Mixed race couples on tv ads **Mod Warning in Post #556**

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I mean the only obvious answer is:

The woke agenda driven by privately owned multinational corporations is to make Chinese people disappear

What are the negatives to Irish society from mixed race couples appearing in adverts.

Give me even one example of how you viewing a mixed race couple in an advertisement will negatively impact the social fabric of this nation?

Everyone knows they're a great bunch of lads already

What about the Brazilians?

They have yellow jerseys on.

Actors are routinely cast for their physical conformity to the characteristics of the role involved; taking gender, ethnicity, age, etc into account in casting decisions is completely standard, and there's an express exception in the employment equality legislation to allow for this. It's absurd to suggest that the gender, age or ethnic composition of actors who are successful in auditions should correspond to that of actors at large, or of actors who audition.

This isn't hard to grasp. Advertisers want diversity in their ads, and they have no particular reason to want a representation of different groups in proportion to their representation in society. So this may be one of the few areas where candidates from a minority background are actually advantaged. But don't worry about it; they'll suffer more than enough disadvantage in other ways.

There's nothing sinister going on here — or, at any rate, nothing more sinister than goes on systematically in advertising. Advertising isn't remotely concerned with presenting a real image of the world; it's concerned with presenting an attractive image of the world, and associating their products with attractive societal characteristics. And, the attitudes of a few of the posters in this thread notwithstanding, more people are attracted by the idea of a happy multiracial society than are repelled by it, so advertising tends to evoke a happy multiracial society.

It does this for the same reason that it depicts people having a good time, enjoying their lives, etc far more than it depicts people who are bored, alienated and miserable and can do nothing about it. Neither depiction is an accurate representation of reality, but if you're not bothered by an unrealistically happy representation of society then it's absurd, or worse, to be bothered by the depiction of an unrealistically diverse representation of society.

Genuinely worried for some people that they are outraged at seeing a black person on tv

I'm grand with mixed race couples on TV, but given how few black lads there are in the country I only want to be able to see his hand onscreen. Or maybe a bit of an ear.

Ok, 100 actors turn up for an audition, I'd wager that if I was a young black actor looking to play the young dad in a TV ad, I'd have. A 98% chance of getting the role regardless of who did the best audition.

True. But why wouldn't they, if youre selling s product, you want to sell it to the most amount of buyers. Bud light for example.

But these type of ads, by ad making companies are only try to virtue signal, this, in itself, stops me buying their product.,

Remember the sky ad when HD was starting to hit the market, how they made it look like our old TVs were basically terrible picture quality and the product they were selling us beforehand was terrible by their own admission?

It's this sort of shenanigans that will make me not spend money with that company.

Don't get me started on that laya healthcare ad with the dancing doctor. That ad literally made me go with a competitor as did those shouting Harvey Norman ads of the mid 2000s or the Gillette ad.

It's terrible marketing, just sell your products without the virtue signalling, which is recently rife between marketing companies.

How many mixed race couples is known to the average Irish person ? As in you know them, not have seen through a bus window ..

I know one. They live nearby ….

advertising isn’t supposed to be representative of society…. It’s suppose to appeal to as many people as possible… be ‘ inclusive ‘… ultimately woke, despite the bit of a backlash = €€€€€€€€€ still, for the moment…