Even more adverts you despise

It's wrong on so many levels, the fish looks like a schmok, in the literal sense.

The Cadburys ice cream ad where the kid opens the frudge and takes out the tub only to find it's empty, then puts it back. Voice-over smugly Intones, 'Cadburys ice cream, made to disappear'.

1. Why did he put the empty tub back in?
2. Who put it back in previously, is it some genetic family flaw?
3. The minging little tub is so small, the first person to open it will eat the lot, so it is made to disappear because there's fk all in it.

Just buy a proper litre tub of chokky ice cream for half the price in Lidlie or the like.

They've recently reshown one of that series, where one of the women pokes the other with her foot, which is contrived to give the pokee whiplash and make her sunglasses fall down from her head onto her face. It was badly shot and edited at the time, and an attempt seems to have been made to reedit the discontinuity in the scene. It's still shyte, improbable, and even more jerky than the original. They should bin this one. It visually grates my brain cells.

They should also bin the one where she prattles about her mother in law comparing her to 'John's ex'. Is that the best they could do? How about, 'I'm so chill, my farts say "It wasn't me!" '. Let's have a few 'I'm so chill..." attempts here, see can we improve on the script writing.

Just seen an ad there on sky sports for a Ryobi electric mower, guy pushing it, looked decent size, then a tiny graphic popped up with '33cm cut'. That's like 13 inches, a school ruler. The guy pushing it must be a skinny midget, to make the mower look big. My strimmer can cut wider. I suppose you could always pick it up and hold it sideways to trim the hedge.

The best way to eliminate ad noise for any product like cars or white/brown goods is to visit the shop or showroom. Sight, touch and feel will leave all the impressions you need. The recent free admission Nevo car show in the Curragh racecourse was really enjoyable, you could sit in and fiddle with all the different models, even book a test drive up and down the course roads. I'm not looking for an EV yet, but I have to say I've had some firm impressions planted, something a TV ad can never do even after a thousand torturous exposures. Kicking tyres is your best bet.