trying to impress his girlfriend loses it and goes sideways into a tree kills gf simple but effective (i thought)

DarkJager · 27-04-2007 12:50pm

Surely he should have run over the dog instead of swerving around it? As principal, I don't swerve away from anything but a horse/cow.

Stark · 27-04-2007 12:54pm

Rovi wrote:

Here we go-
http://www.youtube.com/watch?v=eJ8oCq8hXps

What's with the old man looking like he's getting off on watching the crash?

I don't like it. It puts all the blame on "speed" when it's clear the guy should not have swerved to avoid the dog. In fact the guy probably would have avoided hitting the animal if he braked instead. It also wasn't clear to me how the car being overtaken managed to end up in a head on collision.

colm_mcm · 27-04-2007 1:09pm

that's what you get for shifting girls.

mike65 · 27-04-2007 1:17pm

Linford wrote:

None of these ads have ever had the same affect on me as one I saw in Australia. Guy driving home from a bbq with his son after having a few beers, all nice a cheary until they take a left at a T junction (without looking properly) and are ploughed into by a truck going about 100km/h.

Is that the ad which ends with a couple of neighbours chatting 'across the fence' and the cops pull up to tell the family whas just happened?

Mike.

Gran Hermano · 27-04-2007 1:37pm

Was just reading this online and thought it'd be rather more effective:
http://www.timesonline.co.uk/tol/news/uk/article1711901.ece

"Richard Brunstrom, the controversial police chief, flourished a horrific photograph of a decapitated motorcyclist yesterday in a deliberate ploy to shock his audience at a road safety presentation."

and

"....the photograph of the man’s head with his eyes still open and still encased in a red and white helmet lying on a grass verge.

Another showed the man’s torso embedded in the wreckage of a car. "

On a side note, should we not have some of these in Eastern European
languages or with subtitles as often when I'm reading accounts of
road deaths there seems to be a high percentage involving foreign nationals.

kelle · 27-04-2007 1:44pm

Very, very powerful ad. I hope it has the desired effect. There are too many young people in graves and wheelchairs.
I'm a hospital worker and I've seen macabre scenes as a result of car crashes - and they're the victims that survive. I've become a very careful driver as a result.
It will be interesting to see if there will be a drop in road deaths as a result of this ad (it's wishful thinking to hope they will be reduced to zero).

Tivoli · 27-04-2007 1:48pm

kelle wrote:

Very, very powerful ad. I hope it has the desired effect. There are too many young people in graves and wheelchairs.
I'm a hospital worker and I've seen macabre scenes as a result of car crashes - and they're the victims that survive. I've become a very careful driver as a result.
It will be interesting to see if there will be a drop in road deaths as a result of this ad (it's wishful thinking to hope they will be reduced to zero).

hi kelle, i agree with this 100%

SuperSean11 · 29-04-2007 9:40pm

They should do what police in Australia do The police push the crashed cars to the side of the road and leave them there to show what happens when you speed

Stark · 29-04-2007 10:11pm

I guess getting everyone to slam on the brakes and have a good gawk is one way to stop people from speeding.

Rudolph Claus · 29-04-2007 11:45pm

Its a shi-te add, as if you`d cut in front of a car because a dog suddenly appeared, it`d be natural and common sense to stand on the brakes or just keep it straight and hit the dog. Its more propaghanda as far as im concerned. Typical stereotyping of young people. Anyone notice the amount of really old aged people getting themselves killed this year, between as drivers and as pedestrins crossing the road. Free glasses should be supplied to the over 60`s and that`d nearly half this years deaths for starters. You wont see an add for them though.

the roads in this country are a disgrace, main roads the likes of regional roads. I know most of ye are based in Dublin, and used to driving slowly on good street roads but when you drive down the country you`d see how crap the roads are, potholes like craters all over the middle of the roads and roads left until they`re in a complete state before being repaired. The roads are nearly left unmaintained to the point where until locals have to start complaining to the councils to fix them. Then someone hits bad potholes at night and crash and die and what do we get, fookin crap propaghanda adds whinging about young drivers.

