3400 Watt Digital Kettle in Lidl this week

I think you're offering to spend the 24.99 to entertain us.

I'm going to hold off until you can prove that it will boil my water in 15 seconds less than my 2800W kettle. 🤣

That's probably 3400W at 240V which is 3123W at 230V, = 13.58A.

Using the max voltage of 250v at 13a still only gives 3.3kW gross.

I suspect this is a schuko kettle with a continental plug cut off and a uk/ire plug stuck on, without a change in branding/labeling.

Digital, frankly, is old hat, I myself will wait for the AI Kettle to come out 😋

In all serious, though, if it indeed pulls 3.4kW I imagine they could end up with a lot of returns with blown plugtop fuses, that's if it burns out quick enough to prevent the plugtop itself burning and melting (or worse).

Are there no standards that you are required to meet before putting something like this on the market?