I wish they`d change the fookin record. I seen some programme the other night on TnaG, they said 200people were killed on DOnegal roads in the past 11years, thats just under 20 a year. Its hardly a major crisis, is it? I dont like to hear of anyone being killed naturally, but 20people a year in a big county with dodgy roads and not all of them 20 people are drivers so its hardly that bad. Its all a propaghanda racket to justify laughable private speed tax revenue collectors.

I think ill emigrate!

oleras · 30-04-2007 1:58am

Nuttzy wrote:

Its a shi-te add, as if you`d cut in front of a car because a dog suddenly appeared, it`d be natural and common sense to stand on the brakes or just keep it straight and hit the dog. Its more propaghanda as far as im concerned. Typical stereotyping of young people. Anyone notice the amount of really old aged people getting themselves killed this year, between as drivers and as pedestrins crossing the road. Free glasses should be supplied to the over 60`s and that`d nearly half this years deaths for starters. You wont see an add for them though.

the roads in this country are a disgrace, main roads the likes of regional roads. I know most of ye are based in Dublin, and used to driving slowly on good street roads but when you drive down the country you`d see how crap the roads are, potholes like craters all over the middle of the roads and roads left until they`re in a complete state before being repaired. The roads are nearly left unmaintained to the point where until locals have to start complaining to the councils to fix them. Then someone hits bad potholes at night and crash and die and what do we get, fookin crap propaghanda adds whinging about young drivers.

I wish they`d change the fookin record. I seen some programme the other night on TnaG, they said 200people were killed on DOnegal roads in the past 11years, thats just under 20 a year. Its hardly a major crisis, is it? I dont like to hear of anyone being killed naturally, but 20people a year in a big county with dodgy roads and not all of them 20 people are drivers so its hardly that bad. Its all a propaghanda racket to justify laughable private speed tax revenue collectors.

I think ill emigrate!

Slan........

Seth Brundle · 30-04-2007 8:26am

Nuttzy wrote:

I wish they`d change the fookin record. I seen some programme the other night on TnaG, they said 200people were killed on DOnegal roads in the past 11years, thats just under 20 a year. Its hardly a major crisis, is it? I dont like to hear of anyone being killed naturally, but 20people a year in a big county with dodgy roads and not all of them 20 people are drivers so its hardly that bad. Its all a propaghanda racket to justify laughable private speed tax revenue collectors.

Do you have any breakdown of the stats you are referring to?

Nuttzy wrote:

I think ill emigrate!

Will anyone else take you?

ednwireland · 30-04-2007 9:08am

kbannon wrote:

Do you have any breakdown of the stats you are referring to?

www.donegalcoco.ie/NR/rdonlyres/EBF39D64-7550-46AF-89C1-A8C31B3FE7D8/0/CountyDonegalRoadSafetyPlanEng.pdf

Fatalities 1998 1999 2000 2001 2002 2003 2004 2005
Donegal 26 27 18 14 17 23 30 28

3% of accidents fatal

three highest accident type head on, single vehicle, pedestrian.

contributary actions

exceed safe speed (what does that mean ? if your under the speed limit ?)

went wrong side

drove through stop/ yeild

C_Breeze · 01-05-2007 9:39am

That ad does more to reflect the dire state of our healthcare system and their inability to save the victims legs due to limited resources, rather than highlight our supposed wreckless young drivers in this country. Are you sure that wasnt a smear campaign ad from Fine Gael. "Vote Fine Fail and you lose your legs!"
Secondly, that dog should not have been left unacompanied. You didnt see the owner being fined in the ad, oh no. But yet the driver gets all the blame.
Dog walkers watch out! You never know when someone is gonna be legally overtaking someone else on the road.

Car Safety Ad

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